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CSR Final Case Study PDF
CSR Final Case Study PDF
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Individual Assignment
Describe the main environmental challenges that may affect its business model and formulate
strategic recommendations to its management (/10).
Each year, the Lego company emits approximately one million tons of carbon dioxide
with the production of its plastic bricks of which three quarters of the carbon emission
corresponds to the raw materials that the company acquires for the manufacture of its toys. In
addition, it is important to mention that for the manufacture of plastic materials, the use of
non-renewable resources, mainly oil, is required. Because of this, the company has been
forced to face a series of environmental challenges that affect its business model, which
encompass the three main pillars for sustainable development: social, economic and
environmental (climate change, pollution, energy, water supplies, biodiversity, raw materials,
healthcare, social equity, demography and urbanization). Since each of the challenges are
linked to form and develop a better sustainable environment, the loss of some of them
triggers the loss of others as problems generated or related to environmental pollution, in turn
generates social problems with the discontent of a community, as well as economic for the
loss of income of the company.
In order to have a better management of the Lego business model, it is recommended to carry
out the planning of strategies that allow working properly to make sustainable efforts and turn
the company into a company with greater social responsibility. These strategies can be the
following:
● Replace the plastic materials currently used with sustainable materials to counteract
environmental damage such as global warming, the emission of carbon dioxide and
waste of non-renewable resources such as water and oil caused by the burning of
various fuels that are required for Production of materials and toys.
● Increase the use of renewable energies within the LEGO facilities in its different
cities, which allow to produce the energy that the company needs to carry out its
production, administration and sales activities.
● Develop a mostly sustainable supply chain through the search for suppliers that
contribute to the care of the environment and also provide the company with
resources with a lower level of pollution, as well as involve other users within the
supply chain, such as customers, for climate change.
● Involve other members of the company to carry out actions that reduce the
environmental impact generated by the activities in the production and administration
of LEGO, such as employees, shareholders, among others.
With the above, the marketing strategy that I propose to minimize the environmental impact
generated by the consumption of cigarettes is mainly to replace elements of the product with
sustainable or biodegradable elements that do not cause environmental damage when they are
discarded in the streets. The second strategy is to promote change by influencing the public
through promotional strategies through influencers and social media campaigns that can
encourage others to collaborate with the environment and not only reduce tobacco
consumption for health reasons but also for issues. environmental and, finally, create specific
containers or separators for the disposal of these products, with a design that is visibly
attractive to the public that prevents waste toxins from being released and remain in the
containers to reduce the emission of pollutants.
References
Tabbaco not only impacts health but also the environment. (2017). E. El tiempo. Retrieved
from:
https://www.eltiempo.com/vida/medio-ambiente/impactos-del-tabaco-en-el-medio-ambiente-
93866
HSBC. https://www.hsbc.com/our-approach/building-a-sustainable-future