Visual Information

Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
 EXAMPLES OF VISUAL
VISUAL •MEDIA
Photography
INFORMATIO • Video
N • Screenshots
• Infographics
• Data Visualization (charts
and graphs)
VISUAL • Comic Strips/Cartoons
• Memes
MEDIA
• Visual Note-Taking
PURPOSE OF VISUAL
INFORMATION

gain attention
create meaning
facilitate retention
 PURPOSE OF VISUAL
INFORMATION

Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-to-drop- cover-and-

hold-on-during-shakeout-bc-day.html
The Power Of Visual Content BY DemandGen Report (2014)
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infographic
Source:
https://postcro
n.com/en/blog
/visual- content-
strategies-for-
social-
networks/
THE POWER OF VISUAL CONTENT
MARKETING
 COMMON VISUAL MEDIA FILE
TYPES

KNOW YOUR IMAGE FORMAT

HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-FORMATS-
MEGA- CHEAT-SHEETS/
 KNOW YOUR IMAGE
FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
 KNOW YOUR IMAGE
FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
 KNOW YOUR IMAGE
FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
 KNOW YOUR IMAGE
FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
 KNOW YOUR IMAGE
FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
 ELEMENTS OF VISUAL
DESIGN
VISUAL DESIGN ELEMENTS
 P.123 MIL TEACHING GUIDE BY CHED

THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG

 https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
LIN
E
describes a shape or outline
create texture and can be thick or thin
may be actual, implied, vertical,
horizontal, diagonal, or contour lines

VISUAL DESIGN
ELEMENTS
LIN
E

Source:
https://www.interaction-
design.org/literature/article
/the-building-blocks-of-
visual-design
LIN
E
Author/Copyright
holder: Teo Yu Siang
and Interaction Design
Foundation.
Copyright terms and
licence: CC BY-NC-
SA 3.0

Source:
https://www.interaction-
design.org/literature/arti
cle/the-building-blocks-
of-visual-design
SHAP
E
a geometric or organic area that stands out
from the space next to or around it, or
because of differences in value, color, or
texture

VISUAL DESIGN
ELEMENTS
SHAP
E

Source: https://www.tes.com/lessons/AML9tkm0rSdgfA/organic-versus-geometric
SHAP
E

Source: http://vanseodesign.com/web-design/form-surface-volume/
VALU
E
the degree of light and dark in a design
contrastbetween black and white and all the
tones in between

VISUAL DESIGN
ELEMENTS
VALU
E

Source: https://www.sitepoint.com/principles-of-design-value/
TEXTUR
E
way a surface feels or is perceived to feel
illusionof the surfaces peaks and valleys,
resulting in a feeling of smoothness or
roughness in objects

VISUAL DESIGN
ELEMENTS
TEXTUR
E

No Texture

With Texture
TEXTUR
E

Source:
https://www.pinterest.co
m/pin/4318530517539009
79/
TEXTUR
E

Source:
http://www.sibleyfineart.c
om/glyscreen_oe.htm?gly
/b23--bearded-collie.htm
TEXTUR
E

Source: http://opinion.inquirer.net/105207/editorial-cartoon-june-29-2017
COLO
R
determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
used for emphasis, or may elicit
emotions from viewers
VISUAL DESIGN ELEMENTS
P. 123, MIL TEACHING GUIDE BY CHED
Source:
https://www.
creativeboom
.com/resourc
es/essential-
colour- guide-
for-
designers-
understandin
g-colour-
theory/
Source:
http://www.d
ailyinfographi
c.com/logos-
a-look-at- the-
meaning- in-
colors-
infographic
FORM
a figure having volume and thickness
anillusion of a 3-dimensional object can be
implied with the use of light and shading
can be viewed from many angles

VISUAL DESIGN
ELEMENTS
FORM

Source:
http://visuala
rtspdsf.blogs
SHAP FORM pot.com/201
2/04/form-

E or-
volume.html

FORM IS A SHAPE IN THREE

DIMENSIONS
FORM

Source:
http://visual
artspdsf.blo
gspot.com/
2012/04/for
m-or-
volume.html
Source: http://www.gmanetwork.com/news/newstv/content/281695/news-tv-fan-favorite-i-juander-moves-
to-wednesdays-8-pm/story/
Source:
http://www.
gmanetwork
.com/news/
newstv/cont
ent/511650/
infographic-
ligtas-lindol-
tips/story/
Source:
http://entertai
nment.abs-
cbn.com/tv/sh
ows/angprobi
nsyano/photo
s/albums/764
2516-ligtas-
tips-paalala-
ng-
probinsyano
Source:
http://portal.d
oh.gov.ph/con
tent/how-
wash-hands-
properly.html
Source: https://thebeatdfw.com/2940220/bruno-mars-24k-magic-world-tour-2017-enter-to-win/
Source: http://opinion.inquirer.net/106769/editorial-cartoon-august-31-2017
Source:
http://www.
sshs.edu.ph
/