A Case Study: The Effects of Online Reviews and Ratings to the Buying Decision of

Grade 12

Interview Schedule

I. Requesting for an Interview

A. Good Day Mr./Ms. Can we excuse you for a moment just for an interview?

If No for an important reason- It’s okay, can we have your vacant/free time

for the interview?

If Yes- Thank you so much (continue to B)

B. We would like to ask you a set of questions with regards to the use of online

ratings and your purchasing decision. But before that, we would request to

use a phone to record our conversation. The audio clip will be deleted once it

is transcribed and it will be kept confidential.

If No- Okay we understand, we will just write all your responses.

If Yes- We are glad that you agree.

C. The interview will take place for about 10 minutes. Let us begin?

(Researchers will wait for sign/response to begin)

II. Interview Questions

1. We heard that you buy online, what online store do you use in purchasing

your needs or wants?

2. How frequent you use online store in purchasing your needs or wants?

3. Do you use online reviews and ratings before you purchase a product?
4. How frequent you use product reviews and ratings as source of information

about the product online?

5. In terms of product star ratings, how does the number of stars affect your

purchasing decision when buying online?

6. In terms of product reviews or comments, how do positive feedback(s) affect

your purchasing decision?

6.1 How about negative feedback(s)?

7. Is spelling and grammar in product reviews affecting your buying decision?

7.1 If yes, why?

7.2 If no, why not?

8. Is the choice of language used by other customers in their feedback affects

your purchasing decision?

8.1 If yes, why?

8.2 If no, why not?

9. Does only star ratings without any feedback or statement affect your buying

decion?

9.1 If yes, why?

9.2 If no, why not?

10. How do you behave after learning the different online reviews and ratings of

certain products?

11. Are you still tempted to buy after concluding a positive review and rating on a

certain product?

11.1 If yes, why?

11.2 If no, why not?

12. Are you still tempted to buy after concluding a negative review and rating on

a certain product?

12.1 If yes, why?

12.2 If no, why not?

 13. After learning different online reviews, are there temptation-to-buy

management techniques you practice?

13.1 If yes, why?

13.2 If no, why not?

Direction: Please put a CHECK () beside the number which you think is EASY to understand and/or
answer and CROSS () which you think is HARD to understand and/or answer.

1._______ 8._______

2. _______ 9. _______

3. _______ 10. _______

4. _______ 11. _______

5. _______ 12. _______

6. _______ 13. _______

7. _______

Sample Respondent(Name):____________________

Signature over PRINTED NAME

Researchers:

Dimaano, Jerome D.

Mendoza, Shyrene Joy

Valencia, Khane Jasline

Villanueva, Kryzl