209 Peachtree St NE

Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

Backgrounder

Hooters started out as an idea over drinks by six businessmen in 1983, and not
even a year later the first location opened in Clearwater, Florida. The men wanted a
restaurant that pushed the boundaries while providing a fun atmosphere and great
food. It was also important to the founders to be more than just a restaurant, and to be
an active part of their community and give back. Almost 40 years later and the
Hooters brand has expanded to more than those 6 men ever dreamed of. There are
now over 420 Hooters Restaurants across 29 different countries. Hooters also has an
airline, a race car, and is recognized worldwide by the famous owl logo. Despite the
tremendous success the company has had, it still puts the same value on giving back
that it did in 1983.

Terrence Marks, CEO of Hooters of America, has been with the company since
2002, and in his current position since 2011.. His main focuses have always been
customer and employee care, as well as giving back specifically regarding breast
cancer research. He has been directly affected by breast cancer with the loss of his
mother and sister in law, and that passion shows through in every initiative he is a
part of. He worked hand in hand to create the “Give a Hoot” foundation, which has
now raised over 5.8 Million dollars for breast cancer research.

The “Give a Hoot” foundation is Hooters latest effort to donate to breast cancer
research. The campaign started in honor of the late Kelly Jo Down, an original Hooters
calendar girl in 1995. She passed away after a five year battle with breast cancer in
2007, but during her fight she became an advocate to hooters girls all over the country
about early detection and preventative measures. The “Give a Hoot” initiative has
been a priority to the company, and this shows from the various events and proceeds
pledges year round.

Contact: Kristi Quarles, Public Affairs and Marketing director

678-890-9860
KQuarles@HOA.com
209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

Cause Awareness Fact Sheet

● On average, every 2 minutes a woman is diagnosed with breast cancer in the United
States.

● Most people diagnosed with breast cancer have no known family history. Studies have
shown that only 5-10% of all breast cancers are hereditary.

● A woman has about a one in eight chance of being diagnosed with breast cancer in her
lifetime, according to the National Cancer Institute.

● Since 2002, Hooters has been an active participant in the fight against breast cancer,
raising over $5.8 million to support the cause.

● The Kelly Jo Dowd Breast Cancer Research Fund was established in honor of the late
Kelly Jo Dowd, an original Hooters Girl and the 1995 Hooters Calendar Cover Girl.

● Women who get regularly screened for breast cancer have a 47% lower risk of
dying from the disease compared to those who do not.

● Exercise reduces breast cancer risk for women of all body types — even lean
women, according to Leslie Bernstein, Ph.D., director of biomarkers of early
detection and prevention at City of Hope.
209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

HOA PLEDGES TO CONTINUALLY DONATE PROFIT NATIONWIDE

CEO Terrance Marks confirms all profit of eight menu items will go to Breast Cancer research

CEO of Hooters, Terrance Marks helped the company in founding the “Give a

Hoot” foundation in 2013. Marks has a special place in his heart for the cause due to

the loss of his mother and sister in law who both passed away from breast cancer.

Hooters is known for fundraising events and in store donations in October, but Marks

felt that the company could do more. Starting in June all proceeds from 8 chosen

menu items will go directly to support breast cancer research and early detection

screening.

The new menu items will consist of pink alcoholic and nonalcoholic beverages,

the “Give a Hoot” version of a burger, salad, and new wing flavor that has not yet been

disclosed. All of the new menu items including the mystery wing flavor will be

launched after the “Pretty in Pink” 5k run in Atlanta. All participants of the race are

invited by Marks to enjoy a complimentary meal and to give feedback on the menu’s

new additions

All 8 menu items will be available in every Hooters nationwide, and the

company also already pledged to give an extra dollar for every item purchased during

all of October 2020. Marks says that he feels proud to be part of a company who is
209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

willing to give back, and is already looking into more ways the company can

bring awareness to early detection

Hooters of America, LLC, proudly owns and operates more than 420 Hooters
restaurants in 42 states and 29 countries. Throughout the years, we’ve been happy to
save millions from the ordinary dining experience with our unmatched hospitality.

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209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

FOR IMMEDIATE RELEASE

Hooters Of America Announces Premium Liquor Brand

Hooters Spirits Line to Release This Spring

ATLANTA, Ga.- This weekend Hooters announced the release of its own line of premium spirits
including an array of gin, tequila, rum, vodka, and both cinnamon and traditional American
whiskey. The spirits will be available in Hooters locations across the country starting March. 27.
The line was created in partnership with leading private beverage company United Inc. Hooters
will also be releasing a new line of signature drinks made with exclusively Hooters Spirits
liquors. The company promises that the spirits will be on par with the high-quality experience
that Hooters is known for.

“After two years of hard work we are excited for our premium spirits to finally be available for
purchase”, says CEO Terrance M. Marks. ”The first release will include six various spirits, but
we are already working on new additions to be added later this year.

Throughout the entire distilling process, Hooters Spirits used only premium processes and
ingredients. The dark rum is aged in barrels and made with choice Caribbean blackstrap sugar
cane molasses, and all whiskey is aged at least two years before bottling.

“The challenge was to produce high-quality spirits priced to where you can serve it in a house
well drink. That’s what we have accomplished with Hooters Spirits. When people taste it, they
will be blown away by it”, claims chief executive officer and head of the project Richard
DeCicco.
209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

Come into a Hooters Location this spring to try out Hooters Premium Spirits for yourself.
Customers must be 21 or older to purchase.

For more information, contact Cameron Lynch at (770) 943-8896

###
Hooters of America, LLC, proudly owns and operates more than 420 Hooters restaurants in 42
states and 29 countries. Throughout the years, we’ve been happy to save millions from the
ordinary dining experience with our unmatched hospitality.
209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com

Terrence Marks, CEO of Hooters of America LLC

Kelly Jo Dowd - Hooters Girl & Foundation Representative

Biography

Kelly Jo Dowd became one of the very first Hooters Girls in 1993, and then was announced

cover of the 1995 Hooters Calendar. She eventually worked her way up in the company and

became the general manager of the Palm Harbor location. Only months after her starting this

position she was diagnosed with breast cancer. She fought the disease while also becoming a

speaker nationwide on early detection and breast cancer awareness. Dowd traveled to high

schools, and conferences speaking and fundraising between her rounds of chemo. The cancer

was relentless and eventually spread to her bones, liver, and brain. Unfortunately she lost her

battle to breast cancer after five years, and passed away in early 2007.

Hooters started the “Give a Hoot Foundation “ in her memory and has raised almost 6

million dollars in hopes that other women’s stories end differently than Dowd’s. The foundation

gives 100% of proceeds to breast cancer research, and the funding of breast cancer exams to

women who can not afford them to The . The company also directly donated 2 million dollars in

her name. Her battle, and leadership has inspired generations of Hooters Girls, as well as others.
209 Peachtree St NE
Atlanta, GA 30303
Phone: 678-674-0657
Fax: 800-564-9879
www.giveahootatl.com
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