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CENTER FOR Massachusetts

INFORMATION Institute of
SYSTEMS Technology
RESEARCH
Sloan School Cambridge
of Management Massachusetts

United Parcel Services: Business Transformation


through Information Technology
Jeanne Ross, MIT Sloan School, and
Will Draper, Paul Kang, Seth Schuler, Ozge Gozum,
and Jessica Tolle, McKinsey & Co., Inc.
September 2002

CISR WP No. 331 and Sloan WP No. 4399-03

 2002 Massachusetts Institute of Technology. All rights reserved.

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About the Center for Information Systems Research

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contributions of its current Research Patrons and
CISR was founded 27 years ago and has a strong track
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empirical research on how firms generate business Hewlett-Packard Company
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electronic research briefings, working papers, IBM Corporation
research workshops and executive education. Recent Microsoft Corporation
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Peter Weill, Director pweill@mit.edu


David Fitzgerald, Ass’t. to the Dir. dfitz@mit.edu
Jeanne Ross, Principal Res. Scientist jross@mit.edu
George Westerman, Res. Scientist georgew@mit.edu
Jack Rockart, Sr. Lecturer Emer. jrockart@mit.edu
Chuck Gibson, Sr. Lecturer cgibson@mit.edu
Chris Foglia, Admin. Officer cfoglia@mit.edu
Julie Coiro, Admin. Asst. julieh@mit.edu
CISR Working Paper No. 331

Title: United Parcel Service:


Business Transformation Through Information Technology
Author: Ross, Draper, Kang, Schuler, Gozum, and Tolle
Date: September 2002
Pages: 36
Abstract: Nearing its 100th anniversary, United Parcel Service was the world's largest package
delivery company. Senior management had adopted a strategy of "enabling global
commerce" and was growing through both extensions of its core business and expansion
into adjacent businesses. In pursuing growth, UPS examined the fit between new
business opportunities and its core competencies. UPS counted its highly standardized
and scalable information processing capability among its core competencies, but many
acquisition opportunities did not require the scale of UPS' core business. Thus, as UPS
diversified, it pursued alternative organizational structures and considered new IT
architectures to meet the needs of its new businesses.

This case examines the strategic, organizational, and technical issues UPS was
addressing in early 2002. In particular, it describes the opportunities associated with two
new business lines: logistics and capital. These new businesses were characteristic of
both the opportunities and challenges UPS would encounter as it attempted to deliver on
its "enabling global commerce" strategy.
Massachusetts Institute of Technology
Sloan School of Management

Center for Information Systems Research

UNITED PARCEL SERVICE:


Business Transformation through Information Technology

During the 1990s, United Parcel Service (UPS) company1 and by Forbes magazine as Company
grew from a $14 billion package delivery of the Year.2 UPS’s information technology unit,
company to a $30 billion global enterprise which was the recipient of the Computerworld
offering international shipping, logistics, Smithsonian Award in 1991 and 1997, earned
financial, and related services. UPS management the firm a place among Red Herring’s 100 Most
adopted a strategy of “enabling global Important Companies in 2000 and PCWeek’s
commerce” which combined the physical Fast-Track 100. MIT’s Sloan School gave UPS a
movement of goods with the movement of “Clicks-and-Mortar” award in April 2000,
information and capital. As it entered the 21st calling it the most advanced company in
century, the firm planned to drive deeper into its integrating physical and online business
customers’ supply chains. practices.

Out of every dollar spent on logistics, six Increasingly UPS was reaping the benefits of IT
cents is spent on moving small packages. The capabilities that generated efficiencies in the firm’s
other 94 cents is the other part of the supply core operations and created opportunities for new
chain. It’s fulfillment, it’s warehousing and adjacent lines of business. Eskew intended to
it’s the cost of the goods. So we have been further leverage the firm’s
moving into the other 94 cents.
—Mike Eskew, Vice Chairman
and incoming CEO 1 Fortune, “The world's most admired companies,” 01
October 2000.
In 2000 UPS was named by Fortune magazine 2 Barron, Kelly, “Logistics in Brown,” Forbes, 10
as both America’s and the World’s Most January 2000. According to Barron, “UPS used to be a
trucking company with technology. Now it’s a
Admired mail, package and freight delivery technology company with trucks.”

This case was prepared by Dr. Jeanne W. Ross of the Center for Information Systems Research at the MIT
Sloan School of Management and Will Draper, Paul Kang, Seth Schuler, Ozge Gozum, and Jessica Tolle from
McKinsey Business Technology Office. This case is for the purpose of management education, rather than
illustrating or endorsing any particular management practice. The authors would like to gratefully acknowledge
the cooperation of United Parcel Services in completing and publishing this case. This case may be reproduced
free of charge for educational purposes provided the copyright statement appears on the copy.

© 2002 MIT Sloan School. All rights reserved to the authors.


information technology capability to grow the UPS’s familiar brown vehicles were based. UPS
company, as he prepared to take over the CEO role Air Service operated under the same “hub-and-
from James Kelly in January 2002 (Exhibit 1). spoke” principle.

Background Growth Strategy at UPS


Founded as American Messenger Company in The UPS growth strategy incorporated both
1907 by James E. Casey, the firm initially growth in its core small package delivery
provided local messenger and delivery services business and entry into new markets. Both
in Seattle, Washington. By 2001, UPS grew to efforts leveraged existing UPS competencies and
become the world’s largest integrated package external acquisitions and alliances.
delivery company. The company’s 359,000
employees delivered an average of 13.6 million In the core business, UPS expanded its existing
packages a day sent by 1.8 million shippers to 7 product and customer service offerings.
million consignees. Approximately 200,000 Extensions to the core included offering existing
delivery vehicle drivers and package handlers U.S.-based services to a new geography or the
were unionized, and the company also employed introduction of new services such as Guaranteed
significant temporary labor to respond to Ground. External extensions to the core included
seasonal variability in package volume. The alliances with SAP and Oracle to include UPS
delivery network included 1,748 operating functionality in their software packages and the
facilities, 152,500 delivery vehicles (package acquisitions of Mail Boxes Etc. to provide
cars, vans, tractor-trailers) and 238 aircraft 4,400 retail locations to sell UPS services.
(Exhibit 2).
Until the mid-1990s, UPS’s additions to its
In fiscal year 2001, revenues reached $30.6 product portfolio consisted largely of time-in-
billion with operating income of $4 billion transit based extensions, customer service
(Exhibit 3A and 3B). UPS was responsible for improvements and development of the Web
handling nearly 6% of the U.S. Gross Domestic channel. These additions were supported by
Product. Although the U.S. was its dominant our internal technology and information.
market, UPS delivered 1.2 million packages a
—Joe Pyne, SVP
day across more than 200 countries and
of Corporate Development
territories. It was capable of reaching nearly
90% of the Earth’s population. Throughout the UPS moved into what management called
1990s, UPS diversified into related businesses, “adjacent businesses” which led to the creation
but small package delivery still represented 95% of subsidiaries. Through its strategy and
of revenues at the end of the decade. corporate development organizations, UPS
piloted small-scale initiatives. Those that proved
UPS employed the world’s largest staff of successful were developed into subsidiary units.
industrial engineers, who studied each step of Jack Duffy, Senior Vice President of Strategy,
the package delivery process to increase the summarized the approach to subsidiary
efficiency of its operations. For example, they businesses.
measured each driver’s route, taking into
account miles driven, traffic lights and walking There are some very simple principles in
distance from vehicle to delivery location to strategy. Clearly we’re thinking about
optimize routes. In the 1960s, engineers opportunities and the first factor is the market
pioneered development of a “hub and spoke” size. If it is attractive, is it adjacent and
system, in which regional sorting facilities complementary to our core business? And is
(hubs) acted as package exchange points, it consistent with our strategy to enable
expediting regional service and enabling global commerce? And to that degree, if an
redirection of packages. Many hubs were initiative doesn’t meet all three criteria, it
designed to sort tens of thousands of packages gets excluded from consideration quickly.
per hour for delivery to operating centers, where

Ross, et al. Page 2 CISR Working Paper 331


The higher risk initiatives frequently involved and starting, and driving extra miles, which
investment in new technologies—either isn’t the most efficient thing to do. But the
externally or through internal development— revenue on those packages makes it
that had the potential for long-term impact on worthwhile to think through not just how
UPS. many locations can a driver deliver to every
hour, but how to maximize the portfolio on
Mike Eskew summarized UPS’s approach to each car.
business growth through a four-part model
—Mike Eskew Vice Chairman
(Exhibit 4). He distinguished between
and incoming CEO
development requirements for growing the core
and for building adjacent businesses. In non-U.S. markets, UPS accelerated its
expansion by shifting from an organic growth
Every extension to the core business has to model to an acquisitions and partnering strategy.
work— it can’t fail. If you are going to touch This strategy was executed in two parts. First,
a driver with it, it’s got to work. With new UPS developed country-to-country delivery
businesses, [new initiatives] do not have to services by acquiring regional players and
work in every case. We like to think that we partnering with local companies. Then, UPS
can try things and as we say, fail small fast. began to acquire local companies within target
—Mike Eskew, Vice Chairman foreign countries to replicate its domestic
and incoming CEO package delivery business.

Eskew distinguished between internal and In addition to product extensions, UPS


external sourcing of the capabilities required to developed multiple channels for reaching its
grow. The internally-developed core UPS customers. Customers were able to schedule
services were the gravitational center of UPS. pickup and track package movement through
Growth initiatives in the other three areas would call centers, the Web, and electronic connections
ultimately be subsumed in the core: to client shipping systems. Mobile devices, such
standardized, large scale, highly efficient and as PDAs, could be used to track packages. UPS
reliable provision of service. also began to integrate deeper into customer
business processes by developing alliances with
Growth in the Core software companies such as SAP and Oracle to
Until the mid-1980s, UPS offered a single provide interfaces to UPS functionality within
package delivery service at a single price to their enterprise systems.
all customers. Spurred by competition from
Federal Express, Roadway Package System Parallel with efforts to increase revenues, UPS
(RPS) and others, and by opportunities to realized operational efficiency gains. For
exploit excess capacity in the delivery example, the company optimized its ground and
network, UPS began to broaden its product air transportation networks to deliver packages
offerings and customer services. UPS via the most cost-effective means. UPS
expanded its set of products by introducing automated manual operations in all areas of the
Time Definite Services, offering air and business, such as driver reporting processes,
ground shipment with delivery times such as package sorting, customer support and back-
office functions (accounting, billing, payroll).
UPS Next Day Air, UPS Next Day Early
AM, UPS 2nd Day Air and UPS 3 Day Growth through Adjacent Businesses
Select.
Management believed that appropriate “adjacent
Early on, packages were delivered the way a businesses” and important new technologies
driver would drive through the area. Now offered significant opportunities for long-term
that driver has to get the “8:30s” off and the growth. By 2001, the company launched seven
“10:30s” off. As a result, they are stopping subsidiary businesses (Exhibit 5). UPS’s entry

Ross, et al. Page 3 CISR Working Paper 331


into logistics and financial services were a core customer, investing significant resources
illustrative of the opportunities and challenges to integrate into the customer’s systems and
that the firm encountered in new markets. connecting to its external suppliers and clients.
UPS would then leverage its experience and
UPS Logistics existing systems in attracting additional
There were three reasons to get into the customers within the industry. UPS Logistics
logistics business. First, it’s a large and identified three key logistics processes in
growing market. Second, we have a customer firms: 1) pre-manufacturing—
competitive advantage, given our expertise in managing raw materials movement into
package movement. Third, we began to see manufacturing facilities; 2) post-
other companies offering supply chain manufacturing—managing finished goods from
management services getting between UPS manufacturing facility to distribution centers to
and our customers. end-customers; and, 3) reverse and spare parts
logistics—managing returned goods and spare
—Joe Pyne, SVP, parts inventories for post-sale service. Initially,
Corporate Development UPS developed capabilities in the post-
UPS founded its logistics group in 1995, manufacturing and reverse logistics processes,
combining several small, homegrown operations as they were most adjacent to the core business.
and acquiring several companies that provided
geographic coverage or specific capabilities. UPS Capital
(See Appendix A for a description of the UPS Capital’s supply chain related financial
logistics industry and key competitors to UPS.) services form deep customer relationships
The logistics business grew rapidly, achieving and serve the UPS strategy to embed itself
over $1 billion in revenues in 2000. more deeply into a customer’s business. We
integrate our service with what UPS has to
To achieve high growth, Logistics was offer for small businesses to Fortune 50
entrepreneurial in selling its services, capturing companies. Leveraging the transparency into
customers across multiple industries and a business’s supply chain via UPS Logistics,
performing a broad number of customer-focused Capital supplements the logistics service with
services. For example, UPS reconfigured the solutions that lower risk related to control of
outbound distribution of finished product of a inventory levels, obsolescence, and shrinkage.
major manufacturer from facilities to retail —Bob Bernabucci, President,
outlets, and implemented a customized tracking UPS Capital
system to reduce delivery time. For Samsung
Electronics, UPS had arranged to design and Founded in 1998, UPS Capital offered
manage the entire global supply chain, including traditional commercial finance products, such as
design and implementation of a global insurance on package deliveries and expedited
technology architecture. UPS also developed a C.O.D. payments. Capital offered asset-based
service parts logistics business to rapidly deliver lending and import/export finance solutions to
replacement parts to high-tech customers and, in strengthen the Logistics offering (Exhibit 6).
some cases, perform minor repair functions.3 (See Appendix B for a description of key
competitors to UPS in financial services.) UPS
In each industry it served, Logistics would learn Capital believed that bundling financial services
the specific requirements of the business through with package delivery and logistics services
would present a compelling customer offering
3 Service parts logistics manages the delivery of post- that financial services firms could not match. In
sales equipment and services parts to customers for addition, leveraging aggregate data trends
procurement, repair, and disposal by stocking inventory collected by the core and logistics businesses
in strategic locations to minimize delivery time. UPS would provide a distinct informational
offers service parts logistics using their own set of
warehouse facilities or manages a customer’s advantage that would allow Capital to better
warehouse network. manage risk and price products.

Ross, et al. Page 4 CISR Working Paper 331


To quickly develop the skills to manage a tracking.5 In parallel, the firm was investigating
financial services business, UPS Capital hired a tool to electronically collect package data that
from the outside. More than 80% of Capital would make the imaging system obsolete within
employees had non-UPS backgrounds. While three years. UPS rolled out the Delivery
Capital succeeded in bringing financial expertise Information Acquisition Device (DIAD) 6 in
in-house quickly, integration with the parent was 1991. Drivers used DIAD primarily to collect
a slower process, as new Capital employees delivery information, including collecting
needed to establish relationships within the core customer signatures on commercial deliveries,
organization to jointly develop complementary and records of delivery (e.g., back door, front
products and customer relationships. door, garage) for residential delivery.
Subsequent releases of DIAD provided
Technology Support of the Core Business functionality such as scanning bar codes to
Technology played a critical role in UPS’s recognize pickup, tallying C.O.D. (credit on
growth. In 1986, CEO Oz Nelson pushed the delivery), and referencing programmed route
firm to invest heavily in information technology information.
and develop the capability not just to track
packages but to offer a wider range of services. Capturing and Leveraging Package Data
Nelson articulated the benefits of the company’s In August of 1994, Chairman Oz Nelson
technology investment. sponsored the Package Level Detail (PLD)
Program. Under the leadership of the CIO, 16
We will lower our cost of operations. We will senior executives from functions throughout
be able to provide information internally to UPS worked to identify package data elements
ourselves and make adjustments to personnel and initiatives which would maximize business
and equipment without losing a step on value to both the customer and UPS, while
service. Customers will have a better idea of minimizing costs, implementation time, and risk.
when packages will arrive or when they aren't PLD initially focused on tracking for UPS’s
going to arrive and why.4 premium services, thus affecting a limited
number of packages. Over the next five years,
Between 1986 and 1996, UPS invested more PLD evolved to encompass end-to-end, full life-
than $11 billion in information technology, cycle information of all packages entering the
building a massive infrastructure of UPS systemdomestic and international. This
telecommunications networks, data processing capability became dubbed “full visibility
facilities, and application portfolios to support tracking.”
package tracking, airline management, and
business operations (Exhibit 7). Convinced of PLD contained all of a package’s shipping
the importance of moving aggressively on IT, information, such as sender and consignee data,
senior management gave the IT organization the product data, package contents and data required
freedom to build infrastructure with a long-term for international shipping, including information
view and prioritized IT projects in some about its value and purpose. PLD enabled end to
instances without detailed business cases. While end (i.e., pickup, sortations, feeds, delivery)
the initial impetus for the UPS technology
investment was to develop a package tracking 5
capability to compete with Federal Express and The initial system converted paper shipping labels to
images to provide tracking information with a one-day
RPS, the technology infrastructure that UPS lag.
built led to process improvements and product 6 An early version of the DIAD was introduced as early
extensions in the core business. A shipping label as 1991 but it had minimal capabilities and was not
imaging system developed in the early 1990s fully rolled out. The DIAD 3, introduced in 1999 had a
represented the firm’s initial foray into package 32-bit PowerPC RISC processor, 6.5 megabytes of
memory, and three communication methods: internal
packet radio, an adapter to communicate via a cellular
telephone, and an internal acoustic modem with
4 Chief Executive, “The Wizard is Oz,” March 1994. automatic dialer.

Ross, et al. Page 5 CISR Working Paper 331


real-time tracking and tracing information, By simplifying the sorting process, UPS could
which UPS made available to its customers via reduce error rates during the pre-load process
multiple peripheral devices (telephone, web, and improve worker productivity. Further cost
PDAs and shipping systems). improvement could be gained by reducing
training requirements, which was especially
Over time UPS realized many benefits from significant given the high turnover rates for
PLD, including service line extensions such as sorting staff.
guaranteed delivery, new products such as
expedited C.O.D. payment, and automated Centralization and Standardization of IT
processes that saved drivers as much as 30 As technology became an integral part of the
minutes per day. UPS business, ensuring highly reliable and
scalable systems for running its high transaction
Before PLD and the DIAD, the driver had to volumes became a priority for the IT organi-
pick up a physical piece of paper from the zation. Toward this objective UPS emphasized
customers, obtain the signature and validate centralization and standardization of IT in the
the number of packages. Now he just scans organization.
the packages and uploads the delivery
information with the DIAD, which gets The scale, the size, the integration with all the
matched with the PLD information from the other systems, and the maintenance all beg
shipping systems. Our billing is much more for centralization and standardization.
accurate and many driver tasks are
automatic. There’s a whole driver process —Mike Eskew, Vice Chairman
that has been eliminated based on the DIAD and incoming CEO
and PLD technology.
When UPS started to build its IT infrastructure
—Phil Nardomarino, VP of IS, in the late 80s, John Nallin, manager in charge
Operations Portfolio of delivery information and package tracking,
was given responsibility for deploying a
In 1999, UPS initiated development of centralized IT architecture. He noted that the
Production Flow System (PFS), providing the popular trend toward distributed computing led
next generation of PLD, and allowing UPS to management to challenge the centralization
continue to improve the efficiency of operations. concept.
PFS enabled UPS to use pre-loaded PLD to
configure expected flow and tracking The architectural strategy was contrary to the
information. PFS could then generate intelligent feelings of the time. Everybody wanted to
package loading instructions and optimize driver decentralize processing. My concern was that
route scheduling. if we decided to decentralize, we wouldn’t be
able to do [package tracking 24/7] and the
The natural outgrowth [of PLD] is to make a reliability would go south.
package smart—to know everything about a
package, including the delivery path it should Look at the Web. If we didn’t have a
follow, before it comes down the line. For centralized, tightly controlled environment,
example, the pre-loader can just look at the we wouldn’t have been able to process six
package and know, it goes in car number one, million packages a day through Web
third shelf, third position. Boom, done. So he tracking. We were doing 50,000 in 1992–93.
doesn’t have to have that vast knowledge of Now we are doing 4.5 million on the Web
driver routes anymore. alone. We couldn’t have done this if we were
spread across 60 locations.
—Jerry Skaggs, VP of IS,
Shared Services Portfolio —John Nallin, VP of IS, Corporate
Repositories and Architecture

Ross, et al. Page 6 CISR Working Paper 331


Centralization of the infrastructure facilitated representatives to view consolidated customer
standardization of hardware, operating systems histories. While this solution had limited
and databases, and processes such as functionality compared with a full-scale CRM
development methodologies and release cycles. implementation, it satisfied a specific business
IT and business executives endorsed standards need while not compromising the reliability of
to lower operations costs and enable easier the architecture.
integration and development of enterprise
applications. We have very stable legacy systems that work
perfectly for what they are designed for and
We have 330,000 PCs out there. If we weren’t are already integrated with all our systems.
standardized, it would be impossible for us to Instead of getting rid of that to purchase and
roll out applications in the field and make all integrate the universal CRM solution, we took
the changes. Standardization is really one of the approach of understanding what our
the major contributors to our success… It systems lacked and spent money to find the
also saves a lot of money. best way to share data.
—Jerry Skaggs, VP of IS, —Geoff Light, VP of CRM Technology
Shared Services Portfolio
Although compliance with standards was strictly
John Nallin chaired a standards committee that enforced, UPS encountered situations in which
enforced rigorous adherence to technology technology and process standards had to be
standards and the enterprise architecture. While the compromised for a clear business purpose. For
standards and architecture were continually instance, in 2000, the team responsible for
updated to absorb new technologies, the committee billing applications had to upgrade the billing
worked to ensure that reliability would not be system to support a fuel surcharge due to
compromised for incremental functionality. unexpected gas price increases. A delay in
implementing the surcharge would have cost
Keeping standards is a painful science. implications, so adherence to architecture were
Sometimes I’m the only guy carrying the postponed for a year while the business needs
standards manual. You look at any magazine, were addressed.
any brochure and everybody’s got something
smarter, faster, quicker… For example, DB2 is We quickly implemented a short-term solution
our mainframe database. How about UDB?7 by leveraging an unused field in an existing
There is not much difference from DB2 but it is database that was originally intended for a
different. Do we allow UDB to come in? NO! different purpose. With senior management
approval, we compromised the application
—John Nallin, VP of IS,
architecture but in the following enterprise
Corporate Repositories and Architecture
release we spent the time to engineer a long-
term solution that enabled fuel surcharge
If necessary functionality was missing from the
activation via parameter changes.
existing set of applications, UPS would tend to
build in new functionality rather than replace —Jim Medeiros,
stable legacy applications. For example, instead IS Customer Service Manager
of buying and integrating a new enterprise
CRM8 solution, the CRM technology group The architecture also had to accommodate
extracted data from existing applications to non-standard technologies as UPS acquired
populate a user interface for customer service companies to build the international business.
Through these acquisitions, UPS inherited
applications developed outside of the core
7 UDB stands for Universal Database. It is an IBM architecture. While UPS developed new core
product that allows for a wide range of data types, such systems such as ISPS (International Shipment
as images, and allows users to define data types. Processing System) and modified existing core
8 Customer relationship management

Ross, et al. Page 7 CISR Working Paper 331


applications to support non-U.S. markets, UPS Rather than having 20 different solutions, we
maintained and operated the acquired systems. need to have two warehouse solutions, a
Over time, non-standard technologies were transportation solution so that there are
replaced and the acquired ones were integrated fewer permutations. We still need to offer
into the core architecture. solutions for each line of business but we
don’t need to have as much variability in
Technology Support of Subsidiaries each line of business. If we can put the whole
Unlike the core’s centralized approach to IT, the thing together and put that together with a
subsidiaries managed IT in a highly decen- supply chain visibility and execution
tralized manner. Each subsidiary business unit capability, then you really do own the supply
had its own CIO, who led an IT organization chain.
composed mostly of application development —Dave Currence,
staff. Subsidiary managers felt decentralization UPS Logistics SVP & CIO
was necessary to be responsive and flexible in
support of their entrepreneurial initiatives. UPS Capital
To get products to market quickly, Capital’s IT
UPS Logistics group initially partnered with other financial
Logistics IT purchased and integrated third party institutions or technology companies to gain
supply chain applications to develop its offering. access to financial product applications and back
Despite limiting its scope by focusing on serving end processing capabilities. Over time, Capital’s
a select set of industries, customization business needs and strategy became more
requirements within each industry for each client defined and IT began to buy packaged financial
led to a proliferation of solutions. In the course software to develop a technology capability in
of creating customer-specific solutions, key product areas, focusing on financial
Logistics’ managers found that systems built for products that would enhance the service
one purpose often did not translate well to the offerings of the core and logistics businesses.
needs of another.
Capital believed that workflow automation
Mike Eskew came and said why do you have would increase operational efficiencies and
to build your own tracking system? We did provide a customer service advantage. Capital
requirements for what we needed and spent initiated a program to develop the capability to
two months working with [central IT] on how provide full transparency in an application going
we could leverage the UPS tracking through the approval process, allowing UPS to
application to meet our business needs. It provide application status to customers on a real-
came back with a 30% fit with what we time basis. The challenge would be in tying
needed. We needed multiple tracking siloed, product- or process-specific applications
numbers, different size fields, integration with together to provide visibility for every product
third parties, and multiple shipping modes. type and across all functions.
—Jay Walsh, The risk of funding inventory is understanding
CIO of UPS Mail Innovations, where the inventory is, and how to control
former CIO of UPS Logistics shrinkage and obsolescence. Using UPS
Over time, Logistics found itself supporting package data, and obtaining customer
multiple software packages for each supply approval, we can determine the level of risk on
chain component, such as warehouse a global scale.
management systems, that catered to specific —Bob Bernabucci
industry requirements or individual customer CEO of UPS Capital
needs. Minimizing the number of supported
technologies would allow UPS to take advantage
of scale and increase profits.

Ross, et al. Page 8 CISR Working Paper 331


Leveraging the Core Across Subsidiaries architectural process to decide whether or
not we can support it in-house.
Subsidiaries operated as autonomous business
units responsible for their individual profit and —Ken Lacy, SVP and CIO
loss results. Yet, senior management promoted a
single identity for all UPS companies. Most of UPS’s emphasis on reliable and scalable systems
the senior managers in the subsidiaries had a for the high volume core business created a
long history with UPS, and a single bonus plan barrier to subsidiary use of central infrastructure.
that compensated managers based on corporate Technology purchased by central IT tended to be
rather than business unit results reinforced “high-end,” “high cost” installations designed to
corporate loyalty.9 Thus, subsidiary managers meet the UPS performance requirements and
were predisposed to leverage core assets where expanding functionality in package delivery.
it made sense to do so. Subsidiary requirements were much less
demanding, necessitating negotiations with the
[UPS Capital IT] has a small IS team of 20 core to accept a lower end, less expensive
people and we are able to keep it small solution into the architecture.
because we leverage the core infrastructure.
They do a terrific job in the data centers UPS [core] had a standard network
running our systems, so that we don’t need to configuration for routers, T1 connections and
be there or spend time worrying. such that cost $5,000 per month. I said my
revenue isn’t $5,000 per month. I wanted to
—Stephanie Hill, CIO of UPS Capital take advantage of the service but they’ve got
to offer me a solution that I can afford. I’ve
Logistics and Capital leveraged the
had to prod UPS on multiple occasions for
telecommunications infrastructure and
services that are customer focused, not
applications hosting services of the central IT
provider focused. UPS core has Cadillac type
unit. Subsidiary management viewed the
services and they need to have that in their
robustness, redundancy and cost-efficiency of its
business. But these new business units don’t
operations as sources of competitive advantage
need it and can’t afford it.
for the businesses, especially as they
experienced rapid growth. —Jay Walsh,
CIO of UPS Mail Innovations,
The efforts of central IT to accommodate the former CIO of UPS Logistics
unique needs of subsidiaries were bounded by
principles and a standards-based architecture Responsiveness was also a factor that limited
that stressed reliability, performance, and integration between core and subsidiary systems.
efficiency. The complexity of applications and interfaces
between applications, and the processes to
[Central IT] set some conditions in place prioritize, approve and plan projects resulted in
stating if you use the core systems, you need 6-month release cycles.
to conform to my standards and if you don’t
use these systems, you don’t have to go by my Subsidiaries need more than two releases a
standards. If you have to touch me, because year, especially when piloting new business
I’m your data center, I’m your 24/7 support, products that require quick implementations.
and I’m your telecommunications, then we Outside of the enterprise architecture,
have standards that you need to comply with. smaller scale technical environments are
If you can’t build on our standards because used to experiment with solutions. When
it’s one-off, then we go through an ready to commit to a long-term high volume
solution, the system is then engineered into
the enterprise architecture.
9 UPS Capital was the only exception to this
compensation structure. Capital managers were —Jim Medeiros,
compensated based on the ability to meet business IS Customer Service Manager
plans for their respective product portfolios.

Ross, et al. Page 9 CISR Working Paper 331


The central IT organization worked to accom- internal and customer-facing IT support, and
modate the needs of the subsidiaries, while governance staff under a single CIO. The new IT
maintaining control of the architecture. It organization would also define the enterprise
expanded the set of standards to encompass architecture to support the integrated product
subsidiary requirements, for example, strategy through consolidation and integration of
supporting NT-based platforms for Capital since the current set of applications. Back-office
there were no other options for their specialized applications such as accounting and operational
financial applications. Core IT also created a technologies such as brokerage systems would
single point of contact for subsidiaries to procure be included in the consolidation effort. Laurie
central IT services and became more flexible for Johnson, the incoming CIO of shared services
small-scale projects. Dave Barnes, an IT vice IT, as VP of Technology, Corporate Develop-
president responsible for customer automation ment, outlined her key challenges as she began
applications, noted the shift within the core IT to form the new IT function.
organization.
I’d love to leverage what’s good about the
From a business perspective, we were used to core, but the subsidiaries still need a different
building everything for the masses. We are sense of urgency, the ability to take higher
now learning to build for smaller groups, risks with products, technologies and
knowing we might scale it up quickly if we customer relationships, flexibility that allows
need to. us to serve the customer faster, better,
cheaper—and rules that are made to be
Looking Forward broken.
In 2001, UPS continued to defend its market —Laurie Johnson
leadership in package delivery and was rapidly
expanding into adjacent businesses. Looking to Developing and leveraging an IT capability to
the future, management intended to deliver on support greater integration of the core and
its vision of enabling global commerce by subsidiary businesses would be difficult given
driving deeper into customer supply chains, and the size, scale and breadth of UPS operations.
offering its customers an integrated product set Senior management believed, however, that an
across core and subsidiary businesses. integrated product portfolio would allow UPS to
differentiate itself from its competitors and
These strategic objectives would require achieve new levels of growth.
significant changes to sales and technology
functions within the core and subsidiaries. To We were thinking how do you approach a
sell a bundled solution and take advantage of customer with a bundle of products and
cross-selling opportunities, the sales solutions that appear seamless to the
organization would need to manage relationships customer? If we can do this—and it’s going
with all relevant decision makers in the customer to take time and hard work—it will be
supply chain, coordinate internally to manage difficult for others to replicate.
the overall relationship, and bring specific —Jack Duffy, SVP Corporate of Strategy
expertise and knowledge as needed.
Towards this end, UPS created Supply Chain
The subsidiaries were already undertaking Solutions, a streamlined organization that
changes as the company looked to consolidate combined the sales, marketing, finance, and
administrative (HR, legal, finance), sales and technology resources for its supply chain
marketing, and IT functions into a shared subsidiaries. Supply Chain Solutions was
services organization. The new IT organization intended to make it easier for customers to
would have two main objectives. First, it would access UPS’s expanding range of logistics,
consolidate all applications development, freight, financial, and consulting services.

Ross, et al. Page 10 CISR Working Paper 331


UPS ORGANIZATION IN 2001 EXHIBIT 1

Chairman & CEO

James Kelly

Chairman &
CEO-elect

Michael Eskew

SVP, Human SVP, SVP, CFO, SVP Legal & SVP WW President SVP SVP SVP,
Resources Transport & Treasurer Public Affairs Sales & International Information Corporate Corporate
Engineering Marketing Operations Service, CIO Development Strategy
COO
Thomas Joseph John Ronald Kenneth John (Jack)
Lea Soupata Weidemeyer Scott Davis Moderow Beystehner Wallace Lacy Joseph Pyne Duffy

SVP U.S. SVP


Operations Operations

Calvin Christopher
Darden Mahoney

Source: UPS

Ross, et al. Page 11 CISR Working Paper 331


EXHIBIT 2
UPS OPERATIONAL AND TECHNOLOGY INFRASTRUCTURE IN 2001

Customer International
Service Air Hub
• $29.8 billion in revenue, 2000 applications
• 359,000 employees •Customs clearance
• 245K PC and 2,700 LANs •Duties
• 13.6 million packages daily • 7 domestic air hubs
• 1,333 domestic and 1,301 • 7 international air hubs
• 10 call centers international flight segments daily
• Internet • 238 owned aircraft
• Wireless Data Centers
Air2Web for
PDA/Mobile • NJ and GA
• 15 mainframes
phones • 906 mid-range

DB2 databases Applications:


Customer •Packages •Processes Frame relay
Hub/Center
•Customers •Standards
•People •Business
objects
Wireless network • 1,748 operating facilities
• UPS OnLine • Internal Package Level Detail
Tools System
Vehicles
• Direct links to • Deploying UPScan which
UPS data center leverages 802.11B and
Bluetooth for:
•152,500 vehicles, e.g. package cars, vans, - Terminals
tractor-trailers - Optical ring scanners
•91,000 DIADs (Delivery Information
Acquisition Device)
- hand-held computer to collect and
transmit delivery data
- two way text-based messaging
between driver and dispatch
Source:UPS, Computerworld, Internet Week, VARBusiness, McKinsey 2

Ross, et al. Page 12 CISR Working Paper 331


UPS Revenue From Operation EXHIBIT 3A

Ross, et al. Page 13 CISR Working Paper 331


UPS Operating Data EXHIBIT 3B

Ross, et al. Page 14 CISR Working Paper 331


E X H IBIT 4
U P S G R O W T H M A T R IX

• International • M & A a c tivity (25


e x p a n s ion a c q u isitions since m id
90s)
• P r o d u c t extensions
E x istin g (e.g., 3 day select, • Strategic A lliances
1 5 0 lb package w e ight) (e.g., SA P , Oracle,
P e o p leSoft)
S e rvice s
• U P S C a p ita l • Strategic E n terprise
• Service Parts Logistics F u n d investm e n ts,
• U P S C onsulting e.g.:
New • U P S L o g istics G r o u p - S a v i T e c h n o logy
• Freight Services - A ir2 W e b

Internal E x ternal

D e v e lopm e n t A p p r o a c h
Source UPS

Source: U P S 6

E X H IBIT 5
UPS SUBSIDIARY BUSINESSES
Launch Services A c q u isitions
1995 • Supply chain and transportation management • U n i D A T A , Polysys ,
L o g istics
solutions Livingston -- 2 0 0 1
• Spare part logistics • C L S , B u r n h a m --2 0 0 0
• e-L o g istics so lutions and logistics technologies • F inon, Rollins --1999
1 9 9 8 • F inancial services such as asset-backed lending, • F irst Bank International --
Capital
factoring, funding for restructuring, leasing 2001
• Trade services such as letters of credit
• Insurance services for shipments
• C o m m e rcial tools such as electronic invoice
paym e n t, card processing solutions
2001 • Supply chain strateg y and planning
Consulting
• Procurement, production and fulfillment consulting
UPS • Product design and customer management strategy
Subsidiaries Freight • Cash management consulting
Forw arding/ 2001 • Freight Transportation services (air, ocean, road) • Fritz, 7 North American
B rokerage • Trade M a n a g e m e n t services (financing, brokerage) border brokerages – 2 0 0 1
• M a terial M a n a g e m e n t services (JIT support, • U n istar U S A , Atlas A ir
fulfillment) U K , UPS Italia
M a il Boxes Etc. 2001 • R e tail service from p roviding shipping supplies • M B E -- 2 0 0 1
geared towards small-m e d ium enterprises

M a il 2001 • Expedited flat mail delivery service via pre -sort • R M X , Mail2000 -- 2001
Innovations before injection into USPS priority mail service

2001 • W eb-based shipping solutions enabling • iShip -- 2001


iShip
m a n a g e m e n t and monitoring of multi-carrier,
m u l ti-destination shipments

Source: U P S 7

Ross, et al. Page 15 CISR Working Paper 331


EXHIBIT 6
UPS CAPITAL SERVICE OFFERINGS
O ffering Services Description
Distribution Finance – asset • Asset Based Lending • Provides working capital based inventory financing
based lending programs • Corporate Finance and receivables management for a variety of business
• Inventory Purchase opportunities

First International Bank funding • Domestic financing • Government guaranteed lending through SBA, USDA,
for smaller businesses • Export financing and EX-IM Bank lending programs
• Import financing
Glenlake Insurance provides • Credit Insurance • Loss protection, reduce risk from receivables
insurance solutions related to • Flexible Parcel Insurance • Customized loss and damage coverage with UPS
business operations and shipments • Excess Value Insurance • Additional protection on UPS shipments
• COD Secure • Reduced risk related top COD collections for customer
Global Trade Finance financing • Export Receivables • Helps protect customers doing business internationally
for companies wanting to grow Service • Online automated L/Cs that reduce the tedious process
globally with minimum risk • Import and Export of protecting international transactions
Letters of Credit
Card Transaction Solutions • Business credit cards, • Better way to manage cash flow, secure accurate
including: T&E, Fleet, business reports and control business expenses
Procurement, etc.
Equipment Leasing for securing • Different types of leasing • Leasing of telecom systems, warehouse machinery,
equipment options available and other business equipment
COD Enhancement expedites • COD Automatic • Expedites payment of COD funds, which are deposited
remittances from shipments directly into the customer bank account

Source:UPS Capital, McKinsey 8

E X H IBIT 7
IT IN F R A S T R U C T U R E E V O L U T I O N

2001
• 1 5 M ainfram e s
1992 • 19,400 M IPS
• 6 Mainframes • 9 0 6 m idrange servers
• 1200* M IPS • 245,000 PCs
1985 • 3 0 0 m inicom p u t e r s • 1 3 5 , 0 0 0 w o rkstations
• 1 Mainframe • 39,500 PCs • 2,700 LAN s
• 118 IS FTEs • 600 LANs • 91,000 D I A D s
• 77,400 D I A D s • 2 data centers
• 1 data center • 1 7 6 T e r a b y t e d a ta
• 4.1 Terabyte data • 5,000 IS FTEs
• 2000 IS FTEs

* A p p r o x i m a t e d f r o m I B M E S 9 0 2 1 M o d e l 8 6 0 a t 2 0 0 M IPS
S o u r c e :U P S , D o w J o n e s I n t e r a c t i v e 9

Ross, et al. Page 16 CISR Working Paper 331


Appendix A

The Logistics Industry


Market Overview
Traditionally, most companies would take on the task of storing and moving goods, building warehouses
and distribution centers and perhaps managing their own transportation fleet. As a result, the market for
third party logistics (3PL) services had been primarily for transportation and warehouse management.
Providers were either transportation carriers or service providers like customs brokers and freight
forwarders that helped customers optimize distribution networks, manage storage and distribution
facilities, and navigate the complexities of international customs. By late 2001, the market for logistics
had moved far beyond transportation and materials handling into helping companies manage their entire
supply chain. These supply chain management services extended across the many logistics disciplines;
from the traditional services of inventory and warehouse management to shipping and transportation to
demand planning and order management (Exhibit 8).

EXHIBIT 8
LOGISTICS SERVICES ACROSS SUPPLY CHAIN PROCESSES

• Order processing and routing • Picking, • Freight flow optimization, forwarding


• Order status management packing and • LTL consolidation
• Call center services special • Small package delivery
handling • Customs processing
• Transportation management: contracting,
• Scheduling, routing and optimization

Order Management &


Customer Service

Manufacturing Inbound
Warehouse and Fulfillment and Outbound International / Customer
Transportation
Inventory Packing Services Transportation Customs
Management
Reverse
Logistics

Supply Chain Design

• Demand forecasting
• Production • Inventory control
• Boxing, carting, repair, • Process returned
scheduling
• Subassembly, quality inspect • Supply chain info goods: sort, test,
• JIT delivery repackage
• Centralized and distributed services
• Integration of • Authorize and credit
suppliers and plants • Warehouse management • Physical flow
analysis returned goods

Source: McKinsey 10

Ross, et al. Page 17 CISR Working Paper 331


Armstrong & Associates, a supply chain solutions consultancy and information services provider, stated
that in the United States logistics was a $179 billion market in 2000, with 17% ($31 billion net of trans-
portation) spent on 3PL services. The remaining 83% was spent on trucking, airfreight and expressed as
actual expenditures on transportation. Armstrong observed a 21% annual growth in 3PL spending over
the last five years, compared to 67% in transportation itself (Exhibit 9).

EXHIBIT 9
U.S. LOGISTICS MARKETPLACE BY SEGMENT*
USD billion, net revenue ESTIMATE

Degree of
Historical Concentration
Growth Operating Share of top 5
Total = $179 b (CAGR) ** Margin players
Third Party Logistics Services
Air freight/Express/ • Value-added warehouse/ distribution
Ground parcel - Freight consolidation
62 6 8% 81% - Inventory management
- Bar coding, private labeling
- Pick and pack
Third Party Logistics
- Order fulfillment
31 21 7% 3 29% - Returns management
(3PL)***
• Dedicated contract carriage
- Private fleet outsourcing
TL trucking - Truck leasing
(domestic intercity) 63 5 6% 13% • US-based logistic solutions with
international operations
LTL trucking - International freight forwarding
(domestic intercity) • Domestic transportation management
(National/regional) 23 7 4% / 9% 95% / 63% - Shipper network optimization
- Rate negotiation and contracting
2000 • Software

* Excluding rail, private trucking, local for-hire trucking, specialized trucking, water, & pipeline transportation
** CAGR dates vary by segment, representing the past 3-5 years.
***Net revenue is net of purchased transportation
Source:Colography, Armstrong & Associates, S&P, McKinsey T&LS Practice Analysis 11

Supply Chain Business Requirements


Companies look to outsource the management of their supply chain to external vendors to obtain cost
efficiencies, rapidly gain a global footprint, reduce business complexity in managing supplier networks
and improve supply chain performance. By outsourcing their supply chain management, companies
demand value creation in three areas:

• Efficient movement of goods: Optimization of product flow within a supply chain to minimize
inventories, stock outs and obsolescence

• Improved design of supply chain: Optimization of overall supply chain configuration, including
third party transportation contracts, to minimize cost and maximize quality and performance

• Increased asset productivity: Improved management of assets (e.g., warehouses, transportation


fleet) for productivity and utilization improvements

Such efficiencies require new capabilities including end-to-end visibility of the supply chain, from raw
materials to their customer’s inventory. With such visibility, firms accelerate delivery of goods to
intermediate and final markets by providing new capabilities like available-to-promise, cross-docking,

Ross, et al. Page 18 CISR Working Paper 331


and merge-in-transit. To provide end-to-end visibility, supply chain solutions require tight integration to
customer legacy systems and supplier systems.

These new capabilities allow organizations to optimize product, information, and capital flows, thus
reducing numerous logistics costs, e.g., transportation, obsolescence, and inventory holding costs.

Competitors in Logistics Services


The market for logistics services began to transform from one focused on transportation to one focused on
information in the early 1990s. Both asset-intensive and asset-light companies were attempting to break
up the existing value chain and commoditize basic services. Three categories of competitors emerged in
this rapidly growing market: transportation companies, logistics management firms, and system
integrators.

Transportation companies built or acquired capabilities to extend their asset-intensive


transportation operations.

Ÿ FedEx offered logistics services beginning in 1989 with its spare-parts logistics unit. The
company made a significant investment in the logistics business in 1998 by acquiring and
integrating Caliber Systems’ order management, customer service, fulfillment, and part-
sequencing solutions with FedEx’s transportation capabilities.

Ÿ Deutsche Post (DP) entered the logistics market in 1998 by acquiring leading logistics providers
Danzas and AEI. In conjunction with DP’s global air, sea, rail, and freight networks, Danzas
provided end-to-end, supply chain solutions including order processing, physical-flow analysis
and financial services. For example, Danzas designed and managed the material flow for 350
European suppliers for GM Opel in Thailand to reduce inventory and consolidate shipping.

Logistics management firms entered the market with information-based third-party logistics
services such as supply chain design and management, order management, warehousing services, and
customer service. 3PL companies arranged for integration of multiple asset intensive transportation
and warehousing service providers.

Ÿ Exel provided end-to-end supply chain services but owned few assets. The company targeted
specific industries, e.g. retail, consumer goods, and chemicals with customized solutions. For
example, Exel provided inbound services, warehouse management, pick-and-pack, and
transportation services for Smith & Nephew, a leading European healthcare provider, improving
fill rates and reducing shipping costs.

Ÿ Li & Fung focused on managing the supply chain for high-volume, time-sensitive consumer
goods, especially garments. Company services included product development, raw material
sourcing, production planning and management, quality assurance, export documentation, and
shipping consolidation.

System integrators in conjunction with leading software companies provided the logistics value
chain applications and the integration platform to enable information flow between trade partners
along the chain.

Ÿ Accenture brought together business-process solutions, system integration, and supply chain
expertise for its clients. Accenture integrated its skills in procurement/sourcing, transportation,
inventory management, distribution and supply chain planning with its knowledge of supply
chain software (e.g., SAP, i2, Ariba) to deliver customer-specific solutions. In addition,

Ross, et al. Page 19 CISR Working Paper 331


Accenture developed an outsourcing business focused on providing supply chain solutions to
companies such as Alcatel, DuPont, Sara Lee, Dell, and Nortel.
Ÿ IBM Global Services offered collaborative supply chain process and system solutions including
demand planning, order management and customer services, and warehouse and transportation
management for global companies in automotive, retail, electronics, and consumer packaged
goods industries. The company bundled consulting solutions, operating platforms, and hardware
for single source, end-to-end logistic design.

Appendix B
Commercial Financial Services
Market Overview
While logistics services aid the movement of goods along the supply chain, commercial financial services
facilitate the flow of funds. In 1999, U.S. commercial banking transaction volume totaled $3.8 trillion,
with commercial lending and asset finance accounting for $1.6 trillion of the total.10 Commercial lending
and asset finance products span all segments of the order-to-cash process, as well as offer strategic
financing during business expansion or downturns. Two large product categories include:
• Global trade finance, including letters of credit and escrow services, facilitates international
business by allowing a financial institution to act as an intermediary, promising to pay a seller on
behalf of a buyer. Global trade finance products mitigate transaction risk for buyers and sellers, as
well as protect against country risks for both buyer and seller.
• Distribution finance, including asset-backed lending and factoring, provides working-capital
financing and receivables-management services. These products enable more efficient use of cash
flow by freeing up cash from inventory or accounts receivables.
Competitors
While many large banks provide commercial lending and asset-finance products, there are non-banking
financial institutions that specialize in this area, applying industry expertise to offer customized solutions.
In 2001, CIT Group and Heller Financial, two of the largest non-bank financial institutions, were
acquired, thus consolidating the industry:
• CIT Group, a subsidiary of Tyco International and renamed Tyco Capital after the 2001 acquisition,
offered finance solutions to capital-intensive business such as airlines, transportation and media
companies. Their clients included British Airways, Delta, Avaya, Agilent, and Dell. Tyco Capital
offered financing for business restructuring and expansion such as leasing and mortgages, in addition
to asset based lending and factoring.
• Heller Financial, a 2,500-person firm acquired by GE Capital, offered financial services to SMEs,
leasing services to large customers, and industry-focused solutions to real estate and healthcare
businesses. Heller worked with a large network of other financial institutions internationally for
coverage for global customers. Its clients included Amazon, Iomega, Echelon, Singapore Airlines and
Continental Airlines.

10 Syndicated loans ($1 trillion) and deposit accounts ($1.2 trillion) are the other two components.

Ross, et al. Page 20 CISR Working Paper 331


UNITED PARCEL SERVICE:
Business Transformation through Information Technology
Organizational Addendum

Introduction Applications, infrastructure, and planning and


architecture:
Between 1986 and 1996 UPS developed IT
organization structures and processes to
• Applications groups supported four
complement its robust technology infrastructure.
portfolios:
These highly centralized structures and
processes were designed to achieve strategic o Customer automation portfolio: shipping
value from IT. Through the mid 1990s firm clients, package tracking, and Web
resources were focused on supporting UPS’s applications
high-transaction, small package delivery
o General and administrative applications:
business. But UPS’s entry into adjacent
global accounting, HR, finance, global
businesses introduced a more distributed
billing, and eProcurement systems
organization and more difficult choices about
the design of IT structures and processes. o Business development portfolio: global
sales force automation and call center
This addendum examines the organization applications
structures, governance and IT processes in use in
o Operations systems portfolio: DIAD,
the UPS core business and addresses
airline management, brokerage, and
opportunities to extend them into adjacent
applications for sorting facilities
subsidiary businesses.
• Infrastructure groups comprised of data
IT Organizational Structure in the Core center operations and shared services (HR,
In 1997, Ken Lacy became CIO of UPS. Like Finance, and Accounting)
many senior UPS IT professionals, Lacy spent • Planning and architecture groups for
much of his career in accounting and finance standards development, advanced
functions. He started as a clerk in the Florida technology, long-term strategy development,
district rising quickly to corporate controller. As and telecommunications.
corporate controller, Lacy developed his IT
management skills by filling the role of business All group managers had more than 10 years of
interface for the accounting application portfolio. tenure within IT as well as backgrounds in
diverse business areas like finance or
As UPS developed its technology capabilities in accounting. UPS offered broad career
the late 1980s, it created a large centralized IT opportunities, regularly transferring key IT
organization. IT grew rapidly from 118 people managers among the applications, infrastructure
in 1985 to 5,000 in 2001. Lacy’s IT unit was and planning groups, as well as across UPS
responsible for the UPS core package delivery businesses units. For example, Jay Walsh’s IT
business; another broader set of IT leaders, often management assignments included leading IT in
brought into UPS from outside the company, the airline business, the Logistics subsidiary, and
oversaw subsidiary businesses. The core IT at the Mail Innovations subsidiary. Jim Medeiros
organization consisted of three functions: had been responsible for infrastructure support
of UPS subsidiary businesses, billing, and other

Ross, et al. Page 21 CISR Working Paper 331


systems in the core, and customer relationships In addition to system enhancements,
between core and subsidiary IT groups. development teams charged out their services to
implement new applications and translate
In addition to opportunities for dynamic career business needs into a development work plan.
paths, UPS offered attractive compensation They worked with business owners to define
packages (including stock ownership and profit requirements, identify existing packages (if
sharing) and many opportunities to work with appropriate), develop business cases, and
new technologies. As a result, the entire IT implement systems. They worked closely with
organization had a 5% turnover rate, far below John Nallin’s architecture team and Jerry
industry averages. Skaggs’ operations staff in order to identify
platforms for building systems in accordance
To support core operations, Lacy’s organization with UPS standards and to minimize costs.
had four key responsibilities: 1) enhance
existing core applications; 2) implement new The development staff was located in four sites:
systems; 3) operate centralized infrastructure New Jersey, Kentucky, Maryland, and Georgia.
services reliably and cost-effectively and 4) The Innoplex facility in Atlanta, Georgia was
provide governance mechanisms to manage constructed during the dot-com boom and was
applications and infrastructure development. designed to encourage innovation in IT
development, especially Web applications. The
Systems Enhancement and Implementation Innoplex facility was a former warehouse and
UPS developed a variety of large complex was managed very differently from other
applications in-house including CAReS11 for call locations. For example, walls were
center support and PLD within tracking reconfigurable to allow teams to co-locate and
operations and billing systems. These systems staff dressed casually.
interfaced with other applications and middle-
ware. Requests for enhancements to these IT Operations
systems were constant, especially as the business IT operations were based in Mahwah, New
began to understand the importance of technology Jersey, with UPS’s primary data center. Jerry
to support product and service initiatives. But Skaggs was responsible for data center
every enhancement demanded thorough testing to operations and regularly benchmarked UPS’s
ensure that new features did not adversely affect efforts to ensure world-class performance. To
the many interrelated applications. ensure efficient operations, data center managers
were constantly evaluated against external
To control this process, some enterprise systems benchmarks. For example, UPS averaged one
were managed through semi-annual releases. analyst per 1,400 gigabytes of data; the external
benchmark was one analyst per 800 gigabytes.
It's a year cycle that's broken down into three
phases: design, development and testing. IT operations also sought to improve the
There are teams working on the design phase, reliability of IT to provide 24/7 operations
other teams working on the development support. CIO Lacy emphasized to senior
phase, and other people working on the management the importance of IT-driven
testing phase of one of the two releases. As projects that did not have traditional business
soon as the design team turns over the design cases but were critical to improving reliability.
to the development team, then they're starting Disaster recovery plans and investments in
to work on the design requirements for the redundant operations were important examples.
next release. So it's a continuous cycle.
—Ken Lacy, SVP and CIO Business Continuity Planning is a major
undertaking. The name was changed from
Disaster Recovery to focus it on keeping the
11 CAReS was a GUI-based, customer service application,
business consistently running in any
integrated with the interactive voice response and
situation. It’s not one of the more exciting
computer telephony integration applications

Ross, et al. Page 22 CISR Working Paper 331


things…quite honestly, some people don’t overseer role, providing input on the company’s
even know it exists. The CIO is certainly long-term technology strategy.
involved, and [some management committee
members] are aware of it, but certainly they As the executive steering committee became less
don’t get into the details. It’s hard to explain active in IT governance, it was replaced with an
why it’s not as simple as package delivery. Information and Technology Strategy
But that doesn’t mean you don’t need to do it. Committee (I&TSC) composed of
approximately 15 senior managers from all
—John Nallin, VP of IS, Corporate
functional areas. I&TSC was chartered with
Repositories and Architecture
studying the impacts and application of new
technologies and setting near-term technology
For budget allocation, Lacy and his staff
direction. The Internet was one of the
undertook detailed analysis to forecast and plan
technologies the group investigated and as a
infrastructure refresh and maintenance
result, applications such as customer service on
requirements. Aging technologies and increasing
the Web were developed.
use of software packages meant UPS needed to
periodically update systems in order to retain
The governance process was rooted in UPS’s
vendor support and reliability.
cross-functional core process team approach. By
the late 1990s, management found that most
For new system implementations, Lacy and his
systems requests had cross-functional
staff ensured that project budgets not only
implications.
accounted for one-time development costs, but
also for the ongoing infrastructure costs over a
Everything we’re doing today is interrelated.
five-year time period as they drove increasing
There’s very little from a technology
use of processing and network capacity. (See
perspective that doesn’t impact someplace
Exhibit 1 for breakdown of UPS’s IT budget.)
else in the organization. Years ago, we had
silos and did work for the users we directly
When you fund a project, you fund the
worked with. We built the same systems two
infrastructure. So if you’re going to build a
or three times. We are now trying to integrate
new system, we lay out the numbers for the
and leverage the technology we have to our
next five years. Here’s what this system will
benefit.
cost, for MIPS, data storage, telecom, and all
the things that go along with it. —Phil Nardomarino, VP of IS,
Operations Portfolio
—Ken Lacy, SVP and CIO
Governance Processes Management also worked to leverage U.S.-based
systems internationally. The International
As UPS built a large IT infrastructure,
business had traditionally been independent
application portfolio and organization, processes
from the domestic business, leading to redundant
to manage these assets became critical. A senior
efforts. Management relied on four core
management committee, consisting of four
processes to align IT projects with strategic
senior executives,12 set IT’s strategic direction,
objectives to eliminate duplicative efforts and
and established priorities and funding levels. support cross-functionality:
This team met regularly during the late 1980s
and early 1990s, while the IT capability was
• Customer information management—
built. By 2001, the committee transitioned to an
systems that interfaced directly with the
customer (e.g., tracking, shipping systems,
12 The Steering Committee consisted of Mike Eskew, Web-based systems, EDI)
Vice Chairman and Executive Vice President; Joe
Pyne, Senior Vice President, Corporate Development • Package management—pickup, delivery,
and Marketing; Jack Duffy, Senior Vice President, sort and transport of packages (i.e., core
Corporate Strategy; and Ken Lacy, Senior Vice operations such as PFS)
President and CIO.

Ross, et al. Page 23 CISR Working Paper 331


• Product management—identification, design IT established standards and designed the
and development, and marketing of new architecture. Lacy established an IT governance
cross-functional services committee to oversee day-to-day IT operations.
Composed of Lacy and senior IT managers, it
• Customer relationship management— aligned IT more closely to the business,
systems supporting internal units for establishing rigorous management processes and
servicing customers and supporting the sales enforcing technology standards and processes.
of new services (e.g., sales force automation, The governance committee had oversight over
call centers) all key IT decisions, from project approval to
A cross-functional team managed each of the standards enforcement and technology direction
core processes. A senior executive headed them, setting, as well as providing a forum to raise
and an IT owner helped prioritize needs and critical issues.
resource requirements across functions.
I set up the IT governance committee to drive
We go through a structured prioritization decision-making on all projects. The
process of hundreds of ideas, where the idea committee consists of such managers as John
is defined, a business case is built around it Nallin, who really understands the critical
and the value proposition is determined. We nature of all the standards, and requirements
score each idea along various dimensions for standards enforcement. I give people an
within a process and across processes. opportunity to bring issues to the governance
Among hundreds, we choose 50-70 projects committee so that if they don’t agree with the
and rank them in terms of priority from high standards, they can state their case. And if
to low. The highest priority projects undergo there’s a good case to make a change, then
final approval by the management committee. we’ll seriously consider it.
—Dave Barnes, VP of IS, —Ken Lacy, SVP and CIO
Customer Automation Portfolio
As Lacy worked to hone processes associated
Projects were prioritized based on the strength of with these responsibilities, Joe Pyne, Senior
their business cases and financial metrics (e.g., Vice President of Corporate Development and
return on investment, net present value), but head of the subsidiary businesses, began to
prioritization also occurred on non-financial create a shared services unit that incorporated
metrics such that non-core projects would be sales, marketing, customer service, HR, finance,
given adequate resources. For example, the and IT (Exhibit 2). The shared services IT unit
CRM process team emphasized the importance would work with core IT to solicit infrastructure
of international projects by giving them higher services and create subsidiary-specific
priority, even if domestic projects were more infrastructure as needed.
financially attractive.
Subsidiary Shared Services Business Unit
As the owner of the customer information By 2001, subsidiaries represented only 8% of
management (CIM) process, Ken Lacy and his UPS’s revenues, but were expected to play an
CIM team played an important role in project important role in the firm’s long-term growth.
prioritization. CIM and other process teams were As the subsidiaries progressed from start-up to
responsible for rationalizing proposals to a developed businesses, management recognized
common set of projects across all IT systems by: the need to reorganize supporting services,
1) understanding business requirements for including IT. Joe Pyne asked Laurie Johnson, a
proposed initiatives, and 2) estimating required 26-year UPS veteran, to lead the formation of
budget, staff resources, and time to complete. the new IT shared services organization.

The IT unit provided another layer of Johnson was originally from the finance
governance. In addition to formalizing the department. She took her first IT role in the
project prioritization and budgeting processes,

Ross, et al. Page 24 CISR Working Paper 331


early 1990s as a functional representative to IT, Proposed Shared Services IT Organization
developing business requirements for IT In contrast to the core, subsidiaries were
projects. She moved to long-range planning, managed like start-ups, with rapidly changing
where she gained experience in outsourcing non- business strategies and an entrepreneurial
critical functions, such as billing data capture. mindset. However, as subsidiary businesses
From 1996 to 1998, Johnson was the portfolio matured from startups to large-scale enterprises,
planning manager for G&A applications in the expenses began to increase at a faster pace than
core business responsible for project planning revenues. Subsidiary managers started to value
for HR, general ledger, payroll, and billing the performance, efficiency, and reliability of
systems. the core infrastructure. Although responsive,
business-specific development remained
During her years in the core business, she important, senior management believed the
developed many relationships, which she organization would be better served by bundling
leveraged in her next role as CIO of UPS the set of previously disparate, silo businesses
Capital. At Capital, she helped build the set of into an integrated supply chain services offering.
applications to support the start-up business. Not
having the resources to internally develop As CIO of the new IT organization, Laurie
applications, she leveraged third-party providers Johnson would report directly to Dan Brutto,
and packaged software. She used the existing head of all subsidiary shared services. Johnson
data center to host applications. Immediately laid out an initial proposal for the organizational
prior to accepting the role of CIO for subsidiary structure:
shared services, Johnson played a coordination
role between subsidiary businesses, monitoring • Three distinct applications portfolio teams,
IT expenditures through project approval and Supply Chain Solutions, Finance/Mail
finding ways to fully leverage core IT Messaging and General and
infrastructure. Administrative, who would perform all
applications development and maintenance
Transitioning into her new role, Johnson knew functions for their respective portfolios
there would be two main challenges to
implementing a shared services IT function • An external facing Solutions unit with three
within the subsidiaries. First, she would be groups: customer field support, technical
inheriting a group of independent businesses solutions implementation support and
each with its own CIO-led IT organization and relationship management between shared
application portfolios. Second, she would have services and external groups (e.g., core and
to gain maximum value from leveraging the subsidiary businesses, core IT, customers)
core, but not compromise the speed and • An internally focused Investment
flexibility required of the subsidiaries. At the Management unit, performing governance
same time, however, successfully developing functions and coordinating organizational
and enforcing more rigorous governance processes (e.g., budgeting, project initiation
mechanisms, standards and processes would and prioritization)
streamline the applications portfolio and enable
subsidiaries to integrate various offerings into a As she began to refine her proposed
seamless product offering. In taking on her new organizational model, Johnson knew that the
role, Johnson worked with an implementation successful model would have to balance the
team consisting of all subsidiary CIOs. reliability-focused, process driven approach in
the core with the adaptable, entrepreneurial style
of the subsidiaries.

Ross, et al. Page 25 CISR Working Paper 331


E X H IBIT 1
IT BUDGET
P e r c e n t , 1 0 0 % ~ $ 1 B illio n

Breakdow n of IT E x p e n ses I T B u d g e t C o s t C o m p o n e n ts

Capital O ther*
R & D
Expenses IT Services
Outsourcing 5
3 1

Salaries &
11.7 34
B e n e f its
A p p lications
Developm ent & 28
M aintenance

88.3

O p erating 29
Expenses
Hardware
Purchases

* M aintenance and adm inistrative


Source:UPS Public R elations 1

E X H IBIT 2
D E V E L O P M E N T O F S H A R E D S E R V IC E S U N IT IN S U B S I D I A R I E S

CURRENT SUBSIDIARYORGANIZATIONS S H A R E D S E R V IC E S O R G A N I Z A T I O N *

S a les

M a r k etin g
Mail Innovations
UPS Consulting
Freight Forwarding

Forwarding
Mail Innovations
UPS Consulting

Logistics

Freight
Capital
Logistics

Capital

Operations

F inance

HR

IT

* Shared services do not include M B E a n d iShip subsidiaries


Source: U P S 2

Ross, et al. Page 26 CISR Working Paper 331


UNITED PARCEL SERVICE:
Business Transformation through Information Technology
Technology Addendum

Introduction Data Processing Facilities


UPS’s information technology infrastructure UPS opened a large, centralized data operations
provided a highly standardized and centralized center in Mahwah, New Jersey, in 1991 and
foundation for the package delivery business. In built a second data center in 1995 in Windward,
building the infrastructure, the IT unit focused Georgia to provide redundancy. By 2001, the
on delivering efficiency and reliability in the two centers held 15 mainframe computers with
processing of millions of transactions each day. 19,650 MIPS of processing capacity and 183
Starting in the late 1980s UPS had been terabytes of mainframe and Unix storage
introducing continuous improvements to capacity. The data center processed 92 million
operations and customer services through online transactions and 460 million batch
information technology infrastructure and transactions daily, with 35% of the processing
systems that automated core processes. capacity devoted to tracking systems. In
Management believed that IT had become a addition, the data centers housed 57 mid-range
significant source of competitive advantage. servers hosting UPS Web applications and
online tools. The UPS website generated more
If we were going to be able to compete, we than 6 million tracking requests daily.
were going to have to become a technology
company. UPS designed the mainframe processing
environment and the Internet infrastructure to
—Ken Lacy, SVP and CIO scale quickly and reliably.
In the late 1990s, as UPS attempted to grow We purposely architected to the point where
through adjacent businesses, management we could expand horizontally as well as
wanted to leverage its IT capability. The extent vertically very quickly. So we didn’t put all
to which new subsidiaries could apply existing our eggs in one box. You’ll find a lot of our
technologies, however, was not clear. Internet activities are stretched over many
small servers so that if you lose a few of them
This addendum describes the technologies in use you don’t have to worry about it. And then we
at both UPS package delivery and UPS duplicate that with two data centers so that if
subsidiaries in late 2001. we lose one data center, the other data center
takes it over. And we did the same thing for
Technology in the Core Business telecommunications.
At the heart of UPS’s technology capability was —Ken Lacy, SVP and CIO
its robust physical infrastructure that supported
enterprise applications and housed centralized UPS ran 24/7 operations and exchanged data
databases. daily between their two data centers. This
arrangement ensured business continuity for
unforeseen events such as inclement weather
and power outages. The data centers had
contracts with two separate utilities to ensure a

Ross, et al. Page 27 CISR Working Paper 331


source of electricity. In addition, diesel shipping systems, DIAD,13 air systems
generators and fuel battery cells provided (scheduling, maintenance), and international
backup power. (brokerage, customs)

Telecommunications Network • Business development portfolio: sales force


automation, and call center applications
The UPS network began as a group of networks
built to accommodate various internal • General and administrative portfolio: back-
information service applications that the office applications; including HR, finance,
company was building in the mid-to-late 1980s. accounting, and industrial engineering
In the early 1990s, UPS constructed a private applications, eProcurement
network using x.25 packet switch technology to
Information flow at UPS paralleled business
support its global expansion and package
processes. DIADs and shipping clients would
tracking services. As UPS delivered more
send package information to the data center.
information-based services (e.g., online services
UPS’s data center was designed to accept
and package flow monitoring), the network had
incoming package data via multiple channels—
to undergo another evolution to keep pace with
through Web browsers, telephones, shipping
increasing demands for higher information
clients, DIAD cellular/radio/modem
transfer rates, reliability, scalability, and cost
transmissions and manual key entry of shipping
effectiveness. In 1995, UPS migrated from x.25
book records. As the package moved through
leased lines to a public frame relay network to
various sort points in the UPS network, package-
meet these needs.
tracking systems scanned bar codes and
uploaded package status to UPS’s mainframes.
A cellular network that allowed the package data
When the package was delivered to the
to be uploaded directly from the delivery vehicle
consignee, the DIAD again transmitted
to UPS databases enabled real-time package
successful delivery of a package, triggering
tracking. Although there were no nationwide
additional services such as delivery
cellular networks at the time of implementation,
confirmation, as well as billing and accounting
UPS chose not to build a private wireless
processes. Via the Web, IVR’s or the call
network and instead signed contracts with over
centers, customers could inquire about the status
100 cellular carriers to provide coverage over
of their delivery. (See Exhibit 1 for package
97% of the U.S. In 2001, UPS was the largest
delivery process detail.)
user of cellular technology in the world, making
over one million calls daily.
UPS continually enhanced both infrastructure
and applications to incorporate the capabilities
Applications
of new technologies and to improve standard
UPS developed an extensive suite of processes (Exhibit 2). For example, the first
applications centered around package delivery DIAD technology was deployed in 1990,
information and customer databases. UPS updated in 1993, and again in 1999. With each
divided its applications into four portfolios: version of DIAD, UPS strove to increase the
communications capability to deliver more near-
• Customer automation portfolio: applications real-time tracking data required by the package
that pass information to and from the tracking applications. The first DIAD needed to
customer; including Web applications, be docked in a delivery vehicle in order to
shipping clients (e.g., WorldShip), and on- transmit package information. New capabilities
line package tracking enabled by improvements in wireless technology
• Operations portfolio: internal applications allowed next generation DIADs to transmit data
that facilitate package movement from as soon as packages were delivered.
driver pickup to delivery; including package
13 Delivery Information Acquisition Device: the handheld
computers used by UPS drivers to collect and upload
delivery information

Ross, et al. Page 28 CISR Working Paper 331


Similarly, customer service applications also To maintain the stability of complex
evolved to integrate various customer contact applications such as tracking and billing, UPS
channels. UPS built the Customer Access put in place a rigorous change process with set
Resource System (CAReS) in 1994 to enable six-month release dates to prioritize and manage
interactive voice response (IVR14). CAReS was business demand while maintaining high
designed to be a messaging system between the reliability. A typical business initiative would
customer database and existing and future take up to one year from concept to
customer service applications. CAReS proved implementation. However, the applications
important in developing CTI15 and Web-based development staff was able to respond to critical
applications. Not only did CAReS simplify the business needs by implementing necessary
management of multiple access points to the changes with the next scheduled release.
database, but it also ensured a common data
communication interface among the many Package and Customer Data
applications such as back-office, sales, customer UPS focused on centralization while planning
service and package tracking for the core the infrastructure and the application portfolios,
business. In 2001, UPS planned to enhance the but major connectivity in the system was pro-
seven-year-old CAReS system to provide vided by a common data architecture: package
additional CRM capabilities. level detail (PLD). PLD was the file format that
contained all data regarding the package.
In late 2001, two major IT initiatives were
underway: (1) development of next generation Besides containing package information for
package delivery applications and (2) integration billing, PLD data collected from scans allowed
of international systems into the UPS core sorting of packages within the UPS physical
architecture. network. For example, PLD files had
hierarchical tags that allowed consolidation of
Production flow system (PFS) was the name individual packages into a bag, consolidation of
given to the next generation package delivery bags into an igloo16 and consolidation of igloos
applications. PFS was a set of applications that into a plane.
would enable increased efficiencies in sorting
and delivery. PLD data was uploaded to a hierarchical IMS
Fastpath database in the UPS data center, which
Systems supporting the International business were in near real time, extracted, transformed, and
largely independent of the core in the late 1990s. populated the data into a relational DB2
The International business largely grew via database. However, incoming data had to be
acquisitions. As a result, UPS IT was gradually loaded into the IMS database rather than DB2
migrating International onto the core platform. due to the high transaction processing
requirements. The hierarchical database could
In the core business, we are in an integration not perform track and trace or other analytical
mindset. We have automated hubs in Europe functions, which were possible in a relational
and Asia; we have DIAD deployed in other database. To meet both performance require-
countries, and international customers use ments as well as package tracking functionality,
the same APIs. And now we are bringing it all UPS worked with IBM to develop the capability
together by integrating the back-end systems. for near real time sort from IMS to DB2.
—Dave Barnes, VP of IS,
Customer Automation Portfolio The customer database stored customer
information and historical billing data in a data
warehouse. In 2001, a new initiative was
14 IVR (interactive voice response) is an application that
undertaken to consolidate all customer-related
enables automated telephone transactions
15 CTI (computer telephony integration) allows customer
service representatives to view customer related 16 An igloo is a package container shaped to maximize
information while responding to a service inquiry space usage inside an aircraft.

Ross, et al. Page 29 CISR Working Paper 331


data from various transactional databases into a Over time subsidiary management preferred to
real-time, operational data store. This database contract with the core to host applications and
would use a master customer identifier (and procure network services. For example, UPS
appropriate sub-identifiers for business units or Logistics acquired Sonic Air in 1995 and
geographies) to consolidate all transactional data migrated their service parts logistics applications
and give a customer the ability to monitor all from Data General NT-based servers to UPS
inbound and outbound deliveries. core’s high-end Unix servers. Running
applications on the core infrastructure allowed
Technology in the Subsidiaries the technology to meet needs of the growing
Due to the differences between subsidiary needs service parts business.
and the core that UPS offered, UPS subsidiaries
As [the subsidiary businesses] scaled up, they
usually developed their own IT environments or
couldn’t withstand the growth and migrated
partnered with external providers.
onto a common UPS backbone. That system is
If I had to use one word to describe how now on the UPS backbone, which provides us
Logistics started, it would be entrepreneurial. 24/7/365 availability and gives our customers
The worst thing Logistics could have done global visibility.
was use everything at UPS and try to —Dan DiMaggio, President,
leverage off that. If you think of UPS’s UPS Supply Chain Solutions
technology, it’s very production oriented—
millions of packages, multi-millions of As the most mature subsidiary, UPS Logistics
transactions. We really couldn’t just leverage provided an example of how IT support for
off that and, in addition, many of our subsidiaries evolved. It was comprised of two
acquisitions had reasonable stand-alone main business units, Service Parts Logistics
systems. (SPL) and Supply Chain Management (SCM),
each with their own set of applications.
—Dan DiMaggio, President,
UPS Supply Chain Solutions
Service Parts Logistics (SPL)
Similarly, UPS Capital initially relied on SPL’s application platform has four
external partners such as other financial service components: a set of planning and optimization
providers for its product offerings and gradually tools, a CRM application, warehouse
migrated to in-house capabilities as its product management software, and a database. The
portfolio developed. UPS Capital believed there planning and optimization tools use algorithms
was significant future potential in leveraging the to provide initial inventory stocking policies for
core’s research about customers and shipments new customers and regular updates based on
to gain market understanding and assess risk analysis of historical inventory levels. The CRM
management, while ensuring protection of and warehouse management applications were
customers’ privacy. integrated to support the full set of processes
that made up Service Parts Logistics, such as
Information from the core business will be fielding customer requests for replacement parts,
integral to UPS Capital growth and packing and shipping parts from one of 450
development. It will help focus our marketing warehouse facilities, and ensuring on-time
and sales efforts and reduce our exposure to service completion. The database stores
risk. It will help us achieve the controlled and customer as well as inventory data.
disciplined growth that is required in
financial services. Supply Chain Management
UPS’s supply chain management capability
—Stephanie Hill, VP of Marketing,
provided customers with full network design
UPS Capital
services, including the ability to completely
reengineer, map, and model the customers’

Ross, et al. Page 30 CISR Working Paper 331


supply chain solutions. While SPL had Even with industry-specific platforms, SCM
standardized its applications architecture, SCM’s solutions were customized to integrate UPS
logistics technology was customized around the supply chain technology with their customers’
unique needs of each client. The processes used and other parties’ (e.g., suppliers and end-
to manage a supply chain of high value, high customers) applications.
turn semiconductor inventory, for example, were
very different from those used by a warehouse The set of standards for suppliers, standards
for automotive spare parts. As a result, SCM for the customer, and integration with legacy
focused on developing platforms for just five systems make integration very complex. [A
specific industries. large semiconductor manufacturer] took 18
months of integration work, integrating our
Logistics IT combined packaged software, package to their suppliers as well as their
legacy systems from its acquisitions, and new legacy systems.
internal development to create these industry
—Dan DiMaggio, President,
platforms. They then constructed appropriate
UPS Supply Chain Solutions
solutions for each customer, mixing and
matching from five major categories of Due to customer and industry differences,
applications (Exhibit 3): Logistics supported several different vendor
platforms performing similar functions. This
• Demand planning applications that forecast increased support costs and diminished
supply and demand to enable efficient operating margins. Going forward, Logistics
production scheduling and minimize hoped to create a flexible application
inventory. These applications often architecture that would support both a standard
interfaced with external point of sale supply chain solution and allow customization
systems. via standardized interfaces.
• Manufacturing planning systems that
model the production capacity of We have been trying to migrate to an
manufacturing facilities in conjunction with enterprise architecture and a standard
demand planning inputs to optimize solution for small and medium customers, but
production schedules and materials if I’m running a million square foot
requirements. warehouse for a Fortune 500 customer, I can
justify one-off, customized solutions. At [a
• Order management systems (OMS) that major semiconductor manufacturer], the
record order data, determine physical fulfill- software is customized to track racks of chips,
ment and financial settlement processes, and so the warehouse management system had to
communicate information to applications. be specific for the semiconductor industry.
OMS was a customer-facing application that But within the enterprise architecture, we’d
supported product configuration. like to have standard interfaces, even for our
• Inventory and warehouse management larger customers that plug in and out various
systems (WMS), which translate order software modules. The technology impli-
information into execution steps, controlling cation is that we will be the middleware
the movement of goods within the warehouse capital of the world.
or distribution center up to final delivery. —Dan DiMaggio, President,
• Shipping and transportation management UPS Supply Chain Solutions
systems (TMS) that automate the shipping
process, including route and schedule Subsidiary Enterprise Architecture
optimization, mode and carrier selection, As Laurie Johnson and her team began planning
fleet management, and freight payments. the enterprise architecture for the subsidiaries,
TMS communicated delivery information to there were opposing viewpoints regarding the
third parties. relationship between core and subsidiary

Ross, et al. Page 31 CISR Working Paper 331


technologies. Some were not optimistic that core could be modified to meet some supply chain
technologies could be leveraged in the needs in the logistics business. For example, the
subsidiaries. PLD and package scanning technology was
converted into an inventory tracking system.
UPS applications are built for UPS and
they’re very finely tuned and package-specific Essentially, I could take our bar codes and
so when you start getting into other put them on shelf positions in a warehouse
businesses, they just don’t work. The and put other bar codes on packages and be
infrastructure is so finely tuned and able to tell you where inventory is. And I
complicated that if you want to tweak it, it’s could do it with the technology we have
extremely complex, expensive, and time today. But while the systems we have can
consuming. physicalize the warehouse, we don’t have a
lot of functions that you would normally put
—Jay Walsh,
into a warehouse management system.
CIO of UPS Mail Innovations,
former CIO of UPS Logistics —Phil Nardomarino, VP of IS,
Operations Portfolio
Others viewed tighter integration with the core
as a key component of the architecture. While the package tracking data structure could
be leveraged for some supply chain functions,
Whatever applications, whatever significant application logic (e.g., inventory
infrastructure we have in the parent that is stocking and replenishment rules) would have to
leveragable, we absolutely want to do that. It be written or acquired to develop a
doesn’t make sense for us to build our own comprehensive supply chain solution. In
data center. We have two perfectly wonderful addition, mainframe based core applications
ones that are state of the art and as long as would either have to be converted to server
they have space, that’s the direction we want platforms and hosted locally, or connected to
to go. supply chain facilities via data networks back to
—Laurie Johnson, the UPS data center.
VP of Technology,
Laurie Johnson’s enterprise architecture team
Corporate Development
would begin the design process by developing a
Beyond leveraging the UPS data centers, technology landscape across all subsidiaries,
redundancy, and disaster recovery capabilities, inventorying all applications, platforms, and
the subsidiaries also benefited from UPS’s investment costs. The landscape would allow her
central procurement process and financial and her team to begin the process of
strength. rationalizing and standardizing the set of
subsidiary technologies and how to leverage the
Beyond the sharing of physical infrastructure core technologies.
and financial clout, some managers in the core
believed that the core technology could be
leveraged in terms of applications as well.
Existing package tracking infrastructure and data

Ross, et al. Page 32 CISR Working Paper 331


E X H IBIT 1
PACKAGE DELIVERY PROCESS
P i c k -u p initiation Information capture P i c k-u p s c h e d u lin g
• C u s tom e r c h a n n e ls: • Customer data queried • S a m e-d a y o r n e x t-d a y p i c k u p
C a ll center, V R U , W eb, • P a c k a g e P L D a s s igned schedule updated
S h ipping clients, retail • D ispatch schedule updated • D river m a p u p d a ted
location, or 3 rd parties • Package data preloaded to • S a m e-d a y i n f o u p l o a d e d t o D I A D
center
P a c k a g e p i c k-u p O rig i n a t i o n c e n t e r p r o c e s s O rig i n a t i o n h u b s o r t
• Some packages scanned • Package scanned • P L D u p d a ted via dim e n s i o n a l
• Packages to hubs loaded to w eighting
feeders • Package scanned
• Customs clearance • Package sorted on average 2.2
initiated tim e s i n a c o n s o l i d a t e d h u b
Hub consolidation Destination hub sort Destination center process
• Packages consolidated into • C o n s o lidated unit scanned • Package scanned
trucks, igloos, airplanes • Customs processes • D ispatch schedule updated
• E x ternal tag of c o m p leted as needed
consolidated unit scanned • Package data preloaded to • Package loaded to vehicles
• Packages transported to d istribu tio n c e n ters as determ i n e d b y pre -load
destination hub
Destination delivery D e liv e r y i n f o r m a t i o n c a p t u r e Transaction process
• Package delivered to final • Package scanned • Data updated
destination • C u s tom e r s i g n a t u r e r e c o r d e d • B illin g initiated
• D elivery re -s c h e d u l e d i n • D IAD info uploaded • Customer accounting/order
case of absent recipient • Value added services system s u p d a ted
processes, e.g., C .O.D • Customer alerts sent
• P L D u p d a ted w ith destination
T racking info, e.g., residen tia l vs.
• Packages are tracked via c o m m e rcial
IVR, call center, VRU,
W eb, shipping clients
Source: U P S 1

E X H IBIT 2
TECHNOLOGY INNOVATIONS TIM E L INE

T e r m i n a l II D IAD I D IAD II D IAD III


– D river – H a n d -held com p u ter for – In -vehicle info upload – R e a l-tim e d a ta upload to
c o m m u n ication a u tom a ted route tracing, driver v ia cellular netw o rks U P S n e twork via triple
w ireless netw o rk tim e s h e e t a n d d e l i v e r y for increased precision redundancy
info rmation collection of delivery inform a tion – 2 -w a y text m e s s a g i n g
for im m e d iate pick -u p
orders
Tracking O racle A P I W orldShip
W eb tracking
API w ith
o n U P S .com
custom s
o p tions
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
ISPS
– International U P S .com W earable Interactive
shipm e n t – W eb based Scanner V o ice
processing system custom e r R esponse
service SAP API
P e o p leSoft
API
O n lin e T o o ls
PLD MaxiShip W indward T e leShip – 6 o n line tools includ ing
– File form a t – 2 D sym b o log y – 2 data center for – S m a r t P h o n e
nd
track ing, rate selection,
for package for increased redundant solution as a tim e-in -transit delivering
d a ta on billing info rmation operations and shipping d e livery and service
a n d sortation density rem o te m a n a g e m e n t term inal for info rmation
applications small
custom e rs

Source:U P S , McKinsey 2

Ross, et al. Page 33 CISR Working Paper 331


E X H IBIT 3
SUPPLY CHAIN COMPONENTS
Inventory &
Manufacturing
Demand O rder W arehousing Shipping and
P lanning
P lanning M anagement Management Transportation
Systems
F u lfillm e n t
Processes

Systems

Business • C r e a t e a c c u r a t e • O p tim iz e • P r o v id e c u s t o m e r s
• Reduce inventory • Reduce cost
objectives forecasts manufacturing accurate info • M inim iz e • O n-tim e, correct
• D e la y W IP to production • R e d u c e l e a d t i m es obsolescence quantity delivery
finished goods schedules • B ypass warehouses • M anage seasonality • Increase delivery
conversion • M inim iz e W IP • P rovide vendor frequency
a n d r a w m aterial managed inventory • M inim iz e d a m a g e
inventory

S u p p ly -c h a in • Integration w ith • Pre -s c h e d u l i n g o f • Accepting orders, • Inventory • Route and m ode


custom ers and manufacturing via m u ltip le management optim iz a t i o n
activities suppliers cycle c h a n n e ls • M aterial handling • Inbound/outbound
• Sourcing & • M e a s u r e m ent of • Product • Labeling and full/less than truck
procurem e n t capacity, configuration packaging load service
• Production production quality • Backorders • P ick & p a c k • Brokerage &
scheduling and compliance to • Customer service • K itting freig h t forw arding
design • C ross docking • M e r g e- in -transit
• E n a b l e J u s t-in - tim e • R e turns • Customs clearance
(JIT)
manufacturing

I n f o r m a t ion • Factory • Integration to • A v a ilable -to- • E n d -to - e n d • E n d -to- e n d


c o m m u n ication e n t e r p r is e r e s o u r c e p r o m is e ( A T P ) i n v e n t o r y v is ib ility v isibility
requirements • Customer data, planning (ERP) • Integration to • Integration to • Integration to
e.g. PO S , sell system s a n d c u s t o m er’s order c u s t o m er’s O M S m u ltip le shi p p e r s :
through, forecast, dem and planning management and ERP system - pricing
inventory applications system ( O M S ) - reservation
• R e p l e n is h m e n t • Integration to - tracking
triggers suppliers - other

Source: M cKinsey 3

Ross, et al. Page 34 CISR Working Paper 331

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