IPS Academy, IBMR

Session Jan-June 2020

Class & Sem: MBA (BE) IV
Assignment of: Consumer Behavior

Student Note: All the questions are compulsory. Please refer submission guidelines before
preparing the assignment.

1. Discuss the nature , scope and application of consumer behavior with examples.
2. Explain the difference between consumer behavior and consumer research.
3. Explain the process of information processing in consumer decision process with
examples?
4. Discuss Nicosia model of consumer behavior with examples.
5. Discuss Howard Sheth model of consumer behavior with examples.
6. How demographic factors and psychological factors determine consumer behavior.
Explain with the examples of durable goods.
7. Explain the environmental influences on the consumer behavior with examples.
8. Define rural marketing. Discuss the role and importance of rural marketing in india.
9. Discuss the main factors affecting rural consumer behavior with examples.
10. “in order to understand rural market marketers must understand rural environment”.
Elaborate the statement with suitable examples.
11. Write a detailed note on psychology of rural consumers.
12. Explain with examples the process of distribution in rural markets.
13. Discuss the importance of packaging in rural markets with examples.
14. Discuss the role of promotion in the rural markets with examples.
15. Write short notes on :-
a) word of mouth communication b) opinion leadership c) , sales promotion d) , Sheth
Family Decision Making Model