Table of Contents

CHAPTER No 1: government SUMMARY 4

1.1 Executive Summary 4

CHAPTER No 2: BACKGROUND OF HOST ORGANIZATION 6

2.1 Background of Bata Asian nation Limited 6

CHAPTER No 3: BUSINESS OPERATION 8

Organizational Structure 8

Accounts Department 8

Marketing 8

Retail 8

Purchase 9

Production 9

Merchandising 9

Product Development 9

Human Resource 10

SWOT Analysis 11

Strengths 11

Weaknesses 12

Opportunities 13

Threats: 13

Marketing strategy 15

Competitive strategy 16

Cost leadership 16

Product differentiation 16

Bata’s competitive strategy 17

Business method analysis 18

Product development 18

Merchandising 19

Purchase and cost accounting of raw material 20

Production 20

Different modes of production 20

Production method 21
Cutting material21

Stitching 21

Sole 22

Assembly 22

Packaging 22

Quality check and assurance 22

Distribution centre 22

Customers 23

Post purchase services 23

Financial Analysis 25

Financial Position 25

Financial Ratios 26

CHAPTER No 4: LEARNING AS A STUDENT INTERN 29

Duties 29

Analyzing SIR (Sales Inventory Report) 29

Stock Standards29

Performance board 29

Article range 29

Order Sheet 30

Stock needs 30

Accomplishments 30

New data acquired 30

Problems encountered 31

How expertise impacts your career 31

References 33

CHAPTER No 1: government outline

1.1 government outline

This is Associate in Nursing berth report supported my half-dozen weeks long berth program in Bata Asian
nation restricted. I got the prospect to hitch Bata Asian nation as Associate in Nursing prisoner. the
explanation why select this company is because it could be a transnational organization and have a collection
of rules and standards of doing things in order that I might get the important style of doing things in
company world. because it was my terribly initial expertise to company world settings thus daily was choked
with new experiences and learning. And it additionally helped American state heaps in instructive my career
goals. This report includes however the finance department of Bata Asian nation works. This includes
funding, budgeting, selling and distribution. I worked in several departments of Bata Asian nation restricted
to understand however truly they're doing things and principally in monetary departments. Bata Asian
nation restricted contains a made finance department each team in department is doing their task
responsibility and each team is organized and well purported and representing their organization at the
amount of their best.

In the initial period I worked in selling and therefore the remainder of four weeks I worked in several
departments as well as retail and native sourcing. I even have work with funding, budgeting, totally different
stock distribution techniques and sources and modes of their production. they need 2 large production units
one at Batapur and different one is in Maraka. apart from that Bata is obtaining an oversized quantity of
their stock from native sourcing and additionally mercantilism latest technological merchandise that would
not be created in Asian nation, to urge the primary mover advantage and capture that section of market and
acquire competitive advantage over their competitors. I additionally got an opportunity to go to their
production unit and came to understand concerning their business method. My price addition and private
thoughts concerning the selling department additionally additional within the report. With restricted data i
attempted my best to create this report as apprehensible because it might be and capture the important
world expertise in my berth report. Before closing something supported this report you ought to confine
mind that this report is created in an exceedingly short amount of your time and there might be lack in
information. however still this may assist you in planning more studies to judge the finance facilities in shoe
line business.

BATA Asian nation restricted

VISION
“To grow as a dynamic, innovative and market driven domestic manufacturer and distributor, with footwear
as our core business, whereas maintaining a commitment to the country, culture and setting during which
we have a tendency to operate.”

MISSION

“To achieve success because the most dynamic, versatile and market responsive organization, with footwear
as its core business.”

CHAPTER No 2: BACKGROUND OF HOST ORGANIZATION

2.1 Background of Bata Asian nation restricted

The Bata we have a tendency to ar seeing everyplace around United States of America these days was came
into being on August twenty four, 1894 in Zlin, Czechoslovakia by Tomas Bata. At that point his brother
Antonius and his sister Pakistani monetary unit was with him. This business was new however Bata name
had been a vicinity of ancient shoe creating from past eight generations and three hundred years however it
absolutely was initial fashionable shoe creating unit. At the time the shoes that were created by Bata wasn't
just for native market however additionally for a lot distance retail merchants.IN 1985 Thomas was the sole
person was in operation the business as a result of brother and sister left him. His brother was serving army
and his sister got married that the each leave him alone to work the business. He not simply target
materialistic things however additionally on human development and by 1905 he was able to build 2200 try
of shoes everyday ready by 250 staff. together with quality they were giving new styles and designs.
throughout early one900 the demand was increasing and through war 1 the demand accrued to a pair of
million pairs annually. when war because the buying power individuals|of individuals} was already low in
order that they set to decrease the costs of shoes with this move the stores were flooded with people and
that they became market leaders. throughout 1920 as they were already mercantilism their merchandise to
totally different region of the globe in order that they set for world enlargement and open a lot of
corporations all round the world as well as European country, Holland, Denmark, UK and USA. In Nineteen
Thirties The Bata enterprise was leading footwear exporters.

BATA Asian nation is working in our region since 1942 since then it's providing quality product and services
to their valuable customers. at first the corporate was incorporated in {pakistan|Pakistan|Islamic Republic of
Asian nation|West Pakistan|Asian country|Asian nation} as Bata Shoe Company restricted in 1951 as a
personal company and visited public with the name of Bata Pakistan restricted in 1979.Science Company’s
corporation it is not simply maintained the producing of top quality merchandise within the line of footwear
for each section however additionally show the planning new shoes with dynamical trends. the corporate is
serving its valuable client through a powerful retail network of over 470 retail stores, 544 wholesale dealers
and 136 tsp franchise served by twelve wholesale Depot across the country. Bata Asian nation restricted has
play the important role in economic

progress of Asian nation because it is introducing subtle technology e and business skills to the country and
providing employment to around ten thousand individuals in direct or indirect manner and it's additionally
outsourcing the merchandise from native and international makers to fulfill its demand.

CHAPTER No 3: BUSINESS OPERATION

Organizational Structure

Organizational structure is outlined as however the activities like task allocation, coordination and
supervising ar directed towards the accomplishment of structure goal. Or in different words however the
ability is distributed and departments work. In Bata Asian nation the foremost accountable person is MD
(Managing Director).He is chargeable for the full business activities in Asian nation and he should report
regional corporate executive of our region that has & MDs of seven totally different countries beneath him
and he's answerable to the worldwide corporate executive of Bata. thus beneath the MD there ar chief
officers of each department.

Accounts Department

The head of accounts department is CFO(Chief monetary Officer) United Nations agency is chargeable for all
the accounting activities. beneath the corporate executive there ar auditors and accounts officers, auditors
ar chargeable for auditing and checking the fairness in monetary reports and accounts officers ar chargeable
for recording and maintaining the record of all the monetary transactions.

Marketing

The promoting manager is chargeable for all the promoting activities and to market and place the
merchandise into market. Run Associate in Nursing effort and for analysis within the market. beneath the
promoting manager there ar promoting officer United Nations agency ar chargeable for research and
promoting activities and for running the productive campaigns.

Retail
In retail department the best designation is chief retail officer United Nations agency is accountable to run
the retail functions swimmingly. beneath scope there's development manager United Nations agency is
chargeable for the event of recent stores and maintenance of current stores. there's Associate in Nursing
operation manager United Nations agency is chargeable for the operation of retails. He contains a direct
contact with all the retail stores and fulfills their needs. And different manager

is property manager United Nations agency is chargeable for searching for the correct spot for development
of a replacement store and deals and hash out with land lord. There ar regional managers, space managers
and store managers to run the operations of retail stores swimmingly.

Purchase

In purchase department the acquisition manager is chargeable for creating the stuff obtainable to the
assembly department. There ar cost accounting officers and buying officers, cost accounting officers
calculate the calculable value of a replacement article that's to be created and buying officers ar accountable
to get the simplest quality stuff at cheap worth.

Production

The production department has production manager Associate in Nursingd an engineer beneath him to
supervise the machines and staff. the assembly manager certify the assembly of the shoes to be completed
on time and with efficiency and engineer is to supervise the machines and to unravel the issues that happens
in machines throughout production by guiding the technicians.

Merchandising

The chief selling is chargeable for each task to be completed in selling department. beneath the CMO there's
a team for each complete that's running by Bata. In each team the selling manager leads the team sets goals
and direct its team members and each team is encompass a group officer and a distributor. the duty of
assortment officer is to gather best articles to be launch beneath the name of brand name and distributor
distributes the stock per its worth and magnificence to rural and concrete retail stores of Bata in Asian
nation.

Product Development

The head of production department is Chief planning Officer United Nations agency is chargeable for the
operating of department. beneath CDO there's a planning manager, an ingenious designer and a CAD cam
designer United Nations agency styles new merchandise digitally. The planning department works with the
gathering managers of selling department that helps them to organize a planned line.

Human Resource

The highest designation is 60 minutes department is 60 minutes Director United Nations agency is
chargeable for creating policies and ensuring that 60 minutes department is running its operations with
success. beneath director there's a 60 minutes manager and different 60 minutes officers United Nations
agency ar chargeable for hiring, coaching and maintaining industrial relations of the employees. The duties
of 60 minutes officer additionally embrace creating payroll, marking group action and keeping different
records of staff of Bata.
SWOT Analysis

Strengths

Bata has bound strengths thanks to that it's enjoying the most important share of market.

Quality of merchandise

Bata is thought for its quality. Bata has gained its name by providing quality merchandise. the purchasers of
Bata aren't shopping for its merchandise due to its vogue or one thing else however simply quality. In whole
business of Bata, the college shoes contains a major chunk and even school shoes ar terribly straightforward
and in barely 2 colors however if they're legendary or bought the explanation is simply one that's quality.

Brand Image

Bata contains a robust complete image in its customer’s mind concerning its quality and affordability thanks
to that customers like Bata’s merchandise and it additionally reduces its advertising and cost. The robust
complete image additionally will increase the sales of company and individual, and other people, and folks
feel proud to shop for merchandise of you complete and brag concerning it that additionally advertise your
product freely and new people connected with the complete.

Wide Range of Associated brands

Bata additionally contains a wide selection of associated brands. Prime brands of world also are related to
Bata and doing their business in Asian nation in association with Bata whether or not in variety of licensing
or franchising. Bata has license and it's distributor of Nike and sells Nike shoes on their stores. Another in
style association is with Marie Claire. Bata has license of commerce and manufacturing 100 percent of their
stock regionally in Asian nation in their own production unit or by native makers. These associations not
solely ends up in a lot of profits however additionally produce a picture that these prime brands are
obtainable at Bata thence improve its image additionally.

Customer Loyalty

The most necessary strength of Bata is its customer’s loyalty. Batas customers ar loyal and invariably like
better to obtain from Bata as Bata reciprocally providing them the good price in term of quality product at
cheap costs. currently days they're wholly that specialize in women

segment and in promotions and advertisings their centre of attention is women and girls section and
ignoring their male section wholly in promotions thanks to the boldness of their loyalty.

Strong Distribution Network

Bata contains a robust distribution network. it's over 470 retail stores the wholesalers, K-types aren't
enclosed during this range. they're managing it virtually. Even the stores in city and in way districts of
Baluchistan have gotten their provide from one distribution center. The distribution center at Batapur
provides the stock to every and each store of Bata.

Weaknesses

Bata has bound weaknesses thanks to that its competitors have gotten on the subject of it and taking its
market share. These weaknesses ar given below.

Low R&D
Though Bata has latest machinery and experience however it's lacking behind in analysis and development
of its product. Bata isn't making any innovative product on its own. Although they're introducing
technological merchandise in market however that merchandise are simply foreign from china aren't being
created by Bata they can’t claim that they need fabricated this technology.

Less Promotional Activities

Bata isn't concerned in promotional activities neither they're advertising abundant .They usually advertise
their School shoes solely on TV. On the opposite hand the brands have ascertained the modification and
enraptured to social media campaigns. There are heaps of brands that you simply sometimes don’t see on
TV however they're everywhere the social media which is that the place wherever young generation is
outlay most of their time. Furor is sponsoring several social media stars the visits and paid promotions and
collaborating with them.

High Cost

Due to gift economic setting thanks to increase in taxes and rise in greenback rate the merchandise Bata was
mercantilism from china are cost accounting it a lot of thence

Management can increase costs and their tag of being astonishingly cheap are going to be at risk.

Opportunities

Bata has bound opportunities to grow and increase their market share, a number of them are given below:

Potential Market

The market during which Bata is serving and heaps of potential in it. The foot wear business might grow on
quicker rate. As footwear is an important for person and within the market of around 220 million they need
chance to grow and increase their market share by segmenting and serving the market properly.

Ecommerce

As we all know future is completely of e commerce. The items we've ne'er thought of shopping for on-line,
currently days we have a tendency to be ordering from net. Managers of Bata Asian nation have a belief of
that shoes aren't the items that customers like better to obtain from net. However astonishingly we have a
tendency to be seeing individuals ordering things from net that we have a tendency to ne'er think of. As
Food panda is rooming everyplace around United States of America and other people is giving their food
from restaurants and obtaining delivered at their doorsteps. Thus trend might be modification anytime they
must target this chance. Although they need their on-line store however they're not promoting it because it
ought to get promoted. It additionally increase the profit margins and will get this market before another
complete totally captures it.

Increase in exports

In current setting import duties are increasing day by day. Thus rather than mercantilism merchandise they
must target mercantilism that technology that may save their value. They might increase the exports to their
sister corporations because the labor value is low in Asian nation as compare to European countries in order
that can facilitate them to extend their profit margins.

Threats:

The threats that would have an effect on the business of Bata in future are given below:
Competitors

Competitors of Bata Asian nation operating laborious to require over the market share of Bata. Service is
astonishingly coming back on the brink of it and giving them a troublesome competition. The shoes Bata
import from china acquisition a high value and long method of planning testing and mercantilism, their
competitors simply copy it, manufacture it regionally in Asian nation which ends up in low value thence they
sell in low worth as compare to Bata and obtaining their market share. In women footwear Stylo and ECS
were competitive Bata in occasional and trendy shoes however currently they're additionally within the
business of casual shoes thus it'll end in low sales and Bata’s client are going to be shifted toward different
brands in order that they have to be compelled to structure their strategy consequently.

New entrants

Threat of recent entrant is usually there within the market. Nobody is aware of at what time a complete
comes into market and sweeps you out and acquire your market share. Any in style complete from Europe
or America might get Asian nation in footwear business.

Local vendors

The native makers ar increasing day by day in Asian nation and having latest technology and machinery and
that i additionally witnessed that they're sure to get their shoes factory-made by native makers with the
increase in import duties it additionally forcing Bata to urge producing regionally due to the technology that
they don’t have. It additionally has increase the dialogue power of suppliers that may increase their value
and to exist they'd be increasing the costs which might end in losing their low financial gain level customers.

Economic setting

The current economic setting isn't terribly stable in few years that causes fluctuated worth of greenback,
increase in taxes and duties which can affected Bata in an exceedingly method that the price of their foreign
merchandise will increase thence to stable its profits it'll increase the costs of merchandise thence it'll lose
the low financial gain level customers. And thanks to increase in inflation the buying power of individuals has
additionally faded that may end in low sales.

Marketing strategy

The promoting strategy is however you're promoting your product, however you're developing your
product, worth and promotions and what individuals admit your product, what reasonably perception you
have got inbuilt the minds of your client. Bata has divided the market on the premise more matured,
gender ,social category, financial gain cluster and earth science Bata is manufacturing footwear for each
section that would be obtainable within the market except upper crust and that they have an enormous
line .They are truly targeting lower middle, class, higher middle and lower upper crust. They need created
the perception within the minds of their customers of being a top quality and magnificence however not
same just in case of women section. just in case of women whenever a client are going to be searching for a
trendy product Bata can ne'er get their minds though they need created heaps of decisions within their line
for women additionally however they're fail to create a perception of being a method complete in the mind
of their feminine customers.

Bata sometimes come with aggressive promoting and advertising of their product. Recently the launched
Associate in nursing aggressive effort of their college shoe that was having options of opposed
microorganism sock. They launched that campaign even before the distribution of stock and that they placed
banners and different advertising material on all of their retail stores even they need planned to distribute
the merchandise at first at solely one hundred retail stores however the unfold awareness concerning their
product on an enormous level and to investigate the feedback of their customers whether or not they ar
interested in the merchandise, whether or not they are soliciting for product or not. however this
additionally produce a tangle whereas there have been banners and advertising material on around 470+
retail stores however distribute your product solely on one hundred stores the different can raise you and
demand you the merchandise that why they don’t have product on their store that other have thence this
might find yourself you facing serious issues. Since Bata has created the perception of being a highest quality
complete giving merchandise at cheap costs. Currently they need some completes that ar serving upper
crust in order that they are advertising and promoting their complete severally not beneath the umbrella of
parent brand that's Bata. Such brands are Marie Claire, Ambassador that they're separating these brands in
promoting and even they're increasing the separate stores for Marie Claire that whenever individuals visit
these brands

They should not have the perception on costs just like different brands of Bata. They additionally promoting
Bubble gummers severally and have separate store of Bubble gummers in outlet mall that is serving solely
children section and adorned the shop consequently. They’re on the point of jump into the toys business
that would even be one reason why they need separated children section.

Competitive strategy

The competitive strategy directly affects the company’s business whether or not in variety of profit or
market share. There are many ways that to live the competitive strategic performance of a corporation
typically there are 2 competitive methods the primary one is value leadership and therefore the second is
product differentiation. Each of them facilitate a corporation in obtaining a comparative edge against the
others.

Cost leadership

By mistreatment this strategy you beat your contender on the premise of value. during this strategy you are
attempting to attenuate the price of an equivalent product or service that your contender is giving by many
suggests that it might be economy of scale, potency in production, your experience in manufacturing that
product by obtaining cheaper stuff or manufacturing on your own or reducing the processes in
manufacturing that product or it might be one thing else.

Product differentiation

With the assistance of this strategy you vie together with your contender on the premise of variation in your
line or innovation. During this strategy you are attempting to create your product totally different from
what's obtainable within the market and your line will increase and innovation additionally. You mostly
attempt to bring one thing new within the market that's totally different from everybody else thus
customers are sure to go from you. Individuals are going to be having fewer decisions and mechanically your
market share are going to be accrued. During this strategy you have got to chop down your value of various
operations of your business and invest a lot of within the analysis and development (R&D). This
differentiation might base on innovation or quality that client might solely get from you however not from
your competitors.

Bata’s competitive strategy

Bata is competitive with its competitors on product differentiation however in cheap costs. Bata have an
enormous line. There are many brands in operation beneath the top of Bata. That are giving footwear for
each section that a market might have as well as infants. Shoes obtainable in each sizes and styles from size
zero that's for infants to ten. They have created allot of segments. The shoes ar obtainable for infants, Scholl
and
B. initial is giving college shoes for youths. Bata children is for casuals, sandals and shoes as well as joggers
for toddlers to kids. Then there's Weinbrenner for men’s sandals and shoes for hiking. There are many
brands for women and as well as vogue wear, sandals shut shoes and casual sleepers. Marie Claire, leena ar
covering this section. Then there's moccasins and ambassador for stylish shoes and formal wears for men.
They’re additionally differentiating their merchandise on the premise of innovation and introduction of
technological shoes in Asian nation. As they need recently launched opposed microorganism college shoes
for youths and faculty going children’s that helps you to urge obviate microorganism that causes smell. They
need additionally launched shoes with memory foam socks. That truly remembers the pattern of your foot
and adjusts itself consequently and provides you a snug expertise. They need additionally launched opposed
shock shoes that absorbs the shock and helps you to stop the injury. Thus Bata is clearly going with product
differentiation strategy that provides it a singular position within the market and allow you to get on the
highest position in market share. However reducing the additional prices and economy of scale Bata is giving
these innovations astonishingly in cheap and cheap costs. Besides these innovative and technological
merchandise Bata have differentiated itself in customers mind on the premise of quality. They’re providing
quality shoes in cheap costs. Heaps of consumers like Bata on different brands simply because of quality.

Sources of competitive advantage

There ar bound sources for Bata’s competitive advantage that are given below:

Superior quality and merchandise line

Bata has proved itself in creating quality merchandise. Bata don’t have a picture of favor or one thing else
however highest quality within the minds of its customers. thus whenever you're thinking that concerning
quality footwear’s in medium and cheap worth vary Bata can get your mind. and that they have enlarged
their product line generally like they launches thousands of products commutatively each season thus by
giving quality and wide selection of decisions they're competitive their competitors and obtaining
competitive advantage.

First mover advantage

As i discussed on top of Bata went on the far side the boundaries in introducing innovative and quality
merchandise in Asian nation. Thus it offers it Associate in Nursing favorable position and competitive edge
on different brands. And it helps Bata in enjoying competitive advantage over their competitors and different
brands within the market. However they're not making these innovating merchandise on their own however
simply introducing the new merchandise introduced by different European and Chinese complete in Asian
nation that’s why they need a competitive advantage over its competitors. However they can’t claim these
new technological merchandise because the results of their analysis and development.

Superior potency

Superior potency helps Bata in obtaining another competitive advantage. they're in operation at nice
potency and sources of that's loyal, untiring and committed workforce, The complete image of Bata Asian
nation within the mind of client in order that they have to be compelled to pay less on advertising, outlined
and clear processes that scale back the price of production, economy of scale and by manufacturing their
own stuff they're able to win superior potency.

Business method analysis

The business method analysis within the analysis within which we have a tendency to outline the processes
through which inputs are given and when process the ultimate product is being created.

Product development
The business method starts with development and just in case of footwear business it's planning of a shoes
Bata Asian nation have a planning department for in house production and a separate planning department
for native sourcing. Thus beneath a chief designer there are many inventive designers are operating to form
new shoes. This team of designers additionally includes digital designers. The inspiration is gotten by a
designer or a group manager or a politician. Thus for a replacement style inventive designers are working
Associate in Nursing for inspirations or for repeating a style the designers are operating that copy and paste
the pattern of an existing shoe on pattern paper or box board and supply it to digital or Cad cam designer.
The CAD cam designer scan these physical patterns and by mistreatment Corel Draw and Shoe Master edit it
and alter it per the necessities. It additionally makes digital styles for uppers and socks that would be written
on these shoe parts. when it the designer build a production guide concerning the fabric for higher and sole,
color of fabric, thread and thickness of fabric and send it to production unit in order that they might get the
shoe in physical kind and will decide higher concerning the choice of that style.

Merchandising

This department is chargeable for creating the shoe line and distribution of the stock. There are 2 groups in
selling one is assortment team and different one is selling. Each complete contains a manager and beneath
this manager it comes a group officer and a distributor or selling officer. Thus each team is chargeable for the
performance of the complete. The complete manager sets targets for coming back year for his or her
complete and got budget consequently that they utilize to urge most out of the offer budget.

Collection

The collection officer is chargeable for creating a shoe line each season. Thus for that he's employed with
inventive designers and different designers to create a shoe line. He provides styleer a subject per that
designers design new shoes. And he additionally provides them inspiration per that they prepare samples.
Apart from that they additionally got thousands of samples from native vendors from that they decide the
shoe that they might launch beneath the name of Bata and approved samples also are created by these
native vendors. And it’s his duty to rearrange a shoe line ceremony wherever all prime level manager comes
and see the planned styles for next season and country manager approves and rejects shoe styles for
launching.

Merchandising

The role of selling officer is to determine what value them less whether or not they ought to turn out in
house or source it or whether or not they ought to import from china. the amount for production is
additionally determined by selling manager. And once the desired range of shoes is made it’s his
responsibility to organize a distribution arrange for it. And when distribution monitor the ends up in variety
of sales. And it’s selling manager United Nations agency decides whether or not to hold on the article for
consequent season or they must stop the assembly of this specific article. selling manager allot the article
range to a replacement shoe and costs additionally being set by the suggestions of selling manager by Chief
selling Manager.

Purchase and cost accounting of stuff

Once the styles are being selected to create in approaching season of that samples are already ready. thus
cost accounting department analyze it and notice the price of that shoe by measurement its material, labor
cost, raw materials and industrial plant overheads. The technique is that if some native marketer offers a less
value than value measured by cost accounting department they offer purchase order to the present native
marketer by keeping one factor in mind that quality can ne'er be compromised. Once the selling manager set
to supply the shoe in Bata production unit And have calculated value through cost accounting department
they offer their production needs to buying department that purchase the desired quantity and quality of
fabric to production department in order that they might begin manufacturing the shoes for approaching
season.

Production

Once shoe line for next season is conferred and approved by country manager or MD consequent method
starts that's production of those shoes. thus selling manager works with native sourcing and buy department
for deciding the assembly mode of various articles.

Different modes of production

There ar 3 differing types of production of shoes and accessories.

In house

In this the shoe are wholly created within the industrial plant of Bata Asian nation. There are 2 totally
different production units one is in Batapur and different one is in Maraka.

Local sourcing

In native sourcing one shoe style is finalized the order is given to an area producer of shoes. There are many
shoe producing units related to Bata that meets the standard needs of Bata. numerous native vendors also
are manufacturing shoes for Bata Asian nation.

Imports

If native vendors, or in house production unit don’t have capability or technology to supply a selected style
then the merchandisers contact with Chinese makers and sends them their needs and samples. Bata is
mercantilism most of the time technological shoes from China that aren't attainable to try to made
regionally that additionally offer them value edges and competitive advantage over their competitors.

Production process

There are primarily 5 processes in production of a shoe. It starts with cutting of fabric, sewing of higher,
production of sole, assembly and ends at packaging.

Cutting material

At this stage the fabric for higher is being cut and got the form of higher. the desired range of uppers are cut
at same time and same place that helps them rising potency.

Stitching

At this stage the various elements of higher that were cut earlier are seamed here. As shoe have totally
different parts i.e. toe, vamp, quarter, tongue and heel. thence each element has totally different material
thus all the materials are seamed here and therefore the higher got its final form. And lasting is additionally
done that's you set the higher of shoe last.

Sole

In this section soles of shoes are made by melting the compound gushing it into die and at last cooling it in
order that the compound got the form of sole.

Assembly
It is the purpose wherever the higher and sole are hooked up with glue and ironed with hydraulic pressing
machine that heats and press the shoe in order that the higher and sole hooked up with every others. and so
passes from a cooler machine to normalize its temperature.

Packaging

After assembly once the shoes are finally created here during this section the shoe are tagged with costs and
sizes and different promotional tags and packed in their boxes per its sizes and variants.

Quality check and assurance

Once shoes are prepackaged and prepared to be equipped in stock/Distribution center the standard
management team willy-nilly choose variety of shoes from whole consignment and check these samples in
research lab. There tests make sure the quality, strength and sturdiness of the consignment. This
department isn't just for the in house production’s internal control however additionally for imports and
native sourcing consignments. They check the consignments of foreign shoes and regionally turn out
however additionally visit production units of native vendors that are manufacturing for Bata timely to
confirm the standard assurance.

Distribution center

When internal control approves the consignment the consignment is transferred into stock area or
distribution center, each are an equivalent factor. Then they distribute on the routine per the schedules and
needs given by selling officer. Shoes are distributed everywhere the country from this distribution center.
Bata has solely one DC that is found in Batapur that provide on each sales outlet and wholesale depot.

Customers

So once the shoes are distributed they finally reach to the purchasers through 470 retail and 477 wholesale
dealers.

Post purchase services

If the buyer isn't happy with the merchandise or the merchandise isn't of ordinary quality or is broken the
client might claim it and acquire a replacement one from the shop which defected product goes to the claim
department wherever if the merchandise contains a major fault the waste it by cutting it into 2 items
however if the merchandise has a minor defect it's sold-out once more through sale melas (Discounted
Shops) with but 1/2 its worth.

The business method is completed here. The merchandise but goes back to a client this client won't be
diverted with post purchase services.

Financial Analysis

Financial analysis is that the method of evaluating businesses, projects, budgets and different finance-related
entities to see their performance and suitableness. Typically, monetary Associate in Nursingalysis is
employed to investigate whether or not an entity is stable, solvent, liquid or profitable enough to warrant a
financial investment. once observing a selected company, a analyst conducts analysis by that specialize in
the profit-and-loss statement, record, and income statement.

Financial Position

The monetary position is consisting of capital, assets and liabilities. The licensed and paid up capital is same
for Bata from past few years. however the shareholders equity has accrued by464 millions in 2017 as
compare to the year 2016 that creates half-dozen.96% increase in 2017 as compared to previous year, and
it's more accrued in 2018 by 364 million that creates a rise of five.11% as compare to the previous year that's
2017.

The total assets and plant and machinery also are growing from past few years. the entire assets of Bata has
increase by 439.7 millions in 2017 as compare to the year 2016, that creates a growth of four.84$.The total
assets accrued by one.16 billion in 2018 as compare to 2017 that creates the expansion of twelve.27% as
compared to previous year. that the growth in total assets is accrued as compare to previous years. meaning
Bata is investment a lot of in assets as compare to previous years. On the opposite hand the present
liabilities were faded by twenty eight millions in 2017 as compare to 2018 however accrued by 816 millions
that's an enormous gain in current liabilities as compare to extend in previous years.

The profits when tax were accrued by eighty two millions in 2017 as compare to 2016 that creates five.71%
growth in web profits from 2016.In 2018 world wide web profits faded by twenty three millions as compare
to 2017 that creates one.51% decrease in profits in 2018 as compare to 2017.

Financial Ratios

Gross Profit Margin

Gross profit margin could be a gain quantitative relation that calculates the proportion of sales that exceed
the price of products sold-out. And from 2016 the net income margin for Bata is consistently increasing in
2016 the margin was forty one.07% and accrued by one.65% and reached at forty two.72% within the year a
pair of017 and it more accrued by 2.09% and reaches at forty four.81% and it's the best purpose Bata has
achieved in recent years.

Profit when Tax

After-tax margin of profit could be a monetary performance quantitative relation calculated by dividing
profit by income. A company's after-tax margin of profit is important as a result of it shows however well a
corporation controls its prices. world wide web profit quantitative relation in 2016 was nine.56 and it more
accrued by zero.28% and reaches to nine.84% in 2017 however faded by zero.9% and reached to eight.94%
in 2018 that indicated lower profits as compare to previous year.

Return on equity

Return on Equity (ROE) could be a live of a company’s annual come (net income) divided by the worth of its
total shareholders’ equity sometimes calculated in percentages. For Bata the ROE is decreasing year by years
in 2016 the ROE was twenty one.64% and faded in 2017 at reached at twenty one.39% in 2017 and in 2018 it
more decreases to

20.04 %. that the profit that Bata’s earning per share‘s worth is decreasing day by day.

Earnings per share

The earnings per share is that the average that company problems per share thus higher the amount higher
the earnings for share holders. The EPS accrued in 2017 Associate in Nursing reached at 201PKR from
190PKR (in 2016) and faded in 2018 from 2017 at reached at 198PKR.So 2018 wasn't the year for growth
within the EPS for Bata.

Debt Equity quantitative relation

The debt-to-equity quantitative relation could be a live of the link between the capital contributed by
creditors and therefore the capital contributed by shareholders. The debt to equity quantitative relation of
Bata

is constant for all the time its 0:1 meaning Bata sometimes doesn’t take loans thus it’s in operation its
business on equity.

Average stock turns

Average stock turnover could be a quantitative relation showing what percentage times a corporation has
sold-out and replaced inventory throughout a given amount. The AST is additionally decreasing by years in
2016 this quantitative relation was at three.03 times and faded to a pair of.78 in a pair of017 and in 2018 it
faces more faded and reached at 2.49 that showing less sales.

Average assortment amount

The average assortment amount is that the average range of days between the dates that credit sales were
created, and dates that the money was collected from the purchasers. the typical assortment amount is
additionally increasing for Bata Asian nation, in 2016 this era was 102 days and accrued by twenty six days
next year and reached in 2017 at 128 days and in 2018 it unendingly accrued and reaches at one hundred
sixty five days .If it'll increase at an equivalent pace it'll have an effect on the money handiness and thence
decrease the profits.

CHAPTER No 4: LEARNING AS A STUDENT INTERN

Duties

Analyzing SIR (Sales Inventory Report)

SIR is that the sales inventory report that Bata indurate the full line that indicates the sales of previous w eek
and stock remaining at the distribution center. This depicts the performance of their product on individual
level. i used to be assigned with bound articles of shoes to watch the sales of previous week of bound
articles in order that they might build distribution plans for next week.

Stock Standards

Another duty that I performed is to update the stock standards on their custom created system, these
commonplaces being are set for each store that helps to take care of standard stock on every store
mechanically in order that whenever the stock are going to be below the quality provide are going to be
mechanically departed from the distribution center in order that we do not have to be compelled to monitor
that store stock on individual level on every occasion.

Performance board

I was additionally accountable to update the performance board for selling on the weekly basis it's a board
wherever all the departments gift the performance of their department on weekly basis. For selling
department they need to gift totally different ratios on weekly basis in order that prime management might
simply monitor the performance of company in an exceedingly sight. selling department gift totally different
forms of ratios that ar SOR (Sell Out rate), UPT (Unit per Transaction), and average worth of their line.

Article number

In development there have been variety of recent styles that were being designed daily. My duty was to
assign article numbers to the patterns that was created by designer on the premise of production guide(that
has each detail concerning the characteristics of sample to be made).According to the denomination key
that's a typical set by BSO to assign a piece range to a style.

Order Sheet

It was my duty to update order sheet of a piece in native sourcing department during which I deduct the
availability that we've received in order that the department will monitor the remaining balance that the
native marketer should turn out and deliver to the corporate.

Stock requirements

In retail department i used to be accountable to forward the requests for needed stock from retail stores to
the distributors in order that the retail stores might get the desired stock as early as attainable.

Accomplishments

The most necessary accomplishment is social skills. In operating setting it absolutely was one thing new on
behalf of me to be told a way to speak with skilled sort of a professional. In student life we have a tendency
to do conversations with academics or different employees however still it remains a casual speak however
over there I managed to be told to speak with professionals. a powerful commitment to time management is
another accomplishment on behalf of me. I believe it absolutely was thanks to setting as everybody around
American state was committed to his work and time thus in this setting I feel that I need to work on
American state to realize this in order that I couldn't feel myself below than them. Personal presentation and
grooming is additionally one thing I feel I learnt from them. They specially organized a seminar and talked
concerning the grooming and dressing importance in company world. it can additionally facilitate American
state once I will begin my career as an expert.

New data acquired:

I have learnt heaps throughout my berth program as Associate in Nursing prisoner. a way to add company
settings because it was terribly initial expertise of mine I learnt however each department are
interconnected with every thus you ought to remember of the responsibilities of different departments
additionally. I learnt the importance of team work. By operating in selling department I learnt a way to build
budget and distribute the take into account each product. I came to understand concerning the distribution
of stock that a way to distribute the stock and most vital is placement that that of your product are going to
be obtainable at which sort of store. thus each product of Bata isn't obtainable at its each search they need
some
expensive assortment that's distributed on town stores (that are set at made location and have potential
customers around it) and a few of merchandise are low vary that are distributed rural places. I learnt a way
to assign article range to a replacement style on the premise of its kind, color and material wont to build it. I
learnt the ordering method, a way to order from different countries most of the time China. a way to take
care of Chinese individuals, modes of communication with Chinese. And temporal order of that order that
we should always order by calculative the times needed for creating these merchandise and time needed in
cargo.

Problems encountered

As it absolutely was my initial expertise thus at first it was pretty laborious to regulate in this setting. it
absolutely was not an honest expertise at first however with the passage of your time I adjusted myself per
the setting. Another downside was the distinction in application of ideas and theories that we've studied.
There was distinction between what we've studied and application of it. They weren't applying the theories
and different scholarly data precisely within the field. Their method of doing work was totally different, thus
I feel distinction in what we have a tendency to study couldn't invariably be applied within the field .There is
a giant distinction between the attitudes needed as a student and on the opposite at geographical point.
thanks to geographical point diversity the culture over there wasn't terribly straightforward to be absorbed,
as it absolutely was a transnational organization the foremost of the individuals operating over there have
been from Asian nation however additionally there have been expatriates from different countries like North
American country. The communication with these nationals was pretty confusing, a number of them had
adopted our norms however a number of had not absorbed our norms and values thus it absolutely was
demanding to gauge a way to begin a spoken communication whether or not to mention Salam or Hi.

How expertise impacts your career

As it my initial expertise, Overall it absolutely was an honest exposure. I even have learnt numerous things
from experiences of managers. It helped American state heaps to clarify my goals and directions. It increased
my communication and social skills. thanks to this I came to understand concerning the business settings,
departments and fields during which I might pursue my future. It allowed American state to use my
theoretical data into sensible field and distinction in it. it'll additionally facilitate American state to regulate a
lot of quickly in new setting that was missing. this chance also will facilitate American state to avail more job
opportunity by serving to American state in interviews.

In future if i'll begin my masters right when completion of my bachelors thanks to it I will choose my field of
study for masters in order that I might prepare myself for the longer term. Before this berth program i used
to be solely tuned in to the departments during which I might have pursue my future however grasp
precisely the designation and field of labor that I even have to organize myself.

5 References

https://www.bata.com.pk

https://www.investopedia.com/terms/e/eps.asp

https://www.myaccountingcourse.com/financial-ratios/gross-profit-margin
Essays, UK. (November 2018). promoting Strategy Of Bata Asian nation. Retrieved from
https://www.ukessays.com/essays/marketing/marketing-strategy-of-bata- pakistan-marketing-essay.php?
vref=1