Name: Flavio Silva

Student ID: S00805094

Process Innovation for Apple Car

Titan is recognised as the realisation of Apples co-founder Steve Jobs. He
toyed around with the idea of building the icar in 2008. He decided not to
go ahead with the project due to the fact Apple was busy establishing the
iPhone as a mainstream project. Apple also identified that companies like
Google and Uber have come close to releasing such a product. Therefore,
Apple has seen the need to take advantage of this new market niche.

Mood Board
The mood board recognises the need for the creation of a consumer
friendly electric car. Image 1 identifies the need that the icar satisfies
through its environmental friendly character. Image 3identifies that the
Apple can only achieve this by the help of the government that can aid in
installing electric car infrastructure. This is evident through the need for
electric filling stations. The fourth image recognizes the identify the need
for the icar to use renewable energy. Therefore, we can only accomplish
the environmental friendly aspect by the use renewable energy to fuel
these eclectic cars seen on ( image 5 & 6) . Image 7 the icar can also
reduce the carbon foot print that results due to our transportation. Image
9 shows us the motive of creating an environmental friendly car that will
have natures best interest.

Story Board
Identifies the process of creating the icar and we recognise the name
(titan) and the identity the brand it creates in the market. The strategic
role is evident through the process of facilitating the creation of this
product. Advertising and public relations recognises the need to create
brand recall and the icar will need to have an impact to its target
audience. Sale force planning and messaging it identifies the need to
sale the brand and Co-Branding partnerships recognises that the car will
have partner will other companies to make this car a reality. Market
Development this will result in the process of recognising the icar with a
need in the market that can satisfy.