MESSAGING

PLAYBOOK
TABLE OF CONTENTS

OUR MISSION 3

OUR CUSTOMERS: KEY VERTICALS 4

OUR CUSTOMERS: HOW WE SERVE THEM 5

OUR PRODUCTS 6

THE CHALLENGES WE SOLVE FOR OUR CUSTOMERS 7

HOW IOTIUM DELIVERS VALUE 9

THE IOTIUM DIFFERENCE 11

INFO@IOTIUM.IO | IOTIUM.IO 2
OUR MISSION
IoTium bridges the divide between IT and OT by integrating legacy machines and systems
with networked sensors and software, enabling data-driven, high performance business
for the future.

Specifically, IoTium helps companies:

Make the deployment complexities of con- Close security gaps by embedding security
necting brownfield systems to applications into every layer of building automation
residing in the cloud simple and seamless technology

Enable users to run and manage distribut- Create value by making buildings smarter
ed applications at the edge across thou- and more efficient at low cost
sands of platforms in one click

The purpose of this playbook is to align both internal and external stakeholders on:

•• Our customers and their IT challenges

•• How IoTium solves those challenges
•• How our solutions drive value and better outcomes for businesses

In short, how we’re accelerating Industry 4.0 by reshaping building and industrial processes,
thereby helping organizations achieve efficiencies and results that were previously unimaginable.

INFO@IOTIUM.IO | IOTIUM.IO 3
OUR CUSTOMERS: KEY VERTICALS
Our target customers fall into three key verticals:

BUILDING AUTOMATION INDUSTRY ENERGY

• REITs • Manufacturing • Oil & Gas
• Facility Management • Process Control • Generation & Distribution
• Global Engineering • Automation Companies • Renewables
• Smart Cities • Facility Management • Resources
• Corporate / Financial / • Transportation • Infrastructure
Grocery / Retail
• Analytics
• Controls / SI’s

INFO@IOTIUM.IO | IOTIUM.IO 4
OUR CUSTOMERS: HOW WE SERVE THEM

BUILDING AUTOMATION
We give building stakeholders an easy way to migrate their
legacy automation system to a fully integrated, complete-
ly secure cloud-managed infrastructure, allowing them to
achieve the efficiencies and business growth of Industry
4.0. We provide a software-defined, end-to-end IoT plat-
form that is easy to deploy, secure, scalable, and extensi-
ble from the ground up.

INDUSTRIAL (MANUFACTURING)
We help industries accelerate to high-performance smart
manufacturing by giving them a simple and seamless
way to connect any onsite machine to cloud applications
in a single click. In doing so, we empower them to gain
data-driven insights so they can make split decisions on
time-sensitive issues, driving new levels of efficiency and
profitability.

ENERGY
IoTium automates and simplifies secure cloud connectiv-
ity for both legacy and greenfield upstream, midstream
and downstream energy assets in far corners of the world.
We give oil and gas companies the ease and efficiency
of remote monitoring and preemptive maintenance,
and empower them with access to predictive analytics,
enabling time-critical decisions at the edge. All this is
accomplished with no technicians going from site to site,
resulting in significantly reduced costs and fast time to
market.

INFO@IOTIUM.IO | IOTIUM.IO 5
OUR PRODUCTS
IoTium offers three products that, when deployed together, form a comprehensive IoT
solution for building automation, industrial manufacturers, and energy corporations:

OT-NETWORK
We provide a plug-and-play network infrastructure that
makes connecting building automation systems and
diverse systems to the cloud easy and completely secure.
IoTium’s OT-Network solution frees you from the com-
plexities, labor, costs, and security risks of do-it-yourself
networking solutions.

OT-ACCESS
IoTium’s platform enables each tenant to securely run
any service with one click across the entire IoT network.
With our access solution, organizations can provision and
manage 3rd-party vendor access in the cloud across their
entire building portfolio, making costly, in-person service
calls a thing of the past.

OT-EDGE
IoTium enables manufacturers to securely connect ex-
isting onsite systems to cloud-based applications, giving
them access to data and analytics, securely and at scale.
One-click deployment of analytics at the edge (from
endpoints such as devices and sensors) across the entire
building portfolio means that each tenant in the network
can run analytics anytime, and gain insights that drive
more efficient operations and increased profitability.

INFO@IOTIUM.IO | IOTIUM.IO 6
THE CHALLENGES WE SOLVE
FOR OUR CUSTOMERS
CHALLENGE
Risk of Security Breaches (Denial-of-Ser-
vice, ransomware, viruses and others)
Complexities in Transforming to a digital
infrastructure
HOW WE SOLVE IT
IoTium embeds security into its architecture by design.
We provide a “bookended” security solution that virtually
eliminates the possibility of a DDoS attack and greatly
reduces the chance of data theft. Data in motion is pro-
tected through “tunneling” between the data source and
cloud. Each data stream is isolated, so any attack within a
system is contained without impacting any other system.
Furthermore, our security solution is based on certificates
and keys, eliminating any risk of breach due to usernames
and passwords.
The whole idea behind IoTium’s technology is to help
companies quickly and easily deploy connectivity at
scale, so they can focus their resources on analytics and
business improvement. Our solution features “zero-touch
provisioning” designed to make the entire deployment
process simple, seamless, and cost-effective. It eliminates
the need for onsite IT technicians. On power-up, our
cloud-managed software automatically authenticates,
provisions and configures your network infrastructure, and
downloads all necessary policies that define connections
and distribution of data.
INFO@IOTIUM.IO | IOTIUM.IO 7
CHALLENGE HOW WE SOLVE IT

High Cost of Onsite System Management
Imagine spending $200 every time you need an engineer
to go to a remote site to set up a VPN for every industrial
router and establish usernames and passwords in every
location. The cost would be astronomical. IoTium elimi-
nates that cost by automating connectivity for all systems
and equipment securely across the enterprise. This allows
tenants on the network, wherever they are in the world, to
monitor assets, perform preemptive maintenance, access
predictive analytics, and make time-critical decisions
without the need for onsite service calls. Connecting mis-
sion-critical assets at scale with “zero touch” translates
to huge cost and time savings, while creating a more
agile and responsive enterprise, and drives faster time
to market.

Energy Use and Costs Through single-click deployment of analytics applications,

we empower organizations to monitor the performance of
systems and subsystems across their entire building port-
folio and use these analytics to optimize systems where
needed, from lighting to HVAC to water usage and waste.
The result: enormous savings in energy costs, a smaller
carbon footprint, and a more sustainable organization.

Future-Proofing IoTium’s cloud-based, software-defined solution insures

that industrial equipment and systems are future-proofed
against the fast rate of new applications and updates.
With IoTium’s architecture allowing apps to be easily de-
ployed and managed across thousands of platforms in a
single click from the cloud, your equipment will always be
up-to-date with the latest microservices-based
applications.

INFO@IOTIUM.IO | IOTIUM.IO 8
HOW IOTIUM DELIVERS VALUE
We deliver real value and lower TCO for our customers in many ways:

PROTECTION AGAINST SECURITY Over 80% of organizations worldwide experience a cyber-

BREACHES attack every year. The costs--financial, downtime, and rep-
utation--can be devastating. Legacy building automation
systems are especially vulnerable. IoTium’s “bookended”
architecture secures the network by establishing an end-
to-end tunnel between on-premise automation systems
and any application in the cloud. Our architecture is also
“containerized” -- it isolates each data stream from all
others while protecting the entire network. So if a security
breach happens within one subsystem (such as HVAC), it
will not affect other systems.

REDUCING CAPITAL AND One-click provisioning and deployment of IoTium’s net-

OPERATIONAL EXPENSES work infrastructure reduces capital costs by eliminating
the need for layers of hardware (devices). In addition, the
ability to manage 3rd-party vendor access to subsystems
in the cloud eliminates the exponential costs of onsite
service calls.

IMPROVING PRODUCTIVITY THROUGH With IoTium’s cloud-managed architecture, each tenant

ANALYTICS on the network can run data analytics with a single click,
enabling organizations to leverage real-time, actionable
insights. Data-driven insights pay off in process improve-
ments and better decisions, and ultimately drive better
outcomes for customers and business.

INFO@IOTIUM.IO | IOTIUM.IO 9
LOWERING ENERGY COSTS BY
IMPROVING EFFICIENCIES
CREATING SMARTER WORKSPACES
Most companies lack visibility and control over their utili-
ties, leaving them unequipped to address wasted energy
consumption, like excessive use of heat, air conditioning,
and lighting. Through single-click deployment of energy
analytics applications, we give organizations the visibil-
ity to monitor the performance of systems across their
entire building portfolio, optimize those systems, and
achieve enormous savings in energy costs. Our solution
also enables them to perform preemptive maintenance
on systems, which reduces outages and keeps building
occupants safe and comfortable.
IoTium’s cloud-managed network infrastructure enables
organizations to create healthier, smarter, user-friendly
work environments where employees are more engaged
and productive.
INFO@IOTIUM.IO | IOTIUM.IO 10
THE IOTIUM DIFFERENCE
Here are some reasons why we do it better than our competition:

IoTium’s software-defined network is built for the cloud-native world.

IoTium is a pioneer in smart building technology, offering a secure, fully-managed solution

to connect legacy assets to the cloud at scale, helping companies achieve efficiencies never
before possible.

Our network works across all public clouds, private clouds and orchestrators.

The IoTium team comes from deep experience and expertise in nearly every sector of the
digital ecosystem including networking, wireless, cloud computing, enterprise software, IoT,
Convergence, and cybersecurity.

IoTium has built a partner ecosystem of technology leaders that include application and
network partners, cloud service providers, and gateway manufacturers. Joining forces with
our partners, we are uniquely equipped to accelerate IoT deployment for any size building
portfolio or industrial manufacturing facility.

INFO@IOTIUM.IO | IOTIUM.IO 11