Successful Venture (

1 1400000
Launch Product 1
9
Unsuccessful Ven
Favorable Survey .5) (
7 EMV =$800000
Do not Launch Product!________ EMV = $-600000
EMV = $800000 10 I
Hire MAI EMV = $0 Successful Venture ( .4)
________________15 1400000
Launch Product
EMV
= Unsuccessful VentuPiletp 3 0 0 0 0 0
Unfavorable Survey .5 (
EMV = $200000.0
EMV = $200000. Do not Launch Product______14 I5100000 EMV-5600000
Survey
EMV = $-100000 Successful Venture .8/)_________________________
(

EMV= 1200000
LaunchProduct Unsuccessful Ventu w r o 2 2 e e 8 0 0 0 0 0
Favorable survey .62) ( EMV = $940000
EMV =S-8000OD
EMV = $94CCCON Do Not Launch Product 1 2 1 0
Hire IAW
EMV =S0 Successful Venture .11)________________25 15 1200000
(

Launch Product

Unfavorable
C 2 3 K
Emv= 5_300co DN, Do Not Launch Product'
N
EMV =$7
24 I5300000 EMV =$-800000
EMV = 3-300000
Launch Product
Successfu Venture ( .6)
I is— 1500000
Unsuccessful Ven
tur r
Do Not Survey i n e e r0 500000
EMV = $700000.
Do not Launch Product EMV = $-500000
EMV = $700000.

Do Nothing EMV = $0

EMV = $0