1- The company should become an early actor in a time of extraordinary uncertainty and

constant change. Fundamental option is to break down the timeline of the crisis into

manageable phases. In this case, the current lockdown period, lasting until the outbreak

is controlled, and the normal environment that will follow. The company should establish

scenarios and update them frequently by monitoring a variety of real indicators to use as

a benchmark or quota for decision making. A temporary crisis management

infrastructure is also necessary. The company will be able to act continuously in response

to changes in the business environment and accelerate learning to gain a competitive

advantage.

a) Establishing a remote work option with tools which employees can utilize so the

workforce can communicate and keep performance stable.

b) Providing flexibility to employees, since team members may have to take care of

several issues at home regarding family members and especially when there is an

economic situation where individuals can emotionally be uncomforted.

c) Communicate with customers transparently and keep them updated where they can

emphasize and realize the reality and still show loyalty to the company.

d) Shift the sales to online strategy by confronting the lockdown and engaging a

delivery option to deliver goods at customers’ door step and services via online

applications.

e) Plan for the long term by connecting with investors, creditors, suppliers and partners

daily to establish strong relation so when the environment gets back to normal the

company would have a control over the business.

 f) Expand digital marketing through social medias and contact directly consumers and

offer goods and convince with highly protective actions the company is

implementing.

2- In a business there are ample reasons to utilize various strategies to advantage from

going international. Personally I would convince my partner through several advantages:

a) New business opportunities: which leads to infinite chances, emphasizes new

marketplaces, and growth.

b) Technology advantages: increase in capability for production and performance

efficiently and effectively which encourages destructively decreasing labor cost.

c) Managing product life cycle: while our company produces several distinctive products,

during the final stage of the product life cycle each product could be in declining stage in

country of production and a beginning stage in other and results in increasing profits.

d) Geographic expansion for growth: seeking new countries for new marketplaces can

provide new opportunities that lead to growth and profits.

e) International trade: results in international investments which increases in capital

advantages in gain of productive enterprise, jobs and sources of income.

f) Establish copyright which is a legal right that defends our work and idea. Patents which

are property rights to our company to protect our innovations for 20 years. Trademark

which includes design, graphics, logo, words, symbols which identifies our companies

and distinguishes the goods and services produced.

g) Joint venture which is a business arrangement where two or more parties agree to pool

their resources for the purpose of accomplishing a specific task for a new project or any

other business activity which results in high profits

h) Diversification: when engaging in other country and new marketplace by departing

employees and manager to the new business target place we can advantage from the

diversified society and workforce they will interact with and gain a new experience

which our company itself will benefit in performance and production.

i) Comparative advantage: where our company will incorporate a comparative advantage

when it manufacture a decent at a lower cost than in local country production which will

results in higher profits and establish reputation world-wide about our goods.

j) Recruitment of new talents which we can advantage from by training our employees

and develop their skills to next level and increase creativity and innovation.