BRAND & PRODUCT GUIDE

BRAND OVERVIEW
Inspired by nature. Crafted by experts. Now that’s genius.

BRAND POSITIONING
GNC Earth GeniusTM is a wholesome, nature-inspired alternative for the mainstream GNC consumer. It’s grounded by
solutions & supplements that are gluten free, non GMO, and crafted with no artificial colors, flavors, or sweeteners. PRODUCT CRITERIA
From greens to detoxes to tonIQs, GNC Earth GeniusTM offers a comprehensive & customizable family of products All products in the Earth GeniusTM brand
for real people looking for smarter, more wholesome ways to live well. have the following overarching attributes:

TARGET CUSTOMERS
Earth GeniusTM is intended to appeal to both male & female consumers equally. They
gf
may or may not have children, & their family unit is more mainstream while still being gluten free
health conscious. They are likely to be college educated & identify as middle class. They
are in search of a solution for a specific condition or looking for a more holistic fit.
Above all, they want a quality, trusted partner to support their wellness journey.
PRIMARY: WELLNESS MINDED CUSTOMERS
• Looking for more wholesome solutions to help daily health/wellness goals/needs
• Currently uses traditional supplements (multis, fish oil, etc) that Earth Genius can add on to (not replace)
non GMO
• Looking to eat better but not become vegan/vegetarian
SECONDARY: CLEAN PERFORMANCE CUSTOMERS
• Driven by athletic performance
• Critical of what they eat/consume and how it impacts their health and therefore performance
• Scrutinize nutrition facts, ingredient labels, processing, additives, anything artificial free of artificial colors,
flavors, & sweeteners

2
 PRODUCT CRITERIA
CRITERIA DEFINITIONS
MWHAT IS A GMO?
A GMO, or genetically modified organism, is a plant, animal, microorganism or
other organism whose genetic makeup has been modified in a laboratory using
genetic engineering or transgenic technology. This creates combinations of PRODUCT CRITERIA
plant, animal, bacterial and virus genes that do not occur in nature or through All products in the Earth GeniusTM brand
traditional crossbreeding methods. Some individuals prefer to avoid GMOs have the follow overarching attributes:
because these foods do not occur naturally.

MWHAT IS GLUTEN?
Gluten is a general name for the proteins found in wheat, rye, barley and gf
triticale - a cross between wheat and rye. Gluten helps foods maintain their
shape, acting as a glue that holds food together. Gluten can be found in many gluten free
types of foods, even ones that would not be expected. Some individuals are
sensitive to the consumption of gluten & therefore seek products with “Gluten
Free” indicated on the label.

MWHAT ARE ARTIFICIAL SWEETENERS,

FLAVORS, & COLORS? non GMO
Artificial sweeteners are synthetic sugar substitutes. Artificial flavors are
produced through a set of complex chemical processes. They're intended to
have the same taste and odor sensations as natural products, but chemically
they are very different. Artificial colors are chemically synthesized in a lab,
while natural colors are pigments extracted from plants, minerals or other
naturally occurring material. Some individuals prefer to avoid these artificial free of artificial colors,
additives & seek products that are naturally sweetened, flavored, & colored. flavors, & sweeteners

3
SUPERIOR TO COMPETITORS
EARTH GENIUSTM HAS A SUPERIOR & COMPREHENSIVE ASSORTMENT

4
 In addition to several new
products, Earth GeniusTM is a

PRODUCT HIERARCHY “rebrand” of several products

in GNC’s Natural Brand &
SuperFoods brands.

SUPERFOODS ELIXIR DETOXES OILS & PREMIUM SPECIALTY VITAMINS & SPORTS PROTEINS
& GREENS POWDERS VINEGARS BOTANICALS & OTHER MINERALS PEFORMANCE

Blends of some Tonic powders to Detoxification Wholesome, A unique Features Whole-food Food-based Protein-based
of the best be added to support for nutrient-rich oils extraction specialty & enhanced – as solutions to snacks & meal
superfoods water or your specific health & vinegars process delivers unique natural well as vegan - support sports replacements
nature has to favorite drink for needs full-spectrum botanicals & vitamins, performance
offer, including targeted extracts with products, such as minerals, &
fruits, veggies, nutritional more of the bulk powders & multivitamins
mushrooms, & support beneficial capsules
other botanicals compounds
naturally found in
these botanicals

5
 Phase 1

PRODUCT ASSORTMENT
Soft launch in the United
States through August 2018

SUPERFOODS ELIXIR DETOXES OILS & PREMIUM SPECIALTY VITAMINS & SPORTS PROTEINS
& GREENS POWDERS VINEGARS BOTANICALS & OTHER MINERALS PEFORMANCE

Apple Cider
Superfoods Herb 360 Triple Source
Calming TonIQ Liver Detox Vinegar
Supreme Turmeric Maca
Soft Chews

Smart Greens Energizing Black Seed Oil Herb 360 Milk

Kidney Detox Kelp
+ Energy TonIQ Liquid Thistle

Core Slimming Herb 360

Beauty TonIQ Dieter’s Detox
Greens Grape Seed

Intestinal
Detox

New Existing Reformulation

6
 Phase 2

PRODUCT ASSORTMENT
Additional products
launching in stores in the
U.S. in October 2018

SUPERFOODS ELIXIR DETOXES OILS & PREMIUM SPECIALTY VITAMINS & SPORTS PROTEINS
& GREENS POWDERS VINEGARS BOTANICALS & OTHER MINERALS PEFORMANCE

Apple Cider OrganIQ

Superfoods Herb 360 Triple Source Vegetarian PurEdge
Calming TonIQ Liver Detox Vinegar Eats Meal
Supreme Turmeric Maca Calcium Recovery
Soft Chews Replacement

Smart Greens Energizing Black Seed Oil Herb 360 Milk

Kidney Detox Kelp Men’s Multi Soy Protein
+ Energy TonIQ Liquid Thistle

Apple Cider
Core Slimming Herb 360 Women’s
Beauty TonIQ Dieter’s Detox Vinegar Spirulina
Greens Grape Seed Multi
Complete Pills

Intestinal Papaya Ginger Vegetarian

Smart Greens Belly TonIQ
Detox Soft Chews Vitamin D

Adaptogenic
Immune TonIQ Mushroom +
Energy

New Existing Reformulation Phase 2 Launch

Additional phase 2 product names subject to change 7
 PREMIUM BOTANICALS
What is HERB 360?

Delivering whole herb

benefits the way nature
intended.
Our unique extraction
process maintains the
integrity of each herb so
you get many of its
components – and more
of its benefits.

8
 HERB 360 Turmeric
The benefits of full-spectrum, whole turmeric - the way nature intended
What is HERB 360? why turmeric?
Turmeric has been used in
traditional Chinese & Ayurvedic
medicine to support many wellness
goals, including joint health.
Emerging research suggests that the
curcuminoids found in turmeric
provide antioxidant support
& may impact signals related
to healthy joint function.
Unlike most competitors,
Earth GeniusTM Herb 360
Turmeric provides
turmerones & turmeric
polysaccharides – in addition
to curcuminoids. You enjoy
the advantages of
many of the herb’s
components rather
than just one of them.

Delivering whole herb Why HERB 360 Turmeric?

benefits the way nature  Powerful antioxidant support SKU 988616

intended.  Premium, best-in-class formulation

Our unique extraction  Full-spectrum herbal extract
process maintains the Turmeric HERB 360 most
integrity of each herb so  More active ingredients = More benefits Turmeric competitors
you get many of its  Desirable attributes, such as...
components – and more curcuminoids  
of its benefits.
gf V turmerones  x

gluten non vegan polysaccharides  x

free gmo

M gluten free M non gmo M vegan M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no preservatives M no soy M no dairy M 9
 HERB 360 Milk Thistle
The benefits of full-spectrum, whole milk thistle - the way nature intended
What is HERB 360? why milk thistle? Unlike most competitors,
Milk thistle has been used for
centuries to help support optimal Earth GeniusTM
liver function. Why is liver health Herb 360 Milk Thistle
so important? – Because the liver provides silymarin, fatty
is the body’s primary organ acids, & polysaccharides.
responsible for detoxifying toxic
substances and synthesizing & You enjoy the advantages
storing key nutrients. of many of the herb’s
components rather than
just one of them.

Delivering whole herb Why HERB 360 Milk Thistle?

benefits the way nature  Supports healthy liver function SKU 988618
intended.  Premium, best-in-class formulation
Our unique extraction  Full-spectrum herbal extract Milk Thistle
process maintains the HERB 360 most
integrity of each herb so  More active ingredients = More benefits Milk Thistle competitors
you get many of its  Desirable attributes, such as...
components – and more silymarin  
of its benefits.
gf V fatty Acids  x

gluten non vegan polysaccharides  x

free gmo

M gluten free M non gmo M vegan M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no preservatives M no soy M no dairy M 10
 HERB 360 Grape Seed
The benefits of full-spectrum, whole grape seed - the way nature intended
What is HERB 360? why grape seed? Unlike most competitors,
Grape seed is rich in Earth GeniusTM
antioxidants that support Herb 360 Grape Seed
healthy tissues & organs. provides polyphenols,
Antioxidants help minimize fatty acids, &
cell damage from excessive
production of harmful free proanthocyanidins.
radicals that can destroy You enjoy the advantages
healthy cells & affect cell of many of the herb’s
aging.
components rather
than just one of them.

Delivering whole herb Why HERB 360 Grape Seed?

benefits the way nature  Supports healthy tissues & organs SKU 988617
intended.  Premium, best-in-class formulation
Our unique extraction  Full-spectrum herbal extract Grape Seed HERB 360
process maintains the most
integrity of each herb so  More active ingredients = More benefits Grape Seed competitors
you get many of its  Desirable attributes, such as...
components – and more polyphenols  
of its benefits.
gf V fatty Acids  x

gluten non vegan proanthocyanidins  x

free gmo

M gluten free M non gmo M vegan M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no preservatives M no soy M no dairy M 11
ELIXIR POWDERS

12
 Beauty TonIQ
Rejuvenating daily tonic to support beauty from the inside out
Superfoods. Unlike most
why collagen?
Plants. Collagen is the most
competitors, Earth
Botanicals. abundant protein in the body &
GeniusTM Beauty TonIQ
features marine-based
Now that’s smart. is an important structural
collagen to support
component of connective
You can find all of these tissues, skin, & joints. The
healthy skin structure
superfoods & ingredients body’s production of collagen
plus Sicilian blood
in GNC ‘s Beauty TonIQ: decreases with age. Therefore,
orange extract to help
it is important to supplement
protect & improve skin
wheat grass with additional collagen. tone.
barley grass
alfalfa leaf Why Earth GeniusTM Beauty TonIQ?
chlorella  5g marine-based collagen from catfish & tilapia
spirulina SKU 999958
 Supports the structure of healthy skin
kale
spinach  Clinically-studied extract to improve skin tone M ingredient highlight M
coconut water  Antioxidant-rich plants & botanicals Sicilian blood orange extract
This exotic, antioxidant-rich
wild blueberry  Desirable attributes, such as... ingredient is extracted from blood
acerola oranges grown in Sicily, Italy. This
blood oranges gf specific extract has been clinically
shown to protect & help improve skin
gluten non no artificial tone & response to external assaults.
free gmo sweeteners

M gluten free M non gmo M no added sugar M no artificial sweeteners M no artificial colors M no artificial flavors M 13
 Energizing TonIQ
Invigorating daily tonic to help you wake up, refocus & recharge
Superfoods.
Plants. why natural caffeine? Unlike most competitors,
In dietary supplements, caffeine is Earth GeniusTM
Botanicals. typically found in it’s synthetic form (known Energizing TonIQ
Now that’s smart. as caffeine anhydrous). provides natural caffeine
Caffeine can also be found in nature through plus adaptogenic mushrooms
You can find all of these
superfoods & ingredients
certain foods, such as coffee beans & green to keep you feeling
in GNC ‘s Energizing TonIQ:
tea. Some consumers prefer this natural invigorated & alert.
form of caffeine in energy supplements
matcha because it’s just that – natural.
blueberry
maca root SKU 318515
ginseng Why Earth GeniusTM Energizing TonIQ?
green coffee bean M ingredient highlight M
cordyceps mushroom  Natural caffeine from green coffee bean extract
reishi mushroom  Unique ginseng extract, known as Cereboost Cereboost
Cereboost is an extract from American Ginseng
king trumpet mushroom  Includes an adaptogenic mushroom blend with that has been scientifically studied. Cereboost
shiitake mushroom 6 types of organic mushrooms has been granted a Natural Product Number
lion’s mane mushroom (NPN 80041222) by the Canadian Ministry of
turkey tail mushroom  Desirable attributes, such as... Health with a recommended usage for:
 supporting cognitive function & performance
gf V  supporting working memory.
Want to learn more?
gluten non no artificial vegan visit: www.cereboost.com
free gmo sweeteners

M gluten free M non gmo M vegan M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no preservatives M soy free M 14
 Calming TonIQ
Daily tonic for a sense of calm & relaxation
Superfoods. M ingredient highlight M
Unlike most competitors,
Plants. Earth GeniusTM Suntheanine
Botanicals. Calming TonIQ Suntheanine is produced via a patented enzymatic
Now that’s smart. combines clinically-studied fermentation process that mimics the natural
ingredients for calm & process in green tea leaves, resulting in a 100%
pure L-theanine. Suntheanine has been
You can find all of these relaxation along with clinically studied & shown to:
superfoods & ingredients adaptogenic mushrooms.
in GNC ‘s Calming TonIQ:  Help promote a sense of calm & relaxation
 Help you cope with stress from everyday
ashwagandha overwork & fatigue
chamomile flower To learn more, visit:
SKU 318513
hops flower www.suntheanine.com
chaga mushroom
cordyceps mushroom Why Earth GeniusTM Calming TonIQ?
reishi mushroom  Clinically-studied ingredients for calming
 Adaptogenic mushroom blend with 3 types of
organic mushrooms
M ingredient highlight M
 Desirable attributes, such as... KSM-66 Organic Ashwagandha Root
Ashwagandha, withania somnifera, is an
gf adaptogen that has been used for centuries in
Ayurvedic traditional remedies throughout India.
gluten non no artificial To learn more, visit:
www.ksm66ashwagandhaa.com
free gmo sweeteners

M gluten free M non gmo M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no preservatives M no soy M 15
DETOXES

16
 Liver Detox
Rejuvenating & detoxifying support for your liver
Superfoods. Unlike most competitors, did you know?
Plants. Earth GeniusTM The liver is the body’s primary organ
responsible for detoxifying toxic substances
Botanicals. Liver Detox offers a and synthesizing & storing key nutrients.
Now that’s smart. patented liver health If you are looking for best-in-class liver
blend of 3 key support, look no further. GNC currently holds a
You can find all of these ingredients – plus United States patent on a method of
superfoods & ingredients vegetarian amino acids increasing the presence of glutathione in cells
by using a specific composition of ingredients.
in GNC ‘s Liver Detox: & rejuvenating These 3 ingredients include milk thistle, N-
antioxidants. acetyl-L-cysteine (NAC), & picrorhiza kurroa.
milk thistle
picrorhiza kurroa root Want to learn more?
turmeric root SKU 318475 Check out: U.S. patent # 6,495.170 B1
resveratrol
Why Earth GeniusTM Liver Detox?
 Patented composition of ingredients for liver support M ingredient highlight M
 Powerful, rejuvenating antioxidants Setria glutathione
Glutathione is known as the “master
 Vegetarian amino acids antioxidant”, with one of the body’s highest
 Desirable attributes, such as... concentrations located in the liver. GNC has
chosen a specific type of glutathione, known
as Setria glutathione, which has been produced
gf by a patented, fermentation process & has
also been clinically studied.
gluten non no artificial Want to learn more?
free gmo sweeteners Visit: www.setriaglutathione.com

M gluten free M non gmo M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M 17
 Kidney Detox
Replenishing detox with support for your kidneys & urinary tract
Superfoods. M ingredient highlight M Unlike most competitors,
Plants. PACRAN Earth GeniusTM
Botanicals. Cranberry has been traditionally used for Kidney Detox
it’s urinary health benefits. The primary offers support for
Now that’s smart. component of cranberries thought to be
responsible for these benefits are known as both the kidneys
You can find all of these proanthocyanidins. PACRAN is a specific & the urinary tract by
superfoods & ingredients n type of cranberry powder that is offering clinically
GNC ‘s Kidney Detox: standardized to this powerful compound. studied ingredients &
Not only that, it has been clinically studied traditional botanicals.
cranberry for urinary health.
beets Want to learn more?
black cherry Visit: www.pacran.com
uva ursi leaf
dandelion root Why Earth GeniusTM Kidney Detox? SKU 318479

marshmallow root  Support for both the kidneys & the urinary tract M ingredient highlight M
nettle leaf Betapower betaine
turmeric  Superior ingredients such as PACRAN & Betapower
Betaine is a nutritional compound commonly
resveratrol  Vegetarian amino acids found in beets & plays a role in metabolic
events that are important to the kidneys.
 Desirable attributes, such as... Betapower betaine is a specific type
of betaine that has been derived from
gf V the molasses of sugar beets.
Want to learn more?
gluten non no artificial vegan Visit: www.danisco.com/product-
gmo sweeteners range/betaine/betapowerr
free

M gluten free M non gmo M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M 18
 Intestinal Detox
Gentle cleansing detox for your digestive system
Superfoods. why would a customer seek a solution Unlike most
Plants. for intestinal detox support? competitors, Earth
Botanicals. Mtravelling GeniusTM Intestinal
Detox provides
Now that’s smart. Mdiet detoxing fiber – plus
Mdigestive comfort additional soothing
You can find all of these Mintestinal health botanicals,
superfoods & ingredients Muse of certain medications,
in GNC ‘s Intestinal Detox:
such as antibiotics & prebiotics to
support the
flax seed digestive system.
blue agave inulin
ginger root
slippery elm bark Why Earth GeniusTM Intestinal Detox? SKU 318477
turmeric root  Features fiber to gently eliminate unwanted toxins
fennel seed ingredient highlight
cumin seed
 Glutamine to maintain intestinal function
resveratrol  Prebiotics to promote the growth friendly bifidobacteria soothing botanicals
 Rejuvenating antioxidant blend Fennel has a long history of traditional
 Desirable attributes, such as... use as an after meal digestive.
Ginger provides dietary support for
gf healthy digestion & may help calm the
stomach during travel & to prevent
gluten non no artificial motion sickness.
free gmo sweeteners

M gluten free M non gmo M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M 19
 Dieter’s Detox
Revitalizing detox to power your metabolism
Superfoods. Unlike most competitors,
Plants. Earth GeniusTM Dieter’s Detox
Botanicals. offers superior ingredients for
Now that’s smart. metabolism, detoxification, &
You can find all of these digestive support – which are
superfoods & ingredients all especially important for
in GNC ‘s Dieter’s Detox: customer’s during their
capsicum dieting journey.
black pepper
apple cider vinegar
barley Why Earth GeniusTM Dieter’s Detox?
alfalfa  Metabolic support with B vitamins & capsicum SKU 318476
wheat
oat  Detoxification support with superior types of fiber M ingredient highlight M
spirulina
blue agave inulin  Powerful antioxidants to protect against free radicals that Bimuno® B-GOS®
flax seed can affect cell aging Bimuno® is a patented galacto-oligosaccharide (GOS) mixture
green tea leaf that works in the body as a prebiotic. It is backed by over a
apple  Improve digestive comfort, regularity, & bloating in as decade of research in gut microbiology. Over 20 clinical studies
grape seed little as 7 days ^
in humans have been conducted. The consumption of Bimuno
ginger
cinnamon  Provides over 20 types of fruits, veggies, greens, & spices has been clinically shown to improve:
chlorella
beet  Desirable attributes, such as...  The growth of healthy bacteria in the digestive tract^
broccoli  Digestive comfort^
carrot  Regularity^
green cabbage
kale gf  Bloating^
…with results in as little as 7 days!^
parsley
spinach
non no artificial ant to learn more?
blueberry gluten Visit: www.bimuno.com
raspberry gmo sweeteners
strawberry free ^In a randomized, double-blind, placebo-controlled, crossover trial, where 83 individuals took a daily dose of
1.37 g of B-GOS® and placebo for 14 days each, during which B-GOS® subjects experienced statistically
tomato significantly improvements in bloating & digestive comfort at 7- and 14-day time points, compared to placebo.

M gluten free M non gmo M no artificial sweeteners M no soy M 20

OILS & VINEGARS

21
 Apple Cider Vinegar Soft Chews
A convenient & delicious alternative to liquid apple cider vinegar
Superfoods. 4000mg of apple
Plants. cider vinegar in three Unlike most competitors,
Botanicals. delicious soft chews! Earth GeniusTM Apple Cider
Now that’s smart. Vinegar Soft Chews
offer a unique
& delicious
alternative
to traditional
liquid products
on the market.

SKU 534904
Why Earth GeniusTM Apple Cider Vinegar Soft Chews?
 A convenient alternative to liquid apple cider vinegar
 Individually wrapped, making them easy to take on the go
 Desirable attributes, such as...

gf V
gluten non no artificial vegetarian
free gmo sweeteners

M gluten free M non gmo M no artificial sweeteners M no artificial colors M no artificial flavors M no artificial preservatives M no dairy M no soy M 22
 Black Seed Oil
Natural source of omega fatty acids
Superfoods.
Plants. did you know?
Botanicals. Black Seed (Nigella sativa), Unlike most
Now that’s smart. often called black cumin, is an competitors,
herb native to the Middle East & Earth GeniusTM
India. It has been used in
ancient traditional medicine to Black Seed Oil
5g of black seed oil in is sourced from a
support the immune system &
just one teaspoon! for beautiful skin. Black seeds non GMO, cold-
can be consumed orally as pressed, natural,
capsules or oil or can be used vegan source of
topically on the skin. omega fatty acids.

Why Earth GeniusTM Black Seed Oil? SKU 375212

 Cold-pressed, natural black seed oil

 Natural source of essential fatty acids, including omegas 6 & 9
 Desirable attributes, such as...

gf V
gluten non no artificial vegan
free gmo sweeteners
M gluten free M non gmo M no artificial sweeteners M 23
SUPERFOODS & GREENS

24
 SuperFoods Supreme
Superfoods. Plants.
Wholesome blend of fruits, veggies, greens, mushrooms
Botanicals. Now that’s smart. & sprouts plus protein & fiber
You can find all of these
superfoods & ingredients in
SuperFoods Supreme:
80 6g 2g 1g
calories protein fiber fat
pea
rice
hemp
algae
amaranth
Unlike most competitors,
quinoa Earth GeniusTM SuperFoods Supreme offers
buckwheat
millet
fruits, veggies, greens, sprouts, & beans, plus
chia 6g of vegetarian protein from pea, rice, hemp,
alfalfa
zucchini
carob, & algae – to add balance to your life.
wheat grass
barley grass Why Earth GeniusTM SuperFoods Supreme ?
spirulina
banana
strawberry
 Packed with fruits, veggies, greens, sprouts, & beans
raspberry
blueberry  Enhanced with adaptogenic mushrooms
tart cherry
elderberry  Includes VitaFiber, a prebiotic to support the growth of healthy
cranberry
broccoli sprout bacteria in the digestive tract
buckwheat sprout
green bean  Features 6g of vegetarian, plant-based proteins for lean
Llma bean
black bean muscle support
cordyceps mushroom
reishi mushroom  Desirable attributes, such as...
king trumpet mushroom
shiitake mushroom
lion’s mane mushroom
turkey tail mushroom
milk thistle
gf V
peppermint
cinnamon
tomato gluten non no artificial vegetarian
coconut oil free gmo sweeteners SKU 308254

M gluten free M non gmo M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M no dairy M 25
 SuperFoods Supreme
Superfoods. Plants. what changed?
Botanicals. Now that’s smart.
You can find all of these
superfoods & ingredients in NEW &
SuperFoods Supreme:
pea IMPROVED!
rice
hemp
algae
amaranth
quinoa
buckwheat
millet
chia
alfalfa
zucchini
100 Calories 80
wheat grass
barley grass
spirulina
5g Protein 6g less calories
banana
strawberry 17 g Carbs 11 g more protein
raspberry
blueberry less carbs
tart cherry
elderberry
200 mg Sprouts & Beans 500 mg
cranberry
broccoli sprout organic
Not organic Super Fruits Organic
buckwheat sprout
green bean
ingredients
Llma bean
black bean  Whole Grains Blend 3 g, Organic
cordyceps mushroom
reishi mushroom
king trumpet mushroom Not organic Greens Blend Organic plus
shiitake mushroom adaptogenic
lion’s mane mushroom
turkey tail mushroom X Adaptogenic Mushrooms 500 mg, Organic mushrooms
milk thistle
peppermint
cinnamon  VitaFiber Prebiotic 
tomato
coconut oil

M gluten free M non gmo M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M no dairy M 26
 SuperFoods Supreme
Superfoods. Plants. superior to the competition
Botanicals. Now that’s smart.
You can find all of these
superfoods & ingredients in
SuperFoods Supreme:
pea
rice
hemp
algae
amaranth
quinoa
buckwheat
millet
chia
alfalfa
zucchini
wheat grass Garden of Life plnt by Vitamin Shoppe GNC Earth Genius
barley grass Perfect Food BioGreens
spirulina SuperFoods Supreme
banana
strawberry
raspberry Protein 3g 2g 6g more
blueberry
tart cherry
Gluten Free X X
protein
elderberry 
cranberry
broccoli sprout
buckwheat sprout Non GMO X  
green bean
Llma bean
free from
black bean Adaptogenic Mushrooms X X  GMOs & gluten
cordyceps mushroom
reishi mushroom
king trumpet mushroom Prebiotics X X 
shiitake mushroom
lion’s mane mushroom
Fruits X 
plus
turkey tail mushroom
milk thistle
 adaptogenic
peppermint
cinnamon Lutein X X  mushrooms
tomato
coconut oil

M gluten free M non gmo M no sugar M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M no dairy M 27
 Superfoods. Plants.
Core Slimming Greens
Botanicals. Now that’s smart. Greens, fruits, veggies & mushrooms plus Slimvance®
You can find all of these
superfoods & ingredients proven to deliver 6X weight loss ♦◊
in Core Slimming Greens
alfalfa grass
broccoli
wheat grass
6X♦◊ 3X♦◊ 3X♦◊
barley grass weight hip waist Unlike most
banana loss reduction reduction competitors,
strawberry Earth GeniusTM
raspberry
blueberry Core Slimming Greens
tart cherry offers fruits, veggies,
elderberry
cranberry
40 3g greens, & adaptogenic
mushrooms – plus, an
spinach calories fiber
innovative weight loss
kale
collard greens ingredient that is
spirulina exclusively available
chlorella only at GNC.
flax seed
carrot
Why Earth GeniusTM Core Slimming Greens?
parsley  Comprehensive fruits, veggies, & greens formula
spinach
apple  Features an all-natural Slimvance® herbal blend with proven
black currant weight loss results
green tea leaf
grape seed  Free from stimulants like caffeine
ginger
turmeric  Enhanced with adaptogenic mushrooms
cinnamon SKU 308260 SKU 308259
moringa
 Desirable attributes, such as...
curry
cordyceps mushroom
reishi mushroom
king trumpet mushroom
gf V ♦ A randomized clinical study of 140 healthy overweight people
compared the use of Slimvance in conjunction with an 1800 calorie
diet & walking plan to a placebo with the same diet & walking plan.
Those on Slimvance lost almost 10 more pounds (-11.81 lbs vs -
shiitake mushroom 1.91 lbs), lost over an inch more around the hips (-1.76 inches vs -
lion’s mane mushroom gluten non no artificial vegetarian 0.48 inches), lost over an inch more around the waist (-2.12 inches
vs -0.68 inches) than the placebo group after 16 weeks. ◊ Use in
turkey tail mushroom
kelp free gmo sweeteners conjunction with the diet & exercise plan available at
www.Slimvance.com/plan

M gluten free M non gmo M vegetarian M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M no dairy M no caffeine M no stimulants M 28
 Superfoods. Plants.
Core Slimming Greens
Botanicals. Now that’s smart. Greens, fruits, veggies & mushrooms plus Slimvance®
You can find all of these
superfoods & ingredients
proven to deliver 6X weight loss ♦◊
in Core Slimming Greens
alfalfa grass ingredient highlight
broccoli
wheat grass
barley grass
Slimvance ®
banana
strawberry What is Slimvance®?
raspberry Slimvance® is a innovative ingredient that offers customers
blueberry
tart cherry transformational weight loss results. It is a patented, herbal
elderberry complex of turmeric, moringa, & curry. The Slimvance®
cranberry ingredient is found exclusively at GNC.
spinach
kale
collard greens
spirulina
What is the science behind Slimvance®?
chlorella Conducted at a clinical setting in India, 140 overweight men & women were asked to
flax seed participate in the study for 16 weeks – half of the subjects consumed Slimvance & half
carrot
parsley did not (they received an inactive placebo). Body weight, waist & hip circumference were
spinach measured regularly throughout the duration of the study.
apple
black currant The best part? Subjects did not have to drastically change their lifestyle. They were only
green tea leaf asked to follow an 1800 calorie diet & walking plan.
grape seed
ginger The subjects who took Slimvance had transformational weight loss results – starting as SKU 308259
turmeric soon as just 2 weeks! ♦◊ Compared to those who took the placebo, after 16 weeks those
cinnamon
moringa who consumed Slimvance:
SKU 308260
curry
cordyceps mushroom
reishi mushroom
 Lost 6 times more weight ♦◊ ♦ A randomized clinical study of 140 healthy overweight people
compared the use of Slimvance in conjunction with an 1800 calorie

 Lost almost 10 more pounds ♦◊

diet & walking plan to a placebo with the same diet & walking plan.
king trumpet mushroom Those on Slimvance lost almost 10 more pounds (-11.81 lbs vs -
shiitake mushroom 1.91 lbs), lost over an inch more around the hips (-1.76 inches vs -
lion’s mane mushroom 0.48 inches), lost over an inch more around the waist (-2.12 inches
turkey tail mushroom
kelp
 Saw 3 times more hip & waist reduction ♦◊ vs -0.68 inches) & lost more percent body fat (-1.05% vs 0.71%)
than the placebo group after 16 weeks. ◊ Use in conjunction with
the diet & exercise plan available at www.Slimvance.com/plan

M gluten free M non gmo M vegetarian M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M no dairy M no caffeine M no stimulants M 29
 Superfoods. Plants.
Smart Greens + Energy
Botanicals. Now that’s smart.
You can find all of these
Fruits, greens, veggies & mushrooms plus matcha & natural caffeine
superfoods & ingredients
in Smart Greens + Energy
alfalfa 60 100mg 3g 0.5g
broccoli caffeine
wheat grass
calories fiber fat
barley
banana
strawberry why natural caffeine?
raspberry In dietary supplements, caffeine is typically found
blueberry
tart cherry in it’s synthetic form (known as caffeine anhydrous).
elderberry
Unlike most
Caffeine can also be found in nature through certain competitors,
cranberry
spinach foods, such as coffee beans. Some consumers prefer Earth GeniusTM
kale this natural form of caffeine in energy supplements Smart Greens +
collard greens
spirulina because it’s just that – natural. Energy is packed
chlorella with fruits, veggies,
flax seed
carrot
green, adaptogenic
parsley mushrooms – plus
spinach Why Earth GeniusTM Smart Greens + Energy? energizing natural
apple
black currant  Packed with fruits, veggies, & greens caffeine from
green tea leaf  Energizing caffeine from natural sources coffee beans.
grape seed
ginger  Enhanced with adaptogenic mushrooms
turmeric
cinnamon  Desirable attributes, such as...
coffee bean
cordyceps mushroom
reishi mushroom
king trumpet mushroom
gf V
shiitake mushroom
lion’s mane mushroom
matcha green tea leaf gluten non no artificial vegetarian
kelp free gmo sweeteners SKU 308252
matcha

M gluten free M non gmo M vegetarian M no artificial sweeteners M no artificial colors M no artificial flavors M no soy M no dairy M no added sugar M 30
SPECIALTY & OTHER

31
 Kelp
A natural source of iodine
Superfoods.
Plants. what is kelp?
Kelp is a type of seaweed that is
Botanicals. naturally found at the bottom of the Unlike most
Now that’s smart. ocean. Kelp is considered a superfood competitors,
because it is a rich source of naturally- Earth GeniusTM Kelp
occurring iodine. Kelp has been a provides 150% of
staple in several Asian cultures for the daily value for
centuries. While some may enjoy the iodine, all coming
taste of kelp, others may prefer to get directly from
the benefits of kelp through a natural kelp.
convenient supplement.

Why Earth GeniusTM Kelp?

SKU 004102
A natural source of iodine
Provides 150% of the daily value for iodine Provides 225mcg
Desirable attributes, such as... of naturally
occurring iodine -
gf V in just one tablet!
gluten non vegetarian
free gmo

M gluten free M non gmo M vegetarian M no sugar M no starch M no artificial colors M no artificial flavors M no preservatives M no dairy M no soy M 32
 Spirulina
A natural blue-green microalgae source of essential phytonutrients, protein & amino acids
Superfoods.
Plants. what is spirulina?
Spirulina is one of mother nature’s
Botanicals. superfoods. This natural blue-green Unlike most
Now that’s smart. microalgae is rich in phytonutrients, competitors,
protein, & amino acids. Spirulina can be Earth GeniusTM
found in warm bodies of water or can Spirulina is
also be cultivated & harvested. While gluten free, non
some may enjoy the taste of spirulina, GMO, & is free
others may prefer to get the benefits of from artificial
spirulina through a convenient colors.
supplement

Why Earth GeniusTM Spirulina?

500mg of whole plant spirulina
Desirable attributes, such as... SKU 374922
*Product image
not yet available
gf
500mg of whole
gluten non plant spirulina – in
free gmo just one capsule!

M gluten free M non gmo M no sugar M no starch M no artificial colors M no artificial flavors M sodium free M no corn M no dairy M no soy M 33
 Triple Source Maca
Nutrient-rich superfood featuring three types of gelatinized maca
Superfoods.
Plants. Unlike most competitors,
Botanicals. 5g of organic Earth GeniusTM Triple
Now that’s smart. gelatinized maca, Source Maca combines
including yellow, yellow, red, & black maca
red, & black maca so you get the benefits of
all three types – plus
– all in one small the maca is gelatinized
scoop! to remove the starch
that’s naturally present.

SKU 308255

Why Earth GeniusTM Triple Source Maca?

3 different types of maca
Gelatinized maca to remove the starch
Desirable attributes, such as...
gf
did you know?
Maca is cultivated in the Andes
Mountains of Peru & been used for
V more than 2,000 years.

gluten non no artificial vegan

free gmo sweeteners

M gluten free M non gmo M no sugar M no artificial colors M no artificial flavors M no artificial sweeteners M no preservatives M no soy M 34
 Phase 1

PRODUCT DETAILS
Products launching in
stores in the United States
through August 2018

Product Name Flavor SKU Description

Superfoods Supreme Mixed Berry 308254 Greens, fruits, veggies, adaptogenic mushrooms, & sprouts – plus 6g protein
Superfoods Smart Greens + Energy Mixed Berry 308252 Greens, fruits, veggies, mushrooms, matcha, & natural caffeine for a boost of energy
& Greens
Mixed Berry 308259
Core Slimming Greens Citrus Twist
Greens, fruits, veggies, & mushrooms plus Slimvance for weight loss support
308260
Calming TonIQ Lemon Cucumber Mint 318513 Daily tonic for a sense of calm & relaxation

Elixir Energizing TonIQ Raspberry Green Tea 318515 Invigorating daily tonic to help you wake up, refocus, & recharge
Powders Beauty TonIQ Cucumber Melon 999958 Rejuvenating daily tonic to support beauty from the inside out
Belly TonIQ Watermelon Kiwi Strawberry 318517 Soothing daily tonic for healthy digestion & a happy belly
Liver Detox Tangerine Melon 318475 Detoxifying support for your liver
Kidney Detox Touch of Citrus 318479 Detox with support for your kidneys & urinary tract
Detoxes
Dieter’s Detox Green Apple 318476 Detox to power your metabolism
Intestinal Detox Raspberry Lemonade 318477 Gentle cleansing detox for your digestive system

Oils Apple Cider Vinegar Soft Chews Honey Lemon 534904 A convenient & delicious alternative to liquid addle cider vinegar
& Vinegars Black Seed Oil Unflavored 375212 Natural source of omega fatty acids
Herb 360 Turmeric n/a 988616 Full-spectrum turmeric extract providing curcuminoids, turmerones, & polysaccharides
Premium
Herb 360 Milk Thistle n/a 988618 Full-spectrum milk thistle extract providing silymarin, fatty acids, & polysaccharides
Botanicals
Herb 360 Grape Seed n/a 988617 Full-spectrum grape seed extract providing fatty acids, polyphenols, & proanthocyanidins
Triple Source Maca Unflavored 308255 Nutrient-rich superfood featuring three types of maca
Specialty
Kelp n/a 004102 Featuring kelp, a natural source of iodine
& Other
Spirulina n/a 374922 Featuring spirulina, a natural source of essential phytonutrients & protein