MARKETING

COMMUNICATIONS
QUARTERLY

OL
YM
A N E LLE 20 PI C
J AE JA 20 S
M O N PA
N

A
PR R11
OJ 3
EC
TS

DOMINIQUE PRICE
INSIDE
1
JANELLE MONAE
American Singer,
Songwriter, Rapper,
Actress, and Producer

2-3
AR 113 PROJECTS
Pojects Showcasing Varoius
Adobe Programs and Tools

4-5
2020 OLYMPICS
Tokyo, Japan

Marketing Communications Quarterly

JANELLE MONAE
Janelle Monáe is an American
musical recording artist, actress
and model signed to her own imprint,
Wondaland Arts Society, and Atlantic
Records.
She was born in Kansas City,
Kansas, to Janet, a janitor, and
Michael Robinson Summers, a truck
driver. In 2010, Monáe released her
first full-length studio album, The Arch
Android. In March 2012, “We Are
Young” by Fun, on which Monáe
appears as a guest vocalist, reached
Number 1 on the Billboard Hot 100
chart, her first appearance in the
US Top 10. Monáe’s music has
garnered her six Grammy Award
nominations.
She has excelled at
film acting and picking roles, having
had major parts in Moonlight (2016),
Hidden Figures (2016), Lady and the
Tramp (2019) and Harriet (2019).
In 2020, she will play the lead in
the horror film Antebellum.

PERSONAL
QUOTE

“I feel myself becoming the

fearless person I have dreamt
of being. Have I arrived? No.
But I’m constantly evolving
and challenging myself to be
unafraid to make mistakes.”

Marketing Communications Quarterly 1

OLYMPICS 2020
TOKYO, JAPAN
Fifty-six years after having organized the Olympic Games,
the Japanese capital will be hosting a Summer edition
for the second time. The Games in 1964 radically
transformed the country. According to the organiers
of the event in 2020, the Games of the XXXII Olympiad
of the modern era will be “the most innovative ever
organized, and will rest on three fundamental principles
to transform the world: striving for your personal best
(achieving your personal best); accepting one another
(unity in diversity); and passing on a legacy for the
future (connecting to tomorrow)”.
Aligning with the reforms
advocated by Olympic Agenda
2020, the Tokyo Games will use as
many existing competition venues
as possible, namely those built for
the Games in 1964, such as the
prestigious Nippon Budokkan for
judo, the Baji Koen Park for
equestrian events, and the
Yoyogi National Gymnasium for
handball. The Tokyo National
Stadium, where the Opening and
OLYMPIC NEWS Closing Ceremonies and athletics
The International Olympic Committee competitions will be staged, will
(IOC), the International Paralympic be completely revamped and
Committee (IPC), the Tokyo 2020 replaced by a new arena.
Organising Committee, the Tokyo
Metropolitan Government and the
Government of Japan today agreed
new dates for the Games of the
XXXII Olympiad, in 2021. The Olympic
Games Tokyo 2020 will be celebrated
from 23 July to 8 August 2021. They
also agreed on new dates for the
Paralympic Games, which will be
celebrated from 24 August until
5 September 2021.
Japan has been an Olympic land
since the Summer Games of 1964,
which were the first to be staged in
Asia. In 2020, the country will host
its fourth Games, if we include the
Winter Games of 1972 in Sapporo
and of 1998 in Nagano.

2 Marketing Communications Quarterly

OLYMPICS 2020
TOKYO, JAPAN
SPORT AND ACTIVE SOCIETY
DEVELOPMENT GRANTS
The IOC’s commitment to promoting
sport, reflected in Olympic Agenda
2020, is now taking a new step
forward with the development
grant offered by the Sport and
Active Society Commission.
The world today is facing an
unprecedented emergency.
According to the UNHCR, in 2018
70.8 million people were forcibly
displaced worldwide, with the number
of refugees reaching an all-time high
of 25.9 million. This translates into
an average of 25 people forced to
flee their homes every minute.

The consequences are concerning,

and it is more important than ever
to find solutions to support forcibly
displaced groups.

Sport cannot solve this problem alone;

however, it has proved itself to be
The IOC is thus encouraging a valuable and powerful tool to build
organizations that use sport as a tool bridges, crossborders and promote
for social development to apply for social cohesion.
four grants valued at CHF
20,000 each. Non-governmental
organizations (NGOs) and
International and National Sports
Federations (including IOC-recognized
International Federations) can submit
their applications by 1 December
2019, and the winners will be
announced in early 2020. This theme is focused on projects
that provide opportunities for forcibly
displaced people (including but not
limited to, refugees, asylum seekers
and migrants) to engage in sport,
with the aim of facilitating their
social inclusion.

This year’s grants cover four themes.

Candidates can apply for just one
of the following themes, and must
demonstrate how their project is
aligned with the chosen theme:
Social Inclusion of Forcibly Displaced
People through Sport and
Physical Activity.
Marketing Communications Quarterly 3
AR 113 - PROJECTS
Project #1 – Web Banner
Create a web banner that best
describes you the blogger. Design the
banner using typography, color and
shape then utilize various elements
of design listed below. Keep in mind
the web banner should represent you
and communicate your personal
blog but also support the National
Park Service brand.

Project #2 – Book Cover

Design a book cover for your
autobiography that supports your
background, history and/or experience.
Perhaps you visually highlight one
segment, passion or aspect of your
life. Consider what you would like to
emphasize to your audience.

Project #3 – Logo
“A logo identifies a business in its
simplest form via the use of a mark
or icon.” Seek out the work of
established designers and search for
inspirational ideas. Consider who
a
a sshh
eeL
is your audience and what is most
L
important for you to emphasize about m
am
yourself/company. A logo is not a literal
representation of a company, dig into Pa
P
the conceptual side of your brain and
explore your ideas in Adobe Illustrator.

4 Marketing Communications Quarterly

AR 113 - PROJECTS
Project #4 – Event Poster Combine your knowledge of
Students will select a public event Photoshop with Illustrator. You can
such as a concert, art show opening create an image in Photoshop and
or theatrical performance as the place it into your AI poster. As always
focus for a promotional event poster. keep in mind the principles of design:
Layout and design the poster in Adobe scale, contrast, repetition, alignment,
Illustrator incorporating many of the perspective and dimension.
AI techniques learned so far that will
support a powerful graphic image
targeted toward the audience to
promote an event.

GRAND OPENING WELCOME CONTACT INFO

PameL Mark Harran, President MSPAC
Maple Syrup Producers Association
CONNECTICUT
a
of Connecticut
79 East Chestnut Hill Road
Litchfield, CT 06759
(860) 567-3805
MAPLE
sh

WEEKEND
March 21-22, 2020
Visit ctmaple.org for more info!

To
Welcome to the Maple Syrup Sug ur Loc
ar H a
ous l
Producers Association of
Connecticut (MSPAC). The
traditional season to make maple es
syrup in Connecticut extends from
early February until late March. This aple
is called “the sugaring season”. te M s
A CELEBRATION OF BEAUTY Freezing nights and warm, sunny CHECK OUT OUR Tas oduct
MAY 10, 2020 days are necessary for the maple Pr
tree to yield sap, a colorless liquid BLOG!
2-5 PM with a light, sweet taste (2%-4%
792 BARRETT PKWY sugar). Maple syrup producers, http://www.ctmaple.org/blog
MARIETTA, GA 30066
also referred to as sugarmakers, Take Something
collect this maple sap, and through
Home
boiling, the maple taste and am- THANK YOU!
ber color are formed. We hope you
enjoy reading more about MSPAC,
syrup making and all things maple!
Eyelash Extensions
516-551-6407
www.pamelash.com

Project #5 – Tri-fold Pamphlet Pamphlets/Brochures are among the

Your assignment for Project #5 is to
design and produce a Tri-fold
Pamphlet which will list and describe
various ongoing activities that are
part of the “March is Maple Month”
in the state of Connecticut.
most popular vehicles to communicate
key information that supports a
business, product, service or event.
Visit the website for Maple Syrup
Producers Association of CT for
more information.

Marketing Communications Quarterly 5

 MARKETING
COMMUNICATIONS
QUARTERLY

600 LEXINGTON STREET NEW YORK, NEW YORK

DOMINIQUE PRICE