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INFORMATION Institute of
SYSTEMS Technology
RESEARCH
Sloan School Cambridge
of Management Massachusetts
This case examines the strategic, organizational, and technical issues UPS was
addressing in early 2002. In particular, it describes the opportunities associated with two
new business lines: logistics and capital. These new businesses were characteristic of
both the opportunities and challenges UPS would encounter as it attempted to deliver on
its "enabling global commerce" strategy.
Massachusetts Institute of Technology
Sloan School of Management
During the 1990s, United Parcel Service (UPS) company1 and by Forbes magazine as Company
grew from a $14 billion package delivery of the Year.2 UPS’s information technology unit,
company to a $30 billion global enterprise which was the recipient of the Computerworld
offering international shipping, logistics, Smithsonian Award in 1991 and 1997, earned
financial, and related services. UPS management the firm a place among Red Herring’s 100 Most
adopted a strategy of “enabling global Important Companies in 2000 and PCWeek’s
commerce” which combined the physical Fast-Track 100. MIT’s Sloan School gave UPS a
movement of goods with the movement of “Clicks-and-Mortar” award in April 2000,
information and capital. As it entered the 21st calling it the most advanced company in
century, the firm planned to drive deeper into its integrating physical and online business
customers’ supply chains. practices.
Out of every dollar spent on logistics, six Increasingly UPS was reaping the benefits of IT
cents is spent on moving small packages. The capabilities that generated efficiencies in the firm’s
other 94 cents is the other part of the supply core operations and created opportunities for new
chain. It’s fulfillment, it’s warehousing and adjacent lines of business. Eskew intended to
it’s the cost of the goods. So we have been further leverage the firm’s
moving into the other 94 cents.
—Mike Eskew, Vice Chairman
and incoming CEO 1 Fortune, “The world's most admired companies,” 01
October 2000.
In 2000 UPS was named by Fortune magazine 2 Barron, Kelly, “Logistics in Brown,” Forbes, 10
as both America’s and the World’s Most January 2000. According to Barron, “UPS used to be a
trucking company with technology. Now it’s a
Admired mail, package and freight delivery technology company with trucks.”
This case was prepared by Dr. Jeanne W. Ross of the Center for Information Systems Research at the MIT
Sloan School of Management and Will Draper, Paul Kang, Seth Schuler, Ozge Gozum, and Jessica Tolle from
McKinsey Business Technology Office. This case is for the purpose of management education, rather than
illustrating or endorsing any particular management practice. The authors would like to gratefully acknowledge
the cooperation of United Parcel Services in completing and publishing this case. This case may be reproduced
free of charge for educational purposes provided the copyright statement appears on the copy.
James Kelly
Chairman &
CEO-elect
Michael Eskew
SVP, Human SVP, SVP, CFO, SVP Legal & SVP WW President SVP SVP SVP,
Resources Transport & Treasurer Public Affairs Sales & International Information Corporate Corporate
Engineering Marketing Operations Service, CIO Development Strategy
COO
Thomas Joseph John Ronald Kenneth John (Jack)
Lea Soupata Weidemeyer Scott Davis Moderow Beystehner Wallace Lacy Joseph Pyne Duffy
Calvin Christopher
Darden Mahoney
Source: UPS
Customer International
Service Air Hub
• $29.8 billion in revenue, 2000 applications
• 359,000 employees •Customs clearance
• 245K PC and 2,700 LANs •Duties
• 13.6 million packages daily • 7 domestic air hubs
• 1,333 domestic and 1,301 • 7 international air hubs
• 10 call centers international flight segments daily
• Internet • 238 owned aircraft
• Wireless Data Centers
Air2Web for
PDA/Mobile • NJ and GA
• 15 mainframes
phones • 906 mid-range
Internal E x ternal
D e v e lopm e n t A p p r o a c h
Source UPS
Source: U P S 6
E X H IBIT 5
UPS SUBSIDIARY BUSINESSES
Launch Services A c q u isitions
1995 • Supply chain and transportation management • U n i D A T A , Polysys ,
L o g istics
solutions Livingston -- 2 0 0 1
• Spare part logistics • C L S , B u r n h a m --2 0 0 0
• e-L o g istics so lutions and logistics technologies • F inon, Rollins --1999
1 9 9 8 • F inancial services such as asset-backed lending, • F irst Bank International --
Capital
factoring, funding for restructuring, leasing 2001
• Trade services such as letters of credit
• Insurance services for shipments
• C o m m e rcial tools such as electronic invoice
paym e n t, card processing solutions
2001 • Supply chain strateg y and planning
Consulting
• Procurement, production and fulfillment consulting
UPS • Product design and customer management strategy
Subsidiaries Freight • Cash management consulting
Forw arding/ 2001 • Freight Transportation services (air, ocean, road) • Fritz, 7 North American
B rokerage • Trade M a n a g e m e n t services (financing, brokerage) border brokerages – 2 0 0 1
• M a terial M a n a g e m e n t services (JIT support, • U n istar U S A , Atlas A ir
fulfillment) U K , UPS Italia
M a il Boxes Etc. 2001 • R e tail service from p roviding shipping supplies • M B E -- 2 0 0 1
geared towards small-m e d ium enterprises
M a il 2001 • Expedited flat mail delivery service via pre -sort • R M X , Mail2000 -- 2001
Innovations before injection into USPS priority mail service
Source: U P S 7
First International Bank funding • Domestic financing • Government guaranteed lending through SBA, USDA,
for smaller businesses • Export financing and EX-IM Bank lending programs
• Import financing
Glenlake Insurance provides • Credit Insurance • Loss protection, reduce risk from receivables
insurance solutions related to • Flexible Parcel Insurance • Customized loss and damage coverage with UPS
business operations and shipments • Excess Value Insurance • Additional protection on UPS shipments
• COD Secure • Reduced risk related top COD collections for customer
Global Trade Finance financing • Export Receivables • Helps protect customers doing business internationally
for companies wanting to grow Service • Online automated L/Cs that reduce the tedious process
globally with minimum risk • Import and Export of protecting international transactions
Letters of Credit
Card Transaction Solutions • Business credit cards, • Better way to manage cash flow, secure accurate
including: T&E, Fleet, business reports and control business expenses
Procurement, etc.
Equipment Leasing for securing • Different types of leasing • Leasing of telecom systems, warehouse machinery,
equipment options available and other business equipment
COD Enhancement expedites • COD Automatic • Expedites payment of COD funds, which are deposited
remittances from shipments directly into the customer bank account
E X H IBIT 7
IT IN F R A S T R U C T U R E E V O L U T I O N
2001
• 1 5 M ainfram e s
1992 • 19,400 M IPS
• 6 Mainframes • 9 0 6 m idrange servers
• 1200* M IPS • 245,000 PCs
1985 • 3 0 0 m inicom p u t e r s • 1 3 5 , 0 0 0 w o rkstations
• 1 Mainframe • 39,500 PCs • 2,700 LAN s
• 118 IS FTEs • 600 LANs • 91,000 D I A D s
• 77,400 D I A D s • 2 data centers
• 1 data center • 1 7 6 T e r a b y t e d a ta
• 4.1 Terabyte data • 5,000 IS FTEs
• 2000 IS FTEs
* A p p r o x i m a t e d f r o m I B M E S 9 0 2 1 M o d e l 8 6 0 a t 2 0 0 M IPS
S o u r c e :U P S , D o w J o n e s I n t e r a c t i v e 9
EXHIBIT 8
LOGISTICS SERVICES ACROSS SUPPLY CHAIN PROCESSES
Manufacturing Inbound
Warehouse and Fulfillment and Outbound International / Customer
Transportation
Inventory Packing Services Transportation Customs
Management
Reverse
Logistics
• Demand forecasting
• Production • Inventory control
• Boxing, carting, repair, • Process returned
scheduling
• Subassembly, quality inspect • Supply chain info goods: sort, test,
• JIT delivery repackage
• Centralized and distributed services
• Integration of • Authorize and credit
suppliers and plants • Warehouse management • Physical flow
analysis returned goods
Source: McKinsey 10
EXHIBIT 9
U.S. LOGISTICS MARKETPLACE BY SEGMENT*
USD billion, net revenue ESTIMATE
Degree of
Historical Concentration
Growth Operating Share of top 5
Total = $179 b (CAGR) ** Margin players
Third Party Logistics Services
Air freight/Express/ • Value-added warehouse/ distribution
Ground parcel - Freight consolidation
62 6 8% 81% - Inventory management
- Bar coding, private labeling
- Pick and pack
Third Party Logistics
- Order fulfillment
31 21 7% 3 29% - Returns management
(3PL)***
• Dedicated contract carriage
- Private fleet outsourcing
TL trucking - Truck leasing
(domestic intercity) 63 5 6% 13% • US-based logistic solutions with
international operations
LTL trucking - International freight forwarding
(domestic intercity) • Domestic transportation management
(National/regional) 23 7 4% / 9% 95% / 63% - Shipper network optimization
- Rate negotiation and contracting
2000 • Software
* Excluding rail, private trucking, local for-hire trucking, specialized trucking, water, & pipeline transportation
** CAGR dates vary by segment, representing the past 3-5 years.
***Net revenue is net of purchased transportation
Source:Colography, Armstrong & Associates, S&P, McKinsey T&LS Practice Analysis 11
• Efficient movement of goods: Optimization of product flow within a supply chain to minimize
inventories, stock outs and obsolescence
• Improved design of supply chain: Optimization of overall supply chain configuration, including
third party transportation contracts, to minimize cost and maximize quality and performance
Such efficiencies require new capabilities including end-to-end visibility of the supply chain, from raw
materials to their customer’s inventory. With such visibility, firms accelerate delivery of goods to
intermediate and final markets by providing new capabilities like available-to-promise, cross-docking,
These new capabilities allow organizations to optimize product, information, and capital flows, thus
reducing numerous logistics costs, e.g., transportation, obsolescence, and inventory holding costs.
Ÿ FedEx offered logistics services beginning in 1989 with its spare-parts logistics unit. The
company made a significant investment in the logistics business in 1998 by acquiring and
integrating Caliber Systems’ order management, customer service, fulfillment, and part-
sequencing solutions with FedEx’s transportation capabilities.
Ÿ Deutsche Post (DP) entered the logistics market in 1998 by acquiring leading logistics providers
Danzas and AEI. In conjunction with DP’s global air, sea, rail, and freight networks, Danzas
provided end-to-end, supply chain solutions including order processing, physical-flow analysis
and financial services. For example, Danzas designed and managed the material flow for 350
European suppliers for GM Opel in Thailand to reduce inventory and consolidate shipping.
Logistics management firms entered the market with information-based third-party logistics
services such as supply chain design and management, order management, warehousing services, and
customer service. 3PL companies arranged for integration of multiple asset intensive transportation
and warehousing service providers.
Ÿ Exel provided end-to-end supply chain services but owned few assets. The company targeted
specific industries, e.g. retail, consumer goods, and chemicals with customized solutions. For
example, Exel provided inbound services, warehouse management, pick-and-pack, and
transportation services for Smith & Nephew, a leading European healthcare provider, improving
fill rates and reducing shipping costs.
Ÿ Li & Fung focused on managing the supply chain for high-volume, time-sensitive consumer
goods, especially garments. Company services included product development, raw material
sourcing, production planning and management, quality assurance, export documentation, and
shipping consolidation.
System integrators in conjunction with leading software companies provided the logistics value
chain applications and the integration platform to enable information flow between trade partners
along the chain.
Ÿ Accenture brought together business-process solutions, system integration, and supply chain
expertise for its clients. Accenture integrated its skills in procurement/sourcing, transportation,
inventory management, distribution and supply chain planning with its knowledge of supply
chain software (e.g., SAP, i2, Ariba) to deliver customer-specific solutions. In addition,
Appendix B
Commercial Financial Services
Market Overview
While logistics services aid the movement of goods along the supply chain, commercial financial services
facilitate the flow of funds. In 1999, U.S. commercial banking transaction volume totaled $3.8 trillion,
with commercial lending and asset finance accounting for $1.6 trillion of the total.10 Commercial lending
and asset finance products span all segments of the order-to-cash process, as well as offer strategic
financing during business expansion or downturns. Two large product categories include:
• Global trade finance, including letters of credit and escrow services, facilitates international
business by allowing a financial institution to act as an intermediary, promising to pay a seller on
behalf of a buyer. Global trade finance products mitigate transaction risk for buyers and sellers, as
well as protect against country risks for both buyer and seller.
• Distribution finance, including asset-backed lending and factoring, provides working-capital
financing and receivables-management services. These products enable more efficient use of cash
flow by freeing up cash from inventory or accounts receivables.
Competitors
While many large banks provide commercial lending and asset-finance products, there are non-banking
financial institutions that specialize in this area, applying industry expertise to offer customized solutions.
In 2001, CIT Group and Heller Financial, two of the largest non-bank financial institutions, were
acquired, thus consolidating the industry:
• CIT Group, a subsidiary of Tyco International and renamed Tyco Capital after the 2001 acquisition,
offered finance solutions to capital-intensive business such as airlines, transportation and media
companies. Their clients included British Airways, Delta, Avaya, Agilent, and Dell. Tyco Capital
offered financing for business restructuring and expansion such as leasing and mortgages, in addition
to asset based lending and factoring.
• Heller Financial, a 2,500-person firm acquired by GE Capital, offered financial services to SMEs,
leasing services to large customers, and industry-focused solutions to real estate and healthcare
businesses. Heller worked with a large network of other financial institutions internationally for
coverage for global customers. Its clients included Amazon, Iomega, Echelon, Singapore Airlines and
Continental Airlines.
10 Syndicated loans ($1 trillion) and deposit accounts ($1.2 trillion) are the other two components.
The IT unit provided another layer of Johnson was originally from the finance
governance. In addition to formalizing the department. She took her first IT role in the
project prioritization and budgeting processes,
Breakdow n of IT E x p e n ses I T B u d g e t C o s t C o m p o n e n ts
Capital O ther*
R & D
Expenses IT Services
Outsourcing 5
3 1
Salaries &
11.7 34
B e n e f its
A p p lications
Developm ent & 28
M aintenance
88.3
O p erating 29
Expenses
Hardware
Purchases
E X H IBIT 2
D E V E L O P M E N T O F S H A R E D S E R V IC E S U N IT IN S U B S I D I A R I E S
CURRENT SUBSIDIARYORGANIZATIONS S H A R E D S E R V IC E S O R G A N I Z A T I O N *
S a les
M a r k etin g
Mail Innovations
UPS Consulting
Freight Forwarding
Forwarding
Mail Innovations
UPS Consulting
Logistics
Freight
Capital
Logistics
Capital
Operations
F inance
HR
IT
E X H IBIT 2
TECHNOLOGY INNOVATIONS TIM E L INE
Source:U P S , McKinsey 2
Systems
Business • C r e a t e a c c u r a t e • O p tim iz e • P r o v id e c u s t o m e r s
• Reduce inventory • Reduce cost
objectives forecasts manufacturing accurate info • M inim iz e • O n-tim e, correct
• D e la y W IP to production • R e d u c e l e a d t i m es obsolescence quantity delivery
finished goods schedules • B ypass warehouses • M anage seasonality • Increase delivery
conversion • M inim iz e W IP • P rovide vendor frequency
a n d r a w m aterial managed inventory • M inim iz e d a m a g e
inventory
Source: M cKinsey 3