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The difference between

BRANDING
and
MARKETING

@rahullbhogal_ Brand Identity Designer Branding vs. Marketing

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One of the most common

questions I’ve had is
related to the topic of
Branding and Marketing.

Aren’t they the same?

@rahullbhogal_ Brand Identity Designer Branding vs. Marketing

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No.
They are not
They’re connected, but they are
not the same. If that’s the case,
what comes first?

Let’s look at the differences…

@rahullbhogal_ Brand Identity Designer Branding vs. Marketing

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BRANDING IS

WHY MARKETING IS

HOW
@rahullbhogal_ Brand Identity Designer Branding vs. Marketing
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Example

TOMS
WHY
TOMS’ mission to help improve
lives through business and is
embedded in everything they do. 

HOW
TOMS created the original
One for One® model - for every
shoe sold, they will donate one
to a child in need.

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BRANDING IS

MACRO MARKETING IS

MICRO

@rahullbhogal_ Brand Identity Designer Branding vs. Marketing

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Example

ADIDAS
MACRO
By 2024, Adidas aims to have all of their shoes and
clothing made with recycled polyester. “We’ll deliver
the same style, high-performance and durability while
significantly reducing the impact on the environment.”

MICRO
Adidas gave 200 global creators their first 100%
recyclable shoe for beta testing. This initiative shows
their commitment to sustainability and as they pledge
to phase out plastic bags entirely.

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The difference between branding and marketing

Branding Marketing
Branding is why Marketing is how

Branding is long-term Marketing is short-term

Branding is macro Marketing is micro

Branding define trajectory Marketing defines tactics

Branding builds loyalty Marketing generates response

Branding is the being Marketing is the doing

Brand creates value Marketing extracts values

Developed by Matchstic

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In a nutshel –
Branding is at the core
of your marketing strategy,
so branding comes first.

Your marketing tactics will change according

to current industry and cultural trends—but
branding typically remains the same.

@rahullbhogal_ Brand Identity Designer Branding vs. Marketing

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@rahullbhogal_ Brand Identity Designer Branding vs. Marketing