Professional Documents
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Operations Capacity
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Management of Quality
How does the company assure that the overall operations are of quality?
o Top Management
o Design
o Procurement
o Production/operations
o Packaging and shipping
o Marketing and sales
o Customer service
How does the company respond to defective products?
How does the company prevent failures or mistakes on the operations?
What dimensions of quality does the company put emphasis on?
o Performance: main characteristics of the product/service
o Aesthetics: appearance, feel, smell, taste
o Special features: extra characteristics
o Conformance: how well the product/service conforms to the customer’s
expectations
o Reliability: consistency of performance
o Durability: useful life of the product/service
o Perceived quality: indirect evaluation of quality (e.g. reputation)
o Serviceability: service after sale
How does the company assures that the quality of the products have achieved
the intention of the designers?
How does the company come up with this idea of quality?