Glocalization means having to think globally and acting locally.

In my interpretation, that means a

business that is globally-wide would adapt to what the locals, in that specific area where they have
expanded or built a branch in, want. Having this strategy helps the companies to acquire more
customers, because its specific needs and wants are being catered to them, without changing or
sacrificing the whole concept of the companies’ branding.

One example of a company that has went glocal is the Kentucky Fried Chicken or known as KFC. When
KFC became a multinational corporation or became global, their menu was then globally distributed, so
the food that is being served in this country is also being served to another. So, when KFC branched out
in India-- in which they were the first multinational corporation to open a fast food chain there-- they
were not gaining as much as they do in the other country, because what they offer is not suited to the
Indian’s taste buds, now this caused them to modify their menu and focus more on what the locals
want. Now they are offering vegetarian foods such as thali, which is a mixed meal of rice and cooked
vegetables, and Chana Snacker, a burger with chickpeas, to cater to the large number of vegetarians in
India. Despite being a Chicken-dedicated Restaurant, KFC learned to provide a vegetarian menu and the
Indians also learned to accept KFC, even though it also offers non-vegetarian food.

Now in other countries, KFC is also serving different dishes that cater to what the locals need and want.
In Shanghai, KFC serves porridge for breakfast and Peking Duck burgers for
lunch. In Thailand, they serve shrimp donut, wingz zeed ( a spicy, fried,
chili lime chicken, doused with lime juice), and fish rice bowl. In
Australia, there is A ‘Parmy Stacker’ comes with two chicken
schnitzel filets, ‘Parmigiana’ sauce, and cheese on an
oatmeal bun. While here in the Philippines, there is a lot of
variation of meal that includes rice.
With all that listed, it is evident that KFC already did learn
how to think globally and act locally. They have modified
their menu, catered to the locals, and adapted in every
country they have a branch in.