A SYNOPSIS ON

“ ​Consumer’s Perception towards Packaged cold-pressed juices and Brand

awareness in parks of Hyderabad​ ”

With Reference to
N Coldpressed​ Pvt Ltd

A project report submitted partial fulfillment for the award of

“MASTER OF BUSINESS ADMINISTRATION”

Submitted by:
CHOLA CHANDRAKANTH
HT. No. 245118672001

Under the guidance of:

Dr B.ANJAN KUMAR
(Assistant Professor)

MVSR Engineering College

(AFFILIATED TO OSMANIA UNIVERSITY - HYDERABAD)

Title: A Study on Consumer’s Perception towards Packaged Fruit Juices
for cold-pressed juices and Brand awareness in parks of Hyderabad with
respect to N Coldpressed Pvt Ltd.

Introduction: N Coldpressed is currently into the verticals of gyms and fitness

studios, corporates, hospitals and they want to know the consumer perception
towards packaged fruit juices and also want people to be aware of their brand
in major parks of Hyderabad.

Profile of Company: N Coldpressed is a 100% natural, sugar and

preservatives free, cold-pressed juice company. The juices are a combination
of fruits, vegetables, seeds, nuts, and herbs ensuring maximum retention of
easily digestible natural nutrients, minerals, active enzymes, vitamins, and
antioxidants.
N Coldpressed is FSSAI certified and has two product lines – wellness and
detox juices. These juices provide delicious nourishment and help integrate
health and fitness into the lives of people.

Objectives of the Study:

1. To study the awareness about cold-pressed process in public.
2. To know the preference and perception of people about packaged fruit
juices.
3. To know the factors considered while purchasing packaged fruit juices.
4. To know the public’s preferred medium of buying fruit juices.
5. To know the amount spent on healthy fruit juices per day by the
customers.
6. To make the people aware of N Coldpressed brand.
Research Methodology of the project work​:
Research type: Qualitative method
Data collection: Survey, Interview, and Existing data.
Method of analysis: Discourse
Sample size: 100
Tools used for analysis: MS Office
Sampling method: Area Sampling
Tools of data collection:
Primary data: Through a structured questionnaire and interview method.
Secondary data: Data collected through the company website, brochures
 Advertisements.

Scope:
Scope is confined to the joggers and walkers in the parks of Hyderabad.
Further, this study
looks at the branded packaged juices in Hyderabad.
Limitations:
1. The present study is done on parks of Hyderabad and the data can not be
justified in any other city.
2. The study is limited to urban areas only.
3. The data is confined to fitness freaks who go to open air parks for exercise
but not to indoor.