The following data and information has been obtained through research activity.

Frequency Table

Table 5.1: Frequency and Percentage of the respondents who have Kent RO

Have a Kent RO Frequency Percent

Yes 48 48.0

No 52 52.0

Total 100 100.0

Fig 5.1: Frequency and Percentage of the respondents who have kent RO
INTERPRETATION

The total no. of respondents includes in the research is 100.Out of 100 respondents, 48 % (48) of
people have a water purifier and 52 % (52) people have not water purifier.

Table 5.2: Frequency and Percentage of respondents “which company water purifier, you are
using and will use”
Which Company Frequency Percent

kent 50 50.0

HUL Pure it 14 14.0

Eureka forbes 10 10.0

Philips 10 10.0

Whirlpool 7 7.0

Any Other 9 9.0

Total 100 100.0

Fig 5.2: Frequency and Percentage of respondents “which company water purifier, you are
using and will use”
INTERPRETATION
Out of 100 respondents, the data of people are using water purifier and people are not using

water purifier .Those people are not using water purifier, if they will buy ,they will buy only this

company’s product like Eureka Forbes,Hul,Kent,Philips,Whirlpool.50% (50),14% (14),10%

(10),10%(10),7% (7),9% (9) of people are using and will use Eureka Forbes, Hul, Kent, Philips,

Whirlpool and any other company’s water purifier

Table 5.3: Frequency and Percentage of respondents about electricity

Electricity Frequency Percent

Yes 72 72.0

No 28 28.0

Total 100 100.0

Fig 5.3: Frequency and Percentage of respondents about electricity

INTERPRETATION

The above data tells about electricity of kent or water purifier, that is the water purifier is

working with electricity or without electricity. Out of 100 respondents, 72 % (72) of people have

given their view that ‘yes’ and 28 % (28) of people have given their view ‘No’.

Table 5.4: Frequency and Percentage of respondents “before buying product, know about
the product or want to see demonstration “

Before Buying, know about Frequency Percent

Product

Yes 78 78.0

No 12 12.0

Don't Know 10 10.0

Total 100 100.0

Fig 5.4: Frequency and Percentage of respondents “before buying product, know about the
product or want to see demonstration “
 INTERPRETATION

The above data has given, before buying the water purifier; people want to know the product or
want to see demonstration of the product.78 % of people have given their view ‘Yes’, they want
to know the product details.12 % of people have given their view ‘No’, they don’t want to know
the product details or product knowledge .10 % of people have given their view ‘don’t know’.

Table 5.5: Frequency and Percentage of respondents about taste good, odorless and looks
clear

TASTE GOOD,ODORLESS FREQUENCY PERCENT

LOOKS CLEAR

Yes 80 80.0

No 9 9.0

Don't Know 11 11.0

Fig 5.5: Frequency and Percentage of respondents about taste good, odorless and looks clear

INTERPRETATION
The above data has given the frequency and percentage of respondents about taste of water is good,

odorless, looks clear. Out of 100 respondents, 80 % (80) of people have given their view ‘YES’. the

taste of water is good, odorless and looks clear.9 % (9) of people have told ‘NO’, the taste of water

is good, odorless and looks clear and 11 % (11) of people have given their view ‘don’t know’ about

taste of water.
Table 5.6: Frequency and percentage of respondents about cost of kent ro water purifier

COST FREQUENCY PERCENT

Rs. 1000- Rs. 5,000 37 37.0

Rs. 6,000- Rs. 10,000 27 27.0

Rs. 11,000- Rs. 15,000 20 20.0

More than Rs. 15,000 16 16.0

Total 100 100.0

Fig 5.6: Frequency and percentage of respondents about cost of kent ro water purifier
INTERPRETATION

The above data has given about frequency and percentage of cost of water purifier. The
percentage of people who are using or want to buy water purifier in the cost range Rs 1000- Rs
5000 was found 37 % (37).The percentage of people who are using or willing to buy water
purifier in the cost range Rs 6000-Rs 10000 was found 27 % (27). The percentage of people who
are using or willing to buy water purifier in the cost range Rs 11000-Rs 15000 was found 20 %
(20). The percentage of people who are using or willing to buy water purifier more than Rs
15000 was found 16 % (16).

Table 5.7: Frequency and Percentage of respondents about service after sales

SERVICE AFTER SALES FREQUENCY PERCENT

Yes 64 64.0

No 36 36.0

Total 100 100.0

Fig 5.7: Frequency and Percentage of respondents about service after sales
INTERPRETATION

The above data has given frequency and percentage of respondents about service after sales.64

% (64) of people have given their view that after sales , service is good and 36 % (36) of people

have given their view that service is not good.

Table 5.8: Frequency and Percentage of respondents about ‘where to prefer to buy the kent
ro water purifier

PREFER TO BUY FREQUENCY PERCENT

Retail Outlet 30 30.0

Franchisee Dealer 21 21.0

Demo at your doorstep 49 49.0

TOTAL 100 100

Fig 5.8: Frequency and Percentage of respondents about ‘where to prefer to buy the kent ro
water purifier
INTERPRETATION

The above data has given frequency and percentage of respondents about where to prefer to buy

the water purifier 1)Retail Outlet 2)Franchisee dealer 3) Demo at your doorstep. Out of 100

respondents, 49 % (49) of people prefer to buy kent ro water purifier from demo at your

doorstep, 30 % (30) of people prefer to buy kent ro water purifier from retail outlet and 21 %

(21) of people prefer to buy kent ro water purifier from franchisee dealer.

Table 5.9: Frequency and Percentage of respondents about warranty of kent ro water purifier

WARRANTY Frequency Percent

6 Months 43 43.0

1 year 40 40.0

2 Year 17 17.0

Total 100 100.0

Fig 5.9: Frequency and Percentage of respondents about warranty of kent ro water purifier
INTERPRETATION

The above data has given frequency and percentage about warranty of water purifier. 43% (43)

of respondents have given their view, 6 month warranty period of water purifier. 40 % (40) of

respondents have given their view, 1 year warranty period of water purifier. 17% (17) of

respondents have given their view, 2 year warranty period of water purifier.

Table 5.10: Frequency and Percentage of respondents about what comes your mind first
i.e. Price or Health & Safety or Both

What comes your mind first Frequency Percent

Price 16 16.0

Health & Safety 39 39.0

Both 45 45.0

Total 100 100.0

Fig 5.10: Frequency and percentage of respondents about what comes your mind first i.e.
Price or Health & Safety or Both
INTERPRETATION

The above data has told, frequency and percentage of respondents about what comes

customers mind first i.e. Price or Health or Both. Out of 100 respondents, 45 % (45) of

respondents have given their view that both that is price as well as health and safety.

Percentage of respondents who are only concern about health and safety was found 39 %

(39).Percentage of respondents who are concern about only price was found 16 % (16).

Table 5.11: Frequency and Percentage of respondents about market activities

Market activities Frequency Percent

Road Show 55 55.0

Visual Merchandising 30 30.0

Others 15 15.0

Total 100 100.0