A STUDY ON TATA CONSULTANCY SERVICES

Requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
Keerthy c unni
Under the supervision and guidance of
Mrs. Sonia Elizabeth Thomas
Asst.professor ,kochi business school

KOCHI BUSINESS SCHOOL ,kakkanad kochi-682030

2019-21
COMPANY /ORGANISATION PROFILE

1.1 BRIEF HISTORY OF TATA CONSULTANCY SERVICES

Tata Consultancy Services Limited (TCS) is a subsidiary of the Tata Group,

an Indian information technology consulting and business solutions company
which operates in 46 countries worldwide. TCS Limited was founded in 1968 by
a division of Tata Sons Limited.  Its early contracts included punched card
services to TISCO (now Tata Steel), working on an Inter-Branch Reconciliation
System for the Central Bank of India. In 1975 TCS made an electronic depository
and trading system called SEMCOM for Swiss company. TCS also established
India's first software research and development center called Tata Research
Development and Design Centre in Pune, Maharashtra. On 25 August 2004, TCS
became a Publicly Listed Company. . TCS offers a consulting led, cognitive
powered, integrated portfolio of business, technology and engineering services
and solutions. This is delivered through its unique, Location Independent Agile
delivery model, a benchmark of excellence in software development

A part of the Tata group, India’s largest multinational business group,

TCS has over 420,000 of the world’s best-trained consultants in 50 countries.
The company generated consolidated revenues of US $20 billion for the year
ended March 31, 2019 and is listed on the BSE (formerly Bombay Stock
Exchange) and the NSE (National Stock Exchange) in India. TCS’ proactive stance
on climate change and award winning work with communities across the world
have earned it a place in leading sustainability indices such as the Dow Jones
Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good
Emerging Index.
1.2 BUSINESS PROCESS OF TATA CONSULTANCY

Products and service

TCS and its 67 subsidiaries provides a wide range of information technology-related
products and services including application development, business process outsourcing,
capacity planning, consulting, enterprise software, hardware sizing, payment
processing, software management and technology education services. The firm's
established software products are TCS BaNCS and TCS MasterCraft.

Operations
Tata Consultancy Services has 285 offices across 46 countries and 147 delivery centres
in 21 countries. At the same date TCS had a total of 58 subsidiary companies.

1.3 CUSTOMERS OF TATA CONSULTANCY SERVICES

Customer-centricity is at the core of TCS’ strategy, organization structure and

investment decisions. The philosophy has been to expand and deepen customer
engagements by continually looking for new areas in the customer’s business where we
can add value, proactively invest in building newer capabilities, and launch new
offerings to participate in those opportunities. Over time, this has meant expanding
beyond IT and participating in the departmental spends of other stakeholders – such as
business heads, CMOs, CROs, COOs, CFOs and even CEOs.

This strategy has resulted in a continual expansion of customer relationships in terms of

the services consumed, revenue and share of wallet, as evidenced by the client metrics
we report every quarter and every year. The willingness to invest in the relationship,
the commitment to deliver impactful outcomes and the track record of execution
excellence have resulted in high satisfaction levels and long, enduring customer
relationships

1.4 COMPETITORS OF THE TCS

Infosys, Wipro, HCL Technologies, Tech Mahindra and Cognizant are some
of the top competitors of Tata Consultancy Services (TCS). All these are major IT
exporters in India. IBM Global services is the competitor