There are 4 strategies which can be leveraged to distribute the web series.

1. YOUTUBE:

a. In this strategy, we upload the series episode by episode in our YOUTUBE CHANNEL.
b. We have to create traffic (views) by means of releasing trailers, teasers and promo
songs and cuts of the episode to be released.
c. The entire series should be monetised on YOUTUBE.
d. The first episode should gather more than 1,00,000 views and by the second episode the
number of subscribers should exceed 1500.
e. The main form of revenue in this strategy is through paid YOUTUBE ads.
f. The additional form of revenue is from the ppv amount paid to us by YOUTUBE (it’s not
much).

2. VIMEO & OTHER CHANNELS:

a. In this strategy, we upload the episodes onto VIMEO or similar channels.

b. These channels will display our content to its audience who in turn will be charged a
certain amount for watching the content.
c. The amount paid by the audience will be split between us and VIMEO / other
channels. (VIEMO shares in the ratio of 90 – owners /10 – VIMEO)

3. OWN HOSTING:

a. In this strategy, we create our own website and host the web series in our site.
b. To make this viable, we must release the initial episodes of the series in YOUTUBE and
the rest on our website.
c. This is more viable if we proceed on with multiple we series on after the other.
d. Obtaining a domain of “.tv” and making consecutive web series would increase our
brand value making way for bigger and brighter sponsors.

4. STREAMING TIE-UPS:

a. A deal to stream the episodes live on online channels such as HOTSTAR, AMAZON
PRIME etc., should be made prior to completion of the episode/series.
b. After completion of the web series they might either buy the entire series for a
particular cost or enter a revenue sharing deal depending upon the channel of our
choice.
c. Here the promotions and right to showcase our material elsewhere lies completely
with the streaming partner.

These are the strategies which can be used to distribute the web series.