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THE Summery of Customer Relationship Management
THE Summery of Customer Relationship Management
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involvement
As we've discussed, CRM covers the activities of the four functions normally
labeled Marketing, Sales, Product Support, and Customer Services. It also covers
any third-party organizations you have contracted to perform any of these activities
for you. Of course, we know that the customer's total experience is also governed
by product and other back office experiences. But we have to set boundaries on our
program scope somewhere.
When it come to the profit led organizations, marketing is responsible for the
increase in revenue and by extension increase in the organizations profitability. In
addition, the function also helps growing of the customer/clientele base for the
organization. This is especially so when the organization is dealing with more of
corporate customers, and where decisions involve more than one party.