1

HOW TO GET YOUR

OWN STUDENTS
ONLINE AND CHARGE
OVER $100 AN HOUR?

James Liu

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All rights to this book are reserved. No permission is given for
any part of this book to be reproduced, transmitted in any form
or means, electronic or mechanical, stored in a retrieval system,
photocopied, recorded, scanned, or otherwise. Any of these
actions requires the proper written permission of the publisher.

All Rights Reserved

Copyright © 2020

James Liu

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 Disclaimer
All erudition contained in this book is given for informational
and educational purposes only. The author is not in any way
accountable for any results or outcomes that emanate from using
this material. Constructive attempts have been made to provide
information that is both accurate and effective, but the author is
not bound for the accuracy or use/misuse of this information.

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 Table of Contents
INTRODUCTION....................................................................... 6
General Teaching ..................................................................... 9
Niche Teaching ....................................................................... 10
STEP 1............................................................................................ 17
Define Your Niche .................................................................... 17
STEP 2 ........................................................................................... 22
Craft Your Program ................................................................... 22
STEP 3 ........................................................................................... 31
Set Up Your Marketing ............................................................. 31
Two Marketing Models .......................................................... 32
Your Billboard Blueprint ........................................................34
STEP 4 .......................................................................................... 40
Develop Your Sales Skills ........................................................ 40
Sell Dreams, Not English ...................................................... 40
To Change, Not Sell ............................................................... 41
AFTERWORD .............................................................................43
Transformation ..........................................................................43
Conquer Your Perfectionist Demons ....................................43
Challenge Yourself ................................................................ 45

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 INTRODUCTION
If you want to teach ESL online, you have 3 options:

1. Work with online ESL companies who provide you with

students and lesson plans to follow, such as VIPKid,
GoGoKid, DaDa, iTutorGroup, etc.

2. Work on freelancer platforms where you create your own

profile and attract students who register with the platform,
such as Verbling, italki, Cambly, etc.

3. Work independently and get students by yourself

Which is profitable, or more profitable than the others?

After speaking to over 400 ESL teachers and conducting intensive

market research, I can tell you that the third option is and will be
the most profitable option.

Not only that, it has the highest potential.

Let me break it down for you.

Option 1: Work with Online ESL Companies

The hourly rate is fixed on your contract. The current average is

about $20 and keeps dropping.

The average number of hours you can get from companies (plural,
as many teachers are working with multiple companies) is around

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20 hours a week according to those teachers. With the hourly rate,
the average income teachers can get from working with
companies is $400/week = $20/hour x 20 hours/week.

That’s $1,600 a month.

There are usually incentives for teachers to work unpopular hours

or take on a bigger workload. That could add $200 a month,
bringing the average revenue to $1,800. (I’ve met teachers who can
earn over $4,000 or even $6,000 a month, but this requires a lot of
hours, very good reviews, and a strong student base. It’s
uncommon and inconsistent.)

Let’s say that working with ESL companies = $1,800/month.

Option 2: Work on Freelancer Platforms

On average, teachers get about $15 per hour and work 20 hours a
week based on data I’ve collected, which gives us $300/week =
$15/hour x 20 hours/week.

That’s $1,200 a month.

The problem with freelancer platforms is not only lower revenue

but also a fluctuating student volume. You have to compete with
other teachers for students registered with the same platform.
Teachers sometimes get a few students but sometimes none. You
manage your own profile, and it’s hard to charge a higher price
than others offering similar services.

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So, working on freelancer platforms = $1,200/month.

Option 3: Work Independently

When you work independently, there are 2 different approaches:

general teaching and niche teaching. One approach gives you the
lowest average income, and the other gives you the highest.

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 General Teaching
A general teacher potentially offers a wide range of services from
conversational English to business English, accent reduction,
exam preparation...

You will find it difficult to get students or charge a higher rate.

The situation will get worse as more online companies and
freelancer platforms enter the market, offering similar low rates
with a large variety of teacher profiles. There is no way for you
to compete if students can simply find your replacement for a bit
less money.

Basically, general teachers with their own businesses will have a

revenue lower than working with online companies or freelancer
platforms (unless you have developed a strong clientele online
and/or offline). And it is still difficult to grow your business to
the next level by tapping into new clients.

What about the other approach?

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 Niche Teaching
Why do you need a niche? Doesn’t that narrow down your
market? Cut potential revenue? Force you to turn down students
not from your niche?

Yes, you’re right—if you can get students online at all without a
niche.

A niche allows you to do targeted and cost-effective online marketing.

The truth is, if you don’t have a niche, your marketing message
is broad. It’s like standing outside a train station, facing the crowd
of people emerging, and yelling out, “Hey everyone, hey
everyone, can I get your attention?!” But no one knows who
you’re talking to and they probably won’t even look at you.

With a niche, you are calling people by name. Instead of trying

to talk to everyone, you call out, “Hey [their name], I can help!”
This is how effective your message can be with a niche and how
you can get people to listen and learn about you without spending
tons of money.

Niche teachers can charge a higher rate.

Why? Let’s think about it.

Students learn English for a reason. They don’t learn English

because they want to learn English. They learn English because

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they have problems when it comes to English. Maybe they want
to speak with foreigners, have to pass exams and study in
English-speaking countries, want to get a better job, or even just
want to travel by themselves.

They all have problems to solve!

For students to get from where they are now to where they want
to be, they have to solve problems when it comes to English.

Working with general teachers takes 2 steps.

Since general teachers focus on English, students have to learn

from the teacher first and then implement the learnings to solve
their problems by themselves. The whole process takes 2 steps
and students usually fail in implementing.

On the contrary, working with a niche teacher only takes 1 step

because a niche teacher focuses on problems. Teachers teach and
implement with students, it takes 1 step, and students succeed in
implementing.

As a result, general teachers get paid less than half, and niche
teachers get paid more. This is why niche teachers can charge a
higher rate.

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Niche teaching allows you to tap into the big ESL market everyone is
overlooking.

If you take a look at current ESL markets, you’ll find:

● Many companies and teachers are fighting for ESL learners

(adults and children) between beginner and intermediate
levels. Basic English communication skills are the focus of
this market. As you can imagine, competition is fierce.

● Fewer companies or teachers focus on helping ESL learners

between intermediate and advanced levels.
Communication fluency is what these students want.
Competition is fair.

● Almost no companies or teachers are helping advanced ESL

learners interested in improving their communication
efficiency to a native or near-native level. The competition
here is unnoticeable!

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You might wonder why advanced learners still want to improve
themselves when they already communicate fluently and
effectively in English.

The simple answer is, because they want to!

Take my situation as an example. I run my business in English,

write articles and emails in English, make videos in English, and
have meetings in English for more than 6 hours every day. I’m
still actively working with my teachers to improve my English
because I know I can do better.

I would love to improve my English communication efficiency

and use words more accurately, concisely, and colorfully, in
varied sentence structures.

I want to feel free when speaking English and be able to give

influential and powerful speeches.

I believe, one day, I can even be better at communicating in

English than most native speakers.

The truth is: Not only does this market exist, it also has an attractive
market size.

Of course, there are fewer advanced learners than beginners or

intermediate learners.

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However, when we look at the market size, we put it in dollars.
Market size is the product of the student volume and dollar
amount they are willing to pay.

The beginner and intermediate markets have a large volume, but

the amount students are willing to pay is low. On average,
teachers can charge no more than $20 an hour teaching beginners
or intermediate learners.

On the other hand, the market size of the advanced market has a
smaller volume, but the amount students are willing to pay is
high.

Let’s face it: The reason advanced learners are advanced is

because they are motivated and committed learners.

They are committed to learning English and always eager to

improve.

They have already benefited from their English proficiency and

understand the value ESL teachers offer.

They respect you as an ESL teacher and are willing to pay you
more.

What makes this market even better for niche teachers is the fact
that online companies are hesitant to enter due to their scalability.

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The low volume and high differentiation of the advanced-learner
market make it impossible for companies to standardize their
business operations and lesson curriculum, which are required for
them to scale their business.

No scalability, no investment.

* * * * * * * *

Hi there, my name is James Liu.

I’m a business coach helping ESL teachers start their own

teaching business online. My mission is to empower all ESL
teachers with this opportunity to transition to niche teaching and
grow a 6-figure online teaching business.

I started this business because I wanted to help two of my online

English teachers who made a huge impact on my life, but who
were also struggling financially and even considering quitting
their online teaching jobs. They are the reason I got into Harvard
and then landed my $150K consulting job.

My heart broke when they told me about their situation.

I helped them, and I can help you too!

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In this book, I share the proven 4-step approach to get your own
students online and charge over $100 an hour:

1. Define your niche

2. Craft your program

3. Set up your marketing

4. Develop your sales skills

Buckle up. Let’s get started!

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 STEP 1

Define Your Niche

I’ve explained to you why you need a niche. To recap at least 3

reasons:

1. A niche allows you to do targeted and cost-effective online

marketing.

2. Niche teachers can charge a higher rate.

3. Niche teaching allows you to tap into the advanced-learner

market.

So, how should you define your niche? A common way to define
a niche is through the static approach. Some examples of
defining a niche through a static approach:

● My niche is accountants, lawyers, dentists, or traders

● My niche is people who are rich, teenagers, or adults

● My niche is people who speak Spanish or like to travel

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A better way of defining a niche is through the DYNAMIC
approach. Here are examples of a dynamic approach to defining a
niche:

● My niche is people who want to become accountants.

● My niche is people who want to become rich.

● My niche is people who want to get promoted.

Your niche should not describe people as they are, but who they want to
become, because niche teaching focuses on the problems your students
have when they try to achieve their dreams.

To help you understand better, listed below are real niche

examples:

“People who are living in non-English-speaking countries

and want to learn English so they can immigrate to
English-speaking countries”

“International graduates who want to prepare English

interviews and get a job in the US”

“Foreign working professionals in the US who want to

break the language barriers and advance their careers”

“Chinese IT workers who want to pursue management

positions but are limited by their lack of English

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 proficiency”

To define your niche, you need to answer these 3 questions:

● WHO to teach?

● WHAT to teach?

● HOW to teach?

You can find some example answers to these 3 questions below:

To define the niche, we just need to connect each question as

below:

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If we take the first answer to each question, our well-defined
answer would be:

“People who would like to learn general English through

the standard/common approach”

This is how you use these 3 questions to define your niche.

However, one thing you need to be careful with is that you don’t
want to be too general when you define your niche. When your
niche is too general, your messages and program won’t be as
targeted or effective as you want them to be.

I have classified the answers to each of the questions as general

or specific to help you understand the difference. You want to
make sure you choose specific answers for at least 2 of the
questions when defining your niche.

An example of this is shown in the following diagram where

Lawyers and Accent modification are specific answers, and
Standard/common approach is a general answer.

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Our well-defined answer in this scenario would be:
“Lawyers who would like to learn accent modification
through the standard/common approach”

Now that you’ve learned how to define your niche, your options
are endless! It is your turn to write down your niche definition
using this formula:

Who to teach? What to teach? How to teach?

Who would like to
Through
learn

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 STEP 2

Craft Your Program

First of all, why do you need a program?

To answer this question, I need to first explain what session-

based teaching is and what program-based teaching is.

In session-based teaching:

● Sessions are independent of each other.

● The focus is determined by students and varies between

sessions.

● What you teach and how you teach in each session are
modified to meet the specific needs of the student for that
particular session.

● Of course, students pay you by session. Even though you

might bundle a number of sessions together and sell them
at a lower per session price, you’re still doing session-based
teaching.

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On the other hand, with program-based teaching:

● Sessions are integrated as a whole.

● The focus of each session is predetermined by you to serve

the goals of the program.

● What you teach and how you teach in each session are
systematically designed to maximize the results of the
program.

● Students pay for the program, which consists of a planned

number of sessions.

One of the biggest challenges of online teaching is getting results

for students. And one of the reasons why students don’t get
results is that they don’t implement teachings or take action.
Simply put, if you don’t get students to implement what they
learned, very likely they are not going to see results. If students
don’t see results, they don’t blame themselves, they blame you
and associate it with the quality of your teaching.

In program-based teaching, student action can be managed by

incorporating action elements into the program. For example, you
can plan homework assignments that students have to finish
before the next session. You can hold students accountable by
reminding them and empower them to take action. Sufficient

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student action ensures the results generated at the end of the
program, which justifies a higher rate.

There are 3 steps to developing the best program in the world for
your niche.

1. Decide the program pillars.

Pillars are the key tasks you need to include in the program in
order to get your students the results you promised.

Start with the problems your niche has that you would like to
help them solve. Categorize the problems and put them into
pillars.

For example, let’s say your niche is “Accountants who would like
to improve their communication skills through the standard
approach.”

The problems you identified are:

● Their colleagues/clients have a hard time understanding

them when they speak in English.

● They don’t understand or know how to use business

English vocabulary (idioms, expressions, and phrases).

● They feel challenged when participating in meetings in

English.

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 ● They have difficulties writing professional business emails.

Then you can categorize them into 3 pillars:

Pillar 1
They don’t understand or know how to use business English
vocabulary (idioms, expressions, and phrases).
Pillar 2
Their colleagues/clients have a hard time understanding
them when they speak in English.
They feel challenged when participating in meetings in
English.
Pillar 3
They have difficulties writing professional business emails.
1. Build your
2. Improve your communication 3. Improve your
Pillar business
effectiveness business writing
vocabulary

They don’t
understand or Their They feel
They have
know how to use colleagues/clients challenged
difficulties
Problem business English have a hard time when
writing
to solve vocabulary understanding participating
professional
(idioms, them when they in meetings
business emails
expressions, speak in English in English
phrases)

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2. Determine the program structure.
Now that you have the pillars, you want to determine your
program structure, duration, and frequency of sessions by asking
yourself these 3 questions:

● What is the reasonable duration of each session?

● How many sessions do I need to cover each pillar?

● How frequently do I want to offer sessions in each pillar?

To help you determine your structure, below are my suggestions

to my clients.

If you are going to teach…

Adults or advanced Children or beginners

learners

Sessions 10–15 20–30

Frequency Once a week 2–3 times a week

Duration 1 hour 25–45 minutes

Remember that the frequency can vary across the program, and it
should be determined in a way that maximizes the results of your
program.

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For instance, you can meet your students more frequently at the
beginning of your program, which will help them memorize all
the techniques and tools you introduce as well as build
momentum.

Toward the middle, because students need to practice and do a lot

of exercises, you want to meet your students less frequently to
give them space and time to complete assignments and
implement what they have learned.

3. Structure the content.

Now you know how many sessions you need for your program
and how frequently you would like to offer them. It’s time to
think about what you offer in each session with the following 2
questions:

● What is the objective of each session?

● What is the homework to assign after each session?

Follow these instructions, and you will be able to develop the

program structure for your niche!

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Program framework example:

1. Build
2. Improve communication 3. Improve
Pillar business
effectiveness business writing
vocabulary
They don’t
understand
or know Their colleagues/ They feel
They have
how to use clients have a challenged
difficulties
Problem to business hard time when
writing
solve English understanding participating
professional
vocabulary them when they in meetings
business emails
(idioms, speak in English in English
expressions,
phrases)

Sessions 1 2 3 4 5 6 7 8 9 10

Once Once Once Once Once Once Once Once Once Once
Frequency a a a a a a a a a a
week week week week week week week week week week
1 1 1 1 1 1 1 1 1 1
Duration
hour hour hour hour hour hour hour hour hour hour

Objective

Homework

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Now that you have your program framework, what do you do
next? Develop content? Get your perfect program ready?

No, you don’t. You need to go ahead and sell it.

Yes, you heard me: Sell your program with a framework only.

Why?

Let me first help you picture how most teachers develop programs
or online courses. They develop it, they perfect it, and then they
sell it. It takes them 6–12 months to create this perfect program,
then they are out of business before they launch because, while
creating their program, there’s no cash flow generated from the
business.

That is not what you should do.

Instead, you develop the framework first, then perfect the

program while selling it. My clients usually take 3 weeks to

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develop their framework first and then take 3 months to sell and
perfect the program.

Why do you want to do this?

A framework is not only good enough for you to sell your

program straight away, generating cash flow. It also allows you
to easily adjust your program based on the market feedback. If
your niche tells you they don’t like some parts of your program,
you can easily replace them with something your niche wants.
But you can’t do that if you’ve spent 6–12 months putting together
your program.

Now it’s your turn. Go ahead and finish your program framework!

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 STEP 3

Set Up Your Marketing

“What is preventing you from achieving your business goals by

yourself?”

This is a question I’ve asked over 400 teachers, and 90% of them
gave me similar answers. They consider marketing to be the
barrier to getting students by themselves, improving their
monthly income, and starting/growing their online teaching
business,
because either they don’t know how to do marketing—a lack of
knowledge or skills—or they’ve tried and failed, wasting time and
money.

It feels like there is a giant mountain sitting between teachers and

students. Teachers don’t know how to get around the mountain
to put themselves in front of students who could learn from them.

Taking advantage of this market opportunity, online companies

came in and dug a tunnel that connects teachers and students. In
return, they dominate about 80% of the value chain, take a
significant cut from your pay, and push your rate low so they can
be competitive in the marketplace.

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As an online teacher, you feel it isn’t fair since you are the one
driving business, delivering results to students, and keeping the
company up and running. You want to cut out the middleman
because you believe there are students who would love taking
classes with you independent of the companies and their
platforms. If you could dig a tunnel to connect yourself with
students, even one just wide enough for you to crawl to the other
side of the mountain, you would survive on your own (and make
some real money).

This strategy can be DANGEROUS when it comes to starting

and growing your teaching business, if you don’t know the correct
approach to marketing.

Two Marketing Models

So, let’s talk about the two marketing models available for online
teachers.

Fishing in the Ocean with a Wide Net

This is the model online companies use to get teachers students.

They spend millions of dollars every year on marketing, building

big ships to cruise the deep ocean, throwing out massive nets to
catch fish for you.

Because they don’t mind catching all different kinds of fish, and
prefer to land really big fish, their net is huge with wide holes—

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their marketing messages are broad. They can get students using
this model because they have the resources and can afford to let
small fish go.

However, if you use this marketing model for your own business,
you won’t be able to get any students. Why?

You don’t have sufficient resources for building the big ships
necessary to navigate the deep ocean or making the net large
enough to cover an adequate area.

Therefore, you end up going nowhere, staying close to shore and

fishing with a net with big holes that the fish simply swim
through.

Fishing in a Pond with a Narrow Net

With limited resources, even very little to no resources, can you

still go fishing?

Of course! You just need to take a different approach.

Instead of the ocean, first find your ideal pond, one that is
accessible to you. Then narrowly tailor your fishing net to catch
the best fish in that pond.

In other words, you need to know who you want to target and how to
target them with specific marketing messages that actually resonate!

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With this second model, marketing becomes doable and very
effective at getting you students.

At the start of your business, you can use free organic marketing
methods such as direct messages, organic posts, and free webinars.
Just find your niche and introduce yourself using these tools.

For example, direct messaging is a marketing strategy that

focuses on using social media direct message features that allow
you to send messages to people and develop relationships with
your audience.

Common social media platforms with direct messaging include

Twitter, Instagram, LinkedIn, Facebook, Snapchat, TikTok, and
more. To conduct direct messaging, you need to first develop
your billboard.

Your Billboard Blueprint

What is a billboard? It is your message to communicate what you
do in the shortest possible time and the most effective way.

Your billboard should have 3 elements. Let’s go through each of

the elements.

1. I help [Adjective and Niche]

When you describe your niche, you want to use an adjective and
the description of your niche. Remember:

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 ● Your audience should feel that they are part of this group.

● Adjectives should be inspiring and let them feel excited and

proud to be part of this group.

● One adjective is sufficient!

Some examples of adjectives you can use:

Committed lawyers Ambitious accountants

Motivated business owners Determined business executives

Dedicated programmers

As you can see, come up with one adjective and the name of your
niche.
2. Achieve [Massive Promise]

I want to make this clear because sometimes teachers are hesitant

to make this promise as massive as possible, since they feel like
they cannot deliver this promise with their program. This is not
the promise that your program can deliver. This promise is your
niche's ultimate goal that your program can contribute to.

Here are some examples:

● Become an effective English communicator

● Deliver inspiring and engaging speeches

● Boost their communication efficiency

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 ● Land their dream offers from global companies

● Expand their business to English-speaking countries

As you can see, there is no way you can help them expand their
business to English-speaking countries, but your program can
contribute to this result when they’re able to communicate better
with their business partners in English-speaking countries and
able to expand with your service and your help. Or, your program
will not guarantee a job offer from global companies, but your
program can contribute to that goal. You will help them achieve
this massive promise.

3. By [Your Approach]

Now that you’ve developed and described your program, you

should be very clear with what your approach is and summarize
the approach you use in your program.

Examples:

● By advancing their English communication skills

● By developing storytelling and presentation skills

● By improving their accent and speaking clarity

● By preparing standout application materials and

developing interview skills

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 ● By improving their English communication efficiency
with their business partners

Let’s say your niche is accountants who would like to improve

their English communication skills (through the
standard/common approach). The 3 elements in your billboard
can look like the following table:

Element Answer
I help
I help committed accountants
(Adjective and Niche)
Achieve Improve their job performance and secure future
(Massive Promise) career opportunities
By By advancing their communication skills in
(Your Approach) English
Billboard summary
I help committed accountants improve their job performance and secure
future career opportunities by advancing their communication skills in
English.

Some more examples you can use:

Communication
• I help committed professionals in the healthcare industry
become effective English communicators by advancing
their English communication skills.
• I help motivated business owners expand their business to
English-speaking countries by improving their English
communication efficiency with their business partners.

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Presentation
• I help determined business executives deliver inspiring and
engaging speeches by developing storytelling and
presentation skills.
Accent
• I help dedicated programmers boost their communication
efficiency by improving their accent and speaking clarity.
Interview
• I help ambitious scientists land their dream offers from
global pharma companies by preparing standout
application materials and developing interview skills.
By following my examples, you should now be able to create your
billboard using the following formula:

Element Answer
I help
(Adjective and Niche)
Achieve
(Massive Promise)
By
(Your Approach)
Billboard summary

Once you have your billboard, you are able to conduct direct
messaging on social media platforms that have the direct message
features. You simply need to send direct messages to your niche
like the one below:

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 "Hi, I’m [your name]. [Your billboard]. Please
[connect/follow depending on the platform] if you are
interested in learning more."

If they are from your niche and your billboard resonates with
them, they won’t mind connecting with or following you and
learning more. You’ll be able to talk with them and convert them
into students/clients.

You see, it’s just that easy when it comes to marketing—once you
are clear with your niche, messages, and services.

Then, once you are ready to scale your business, you can leverage
paid marketing methods such as Facebook and Google ads, using
automation to market yourself to a much larger audience and
scale your business. Paid marketing will work because it is going
to be the same audience and the same messages you have tested
and validated with organic marketing.

However, if you start with paid marketing, it is costly, risky and

can even push you out of business.

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 STEP 4

Develop Your Sales Skills

Let me first ask you: What does it take to charge $100 an hour
teaching ESL?

You might say, “Finding students who can afford $100 an hour.”

The truth is, even if you work with a millionaire, if they don't
think your service is worth $100, they won’t pay you that much.

Instead, the answer is: selling your service in a way that it is

perceived as worth more than $100 an hour by your students.

Sell Dreams, Not English

How can you do this? I’ll give you an example.

Let’s say you want to help students improve their English so they
can find a better paying job requiring higher English proficiency.

When you sell them your service, it’s a mistake to focus on

English only, as in: “I can help you improve your English so you
can speak it more fluently and with fewer grammar mistakes.”

You focus on great results, but they only justify $20 an hour to
your students since that’s what other people charge.

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However, you’re going to sell your services like this:

“I can help you improve your English so you can nail

your interviews and land offers from your dream
companies.”

Feel the difference?

You are not selling English anymore—you are selling them their
dreams.

Although you will produce the same awesome results, how

students perceive your services is significantly different. And this
is the sales skill you need to develop.

To Change, Not Sell

“Wait a minute!” You might say. “But I’m a teacher! I don’t feel
comfortable selling.”

I often hear this from teachers who want to establish their own
online teaching business but are afraid of the challenge of
promoting their services.

Every time they think about sales, they see themselves as a used
car salesman trying to dupe customers.

While I understand it can be challenging for teachers, I can’t deny

that sales is the most important skill you need to develop if you
want your online teaching business to succeed.

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What’s the solution? Can teachers sell?

Yes, you just need to shift your mindset!

It’s not about selling. It’s about change.

Choosing teaching as a career is your gift to the world. You’re an

agent of change who constantly contributes to and changes
people’s lives. The services you offer are all about helping your
students become the best possible version of themselves.

Sales is simply the very first step in the process of enrolling them
in your program and helping them achieve the results they’ve
always dreamed of.

You’ll want to win sales not because you need the money but
because, in your heart, you want to help your students.

The moment you divert your mindset away from the fact that
you are trying to make money and start realizing that your work
changes people’s lives, your confidence in sales will skyrocket.

You just need to know you can sell, and you will be great at
selling!

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 AFTERWORD

Transformation

So far, I have covered the proven 4 steps you need to follow to get
your own students online and charge over $100 an hour teaching
ESL.

After working with so many teachers over the years, I realized

that it is not the approach that stops teachers from growing
themselves and succeeding in their own business—it is the
mindset.

To transform from teacher to teacher-entrepreneur, teachers need

to shift their mindset and learn how to execute as an entrepreneur.

Conquer Your Perfectionist Demons

If I were to pick one mindset to share with you here, I would want
to talk about conquering your perfectionist demons.

I work with many teachers, and one huge challenge I’ve noticed
is that a lot of teachers spend way too much time “making
progress.” They always want everything to be perfect. They want
a perfect niche, a perfect program, a perfect marketing campaign,
a perfect email, a perfect video. But honestly, nothing will be
perfect when you start a business.

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I think part of the reason why they spend too much time
worrying about getting results is due to a fear of failure and lack
of confidence. And these stem from the perfectionist mindset.

Eventually, the perfectionist mindset creates the hesitation to

implement your great business ideas, and you lose the
momentum to take your business off the ground.

For example, you may find yourself trying to be perfect and

spending way too much time on a task. Perhaps you’re taking
forever to decide your niche, or you’re stalling while developing
your program.

How can you conquer these perfectionist demons?

You need to remember: You are not making a decision on

whether to have perfection or to move forward with this crappy
thing you have right now. You’re not choosing between scoring
100 or scoring 30.

You are choosing between 30 or 0, between accomplishing

something or nothing. Why? In reality, there is no way to have a
score of 100 in your business or even in life, regardless of what
you do. The decision is never between 100 and 30. It is always
between 30 and 0, between something and nothing at all.

Then, once you’re at 30, you start implementing, making progress,

and improving. You test your niche ideas and your program to

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collect market feedback and improve. Eventually, you will get to
50, 80, and even close to 100, with a perfect niche and a perfect
program for that niche.

So again, when you’re telling yourself that you need more time
to get something ready that’s perfect, remember: It is not about
choosing between 100 and 30; it is about choosing between 30 and
0.

This is how you manage yourself and conquer your perfectionist

demons.

Challenge Yourself
To succeed, to get your own students online and charge over $100
an hour teaching ESL, teachers need to shift their mindset and
follow this proven 4-step approach.

To best support this community, I have launched the Teacher-

Entrepreneur Challenge to help as many teachers as possible,
teachers who have been dreaming of a 6-figure teaching business
to best support their family and themselves.

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Here is how it works:

● It starts on the first day of each month and will last 21 days.

● Each of the 21 days, you will receive a quick step-by-step

instruction video where I show you how to conduct one
simple task that can take up to 30 minutes to complete.

● You will follow my instructions to define a niche, craft a

program, and develop marketing and sales skills.

● You will learn and take action to find students online and
sell your program at over $100 an hour.

I have laid out everything, step by step. You just need to spend 30
minutes every day to do the work. Then you will know exactly
how to find students online and charge a much higher rate!

You are going to learn and implement the proven system that
enables my clients to charge $1000, $2000, or even $3000 per
student and get students every month, month after month.

NO website, curriculum, or teaching platform required. And you

don’t even need to be tech-savvy at all! Just get on your computer,
follow the step-by-step instructions, and do the work.

You are going to challenge yourself, step outside your comfort

zone, and shift your mindset to get ready for your 6-figure
teaching business.

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Let’s see what participants have said about the Challenge:

Catherine S: The Teacher-Entrepreneur Challenge was

well-organized and comprehensive. It covered so many
aspects of teaching, marketing, and sales that are essential
to success, but in reasonably sized steps that built on each
other so we wouldn’t be overwhelmed. James emphasized
the importance of consistency, focus, and mindset. We
learned how to choose a niche and get to know it very well,
plan a program that would provide just what people in our
niche need in order to succeed and advance in their careers,
and find, nurture, and finally convert them into clients. I
learned search and marketing strategies that I hadn’t been
able to master in the past. Mr. Liu's detailed explanations
of different technologies and platforms (from Google
Sheets to LinkedIn, Skype, Zoom, and PayPal) were easy
to follow and important to help me keep going. I highly
recommend this training!

Bob L: The course was an excellent eyeopener into the ways

and means of expanding your online teaching business. We
were led through it step by step and all the steps were clear.
James was checking in every day and answering questions
on a regular basis. I would highly recommend it for anyone
who is starting to up their game in the online teaching
business.

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Casey O: This is the first web-based training of this kind
that walked me step by step through the marketing-sales
process. For most bootstrap entrepreneurs, marketing and
selling are the hardest part of getting the business "over the
hump." James is very thorough in his approach to teaching
a marketing-selling methodology. The 21-day Challenge
moves quickly and covers a lot of ground but is worth the
time and effort.

Neddie N: The Teacher-Entrepreneur course was a great

experience. Each day flowed into the next smoothly; each
day was manageable. James was always responsive and
helpful with any additional questions. A great way to learn
many new skills in a short amount of time, and with a
business basically but practically built by the end. Plus, the
bonus sessions, which are available simply and for free.

Jason C: James is very professional, caring and patient. His

Teacher-Entrepreneur program was outstanding! It kept
me motivated, interested and challenged! I am brand new
to this niche of TEFL/TESOL and found this informative
course to be all encompassing and very engaging. I would
highly recommend this course to anyone pursuing this field
of teaching.

Dax M: The Bowei Strategy provided the language that I

desired to help me to continue gaining students for my

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 accent modification business. I am a teacher that is a
consultant and contractor for larger ESL companies. I
would like to do more for myself. I was looking for a way
to increase my own student base. The Bowei Strategy is a
simple, step-by-step process and provided the essential
language to gain more individual and group clients in a
short time.

Click on the link below for more reviews:

https://sotellus.com/reviews/bowei-strategy

So, are you ready for your own teaching business?

Are you ready for a 6-figure teaching business, getting your own
students online, and charging $100 an hour?

Click on the link below to join:

https://boweistrategy.com/challenge

Join us now, and let’s change your life and the lives of your
students around the world!

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