Professional Documents
Culture Documents
At Business Bridges, we help you build loyalty and trust with reality-
based marketing.
We empower great ideas and believe that great content comes from great
people, just like you!
We can help you cut through the noise, find your audience and deliver your
brand story at it's best. We are dedicated to authentic brand stories and
use journalistic methods to create the largest possible value for both your
budget and your audience.
MEN
We hope you are ensuring the highest safety standards to safeguard your
health during these trying times. Many business gurus are predicting bad
business fortunes for people in the aftermath of the Covid-19 pandemic. I
beg to differ. True people's habits and preferences may change which will
affect some businesses but only those which will not change. For instance
online shopping has picked up, if your business is not fully workable online
then you may miss out on some sales. For instance, if you relied on walk
through customers, it is possible even after Covid-19 that many people will
restrain their movements for some more months avoiding ultra social areas
like downtown. Such people surprisingly are the ones who have purchasing
power.
Marketing has changed so much in recent years. You don't need to spend
piles of shillings on billboards, newspapers and music trucks to reach
thousands. Not only were those methods expensive but also not
measurable. However with your own digital marketing strategy, you can
always analyse, measure and see which channels, campaigns or adverts
are causing engagements, inquiries and ultimately sales for your business.
So in this proposal I want to highlight the following.
First of all this is only an illustration of the kind of strategy that we shall
brainstorm together with you and we shall implement as a marketing
system for your business.
There are three vital stages: Reaching people, Converting them into
buyers, turning the buyers into repeat customers and advocates for your
brand.
But then, let us be honest. Stats prove that on average only 3% of the
people who will see your offers or your products will buy them. On average
27% may not buy immediately due to one reason or another such
as lack of money at that moment or probably because they don’t know how
to use the product or service. For instance, for a marketing agency like
ours, after the initial contact with our potential clients, we seek to educate
them about the advantages and necessity of our service. Once people
appreciate, they are able to trust us with their work. In a similar case, you
really want to use social media and your website or even YouTube to make
people relate with your business and find it helpful for instance throug car
review videos and blogs and many other pieces of content that will lead
people into your marketing strategy's conversion cycles such as automatic
Facebook messenger messages or email messages that can be set up to
notify people about new discounts, new designs or any interesting
campaign that we shall be thinking off. In the long run, someone who never
bought something initially would be compelled to buy. So many
combinations of offers and tactics that take people's initial buying
objectives away can be made. I looked around and realised that no car
seller in Uganda had dedicated and professional business social media
presence. Furthermore, no one was making review videos. Of course they
are profitable. But strategic marketing goes beyond profitable. It is aimed at
dominating your industry. Being a marketing person, I tried to reach out to
various businesses like Yuasa, Spear Motors and they were so
bureaucractic to listen to my ideas. Anyhow, I believe providing information
to people in the value journey of any business is a necessity.
A professionally executed online process goes a long way in positioning
you as a reputable and reliable industry leader in your business
which will give you a massive advantage over your competitors who do not
have a clear strategy but are only trying whatever comes to their heads.
While you interact daily with your ever increasing online audience, you are
getting a valuable asset that cannot be measured in monetary terms.
Data! This is data in terms of customers names, genders, ages,
occupations, buying behaviours, emails, phone numbers. Systematically
collecting the above data on social media and email allows you to reach the
customers with new offers which means more sales. Analysing the buying
behaviours and things like occupations, gender etc gives you a better
direction of where to improve, what works best etc. Think of a company like
Facebook, they collect our info, interests that they use to give each
individual a customisable experience but also while selling
appropriate advert space. In your case, you will be showing appropriate
offers to the right customers. For instance if someone is a fan of Mercedes
and has an ML which they told to the website database while making an
inquiry online, you can deliberately show such customers G-wagons,
Klassens and Maybach's as they browse through using the power of web
cookies. You can be able to show more similar products starting from
upsells on your website such as car cleaning agents, spare tyres all aimed
at increasing the value you give your customers.
As you have noticed, 2020 marketing is very interlinked with almost the
whole business process. As such in case you choose to outsource your
marketing to us, we shall constantly be in touch making many suggestions
about what to implement. It does not end there, customers especially those
who purchased have to be constantly engaged to increase their lifetime
value to your business. Treating them right coupled with the right
marketing communications makes them happy but most importantly it
makes them indirectly brand ambassadors by giving you free referrals. The
referrals can be direct and deliberated by us for instance a discount code to
give a friend and any other creative thing or the referral can be non-
premeditated(which is even sweeter) such as a customer tagging your
active Instagram or Facebook in their photos thereby giving you exposure
to almost their whole world.
The entire experience that we shall design for you will be fully
encompassing covering all steps of the customer journey,
retention and so on. By the way, this requires a really long meeting with
you.
We are so intentional, direct in our approach. We are the first stand
alone direct marketing agency (that we know of) in Uganda. As such we
“directly market” each and every item that you sell individually. We
shall always be creating a mini-strategy for every product that you sell with
every detail from customer acquisition, conversion, retention and
engagement.
I am not quite familiar with your business’ model yet to say that I know what
you sell. However I wanted to demonstrate the kind of strategy that I will be
implementing through the various channels. This is a simple approach
that can be used for selling a Maybach.
1.1 Identifying the target market – Many Ugandans actually search for
the specifications of the car models that they desire on Google. So, you
want to be among the results Google returns. Either free or through paid
advertising. Paid advertising is actually very good for a high ticket business
like you. Because you may only part with $10 to show your offer to over
1000 people who are likely to buy a car or have some interest. If you
convert even 3% of these, it is much cheaper than the sales commission
paid to sales men. (In no way am I against sales men, technology cannot
replace them). You actually need to have both good marketing technology
and good sales men
1.2 Crafting the right message and the media – Many things are
involved in the process of presenting a winning advert; nice pictures or
videos(videos are most preferred), good graphics, really persuasive words
and most importantly right keyword research and placements. It is a
complete process that we carry out to optimise your advertising and earn
you the best returns.
CUSTOMER PURCHASING PHASE
2.2 Lead nurturing system – For those who express interest above and
are captured in our marketing system, many of them have to be nurtured
into making the purchase. Again this can be done in many ways, risk
reversal is among the methods. You can invite people for a test drive. If
someone refuses to purchase because of price or some sort of fears, a
money back guarantee averts that objection (and this is not dangerous if
your product or service is fantastic). Making the sales process flexible can
also improve on conversions for instance, offering multiple payment options
and even paying in installments or even having arrangements with banks to
guarantee or even loan to your customers! People buy some things with
emotion and then justify their actions with logic later. As such you want to
erase any obvious objections at the point of sale. Look at this product
description page for one of the business we market for ( It is my personal
business btw) https://treasurebox-gifts.store/products/sound-activated-
tshirt-spiral-pattern You will see the sales page has social proof, a bit of
urgency and even a way to lower the price. These are actions that I use to
erase objections
2.3 Lead conversion system – I might have put the vital parts of this in
the previous part. But a promise of a unique and prestigious experience
coupled with a flexible payment method and good risk reversal can be a
good incentive for someone to release money in a scenario where they
might have had other options lingering in the mind.
RETENTION AND REFERRAL PHASE
3.2 Increasing the lifetime value – Ideally you want a customer to buy a
car from you, get hooked and they keep returning over and over again
whenever they need cars. Only the customers who have a special
attachment to your business will do this. This has to be deliberately
planned in that even if another similar business opened for business on the
ground floor, the customers would still climb up to you if you were on the
20th floor. (Of course this does not apply to you, but you get the picture)
Also you don’t want customers reaching you by accident where someone
just enters your door by luck. You want to eliminate luck and chart your
own destiny. That is why it is vital to create customers for life. For your
business, this is easily achievable, once someone buys anything, you could
offer customisation options or even a thank you card containing an offer
like a free dinner at a good hotel like Serena with their new car (This can be
worth like shs. 200000 that you can factor in the price the customer pays
for the car). You could even add a discount offer to use if they come to
purchase another car from you.You always wanna give them an offer that
is irresistible but also interesting. Such simple things will make your
business stand out from the rest.
What you have read is not even a fraction of what we shall be doing to
grow your business. We shall discuss that in detail with you. During the
month of April, 2020, if you agree to outsource your marketing efforts to us,
our website designer will be glad to freely design for you a fully functional,
modern and dynamic e-commerce website equipped with all the
functionalities we would love to implement for FREE. We know you are not
working due to the current situation as such we shall provide most of our
services for FREE for all new clients until June 5th. Plus, once you start
paying for our service, you only pay at the end of the month when the work
is done. We have a dedicated team that will always do your work on time.
The marketing fee is negotiable. But it is never less than $50 each month.
However, we believe we don’t deserve your money if we don’t increase
your profitability. (We know you are already profitable) and neither do we
want you to lose out on our amazing services because of the PRICE.
Furthermore, I run my own party supply shop for young children's items. It
is new. It is located at Acacia Place. It is called the Treasure Box and it’s
website which is made by myself is https://treasurebox-gifts.store/
Proposal by:
Ntegeka Isaac
ntegeka.i@yahoo.com
+256789324075
Kampala, Uganda.