Professional Documents
Culture Documents
Vinamilk’s Manufacturing
System
1. Introduction.........................................................................................................................................1
2. Vision..................................................................................................................................................2
3. Mission................................................................................................................................................2
4. Core value...........................................................................................................................................2
5. Business philosophy............................................................................................................................2
6. Vinamilk’s products............................................................................................................................3
V. Conclusion.........................................................................................................................................11
Manufacturing System
I. Introduction
Milk is known to be a complete and ideal food for a long time that provides many nutritional
values for society, enhances human health and intellect. The demand for milk is increasingly
focused and becomes the top concern of most people. Understanding this demand of consumers,
Vinamilk always performs the role of leading the supply of essential nutrients to millions of
Vietnamese people, thus helping to build a good image and a quality brand that always ensures
quantity and production process. This report is intended to provide an overview of the Vinamilk,
the analysis of the production system and the production planning in order to see the benefits and
limitations of the process, thereby providing a reasonable remedy.
1. Introduction
Vinamilk which stands for Vietnam Diary Products Joint Stock Company, was established in
1976 as the state-owned Southern Coffee-Diary. According to the UN Development Program, it
is the 15th largest company in Vietnam in 2007. Vinamilk has dominated approximately 75% of
the milk market of our nation. In addition to the strong distribution network which spread
through 64 provinces with 183 distributions and 940000 points of sale, Vinamilk products are
also exported to other countries such as The United States, France, Canada, Poland, Germany,
and many more.
After almost 40 years of establishment and development, Vinamilk has become one of the
leading corporations in Vietnam, continuously contributing to the development and prosperity of
the country. Vinamilk's subordinate units, consisting of 3 branches, 13 factories, 2 warehouses,
and 3 subsidiaries, have always been creative and constantly striven to take the brand to new
heights
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2. Vision
“To become a world grade brand in food and beverage industry, where people put all their trust
in nutrient and health products.”
3. Mission
Vinamilk commits to deliver the valuable nutrition to community with our respect, love and
responsibility.
4. Core value
To become a world grade brand in food and beverage industry, where people put all their trust in
nutrient and health products.
5. Business philosophy
The quality, innovation, and consumer demand are Vinamilk's most important companions,
which are always prioritized on top. They act with customer-centered approach and commit to
respond to all their needs. These factors could help Vinamilk to become one of the most
favourite brands in every region and territory.
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6. Vinamilk’s products
- Liquid milk
Including fresh, pasteurized, and UHT milk
Main competitors: Dutch Lady
- Powdered milk
Including powdered milk and nutrition powder
Competitors: Dutch Lady, Abbott, Mead Johnson, Nutrifood, Dumex, Nestle
- Condensed milk
Traditional products: Southern Star Sweetened Condensed Creamer, Longevity
Sweetened Condensed Milk.
Competitors: Dutch Lady
- Vinamilk yogurt
Including UHT Drinking Yogurt, Probiotic Drinking Yogurt, Spoon Yogurt
Having various flavors
- Cheese and Ice-cream
Ice- cream is offered with various flavors
Cheese is produced from French production line and has very high nutritious value
Main competitor: Kinh Do
- Healthy beverages:
A strong brand which specializes in pure fruit juice, green tea, milk mixed fruit juice, soft
drinks, and soya-bean milk.
Main competitors: Tan Hiep Phat, Tribecco
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1. Vinamilk’s production process
Vinamilk continuously launches new breakthrough products to expand the market. This success
comes from modern, advanced production processes, following strict standards of the following
steps. Employees who directly and indirectly participate in the production process must meet
health, professional, capacity, professional and responsible requirements.
Firstly, at the breeding farm, VINAMILK selects the cows reaching the standard. After being
squeezed from the dairy farmer, fresh milk is quickly brought to the transfer station. At the
transfer station, the factory's quality control staff will conduct tests regularly at each morning and
afternoon to analyze the precipitation, taste sensation, microbiological criteria, fermentation acid
lactic. Company will not purchase milk that contain antibiotic residues for the purpose of
protecting the health of consumers.
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Picture 3. Cool tank
With the modern equipment, VINAMILK can detect and prevent most cases of adding strange
substances to milk (if any), the raw fresh milk will be processed through centrifugal bacteria
separation (which removes the harmful bacteria and microorganisms spores), assimilation,
pasteurization and get cooled down to 4 degree
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Picture 5. UHT sterilization machine
Milk is transferred to a sterile container for sterilization and sterile packaging. Thanks to the
combination of advanced processing technology, UHT sterilization technology and sterile
extraction technology, the product can keep the taste fresh for 6 months without preservatives.
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In addition, LGV also moves the packaging roll and packaging materials to other machines
automatically and recharge battery without human intervention. Then
The management of import and export goods is based on Wamas software. The operating system
is based on the Tetra Plant Master automation solution, which enables the integration of the
entire plant from raw material to finished products and provides all the necessary data that the
plant can continually improve its production activities and maintenance. Especially, Wamas
Warehouse Management System integrates ERP management system and Tetra Plant Master
automation solution that bringing about smoothness in the operation of the plant with activities
from production planning, raw materials to the finished product of the company.
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Start
Picture 8. Wamas software and Tetra Plant Master automation
Take the amount of milk being tested into cold storage tank,
undergoing processing by modern equipment
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IV. Production Planning
Production planning is the planning of production and manufacturing modules in a company or
industry. It utilizes the resource allocation of activities of employees, materials and production
capacity, in order to serve different customers.
Activity 1
Activity2
Farmers
Activity 3
Imported raw
materials
: Product line
:Information line
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: Cost line
Activity 1: Input supply of Vinamilk dairy company includes: imported and purchased raw
materials from cattle farmers and domestic cattle farms. Vinamilk gives priority to the selection
of raw materials, technology and equipment from areas with advanced agriculture, standards and
requirements for quality assurance and food safety. Material may be imported through
intermediaries or directly from the United States, New Zealand, and Europe and then shipped to
the factory. For raw materials purchased from farmer raising cattle, fresh raw milk must undergo
a rigorous quality inspection before being put into production through a milk collection station.
Milk purchased from farms must always meet the standards established by Vinamilk and
domestic dairy farms. Vinamilk is expected to continue importing premium breeds from
Australia and the USA to meet the needs of new breeders.
Activity 2: Processing, Vinamilk collects raw milk from dairy farms and buys powdered milk
from foreign partners (Fonterra, Hoogwegt…), then processes and packages for the various final
products.
Activity 3: Vinamilk distributes goods through Phu Thai Group to agents, stores and consumers
(the direct consumption of milk). Distribution Vinamilk has a strong and nationwide distribution
network. The strong channel development is partly attributable to its information technology tool
ERP which has helped switch the firm from wholesaler to retailer, manage its inventory more
precisely and improve its sale teams’ efficiency. The firm is now trying to expand its channel to
acquire more market share, especially in rural areas and small urban areas. Vinamilk products are
currently available in majority of supermarkets and retail outlets throughout Vietnam. With the
extensive distribution network, Vinamilk ensures that all customers in Vietnam can easily find and
purchase its products. Vinamilk products are also promoted in the most popular media and mass
communication channels. The advertisement films and images of Vinamilk products often have a playful
tone, vivid images, light colours and unique messages which are easy to remember and access to all the
senses of the customer, especially children.
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V. Conclusion
In the current trend of integration and competition, in order to gain the competitive advantage the
company needs to pay attention to technology investment in production not only for the quality
but also the productivity and output of the company. At the same time, Vinamilk should step up
its activities to save money on machinery and waste
References
Saenger, C. et al., “Contract farming and smallholder incentives to produce high quality:
Experimental evidence from the Vietnamese dairy sector”, Agricultural Economics 44 (2013) 3,
297-308.
Vinamilk Supply Chain Management Project - Van M. Vu. V V? Follow -
https://www.slideshare.net/ssuser17491c/vinamilk-supply-chain-management-project-van-m-vu?
fbclid=IwAR2NgX0qT3kEGyRELABXQ08HiWQ9IfZFhKhCi4znxHdDDEyQ6NJJxPYR5VY
Yêu Cầu 1 Quy Trình Sản Xuất Sữa Tươi Tiệt Trùng Của Vinamilk 1 Giới Thiệu Về Công
Ty Cổ Phần Sữa Vinamilk Hoang Truyen - https://www.academia.edu/23938454/Y
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%E1%BB%A6A_VINAMILK_1_GI%E1%BB%9AI_THI%E1%BB%86U_V%E1%BB%80_C
%C3%94NG_TY_C%E1%BB%94_PH%E1%BA%A6N_S%E1%BB%AEA_VINAMILK?
fbclid=IwAR39KbU_aZA7bR0tpof6cqv4bapn7pnOBmgJbbfnXJLLxouUSLio3_RjkqY
Tiểu Luận: Công Tác Quản Trị Chiến Lược Tại Công Ty Sữa Vinamilk
https://tailieu.vn/doc/tieu-luan-cong-tac-quan-tri-chien-luoc-tai-cong-ty-sua-vinamilk-
454419.html.
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