The 4th Annual Saratoga Wi-Fi Summit

The Agenda Today

• Part 1
• The Converged Network, Ryan Donnelly
• TE2 – The Experience Engine, Marjorie Hsu
• 30 minute Break
• Part 2
• Ruckus Wireless, Kevin O’Neill
• Wi-Fi Metrics, Brian Epstein
 Using Technology to Deliver MORE!

Monetize - How can the Wi-Fi network increase profits?

Optimize - How can the Wi-Fi network increase operating

efficiencies and lower costs?

Respond - How can the Wi-Fi network respond to dynamic

business and technology needs?

Elevate - How can the Wi-Fi network elevate the user experience?
Identify your
Technologies
• HSIA
• Security
• Entertainment
• PMS
• IPTV
• VoIP
• Mobile POS
• Guest Engagement & Customer Service
 Choose your Vendors
• Proven track record and references
• Leading edge provider of goods and/or services
• Ability to manage other vendors
• Compliance with industry security standards
• Brand Certifications
Infrastructure
Cabling and
Bandwidth
Define your Level of Convergence
What services, technology, and security do you need?

Behind the Firewall Outside the Firewall Air Gap / Security

Define your Network Requirements
Ensure your network will support your services

Switching Firewall Gateway Redundancy

Define your Vendor Requirements
Ensure parties understand their responsibilities and are held accountable

• Details are clearly spelled

out in a formal agreement
or letter of understanding

• Ensure quality of service

from Firewall to AP’s and
Ethernet ports
Onsite Project
Wi-Fi
Management
and
Coordination
ISP Cabling
Vital Piece to ensure a
property opens on time
with the right
technologies, working the
right way and delivering
MORE! 3rd Party PMS and
Integration Custom
Integration
 THE EXPERIENCE ENGINE

TRANSFORMING THE GUEST EXPERIENCE

TE2: TRENDS

Experience is
the New
Battleground
for Brands
89% expect to compete on this basis and
are investing today to win ~ Gartner

TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.

Source: Gartner “Importance of Customer Experience is on the Rise” September 2014
TE2:WHAT WE DO

Who - to the
right guest

Take the guesswork out of marketing When - at the

right time

Where - at the
right place

TE2 Transforms Your Guest Experience

Increase engagement, activation and revenue by delivering guests what they actually need, in real-time.

Enrich and extend the hotel and resort experience with a wide-range of personalized interactions delivered
across mobile, wearable and digital technologies.

TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.

TE2: PLATFORM FEATURES

Engage, Activate & Monetize with TE2 Experiences

Convenience & Engagement Promotions & Advertising Transactions & Commerce

Make it easy for people to interact with
brands and dramatically enhance their
experience on property or in-venue. Drive
more engagement and convenience to
enable greater NPS and likelihood to
recommend.
Generate incremental revenue with Make it easy to purchase, in the
personalized offers, promotions, and moment, with bill to folio, eWallet or
coupons for inventory, activities, food and other 3rd party payment methods.
beverage, and more. Increase
redemption with more relevant targeting
based on “who, where and when.”

- Robust Analytics & Reporting -

Deliver the insights required to optimize engagement and revenue

© 2014TE2. Confidential & Proprietary.

TE2 | THE EXPERIENCE
ENGINE, INC
TE2: PLATFORM FEATURES
Enable a Wide-Range of TE2 Experiences
Convenience & Engagement
• Branded Venue Map
• Point of Interest Filtering
• What’s Near Guest/Me
• Wait Times
• Scavenger Hunts, Trivia, and Badges
• Virtual Docent
• Outdoor Wayfinding
TE2 | THE EXPERIENCE
ENGINE, INC
Promotions & Advertising
• Expiring Inventory Promotions
• Point of Interest Promotions
• Skip-the-Line Promotions
• Sponsored Advertisements
• Greeting & Goodbye Messages
Transactions & Commerce
• In-App Purchases
• Ticket & Entitlement Redemption
• Ticket, Seat, and Room Upgrades
• Food and Merchandise
• Coupons & Discounts
• Meal Pre-ordering
• Activity purchases
© 2015TE2. Confidential & Proprietary.
TE2: THEME PARK

Skip the line for just $10

PROXIMITY:
Sea World: Deployed March 2014 In Shamu line
First-time visitors skip to the front
of the line when the wait time is IDENTITY:
TIME: First-time visitors
more than 60 minutes for $10. 60 Min Wait
30,000 sold.
TE2 | THE EXPERIENCE ENGINE, INC
© 2015TE2. Confidential & Proprietary.
TE2: UNIVERSITIES

PROXIMITY:
ASU: Deployed May 2015 On Campus
Near Bookstore
TE2 is their mobile experience platform
to engage their campus community and IDENTITY:
TIME:
drive revenue, sponsorship and Just after
Incoming Freshman

convenience. Campus Tour

TE2 | THE EXPERIENCE ENGINE, INC

 TE2: HOSPITALITY

Welcome to the Grand

Hyatt Kauai.

Don’t forget to reserve

Camp Hyatt by 6 pm.

FOR EXAMPLE PROXIMITY:

Just checked in
Welcome guests & make them feel special. TIME:
IDENTITY:
Streamline check-in and personalize info 2:00pm
Guest with family
about the property and activities.

TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.

TE2: HOSPITALITY

47
FOR EXAMPLE PROXIMITY:
Grand Hyatt Kauai
Hyatt Diamond member guests staying
TIME: IDENTITY:
at Grand Hyatt Kauai with kids after 2pm 2:00pm Diamond Member,
get 20% off kayak excursion have kids

TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.

TE2: MISSION CONTROL

Customer Spotlight: Cedar Fair – Kings Island

• TE2 selected by Cedar Fair to power

digital guest experience across 11
parks nationwide

• Kings Island first to launch on May 21st

– prior to Memorial Day

• Over 50k registered users since

launch

• Convenience and promotion oriented

experiences

• Visualize real-time in-venue guest

activity

• Automate campaigns or broadcast ad-

hoc

• Measure performance with integrated

dashboard & analytics

TE2 | THE EXPERIENCE ENGINE, INC © 2014TE2. Confidential & Proprietary.

TE2: THEME PARK

Jump to the Front with

Fast Lane!
FAST LANE

$25.00

Purchase your
Fast Pass Now
and don’t wait in
line!
OF COURSE! ORDER NOW
PROXIMITY:
Kings Island: Deployed May 2015 In roller-coaster line
Launched Fast Lane promotion at
IDENTITY:
5 pm and sold 500 in the next two Season-pass
TIME:
hours. holder
5:00 pm

TE2 | THE EXPERIENCE ENGINE, INC

© 2015TE2. Confidential & Proprietary.
TE2 EXPERIENCE MARKETING PLATFORM

Enterprise & Proximity Data Unified Identity Consumer Touchpoints

Our Connector Framework securely maps and
ingests your enterprise data asynchronously or
in real-time. We collect and correlate location
data from GPS, WiFi positioning, Bluetooth
Beacons, and NFC touchpoints.
We use this information to progressively build a Our Device SDK makes it easy to deliver these
unified identity in real-time based on consumer experiences - to the right consumer, at the right
interactions. These profiles power experiences. time, in the right place, on the right device
TE2: HOW WE DRIVE
MONETIZATION

The Impact: Measurable Revenue Growth

“TE2 created a new revenue channel for us that did not exist before. Promoting and selling our high
margin products to guests, in-venue, when they need them, is a no-brainer.”
Darla Morse, SeaWorld CIO

Per Cap Loyalty & NPS Sponsorship & Ad

Food/Bev/Merchandise Convenience & Provide new ad/sponsor Total Revenue
promotions based on engagement build loyal opportunities, Coke,
relevancy to your
guests
fan base and increase
Net Promoter Score
Unilever.
$13M
$2 per guest 3 brands at $1M/Yr =
=$10M + NPS 5% $3M

Assumptions: 25M guest per year, 20% opt-in to mobile or 5M guests

TE2 | THE EXPERIENCE ENGINE, INC © 2015TE2. Confidential & Proprietary.
 Winning in the Experience Age

Delight & Engage Guests

Build Loyal Champions & Drive Up NPS

Increase Average Revenue per Guest

TE2 | THE EXPERIENCE ENGINE, INC

© 2015TE2. Confidential & Proprietary.
Thank You
 Time for
Breaktime! a 30 minute break.
 Kevin O’Neill
TSM Ruckus Wireless
27 Ruckus Wireless Confidential
  Outgrew market
 Gained share
 Solid Q1-3 bottom line
 New talents
 Product improvements

28
 Enterprise Vertical Concentration

Hospitality

Education

Telecom

Others MDU

Government
Finance
Non Profit
Manufacturing Logistics Venue Retail Healthcare

29 Ruckus Wireless Confidential

 Enterprise Customer Momentum
Total Enterprises End-Customers
o 14,837 New Customers

48,210
o 30% E/U repeat customers

33,373
21,701
11,579
5,579

2009 2010 2011 2012 2013 2014

30 Ruckus Wireless Confidential

 Market Share Trends
54%
Source: Dell’Oro Group
52%
Cisco
50%
..
.
ARUBA
12% Aruba
HP
10% MOTO/ZEBRA

8% MERU
JUNIPER
6%
HP XIRRUS
Moto
4% AEROHIVE
Ubiquiti
Aerohive
UBIQUITI
2% Xirrus
RUCKUS
Meru
4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 Juniper
 Market Drivers for 2015
• Enterprise
• Digital classroom for K-12: US e-rate, (MoE maintenance of effort) funding in
other countries
• 11ac wave 1 & wave 2 upgrades
• Public Wi-Fi service expected in every public venue / public enterprise
• SP
• US MSOs ( Multiple System Operator ) & international cable/fixed operators
• Enterprise (esp SMB) managed services offered by MSOs, MNOs ( Mobile
Network Operator), MSPs
• Deployment or funding by OTT (over the top content providers) operators,
eg, Google, Facebook, Tencent, Alibaba
• Wi-Fi Calling buzz
• Developing/under-served markets

32 Ruckus Wireless Confidential

 Introducing ZoneFlex H500
Industry’s first wired-wireless wall switch access point with adaptive antennas!

Product Summary
 802.11ac, 2x2:2, dual band concurrent
 BeamFlex+ Adaptive Antennas with Polarization Diversity (PD-MRC)
 Matched Band Coverage
 Supports In-room Private Networking
 5 Ethernet ports
 1 rear-facing 10/100/1000 & PoE in
 4 front-facing 10/100, single PoE out
 Bluetooth Low Energy (BLE) Smart Beacon Support
 Cable channel for pass-through applications
 Mounts to worldwide standard electrical outlet boxes
 Single-gang wall-plate width (3.5 x 6.3 x 1.2 inches )
 ZoneFlex 9.10 / vSCG 3.0 / SCG 3.1

Embedded BeamFlex+ Adaptive Antennas

Available Q1 2015
33 RUCKUS PROPRIETARY AND HIGHLY CONFIDENTIAL
 H500 Hospitality
Typical Markets
Multi-Dwelling Units Student Housing

• Hotel Guest • MDU • University

Rooms Residences student
housing

34 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

 Converged Guestroom Connectivity
High Performance Guest WiFi
Dual Band 802.11abgn/ac

BLE Beacon
H500
Gigabit Ethernet Uplink
PBX phone
Cable pull-through

PoE IP Telephone

Networked guestroom
infrastructure

Wired Guest Access

BLE Beacon Service e.g.
Rewards Program Offer,
WiFi Onboarding…

IPTV
STB
 Introducing
Industry’s Best Wave 2 ZoneFlex R710
802.11ac Indoor Access Point
Highlights
Ruckus is 1st
 Dual band 802.11ac 4x4:4 Access Point

 1733 Mbps (5 GHz), 800 Mbps (2.4 GHz)

 80 MHz channelization
 256-QAM modulation (both 2.4 & 5 GHz)

 BeamFlex+ Polarization Diversity

 MU-MIMO (up to 3ss)

 Chip-based Transmit BeamForming

 2x Gigabit Ethernet Ports – Link Aggregation (LACP)

 USB port for IoT devices e.g. BLE beacons

 802.3af/at PoE or 12VDC power – 802.3af Operating Mode Feature

 ZoneDirector 9.12 / SmartZone 3.1.1

36 Ruckus Proprietary and Confidential

 R710 Applications
Dense Enterprise - Examples
Education Public Venues

• Mid to large • K-12 • Convention

Enterprise Classrooms Centers
• Campus • Conference
Libraries & halls
common areas

37 RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

 MyDeepBlue Cloud Hosted Evaluation Tools
Enforce Worldwide Wi-Fi Standards

Deep Blue has the tools to evaluate Uptime using DBC Tickets to Login Ratio Guest Satisfaction
Wi-Fi performance and enforce SNMP Monitoring DBC Ticketing System Survey Scores

standards across all properties,

worldwide.
• Uptime SNMP monitoring
• Support ticket-to-login ratio
• Guest satisfaction scores
• Ticket tracking
• Real-time device status
• Property comparative meta
analysis
 Mimic the User Experience
The best way to ensure a great user experience is to see it from their perspective.

Deep Blue utilizes onsite Raspberry Pi mini computers to:

• Achieve a higher level of insight into the property network
• Automatically run regular speed tests to monitor available bandwidth
• Ensure there is bandwidth for users to enjoy their devices
• Use remote desktop software to mimic the guest experience
• Troubleshoot connectivity and authentication

2.5”
Due to the highly customizable nature of the device,
3.75”
future tests and tools can be developed by Deep Blue’s
team of developers
 Hotspot 2.0
Making the Wi-Fi Roaming Experience as Secure and Easy to Use as With Cellular Data

Hotspot 2.0 makes the user experience

as seamless and secure as possible.
Users no longer encounter multiple
login pages as they roam.
 Key Wi-Fi Metrics
Get the data you need to understand your network

8 Mbps

• Airtime utilization
6 Mbps

• Average speed of client connections

• Bandwidth up/down per radio
• Run all three reports by frequency 35%
(2.4GHz/5.0GHz) 1 Mbps

Bandwidth Average Airtime

Speed
Upload Utilized Airtime
Download Nonutilized Airtime
 Key Bandwidth Metrics
Ensure your users have the speed they need to enjoy their devices

• % of time meet user minimums Bandwidth

Download Speed (Mbps)

• Pie chart showing %

download/upload for each tier 100

80
• Latency average and deviation 60
to various websites 40

• Run reports to see what % of 20

0
the time a property exceeded Advertised Max Speed Advertised Min Speed Actual Download Speed
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11
x% of the total line AM AM AM AM AM AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM
 Infrastructure Metrics
Ensure your network hardware is performing up to speed

• Average latency inside of the network

• Uptime of network
• Uptime of rooms (not WAPs)
• Record time to get a DHCP address as
a client
 Differentiation through a Superior Guest Experience

Superior Wi-Fi Management – SNMP Monitoring

Capabilities
Efficient, low-bandwidth polling engine scales for testing thousands of
devices, providing at-a-glance, real-time network view.
Real-Time Monitoring
Real-time monitoring and testing capabilities identify hardware, software, or
traffic problems on your network.
Intelligent Mapping
Intelligent mapping feature automatically discovers layer 2/3 connections
and creates geographical and hierarchical views.
Smart Alerting
Smart alerting offers configurable, multi-level notifications for warning,
alarm, critical, and up/down conditions. Sends alerts to email, mobile phone
(text/SMS), audible alerts, pagers, and run scripts.
Probe Any Device
Built-in probes monitor critical performance statistics on common
equipment. Checks availability/outages, packet loss, response time, traffic,
and error rates.
The Personal Area Network (PAN)
Bring the home networking experience with you when you travel

• Use best of breed technology

• Ruckus designs the best performing AP’s on the market
• Nomadix builds the most feature rich Hot Spot Gateways

• User experience
• Seamless roaming across entire property
• PAN (Personal Area Network) for each guest
• Support for multiple devices including printers and audio/visual steaming devices
The Personal Area Network
• Each user receives their own Personal Area Network (PAN) via
their own VLAN
• User may register unlimited number of devices
• Up to 10 active Wi-Fi devices
• e.g. Chromecast, Roku, printers, phones, computers, tablets, etc…
• The PAN follows the user across property
• Allows access to all devices from anywhere with coverage
• No need to re-authenticate connections
• No bandwidth limitations between devices in the PAN
PAN Account Screen
 Thank you!
Next:
Dinner and Exploring Saratoga

Shop and explore all that downtown Saratoga has to offer

Dinner on the porch of Maestro’s at the Van Dam

Cocktails: 6:00 PM
Dinner: 7:00 PM
Address: 353 Broadway