Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 3 –Understand
technology commercialization
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☒ No ☐
enabled
Number of Credits 3

2. Description of the activity

Number
Type of the
Individual ☒ Collaborative ☒ of 4
activity:
weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation Intermediate:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning
activity: 90 and Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
04/04/2020 03/05/2020
Competence to develop:

The student is capable of developing a negotiation of technologic assets

from products, processes, and systems innovation, with the aim of
achieving the organization social and business goals.

Topics to develop:

Unit 3: Technology negotiation:

 Negotiation
  Negotiation tactics
 Technologic contracts
 Licensing

Steps, phases of the learning strategy to develop

Step 3 - Understand technology commercialization

Activities to develop

Individual:

It is important to clarify: This course is in English and as it is specified

in the Rules and conditions for the development of the course:
The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated.

Also, it is important to take into account: Submitting a document that

is not developed by the student will achieve a score of (1)

The students must develop the following activities:

1. Read the following references for Unit 3 at the Knowledge

Environment:

 Dolan, J. P. (2017). How to Overcome the Top Ten

Negotiating Tactics.
 World Intellectual Property Organization (WIPO) & International
Trade Centre (ITC), (2010). Exchanging Value – Negotiating
Technology Licenses, A Training Manual (pp 82-85).
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators &
Researchers. Chapter 21: Negotiation and Licensing.
 Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

2. Individually, each student of the group must choose one of the

following topics and post its selection in the Collaborative Learning
forum:
 a. Top Ten Negotiating Tactics
b. Negotiation process including the four phases: The
preparation, The discussion, The proposing and The bargaining
c. Negotiation terms
d. Negotiation agreement
e. Technological contracts

3. According to the topic selected previously, using the online tool

Genially, create a “Video Presentation” including:

 Student name, date, group number

 Topic Tittle
 Topic Description
 Examples
 References

Only one student per group must work on each topic, it

means for example, if one student selects Technological
contracts, none of the other four students can present the
“Video Presentation” of Technological contracts, they must
choose another topic. In case a second student present a video
related to Technological contracts, it cannot be evaluated.

Finally, post the link of the Genially “Video Presentation” on

the Collaborative Learning forum.

4. Performing technological surveillance is one of the key activities to

success in technology negotiations, part of it is identifying patents
that have been registered, allowing engineers to understand what
has been done and what are real opportunities to innovate.

According to the computer program described by each student in the

video presented in the Step 2 - Create value from technologic
innovation, chosen from the survey carried out in step 1, the
following activities must be developed:

a) Visit the Practice Learning Environment, Educational resources

and read the Guide for the use of educational resources –
PATENTSCOPE.
 b) Choose a key word related to the use given to the computer
program chosen in the previous step (Examples: Accounting,
Sales, Stocks management, CRM, Customer service)

c) Develop a search in PATENTSCOPE database using the key

word selected before, identifying the patent that you find the most
interesting.

d) Consolidate the findings in the following PATENTSCOPE

Search Diagram:

Key Word (Example: Accounting, Appl. No/Publication No

Sales, Stocks management, CRM,
Customer service) Publication Date

Student name
Group number
Date

Tittle How this innovation contributes to

solve the problem of digital
Applicants transformation in the world?

5. Record and post in YouTube a 2 - 3 minutes video where the

student appears himself explaining in English his conclusions related
to the course including:

 Student name
 Group number
 Date
 The importance of understanding valuation and negotiation of
technology to contribute to solve the problem of digital
transformation in Colombia

Post the YouTube link on the Collaborative Learning forum.

Collaborative:

6. In order to continue developing the diagnosis to understand the

situation in Colombian enterprises of digital transformation, it is
important to write a methodology for the research.

Research involve the methodology description as a crucial step,

therefore, each group member must read the following
complementary reference from unit 3 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 59-60).

Based on this information, and its own search on internet, libraries

or other reliable sources, each student posts on the Collaborative
Learning Forum a mind map describing an appropriated research
methodology related to the diagnosis, according to the following
chart:

Individual Methodology Description

Student Name
Date
Type of research
Phases of the methodology
References (Use APA)

7. Based on the reading and taking into account the proposals posted
by each student in activity 6, each group must define a research
methodology according to the following Research Methodology
Description Diagram:
 Methodology to research the
problem of digital
transformation in Colombian
enterprises
212032_Group number

Type of research

Phases of the methodology

Describe each phase including the
information collection and the final
presentation of results

References
Use APA guidelines

8. Collaboratively, each group must consolidate a PDF document to be

submitted to the Monitoring and Evaluation Environment according
to the guidelines given below in section Products to deliver by
student, and name it with the following structure:

 VNT_Step 3_Group number

The final report must include the following:

 Cover
 Introduction
 Objectives
 Table of contents
 Genially Video Presentation for each student (Activity 3)
 PATENTSCOPE search diagram for each student (Activity 4)
  YouTube link for each student (Activity 5)
 Individual Methodology Description chart for each student
(Activity 6)
 Research Methodology Description Diagram one per group
(Activity 7)
 References (Use APA)

Environment
Collaborative Learning, Monitoring and Evaluation
for the
Environment
development

Individual:
Each student submits to the Collaborative Learning
Forum the following:

 Genially Video Presentation for each student

(Activity 3)
 PATENTSCOPE search diagram for each student
(Activity 4)
 YouTube link for each student (Activity 5)
 Individual Methodology Description chart for
each student (Activity 6)

Products to Collaborative:
deliver by
Each group, through the student that chooses the role
student
Deliveries, submits to the Monitoring and Evaluation
Environment a PDF document, using APA guidelines for
references, named VNT_Step 3_Group number,
including::

 Cover
 Introduction
 Objectives
 Table of contents
 Genially Video Presentation for each student
(Activity 3)
 PATENTSCOPE search diagram for each student
(Activity 4)
 YouTube link for each student (Activity 5)
  Individual Methodology Description chart for
each student (Activity 6)
 Research Methodology Description Diagram one
per group (Activity 7)
 References (Use APA)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute.
the
● Participate on due time posting relevant
development
information on the forums.
of
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Compiler: Consolidate the document constituted as
the final product of the debate, taking into account that
the contributions of all the participants have been
included and that only the participants who participated
Roles and in the process are included.
responsibilit
y for the Reviewer: Ensure that the writing complies with the
delivery of rules of presentation of work required by the teacher.
products by
students Evaluator: Ensure that the document contains the
criteria present in the rubric. You must inform the
person in charge of the alerts so that you inform the
other members of the team in case any adjustments
have to be made on the subject.
 Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to the
other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use APA format. Edition 6th
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
Use of sixth edition of the Manual of the APA Rules, such as
references references, quotations, elaboration and presentation of
tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

In the agreement 029 of December 13, 2013, article

99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
Plagiarism
invention performed by another person. It also implies
policy
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.
 The academic punishments that the student will face
are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

9. Evaluation rubric

Evaluation rubric

Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
The student The student The
Understand submits to the submits to the student
the mains Monitoring and Monitoring and does not
aspects of Evaluation Evaluation submit any
intangible Environment a Environment a file to the
30
assets Genially Video presentation Monitoring
negotiation Presentation describing some and
describing the of the Evaluation
valuation information Environme
methods, related to nt,
 evidencing a negotiation, describing
synthesis of the licensing and negotiation
main topics to technologic , licensing
understand contracts, but it and
negotiation, is not following technologic
licensing and the given contracts
technologic guidelines
contracts,
including student
name, date and
group number

(up to 30 (up to 15 (up to 0

points) points) points)
The student
submits to the
Monitoring and The student
Evaluation submits a The
Environment a document student
Understand diagram including just does not
technology s including the part of the submit any
urveillance PATENSCOPE PATENSCOPE finding
20
mechanisms search search diagram from the
evidencing one or, it is missing PATENTSC
interesting some of the OPE search
patents and its given guidelines
relation to the
problem of study
(up to 20 (up to 10 (up to 0
points) points) points)
Understand The student The student The
the valuation submits a 2 - 3 submits a video student
and minutes video explaining does not
negotiation through a himself, its submit any
YouTube link, conclusions in video
of technology 15
including its relation to the proposing
and the
name and date, importance of its
relevance of explaining the valuation conclusions
the study of himself, its and negotiation in relation
digital findings and of technology to
transformati conclusions, in and the valuation
on in relation to the relevance of the and
companies to importance of study of digital negotiation
face the the valuation and transformation of
challenge of negotiation of missing some of technology
real market technology and the given and the
the relevance of guidelines study of
competition
the study of digital
digital transforma
transformation tion
(up to 15 (up to 8 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student The student
posts in the posts in the
Collaborative Collaborative
Learning forum a Learning forum
chart that a research The
Design a includes methodology student
research student´s name, proposal does not
methodology and date, forgetting the post any
to solve the evidencing a structure, or the research 15
digital clear research proposed methodolo
transformati methodology to methodology is gy
on problem research the not clear or
digital appropriate for
transformation a diagnosis
problem research
(Up to 15 (Up to 8 (Up to 0
points) points) points)
The student The student The
Strengthen submits to the submits the PDF student
written com Monitoring and document, but does not
munication s Evaluation it does not submit the 10
kills Environment a present a clear PDF
PDF, according to methodology for document
the proposed the research or with the
 structure, it is missing final
including a some of the collaborativ
complete given guidelines e report
research
methodology
description
diagram
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 90