Product differentiation in Indian Market

Why it is done?
Product Differentiation In Indian Market
 Product Product differentiation is a business level strategy
differentiation in which firms attempt to create
and exploit differences between their products and
those offered by competitors.
These
differences may lead to competitive advantage if
customers perceive the difference and have
a preference for the difference.
 Basis of product differentiation
Basis
Form Form : Many products can be differentiated in

Features form – the size, shape, or physical structure of a

Customization product.
Performance
Quality
Conformance
quality
Durability
Reliability
Reparability
Style
 Basis of product differentiation
Basis
Form Features : Most products can be offered with
Features varying features that supplement their basic
Customization function.
Performance
Quality
Conformance
quality
Durability
Reliability Digital Twin Spark Plug  Ignition.
Reparability
Style
 Basis of product differentiation
Basis
Form Customization : Marketers can differentiate
Features products by making them customized to an
Customization individual.
Performance Mass customization is the ability of the company
Quality to meet each customers requirement – to prepare
Conformance on a mass basis individually designed products,
quality services, programs and communications.
Durability
Reliability
Reparability
Style
 Basis of product differentiation
Basis
Form Performance quality : is the level at which the
Features product's primary characteristics operate. Most
Customization product are established at one of four performance
Performance levels : low, average, high, or superior.
Quality
Conformance
quality
Durability
Reliability
Reparability Daag achhe hain

Style
 Basis of product differentiation
Basis
Form Conformance quality : is the degree to which all the
Features produced units are identical and meet the
Customization promised specifications.
Performance
Quality
Conformance
quality
Durability
Reliability
Reparability
Style
 Basis of product differentiation
Basis
Form Durability : is a measure of the product`s expected
Features operating life under natural of stressful conditions,
Customization and a valued attribute for certain products .
Performance
Quality
Conformance
quality
Durability
Reliability Har nirmaan ki jaan
Reparability
Style
 Basis of product differentiation
Basis
Form Reliability : is a measure of the probability that a
Features product will not malfunction or fail with in a
Customization specified time period.
Performance
Quality
Conformance
quality
Durability Its more than just oil.
Reliability Its Liquid Engineering

Reparability
Style
 Basis of product differentiation
Basis
Form Reparability : is measure of the ease of fixing a
Features product when it malfunction or fails
Customization
Performance
Quality
Conformance
quality
Durability
Reliability
Reparability
Style
 Basis of product differentiation
Basis
Form Style : describes the product`s look and feel to the
Features buyer .
Customization
Performance
Quality
Conformance
quality
Durability
Reliability
Reparability
Style
 As India is one of the most populated and
conclusion developing country with most of the people living in
the middle class status, the needs of these
customers are:-
Durability
Features
Performance quality
Style
All the above with an affordable price range .
That is why these are the most common basis of
product differentiation in India.
THANKS