Strengths

1. Strong back end integration, it plants as well as process the tea

2. The company operates through seven segments, Plantation Products,
Building Products, Dental Products, Auto Ancillary Products, Weighing
Products, Investments, and Real Estate.
3. Company Provide with real taste of coffee
4. Have a diversified portfolio of investments in various industries

Weakness
1.The Industry is highly labour intensive.
2.The wages of workers are determined according to periodic wage
settlement agreements and company ends up paying higher labour cost
3.The Industry doesn’t add any colour in coffee beans which look old

Threats:
1.Increasing wage costs and seasonal shortage of labour continues to be a
constraint for higher replanting of aged tea plants in Mudis.

2. Changing weather patterns resulting from global warming pose a major

threat.

Opportunities:
1.The Corporation has enhanced manufacturing capacity of Orthodox teas, with
a view to improve price realisation per kg of tea.

2.Demand for better made teas seen in the first half of the year after floods in
South India.

3.The area under organic cultivation is being increased to drive growth in the
export market.

4.Domestic market has demand for good liquoring tea and speciality tea.

5.The Corporation should invest in the improvement of manufacturing facilities

to tap growing demand for better quality tea.