Feasibility Analysis 1: Product Feasibility/Concept Statement

It is an assessment of the product or service being proposed in the sense that it is what customers
want and that it will have an adequate market.

Product

We create an online payment application that customer can buy online pay by QR code which is
used for transactions made online through a computer or a smartphone. Its utility is same as a
credit or debit card. PAC needs to be linked with the individual’s bank account or E-waleet to
make payments. PAC has mainly two components, software and information. The software
component stores personal information and provides security and encryption of the data. The
information component is a database of details provided by the user which includes their name,
shipping address, payment method, amount to be paid, credit or debit card details, etc.

Target market

At first year or at least 6 month our target market is focusing in local market and introducing the
PAC to costumers, in this period and before inter in global market, we can get feedback from the
users and find the bugs in the software. Our next priority is the countries that have bank
sanctions in middle east and after that other countries.

Why PAC

 Easy to use
 Free
 High security in transactions
 Connect to lots of exchanging and banks
 It's a new idea that no one has ever used

Especial future

UNIQUE

The most important our app futures are:

  It’s the firs time that an application is connect to cryptocurrency exchanging and
customers can easily doing buying and paying action with E-coins, also change their cash
very fast.
 PAC has network marketing plane, means loyal users not only can get discount but also
through referral plan can get profit until 5 level.

Feasibility Analysis 2: Industry and Market Feasibility

These days, payment apps play an important role in micro-bank payments, such as buying
recharges and paying bills, and this role and share is increasing with the entry of these
applications and companies into card-to-bank card services. Companies of payment applications
earn money through fees paid for each transaction, fees that, according to experts, average 0.01 $
per transaction, also the Iranian interest in investing and using digital currencies has grown
significantly. An increase in its kind could have very positive effects on the movement trend and
relative stability of the digital currency market. Because the results show that there is a
significant interest of people in the digital currency market, the entry of this number of people
into the market and the sale and purchase of bitcoins and digital currencies by these people can
increase turnover. It has made a significant contribution to the market and has helped increase
the price of digital currencies in the market. Another point exchanging money for Iranian tourists
has always been trouble because of bank sanctions.

We have conducted an online survey using Porsline.ir Form in Persian. The link for the survey
has been distributed via telegram accounts as well as WhatsApp messages and Instagram.

The survey has yield a total of 100 responses that had the following results:
 Do you have exchanging problem in foreign trips?

11%
YES
NO

89%

As mentioned in up and also from the chart for most of the Iranian abroad passengers, they
should carry cash with themselves and solving this problem is an opportunity for us.

How many times montly in average use onlien pay App?

0-10 times 10-50 times 50-100 Times More than 100 times

7% 7%

41%
45%

From the chart more than 90% of Iranian people that have smartphone at least 10 times per
month using online payment that it could be another opportunity
 Would you like to use a new app with
money plan or do you prefer a model you
are currently using?

9% New app
Currenty app

91%

Pie chart shows if people got a chance to make money with using app most of them will use it

Based on the surveys, we came to the conclusion, we decided to design an application with new
idea and more attractive for customers. First we planned to help Iranian passenger so we added
cryptocurrency exchanging option in the app, means they can buy cryptocurrency and can
change it in other countries easily. Second, to motivate people to use our app we decide to share
15% of our income with loyal customer through multy level marketing plan.

Feasibility Analysis 3: Organizational Feasibility

It is conducted to determine whether a proposed business has sufficient management expertise,

organizational competence, and resources to successfully launch its business.

MANAGEMENT ABILITY

That determine the prowess, or ability, of its initial management team, whether it is a sole
entrepreneur or a larger group.
Our management team consists of middle managers that they devoted to data analysis, preparing
information for decision making, turning management decisions into specific projects for CEO
and directing the work results as well.

Middle managers consist of: Software manager, Marketing manager, HR manager, Finance
manager.

Organizational strategies and policies are formulated by the CEO, that he is a MBA graduated.

We have good experience

Each of our management team have good experience and background of last positions and jobs.

We can know the market

Our marketing manager and CEO have several years’ experience in marketing and advertising.

RESOURCE SUFFICIENCY

That determine whether the proposed venture has or is capable of obtaining sufficient resources
to move forward.

About PAC, due to the fact that software design and implementation compared to other works
requires less resources and we can design the application and also afford the total coat, however
we have considered the following resources to finance and sponsoring.

 A few of local exchanging.

 Some brand restaurants and shops.
 Our idea will run for the first time in Iran and we can request from the Ministry of
Tourism for government loans.

Feasibility Analysis 4: Financial Feasibility

All PAC’s start-up cost will include

Item ESTIMATED
COSTS $
Legal fees (brand registering and… ) 100
Design application and website 4000
Computer systems 2000
Deposit for office 1500
Advertising 2000
Total 9600

Our total asset for starting the project is: 7000 $ cash

Lack of funds = total cost – asset = 9600 – 7000 = 2600

The first solution we’ve chosen for cover the is getting government loan.

Competitive Analysis
A competitive analysis is a critical part of the company marketing plan. With this evaluation, we
can establish what makes our product unique and therefore what attributes we play up in order to
attract our target market. Identifying our competitors is the first step in any good competitive
analysis. While, there are many ways to identify competitors, what is most effective for us will
depend on our focus.
Porter Competitive Forces

Analyzing company competitors is one of the best ways to identify existing threats to your
business and find solutions to eliminate them. Knowing who your competitor is and how it
affects your business is essential to charting your company's future.

Supplier power: An assessment of how easy it is for suppliers to drive up prices. This is driven
by the: number of suppliers of each essential input; uniqueness of their product or service;
relative size and strength of the supplier; and cost of switching from one supplier to another.

Fortunately, in our project we are not very dependent on suppliers, because we don't need raw
materials at all but our supplier and coworkers could be software companies like (BAZAR,
SIBCHE, GOOGLE PLAY, APP STORE and …), banks and exchanging and also some shops
and restaurants.

Buyer power: How easy it is for buyers to drive prices down. This is driven by the: number of
buyers in the market; importance of each individual buyer to the organization; and cost to the
buyer of switching from one supplier to another.

Using our app is free for every one so every person can use it, the only problem is that all people
do not have purchasing power or knowledge to use the smartphones. Our income is based on
transaction so depends on economy, if the economic conditions fall down, will effect on our
income.

Competitive rivalry: The main driver is the number and capability of competitors in the market.
Many competitors, offering undifferentiated products and services, will reduce market
attractiveness.

We separate our important competitors in 2 groups: international and local

Local international
 HMRAM PARDAKHT  PAYPAL
 AP  BIG PAY
 *780#  BOOST
 APPLE PAY
 GOOGLE PAY

All of them have more experience and capital than us but none of them have our feature and this
is could be our success key.

Threat of new entry: If an industry's return on capital exceeds the cost of capital, it will act
as a magnet for firms outside the industry. If the entry of new firms is unrestricted, interest rates
will fall to competitive levels

Factors affecting the threat of new competitors entering:

1. Customer loyalty to previous brands: we shared the profit with costumers.

2. High fixed costs: we planning to keep lowest fee and cost for costumer
3. Resource constraints
 4. Restrictions imposed by the government
5. Entry protection (patents, intellectual property rights, etc.)
6. Product differences: we pay attention on R&D section
7. Brand equity
8. Costs of change
9. Capital required

Threat of Substitution: Where close substitute products exist in a market, it increases the
likelihood of customers switching to alternatives in response to price increases. This reduces both
the power of suppliers and the attractiveness of the market.

At present there is no substitution product with our features but maybe in the future our
competitors will be attracted to our program because of the attractiveness of our program for user
and try to imitate our work.

The Eliminate-Reduce-Raise-Create (ERRC) Grid developed by W. Chan Kim and Renée

Mauborgne is a simple matrix like tool that drives companies to focus simultaneously on
eliminating and reducing, as well as raising and creating while unlocking a new blue ocean.

Our application ERRC GRID is:

Eliminate Raise
Pay and make money Methods of payment
Promotions
 Reduce Create
Transaction fee E-coins payment

Payment time Network Marketing plan