Contents

Part 1 Introduction

New product development: systematic industrial technology

Part 2 Product development strategy and management

The multinational food business

The food research centre
The supermarket industry

Part 3 Product development process

Pioneering an early nutraceutical, Stolle milk

Development of a new pet food product
First came the oat cake, now the oat bake
Success and failure of instant baked potatoes

Part 4 Technological development

Cutting techniques for an aerated sugar confectionery

Development and commercialisation of a low temperature extrusion process
Fishing, baking and sauce industries
Product and process development of coconut beverage mix

Part 5 Consumer and market research

Sensory testing in the product development process

Market-oriented development of meal complement beverages
Market-oriented development of healthy vegetable-based food for children
Supermarket private label brands

Part 6 Product development in practice

Product design, process development and manufacturing

Consumers, customers, market places and markets in New Product Development

Part 7 Education for new product development