ORGANISATIONS THAT MAKE EXTENSIVE USE OF BUSINESS

ANALYTICS

IBM

With a presence in India since 1951, IBM has expanded its operations with regional headquarters in
Bangalore and offices across 20 cities. IBM India has established itself as one of the leaders in the Indian
Information Technology industry with innovation at the core of the company. It offers end-to-end
solutions to clients spanning from software and systems hardware to a broad range of infrastructure,
cognitive, cloud and consulting services. With its advanced analytics, research capabilities,
comprehensive IT infrastructure knowledge, it helps clients solve complex business and technical issues.

Background of the company

International Business Machines Corporation (IBM) is an American multinational information

technology company headquartered in Armonk, New York, with operations in over 170 countries. The
company began in 1911, founded in Endicott, New York, as the Computing-Tabulating-Recording
Company (CTR) and was renamed "International Business Machines" in 1924. IBM is incorporated in
New York.

Customer needs & segments

● Understanding business needs

● Identifying relevant data
● Collecting and integrating data
● Developing a predictive model
● Deploying and consuming modeled output
● Continuously evaluating data analysis methods

Methods

1.Business understanding

Every project, regardless of its size, starts with business understanding, which lays the foundation for
successful resolution of the business problem. The business sponsors needing the analytic solution play
a critical role in this stage by defining the problem, project objectives and solution requirements from a
business perspective. And, believe it or not—even with nine stages still to go—this first stage is the
hardest.

2. Analytic approach
After clearly stating a business problem, the data scientist can define the analytic approach to solving it.
Doing so involves expressing the problem in the context of statistical and machine learning techniques
so that the data scientist can identify techniques suitable for achieving the desired outcome.

3. Data requirements

Choice of analytic approach determines the data requirements, for the analytic methods to be used
require particular data content, formats and representations, guided by domain knowledge.

4. Data collection

The data scientist identifies and gathers data resources—structured, unstructured and semi-structured
—that are relevant to the problem domain. On encountering gaps in data collection, the data scientist
might need to revise the data requirements and collect more data.

5. Data understanding

Descriptive statistics and visualization techniques can help a data scientist understand data content,
assess data quality and discover initial insights into the data. A revisiting of the previous step, data
collection, might be necessary to close gaps in understanding.

6. Data preparation

The data preparation stage comprises all activities used to construct the data set that will be used in the
modeling stage. These include data cleaning, combining data from multiple sources and transforming
data into more useful variables. Moreover, feature engineering and text analytics may be used to derive
new structured variables, enriching the set of predictors and enhancing the model’s accuracy.

7. Modeling

Starting with the first version of the prepared data set, data scientists use a training set—historical data
in which the outcome of interest is known—to develop predictive or descriptive models using the
analytic approach already described. The modeling process is highly iterative.
8. Evaluation

The data scientist evaluates the model’s quality and checks whether it addresses the business problem
fully and appropriately. Doing so requires the computing of various diagnostic measures—as well as
other outputs, such as tables and graphs—using a testing set for a predictive model.

9. Deployment

After a satisfactory model has been developed that has been approved by the business sponsors, it is
deployed into the production environment or a comparable test environment. Such a deployment is
often limited initially to allow evaluation of its performance. Deploying a model into an operational
business process usually involves multiple groups, skills and technologies.

10. Feedback

By collecting results from the implemented model, the organization gets feedback on the model’s
performance and observes how it affects its deployment environment. Analyzing this feedback enables
the data scientist to refine the model, increasing its accuracy and thus its usefulness. This often
overlooked stage can yield substantial additional benefits if undertaken as part of the overall process.

Benefits & outcomes

Driving Digital Transformation

IBM is one of our most strategic and co-operative partners for the Insights & Data global practice –
together we combine our analytics and business insights expertise with best-in-class IBM technologies,
such as Watson, to create a number of industry-specific solutions that benefit our joint clients in their
digital transformation journey.

As an IBM Platinum Business Partner, Capgemini has access to exclusive, advanced training and
architecture resources that allow us to build innovative big data and analytics solutions for our clients.

SMART Analytics for Financial Services

Based on Capgemini’s SMART Analytics Platform, a robust analytics engine powered by IBM technologies
in NLP and Cognitive Analytics, it analyzes data generated from multiple customer touch points
throughout the customer journey, primarily in the banking sector. This provides actionable information
to improve customer experiences, minimize customer attrition, encourage customer loyalty, promote
customer acquisition, and grow share of wallet.

General Data Protection Regulation (GDPR)

Complying with the EU’s GDPR from May 2018 is both a regulatory and a strategic imperative.
Capgemini and IBM have come together to help clients minimize the risk of non-compliance and
maximize their customers’ trust. With a clear approach that takes away the complexity, our end-to-end
solution provides a clear roadmap for meeting GDPR requirements including Privacy Impact Assessment,
data discovery, protection and remediation.

Insight-Driven Transformation

Many companies are struggling to get full value from their data, or obtain insights that contribute real
competitive advantage. Our Insight-Driven Transformation is an innovative approach to disrupt
operational processes using big data and predictive analytics. Typically delivered as-a-service, we
manage the complex data science tasks from your organization so you can focus on delivering the
business benefits.

Capgemini Smart Asset Management:

Capgemini’ Smart Asset Management solution is a business analytics solution that provides a 360 degree
view into asset performance. It allows better tracking and efficient management of assets that are
critical toorganizational success.

People Analytics

This is an innovative and powerful solution to HR challenges around talent acquisition – attracting the
right talents before the competition – and mobility – matching internal resources with open positions.
Capgemini & IBM have developed a cutting-edge HR solution that leverages Capgemini cognitive
expertise and based on Watson Explorer and BigInsights IBM tools.