There are 4 strategies which can be leveraged to produce the web series.

1. MARRY A BRAND:

a. This is a strategy where we find a single company and bring him in as a Title
sponsor.
b. We will incorporate his product / service as one of the vital elements of the story
itself.
c. This strategy best works when the entire web series lasts for a few episodes only.
d. The ROI for our Title sponsor will be in terms of “Number of Views” & “Product /
Service / Brand Exposure”.

2. SEGMENTED SPONSORSHIP:

a. In this strategy, we find multiple Brands and bring them in as our sponsors.
b. Depending upon the size of their sponsorship their exposure in our web series
will vary.
c. Detailed layout (with what is being offered, number of times of exposure etc…)
of various sponsorship schemes must be prepared to help plan the production.
d. This strategy works for web series ranging from a length extending to a couple of
seasons to the ones with only a couple of episodes.

3. The PRODUCER GAME:

a. In this strategy, we find a production company or an individual to produce

the entire web series.
b. We take money from the producer on a first copy basis and he gets to enjoy
the profits.
c. This is suitable for both lengthy as well as short web series.

4. THE CROWD FUNDING

a. In this strategy, we create a campaign explaining our web series and offer perks
to our contributors.
b. This campaign will need extra effort on promotions. Cross platform promotions
will also be required.
c. This strategy will take min. of 2 months to generate the set value.
d. This way we would already have a set base of audience from the contributors.

These are the production methods suggested for our web series.