CONTENTS Page No.

EXECUTIVE SUMMARY 1
Chapter 1
1.1 History and background 4
1.2 Business Philosophy 5
1.3 Vision and Mission Statement 6
1.4 Market Standing 6
Chapter 2
MANAGEMENT SYSTEM
2.1 Organizational Chart 9
2.2 Corporate Profile 10
2.3 Management Hierarchy 12
2.4 Policy Formation Process 13
2.5 Managerial Policies 15
2.6 Credit Rating 18
Chapter 3
MARKETING MIX
3.1 Product 21
3.2 Price 34
3.3 Place 35
3.4 Promotion 37
Chapter 4
FINANCIAL STATEMENT ANALYSIS 39
4.1 Horizontal/Trend Analysis 43
4.2 Vertical Analysis 47
4.3 Financial Ratio Analysis 51
Chapter 5
SWOT ANALYSIS
5.1 Strength 59
5.2 Weaknesses 61
5.3 Opportunities 61
5.4 Threats 62
Chapter # 6
6.1 Department detail 64
6.2 Activates of Internee 67
Chapter # 7
7.1 PROBLEM AND RECOMMENDATIONS 71
7.2 CONCLUSION & REFERENCES 73