visual guidelines use left and right arrows to move between slides

and a hamburger menu to move even faster

Intro Colors Imagery Souvenirs
brand story
4
proportions
23
people
35
mug
66

creative concept
5
main colors
24
environment
36
tote bag 1
68

style checklist 6 secondary colors 25 minerals 37 tote bag 2

70

table
72

Logo and sign Font and typo Graphics belt

74

pen
75

logo versions
8
type system
27
dynamic window
39
notebook 76
3-lined
9
display type
28
window clear space 40
2-lined
10
alternates
29

OOH
Collateral
arabic
11
text type
30

bilingual
12
arabic type
31
horizontal billboards
79

abbreviation
13
color and type
32
business card 1
42
vertical billboards 83

mini version
14
hierarchy 33 business card 2
44

construction
15
blank

email template

46

48

Digital assets
safe space
17

envelope
50
website
88

misuses
20

folder
52
social media
99

logo and color 21

presentation
54
banners 115

brochure 56
intro
 brand story

For
Offering

artisanal miners and governments lost a sense of order, control and transparency
in the chaos of the mining industry

Because only we

We are
bring control to a previously chaotic industry of conflict minerals through our full-cycle
the chaos tamers operations (exploration, mining, refining, trading, R&D, consulting) backed by strong

technological infrastructure
 creative concept

Embrace transparency

IRH’s identity is based on the concept of an open window. Like a window,

our design embodies clarity, openness, and honesty. With simple shapes
and strong and bold visuals inside these shapes, identity creates a world
where transparency takes centre stage.
 style checklist

we are bold, geometric,

confident, tech-savvy,
transparent, versatile
logo & sign
 logo versions

3-line version

2-line version

Logo versions
On this slide, you can see all the Latin versions
of the IRH logo, each used in its own scenario
 3-lined logo

3-line logo
Main logo consists of an abbreviation
followed by text over 3 lines. The main logo is
used in the majority of cases where possible
download
 2-lined logo

2-line logo
This logo consists of an abbreviation followed
by text over 2 lines. This logo is used on longer download
layouts
 arabic logo

3-lined version

2-lined version

Arabic logo
Both short and full versions of the logo have
versions in Arabic for use in local markets
download
 bilingual logo

Bilingual logo
In specific cases, a bilingual version of the IRH logo is
employed, which features the sign and a short text part in
both English and Arabic. The English and Arabic texts are download
positioned one below the other
 abbreviation

Counterform resembles Window

a part of a mountain silhouette

Structure

of a mineral

Abbreviation
Each logo has an abbreviation “IRH” on its
left. It can be used in merchandise and ad
materials
download
 sizing

Smaller logo has

a larger gap
between strokes

Regular-sized logo
 Mini logo


For large-scale layouts
 For presentations and ads

width: 65px/20mm—∞ width: 39–8px/19–5mm

Logo sizing
For smaller sizes there’s a simplified version.
It has a larger gap between strokes for
better legibility
download mini versions
 construction

x x x

8x

Logo construction
The proportions of elements in the logo are
based on a stroke width in the star sign (x)
 construction

6x

Logo construction
The proportions of elements in the logo are
based on a stroke width in the star sign (x)
 safe area

Safe area
A safe area is needed for legibility purposes. For IRH logo, the safe area is determined by

This prevents any nearby objects from encro- the arrow shape found in the sign in all the

aching upon its visual space. versions.

 safe area

Safe area
A safe area is needed for legibility purposes. For IRH logo, the safe area is determined by

This prevents any nearby objects from encro- the arrow shape found in the sign in all the

aching upon its visual space. versions.

 safe area

Safe area
A safe area is needed for legibility purposes. For IRH logo, the safe area is determined by

This prevents any nearby objects from encro- the arrow shape found in the sign in all the

aching upon its visual space. versions.

 logo misuses

1 4

2 5

3 6

Logo misuses
1 — don’t outline the logo
 4 — don’t move/scale logo elements

2 — don’t distort the logo/ change proportions
 5 — don’t recolor the logo

3 — don’t apply any effects on the logo 6 — don’t rotate the logo
 color and logo

Color and logo

Logo is white on most backgrounds, except for
midnight mineral and sky blue. Use sky logo for
midnight background and vice versa
colors
 color proportions

Color proportions
For IRH, only deep navy blue and light blue are
utilized. Additional colors are vibrant hues of
the spectrum.
 color palette

cool sky midnight mineral

Pantone 5455
 Pantone 539


CMYK 24/12/11/0
 CMYK 100/40/0/80

RGB 195/208/214
 RGB 4/35/56

HEX #C3D0D6 HEX #042338

Main colors
For most purposes use a combination of a light
and dark blue colors
 color palette

autumn umber charcoal grey

pixie violet

Pantone 722
 Pantone 446
 Pantone 2735


CMYK 26/60/80/10
 CMYK 72/66/66/70
 CMYK 97/100/8/10

RGB 166/110/77
 RGB 60/65/65
 RGB 57/0/134

HEX #A66E4D HEX #3C4141 HEX #390086

orioles orange black pearl pine green

Pantone 172
 Pantone 5463
 Pantone 3435


CMYK 0/90/100/0
 CMYK 60/20/20/90
 CMYK 93/50/90/60

RGB 244/61/24
 RGB 27/42/44
 RGB 3/53/23

HEX #F43D18 HEX #1B2A2C HEX #033517

Secondary colors
For better layout versatility, it’s possible to use
secondary colors for layout backgrounds
font and typography
 type system

Euclid Flex

for headers
Euclid square for texts

Type system The type system is entirely based on Inter font

family. Known for its legibility, versatility, and

clean aesthetics, Inter perfectly aligns with the

buy font
design principles.
 Euclid
display type

Flex

Solid, tech
Display typeface
and versatile
Euclid Flex is used as a display font because of ABCDEFGHIJKLMNOPQRSTUV
WXYZ 01234567890 !@#$%&
its legibility and very specific mood, which can
be adjusted via stylistic sets
 display type

Aaawoowss Stylistic set 3 Stylistic set 2

Stylistic alternates
One of key features of Euclid Flex is its stylistic Stylistic alternates are available with
sets. Use them randomly and mainly for such Opentype features. Here’s how to use them
letters as o, w, s, and a capital A
 text type

Euclid Square
An extremely legible
alternative from the
same type family
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklm
nopqrstuvwxyz01234567890 !@#$%&

Text typeface
For text, use Euclid Square, which is a text font
from the same type family as Euclid Flex. It is
legible and has many similarities with display
font
 <
<]VhOjgf

OO
<Oa TV]ZNS

PMI0-KGRPB( -KGPLA >KGRP*?;8G6KGP*?0KGP/?1P+:PD)?;$#GP%;P+:PGB2GP5PQKGPG3JP6"

P6!:PDP GLGP*KA"HRP*;:(>KGPGB
KGP*?;=(P' P4(C!KGP9"-KGP+:P7P%&C#P@AKGP,P,G6!KF
,;

OO
<OE .N<

€|‚v}zrou~xt‚zx
£Z
O—
<]VhOj ”j’O’ OOO
<Oa TV]ZNSOžZ
O
SV’fN<gO<‡SOE .N<
O„ V.ƒjOZžOjƒ O’<T OžZ‡jO
žZ
Oj ”jOžZ
OhZ‡’V’j ‡hg
vqurtspo
 color and type

black header white header white header white header

Black text. This is an example of White text. This is an example of White text. This is an example of White text. This is an example of
text on a colorful background text on a colorful background text on a colorful background text on a colorful background

white header with
 white header white header white header

orange highlights White text. This is an example of White text. This is an example of White text. This is an example of
text on a colorful background text on a colorful background text on a colorful background
White text. This is an example of
text on a colorful background

Color and type

When used with colorful backgrounds,
consider using type according to color
contrast principles (text mainly remains white)
 text hierarchy

Main header

(up to seven words)
The largest

headline
Euclid Flex 4x pt

105% line height

Small header

(up to 15 words)
Euclid Flex 2x pt

120% line height Smaller headline

Here’s a basic text of an average legth: lorem ipsum

Basic text
 dolor sit amet, consectetur adipiscing elit, sed do
(of any length)
eiusmod tempor incididunt ut labore et dolore magna
Euclid Square x pt

150% line height aliqua. Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
Subtext

(of any length)

Type hierarchy
Euclid Square 2/3x pt
 Here’s a basic subtext of an average legth: lorem
150% line height ipsum dolor sit amet, consectetur adipiscing elit

Font system in the style remains bold with a

relatively low contrast between display and
text blocks
imagery
 brand imagery

People
Use photography to show the point at which Aim for clear and simple composition with a
consumers are empowered through our focus on people in real-life. Keep imagery
employees, products and services. fresh, human, and inviting. Images presented for reference purposes
 brand imagery

Environment
Use photography to show the point at which Stand back to show scale. Capture a larger
our consumers are empowered through our sense of place, environment, and technology.
employees, products, and services. Make sure the environments are interesting.
 brand imagery

Minerals
Good product photography or 3D render
makes a huge difference and can be the Use lighting to accentuate dimension and
strongest emotional pull for customers. details, shadows and highlights.
additional graphics
 additional graphics

Dynamic window
Dynamic window is a shape that is used for It can be used solely as a brand element

displaying versatility and boldness. It can be
scaled depending on the layout
and also as a mask for brand imagery

download
 additional graphics

10% 10%

10% 10%

Dynamic window In order to perceive boldness of the layout, use a

dynamic window with extremely small margins,

clear space preferably scaling it to the size of the layout

brand collateral
 metallic business card

Logo width: 84 mm
Euclid Square Regular, 10 pt, 144% Radius of rounding: 2.5 mm

Front side Back side

90*55 Metallic
 This business card is made entirely of metal to Material: Matte Stainless Steel


business card highlight IRH’s relation to the sphere and

create a bold and expressive feeling
Thickness: 0.5-0.8 mm

Printing: Etching + Black
download
 paper business card

Logo width: 84 mm

Front side Back side

Euclid Square Regular, 


10 pt, 144%

90*55 Paper
 Paper business card is constructed by the Material: Colored Design Paper 


business card same principles as the metallic one, with a Thickness: 350 g/m

slight difference in font properties on the back Printing: Silkscreen 1+1
download
https://www.anthonyboyd.graphics/
mockups/dual-a4-paper-mockup/
 A4 letterhed

Logo height: 19.5 mm

Material: White paper


Thickness: 80 g/m

Printing: Laser printing, Offset printing

Euclid Square Regular, 10 pt, 120%

A4 letterhead
The A4 letterhead design follows a contemporary
and minimalist approach, placing the address and
the logo in the top corners download
 email template

Main header (up to seven words)


Microsoft Sans Serif, Regular, Huge

Main text

Microsoft Sans Serif, Regular, Large

Secondary text (name)


Microsoft Sans Serif, Regular, Normal

Secondary text (name)


Microsoft Sans Serif, Regular, Small

Logo on white bg


Logo size — small

Email template Due to the limitations imposed by Gmail, the main

branding elements that can be incorporated into
the signature are the logo and a thick underline
 envelopes

IRH Holding RSC Ltd, M-Floor B.
 IRH Holding RSC Ltd, M-Floor B.

Al Halawi Street, Al Muntazah,
 Al Halawi Street, Al Muntazah,

Abu Dhabi, UAE Abu Dhabi, UAE

Euclid Square Regular, 


13 pt, 144%

Envelopes Each envelope features the key info
placed in the bottom left corner and

a logo in the bottom right corner
Material: Colored Design Paper 

Thickness: 350 g/m

Printing: Silkscreen 2+0
download
 folder

from:




to:

Logo Height: 80 mm

A4 Folder A4 folder utilizes a simple and bold composition

with a logo occupying the full width of the bottom
part of the layout
download
 presentation template

Presentation is structured and designed

Presentation according the needs of a big holding

download
template
company, with lots of diagrams and copy
 brochure

Any brochure is constructed basing on a

A4 Brochure grid simple 4-column grid, providing flexibility

without being too complicated

 brochure

Any color from the palette 07.2023
 Euclid Square Regular, 


irh.com 23 pt, 144%

can be used as a background

color for the brochure cover

A 4-column grid is used in the

brochure cover for maximum

flexibility

Any color from the palette can

be used as a background color

for the cover

A4 Brochure The basic rules of brochure cover construc-

tion involve placing the logo on top or

cover basic rules bottom left corner along the website

 brochure

Mining trends


trends 2023
Mining
of 2023
Mining
trends

of 2023
See how it is all structured and desi-
gned according the needs of a big
holding company, with lots

07.2023

07.2023
 07.2023
 irh.com
irh.com irh.com

Text+image Text-only Text+logo

A4 Brochure The brochure cover can be constructed

differently basing on the content used on it
download
cover types
 brochure

Euclid Flex Medium, 
 Mining trends


65 pt, 105%
of 2023
Mining trends

of 2023

Mining trends

of 2023
See how it is all structured and designed

according the needs of the African market
07.2023
 07.2023

irh.com irh.com

Some of possible samples Presentation is structured

of this cover type and designed according the
needs

A4 Brochure The basic rules of brochure cover construc-

image-oriented tion involve placing the header on top or
bottom left corner and using dynamic window
 brochure

Euclid Flex Medium, 


106 pt, 105% Small
scale.

Mining
trends

See how it is all structured and desi-
gned according the needs of a big
holding company, with lots
Big
of 2023
See how it is all structured and desi-
gned according the needs of a big
holding company, with lots Key
investors
of IRH Euclid Square Regular, 

impact
07.2023

irh.com
07.2023

irh.com
23 pt, 144%

Some of possible samples

of this cover type

A4 Brochure
 Text-oriented brochures are based on an

text-oriented
increased font size for headers and more
airy layouts
 brochure

For this type of cover,

ethical mining
Shining a light on
logo is used without the
abbreviation part

Mining trends

of 2023
Euclid Flex Medium, 

trends 2023

trends 2023

See how it is all structured and desi-

35 pt, 105%
gned according the needs of a big
holding company, with lots
Mining

Mining

07.2023
 07.2023

07.2023
 irh.com irh.com
irh.com

Some of possible samples

of this cover type
For this type of cover, 07.2023

logo is used without the irh.com
abbreviation part

A4 Brochure
 Logo+text brochure covers use specific

text+logo shapes taken from the logo as a flat
illustration or as a mask for imagery
 brochure

The grid consists of 4 columns

and 3 rows

A4 Brochure
 Brochure spreads apply the same grid as

spread covers but with an additional 3-column grid

for factoids, headers, and thin images
 brochure

Euclid Flex Regular, 


How we pursue
 82% $30 37
the global changes
a day we develop while scouting for a day we develop while scouting for a day we develop while scouting for
tungsten. And this quantity raises every tungsten. And this salary it is enough tungsten. And this quantity raises every

12 pt, 144%
month by an order. Copper mineral is one month by an order. And this sal copper

in mining
of the most crucial elements mineral is one of the most crucial
elements

Euclid Square Regular, 


12 pt, 144%
Euclid Square Regular, 

12 pt, 144% From: Elen. J. Joyce,

IRH marketing representative

Ready for changes

 Our commitment to innovation and

change has allowed us to stay ahead
At IRH, we understand that change of the curve and adapt to evolving
can be challenging, but we see it as an market trends and customer needs.

I am proud to say that innovation and

opportunity for growth and improve-
change are at the forefront of our
ment. We believe that embracing new
company culture. We believe that Elen J. Joyce, Nov 2023
technologies, change and innovation,
embracing new ideas and techno-
we can continue to provide value to
logies is essential for staying ahead in
our clients and stakeholders, and is a
today's fast-paced business world.

serious and valuable opportunity for

growth and improvement.
Our leadership team encourages and
supports innovation by providing
resources, training, and opportunities
for our employees to explore new
ideas and approaches. We believe
that embracing new ideas and
technologies also actively seek out 82%
18%
partnerships and collaborations by copper

Euclid Square Regular, 
 Copper mineral is one of the most crucial

providing some valuable employees
and collaborations resources with tungsten

12 pt, 144% startups and other innovative

elements of the whole mining industry in
African countries
companies to stay.
Fig. 1 A distribution of mineral
discoveries in Kongo in 2023
1 2

A4 Brochure
 Based on the grid and a simple typographic

spread system, it’s possible to come up with

versatile visuals
download
souvenirs
 mug

from:




to:

Mug For mug design use the basic abbreviation logo

scaled to fit maximum height of the layout
 transparent bag

Use PVC translucent

plastic as the main
material for the bag

Logo height: 33% of

bag height

Transparent
 This tote bag design utilizes the idea


of the company’s transparency and
Material: PVC

Size: 30 x 10 x 30 cm or larger
tote bag contemporary character with same proportions
 classic bag

irh.com
Signage height: 1/2

of logo’s height

Logo height: 33% of

bag height

from:




to:

Classic
 This tote bag design utilizes a more

classic design that is easier to produce
Material: canvas

Size: 30 x 10 x 30 cm or larger
tote bag with same proportions
 table

1
1 2
hydrogen helium
Name hydrogen Atomic
number

H He
H
+1

-1

Metal Metalloid Non-metal

lithium
3 beryllium
4 boron
5 carbon
6 nitrogen
7 oxygen
8 fluorine
9 neon
10

Li Be B C N O F Ne
+4
 +5

+1
 Oxidation +3

+3

+2

+4

+3

+2

+1

+1

-1 +2
Symbol -1 states +2

+1
...

-4
...

-3
-1

-2 -1

sodium
11 magnesium
12 aluminium
13 silicon
14 phosphorus
15 sulfur
16 hydrogen
17
+7

argon
18

Na Mg Al Si P S Cl Ar
+6

+4
 +5

+3
 +4

+2
 +3

+1
 +2
 +3
 ...
 +1
 +1
 ...

-1 +1 +1 -4 -1 -1 -1

potassium
19 calcium
20 scandium
21 titanium
22 vanadium
23 chromium
24 manganese
25 iron
26 cobalt
27 nickel
28 copper
29 zinc
30 gallium
31 germanium
32 arsenic
33 selenium
34 bromine
35 krypton
36

K Ca Sc Ti V Cr Mn Fe Co Ni Cu Zn Ga Ge As Se Br Kr
+6
 +6
 +7
 +6
 +5

+4
 ...
 ...
 ...
 ...
 ...
 +4

+3
 +3
 +3
 +4
 +3
 +3
 +3
 +4

+3
 +2
 +2
 +2
 +2
 +2
 +2
 +2
 +3
 +3
 +5
 +5

+2
 +1
 ...
 ...
 ...
 ...
 ...
 +1
 +2
 +2
 +3
 +3
 +1
 +1

+1 +2 +1 -1 -2 -2 -3 -2 -2 -1 +1 +2 +1 -3 -3 -1 -1 +2

rubidium
37 strontium
38 yttrium
39 zirconium
40 niobium
41 molybdenum
42 iron
43 ruthenium
44 rhodium
45 palladium
46 silver
47 cadmium
48 indium
49 tin
50 antimony
51 tellirium
52 iodine
53 xenon
54

Rb Sr Y Zr Nb Mo Tc Ru Rh Pd Ag Cd In Sn Sb Te I Xe
+6
 +6
 +7
 +8
 +6
 +6
 +6

...
 ...
 ...
 ...
 ...
 ...
 ...

+4
 +3
 +3
 +4
 +4
 +3
 +3
 +3
 +8

+3
 +3
 +2
 +2
 +2
 +3
 +2
 +2
 +2
 +3
 +4
 +5
 +5
 +6

+2
 +2
 ...
 ...
 ...
 ...
 ...
 ...
 ...
 +2
 +2
 +3
 +3
 +1
 +4

+1 +2 +1 +1 -2 -2 -3 -3 -1 -2 -2 +2 +1 -4 -3 -3 -1 +2

caesium
55 barium
56 hafnium
72 tantalum
73 tungsten
74 rhenium
75 osmium
76 iridium
77 platinum
78 gold
79 mercury
80 thallion
81 lead
82 bismuth
83 polonium
84 astatine
85 radon
86

Cs Ba Hf Ta Re Os Ir Pt Au Hg Tl Pb Bi Po At Rn
+6
 +7
 +8
 +6
 +6
 +6
 +6
 +6

+5
 ...
 ...
 ...
 ...
 ...
 ...
 ...
 ...


W
+4
 +3
 +4
 +4
 +4
 +3
 +3
 +3
 +3
 +6

+4
 +3
 +2
 +2
 +2
 +3
 +2
 +2
 +2
 +2
 +4
 +5
 +4

+3
 +2
 ...
 ...
 ...
 ...
 ...
 ...
 ...
 ...
 +2
 +3
 +2
 +1

+1 +2 +2 -1 -2 -3 -3 -3 -2 -2 -2 -2 -4 -3 -2 -1

francium
87 radium
88 rutherfor-

dium 104 dubnium
105 seaborgium
106 bohrium
107 hassium
108 meitnerium
109 darmstadt
ium 110 roentgenium
111 copernicium
112 nihonium
113 flerovium
114 moscovium
115 livermorium
116 tenessine
117 oganesson
118

Fr Ra +1 +2 Rf Db Sg Bh Hs Mt Ds Rg Cn Nh Fl Mc Lv Ts Og
+4 +5 +6 +7 +8
+1

-1

IRH Holding RSC Ltd 2427ResCo-work03, 24, Al Sila Tower,

Abu Dhabi Global Market Square, Al Maryah Island, Abu
Dhabi, UAE +971 02 883 4133 irh.com

Periodic table Periodic table has all the basic information about
the elements and their oxidations states, all in
download
corporate colors of IRH and Euclid type family
 notebook

Logo Width: 115 mm

Euclid Flex Medium, 


transparency
Embracing

56 pt, 105%

Any color from the palette

Euclid Square Regular, 


irh.com
can be used as a background
30 pt, 144%
color for the notebook cover
from:




to:

Notebook A4 notebook utilizes a simple and bold

composition with a cutout logo occupying the full
width of the left part of the layout
download
OOH
 billboard

3*6m horizontal Horizontal billboard grid consists of 6

columns, providing optimal versatility
billboard grid
 billboard

irh.com Euclid Square Regular, 


Logo is used in 2 lines, in top 480 pt, 144%
or bottom left corner

A window

to the future
Euclid Flex Medium, 

1200–1800 pt, 105%

The logo can be used either Any color from the palette can
with abbreviation or without it be used as a background color
for the cover

3*6m horizontal The layout of all horizontal layouts consist Always place the logo and website in the
billboard rules of a full or text logo, website, and a tagline,
with an option of adding branded images
corner of the layout according to the grid
 billboard

Open a window
 A window
 irh.com

to the future to the future

irh.com

Text+masked image Text+logo

irh.com A future
 irh.com

of mining
See how it is all structured and

A window

desi-gned according the needs
of a big holding company, with
lots

to the future
Text-only Text+clipped image

3*6m horizontal Billboards can focus on copywriting or

strong imagery, depending on the request download
billboard types and the key message
 billboard

6*3 vertical Vertical billboards are constructed based

on a simpler grid system, which still
billboard grid provides some flexibility
 billboard

Euclid Flex Medium, 


1200–1600 pt, 105%
A window

to the future

Any color from the palette can

be used as a background color
for the cover

Logo is placed on the Euclid Square Regular, 


top/bottom left corner irh.com
400 pt, 144%

6*3 vertical Vertical billboards are structured in a more

billboard rules simple way compare to horizontal ones
 billboard

irh.com irh.com irh.com

A future of
mining
Meet a new formation of mining
companies, focusing on ethics and tech

Minerals.
Exploring and
discovering Unearthing Morally
ethics
Meet a new formation of mining
mined.
Meet a new formation of mining
irh.com companies, focusing on ethics and tech companies, focusing on ethics and tech

Text+image Text+logo Text+clipped image Text only

6*3 vertical Billboards can focus on copywriting or a

strong imagery, depending on the request download
billboard types and a key message
digital assets
 website

Euclid flex medium

90/120% Large Header H1 Default Hover

50/120% Small Header H2 Find out more Find out more

30/120% Subheader H3
Euclid square regular Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vitae velit Find out more Find out more
20/140% euismod, vestibulum felis vel, pretium risus. Nam ornare pellentesque purus
eget vehicula. Phasellus at suscipit lacus.

Website UI Keep the UI of the website clean,

geometric, and simple, with minor elements
serving as highlights (mainly buttons)
 website

Margin width is 1/18

of layout width

Website grid Desktop website uses a classic 4-column

grid with each column additionally

separated by 3 subcolumns
 website

About us Operations Investors Media Careers Contact

About us
Facebook

Operations
YouTube

Investors
Twitter

We are globally diversified 


natural resource companies.
Media
Instagram

Careers
LinkedIn

© IRH 2023. All Rights Reserved. Contact

A Diversified 

Base Metals

Mining Company 10,000 15 2000 30+
employees countries costumers assets
Learn more about us

Main screens Additional screens (Map, Factoids etc)

We are globally diversified 


natural resource companies. 

We responsibly supply 

the commodities that are 

Our code
 Advancing
 fundamental to the building 

of conduct careers
Find out more Find out more
blocks of life.

Text+Image screens Text-only screens

Pages types All the pages are constructed by the same

principles and within the same system.
However, different content looks different
 website

About us Operations Investors Media Careers Contact

About us Operations Investors Media Careers Contact

Any color from the palette can

be used as a background color
Contact
for the cover
About us Operations Investors Media Careers Contact

A Diversified 

Title image is aligned with
bottom and left layout sides
Base Metals
 About us

Mining Company
About us Operations Investors Media Careers Contact

Block with header and button

(optionally) is located at the A Diversified 

Base Metals

bottom right corner of the Learn more about us
Mining Company
layout Learn more about us

Screen examples

Main screen Main screen of each page is constructed by

the same principles, with the large airy
image placed at the bottom left corner
 website

What we do

Use sky blue or white for

background for this type of Our code

of conduct
Advancing

careers
screens Find out more Find out more

All news

IRH closes sale of Results of 2023 
 IRH invests to Making a positive

Pictures are aligned according Cobalt Mine

Find out more

Global Audit

Find out more

strengthen
aluminium supply
Find out more
difference

Find out more

to the 4-column structure

Supporting text is located below

Mining Trading
IRH Mining aims at ensuring the efficient development of IRH Trading is empowered by access to well connected and
the picture with. Its width is the mining assets in partnership with local governments and to strategically placed legitimate distribution channels that offer
same as the picture

ensure the ethical sourcing of commodities. substantial global reach.

Mining Trading
IRH Mining aims at ensuring the efficient development of IRH Trading is empowered by access to well connected and
mining assets in partnership with local governments and to strategically placed legitimate distribution channels that offer
ensure the ethical sourcing of commodities. substantial global reach.
Find out more Find out more Find out more Find out more

Euclid Flex Medium 50/120%


Euclid Square Regular 20/140% Screen examples

Image+text Image+text screens are constructed basing

screen on the 4-column grid, with each block

taking up 1–3 columns of the grid
 website

We are globally diversified 


natural resource companies.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vitae velit euismod, vestibulum felis vel, pretium risus. Nam
ornare pellentesque purus eget vehicula. Phasellus at suscipit lacus. Nam id blandit nunc, sed gravida tellus. Phasellus
hendrerit lorem a ex suscipit, vitae rutrum mi placerat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus
tempus eros sed viverra tempor. Aenean sit amet ex ligula. Duis mattis sem erat. Donec interdum sapien id nibh tincidunt
scelerisque. Vestibulum posuere suscipit enim ut pellentesque. Duis et erat tincidunt, volutpat massa non, sollicitudin mauris.

Quisque a maximus lectus, vitae faucibus mi. Integer et lobortis felis. Mauris a leo quis dolor mollis maximus. Aenean et purus
condimentum metus facilisis tristique quis a nisl. Nam a faucibus lacus, sed interdum ipsum. Donec finibus, lorem id sagittis

We are globally diversified 


sodales, nibh justo posuere ligula, a lacinia tellus risus a eros. Vivamus eget felis leo. Aliquam erat volutpat. Etiam pharetra
eros dui, et lacinia nunc elementum ut. Nullam neque quam, fermentum facilisis risus ornare, scelerisque porttitor nulla. Sed
sagittis urna eu nunc pellentesque iaculis. Mauris rhoncus at dolor nec molestie. Donec non elit a leo lacinia pulvinar. Nullam
maximus urna consequat lorem tincidunt porta. Suspendisse sed condimentum urna, ut volutpat elit. Nulla et mi aliquet,
molestie erat sed, faucibus ligula.

Curabitur laoreet lorem ut nisl egestas, in semper felis consectetur. Morbi quis eros in eros aliquet commodo non id ligula. Duis
malesuada malesuada elit a porta. Sed id interdum leo, eget tincidunt neque. Nulla placerat ultrices fringilla. Etiam at ornare
nisl, vel pellentesque libero. Ut vel sapien eu ante molestie ornare. Sed vitae tincidunt est. Morbi suscipit hendrerit gravida.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Pellentesque eu sodales tortor.
Suspendisse suscipit vestibulum lorem sit amet euismod. Sed aliquam, mauris at rhoncus eleifend, mauris massa eleifend
turpis, ac eleifend augue ante sit amet massa.

natural resource companies. 
 We have the raw

We responsibly supply 
 materials the

world needs
We produce, recycle, source, market and distribute the transition

the commodities that are 


metals and minerals that are essential to the shift to a low-carbon
economy and to meeting the needs of everyday life.

Read our full story

Use sky blue or midnight blue for

background for this type of
screens
fundamental to the building 
 We are globally diversified 

natural resource companies. 


blocks of life.
We responsibly supply 

the commodities that are 

Text is aligned according to fundamental to the building 

the 4-column structure blocks of life.

Screen examples

Text-only
 Text-only screens are constructed based on

screen the 4-column grid, with large text taking up

2–4 columns of the grid
 website

All the map elements are

grayscale

IRH office location is highlighted

with the logo in a midnight blue
block

Map For map, use minimalistic grayscale color

palette with the logo in midnight blue and
Sky Blue
 website

Navigational elements and links are aligned

with 3rd and 4th columns of the grid

About us
Facebook

Operations
YouTube

Investors
Twitter

We are globally diversified 


natural resource companies.
Media
Instagram

Careers
LinkedIn

© IRH 2023. All Rights Reserved. Contact

Accessibility Modern Slavery Statement Terms & Conditions Privacy & Cookies

Footer Footer is constructed based on 4-column

grid, with navigational elements taking up

3rd and 4th columns

 website

10,000 15 2000 30+

employees countries costumers assets

Factoids For factoids and other pieces of data of

different width, use 12-column grid for more

flexibility
 website

Figma file All the website screens are located in the

separate Figma file and are fully editable link
 avatar

Avatar without mask Avatar size adjusted for legibility on round

mask as well

Social media For social media avatars, use mini logo on

midnight blue background, specifically

avatar download
designed for better legibility
 headers

Facebook

LinkedIn

Social media Social media headers serve as a mood-

setting imagery, thus should be extremely

headers download
bold and airy
 icons

Social media Icons can be used on specific occasions,

icons such as Instagram highlights.

download
 posts checklist

Harmonizing Crafting
the rock change
We see beyond the surface,
uncovering brilliant opportunities and
delivering exceptional results to our
partners and stakeholders.

Crystal clear
prospects
send message send message send message

Bold Simple Geometric

Social media post Keep the imagery and composition clean The compositions should not consist of too Use corporate elements, such as dynamic

checklist
and confident. Avoid complicated layouts many details or be too complicated in windows, logo and rectangular shapes, to
and subtle photos terms of colors and photos keep up with brand’s geometric look
 posts types

Mining.
 Crafting
change
Crystal clear We see beyond the surface,
uncovering brilliant opportunities and
delivering exceptional results to our
partners and stakeholders.

Image-only Text-only Image+text

Social media Keep the imagery and composition clean

posts types
and confident. Avoid complicated layouts
and subtle photos
 social media posts

x 11x x

Euclid Flex Medium/65–100 px/105%

We see beyond the surface, uncovering

Euclid Square Regular/20 px/150%
brilliant opportunities and delivering
exceptional results to our partners and
stakeholders.
11x 11x

Use abbreviation logo only in publications

Any color from the palette can
intended to be posted somewhere other
be used as a background color
than IRH instagram. Otherwise don’t use
x 11x x for the cover
the logo in posts at all

1000*1000
 Keep the imagery and composition clean

and confident. Avoid complicated layouts
Instagram posts and subtle photos
 social media posts

Small-scale.

80% Big impact.

We see beyond the surface,

of all the resources we mine fit the

uncovering brilliant opportunities

IP7 technology & ecology standarts

and delivering exceptional results

Image-only Text-only Image+text

Instagram posts Keep the imagery and composition clean

and confident. Avoid complicated layouts

examples and subtle photos

 social media posts

IG post Majority of post types are located in


templates a separate Figma file

link
 stories

Euclid Flex Medium


120–150 px/105%

Euclid Square Regular


40 px/150%

90 900*1955

Any color from the palette can

be used as a background color
for the cover

1080*180

1080*1920
 Keep the imagery and composition clean

Instagram stories
and confident. Avoid complicated layouts
and subtle photos
 stories

Harmonizing Crafting

change
the rock
We see beyond the surface,

uncovering brilliant opportunities and

delivering exceptional results to our

partners and stakeholders.

Crystal clear

prospects

send message send message send message

Image-only Text-only Image+text

Instagram stories Keep the imagery and composition clean

and confident. Avoid complicated layouts

examples and subtle photos

 stories templates

IG stories Majority of post types are located in


a separate Figma file

link
templates
 FB/LI posts

x x

Euclid Flex Medium


180–260 px/105%

8x Any color from the palette can be used

as a background color for the cover

Euclid Square Regular
 At IRH, we take pride in our refined

Use abbreviation logo only in publications
45 px/150% approach to mining, harnessing the
world's resources responsibly to build
 intended to be posted somewhere other
a sustainable future for all. than IRH instagram. Otherwise don’t use
x 14x x the logo in posts at all

2040*1200
 Keep the imagery and composition clean

and confident. Avoid complicated layouts
FB/LI post and subtle photos
 FB/LI posts

Crafting change
Mining.
 We see beyond the surface, uncovering brilliant

opportunities and delivering exceptional results

to our partners and stakeholders.

Crystal clear

Image-only Text-only Image+text

FB/LI post Keep the imagery and composition clean

and confident. Avoid complicated layouts

examples and subtle photos

 FB/LI posts templates

FB/LI post Majority of post types are located in


a separate Figma file
templates link
 banner construction

Each banner should mention

irh.com
logo and company’s website,
Centre banners composition placed at the corners of the
around strong imagery or layout
copywriting, preferably placing
it in the top or bottom left corner

learn more learn more

For banners, when possible, use CTA button is either orange or

full logo with the text part learn more is outlined (depending on the
background color)
10% of height

Banner Keep the imagery and composition clean

construction and confident. Avoid complicated layouts

and subtle photos
 banner types

Mining.
 Unearthing
ethics
Refined
At IRH, we take pride in our refined
approach to mining, harnessing the
world's resources responsibly to build

a sustainable future for all.

learn more learn more

Text-only Text+image

Banner types Keep the imagery and composition clean

and confident. Avoid complicated layouts
and subtle photos
 banners templates

Banners All the banners are created in a single

templates
Figma file on a large frame. From there,
they can be adjusted and exported
link
 banner templates

Banner All the banners are editable, with set

templates
constraints, making it easy to adjust to
requirements
link

For any questions, reach us at:

Email — hello@borderze.ro

IG — instagram.com/borderze.ro/
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