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6 Competitiveness Fundamentals PDF
6 Competitiveness Fundamentals PDF
the funDamentals
Stéphane Garelli
Professor at IMD, Director of the World
Competitiveness Project
Economics has sometimes a narrow scope. It studies of the whole person rather than the physical symptoms
a nation’s prosperity through trade flows, monetary, alone.
fiscal and budget policies. The analysis of companies is
a bit broader. It encompasses strategy, structure and
finance but also less “rational” fields such as human Definitions
resources, corporate culture or consumer behaviors.
Competitiveness, as it is conceived in this repor t , World Competitiveness provides a frame of reference
provides a broader basis for analysis. It looks at all the to assess how nations manage their economic future. It
elements that can explain the success of a nation. does not only measure Economic Performance, Wealth
or Power, as mentioned in “World Competitiveness is
For example, education policy can be viewed as an not…” found at the beginning of the Yearbook. It is the
expense in a nation’s budget. However, education policy result of a long history of thoughts (see Annex I) and of a
also increases the general level of literacy. It raises the vast array of research (see Annex II). In this context, the
skills and competencies available throughout the economy. World Competitiveness Yearbook (WCY) is based on the
Education policy also influences and even shapes the value following academic definition of competitiveness, which
system of a country. As a consequence, people will react has inspired our research on world competitiveness.
to different stimuli and may have different objectives in
life. Some will be eager to succeed or to create their own Two types of definitions are currently used in the WCY:
enterprise; others will prefer to have a less stressful life
and to live in harmony with nature. I. A Condensed Definition:
Enterprises bear the consequences of education policies. The “wholeness” described above is an impor tant
They can only compete if they can rely on a pool of talents. characteristic of competitiveness. Competence is the
In addition, they also have to be attractive to such talents. other. Nations and enterprises are in the “business”
Corporate values and practices are thus taking more and of managing a set of competencies and skills to reach
more into account the value system of employees and prosperit y for one and prof it for the other. The
society. For example, a company can no longer ignore the combination of both concepts leads to the following
demands for ethics or environment protection from the condensed definition of competitiveness:
younger generation of employees. If it does, these new
talents will simply go elsewhere.
Competitiveness analyses how nations and enterprises manage
The fate of both nations and companies is intertwined, the totality of their competencies to achieve prosperity or
a trend that has been enhanced by communications and profit.
globalization. Both live in a world of competitiveness
that has changed the rules of the game. Frontiers
between nations are losing importance; ideas, values This shorter definition has some limitations: for example,
and practices move freely from one nation to the other. it doesn’t take into consideration the fact that a nation—
Inside enterprises, boundaries (the so-called “silos”) are or an enterprise—is also dependent on purely physical
under attack. They are dismantled to ensure a free flow attributes, such as location or the availability of natural
of knowledge inside the corporation. resources, and on the legacy (positive or negative) it
inherits from past policies. However, and especially in a
The concept of competitiveness is thus the result of this knowledge economy, it is a good “one-liner”.
emerging landscape: it looks at nations and enterprises
from a more global and holistic point of view. Holism is For many people, the concept of competitiveness implies a
defined as a tendency in nature to produce organized win/lose situation where one person, enterprise or nation
wholes, which are more than the mere sum of the outperforms the other. It would be more correct to say
components’ units (as defined by the Shorter Oxford that a competitive person, enterprise or nation strives
English Dictionary). In medicine, it involves the treatment to develop a comparative advantage in an area where it
Finally, there is indeed in competitiveness a notion of “Competitiveness of Nations is a field of Economic theory…”
“stretching” competencies. The winner of a 100m dash
in the Olympic Games has certainly gone beyond his This field of economic knowledge is relatively new in
own limits. A company that succeeds will have aimed to itself, and has only been researched and taught since the
achieve far more than it has done in the past. A nation beginning of the 1980s. However, it is built on numerous
that succeeds in competitiveness will have fully exploited economic concepts, which, as we shall see later, can
all its resources and competencies. In all three cases, be traced all the way back to the so-called Classical
competitiveness is about getting the best from the Economists (that is, the founding fathers of modern
individual, the organization or the nation! economic theory, such Adam Smith, David Ricardo, Jean
Baptiste Say etc.), as for example with the theory of
comparative advantage. (See Annex I).
II. An Academic Definition:
“which analyses the facts and policies…”
The “one-liner” definition mentioned earlier can be
supplemented by a more academic definition, which has A nation’s environment is the result of a combination
the merit to encompass all the aspects of competitiveness, of facts, on which human effort has little impact, and
especially when it deals with nations. It will be explained policies, which can and are influenced by human effort.
in its components. Among the facts that affect the competitiveness of a
nation are endowments in natural resources, land area,
Competitiveness of Nations is a f ield of Economic theory, risk of natural disasters such as earthquakes, floods or El
which analyses the facts and policies that shape the ability of Nino, risk of human disasters such as epidemics, war and
a nation to create and maintain an environment that sustains so on. A nation can try to mitigate the impact of some
more value creation for its enterprises and more prosperity for facts of life through, for example, the construction of
its people. anti-seismic buildings or the vaccination of the population.
However, the likelihood of compensating for a lack of
Fundamentally, what differentiates competitiveness of natural resources or size is limited. Policies, on the other
nations and competitiveness of enterprises, is where hand, are entirely dependent upon the determination of
the creation of economic value takes place in society. people. They can be shaped and revised at will.
Our assumption is that economic value is only created
by enterprises. Nations can establish an environment “that shape the ability of a nation to create and maintain an
that hinders or supports the activities of enterprises. environment…”
However, a nation does not directly generate economic
added value.
The concept that only enterprises develop economic value - Economic Performance
creation has been underlined earlier. Here the word to - Government Efficiency
emphasize is “more”. A nation could very well manage its - Business Efficiency
competitive environment merely from the point of view - Infrastructure
of survival. Some nations are quite satisfied with small,
incremental increases in their economic performance. On the basis of these four factors and more than 300
Such nations generally argue that they must preserve criteria, the WCY assumes that healthy performance in
their quality of life, their cultural heritage, or they are these dimensions creates a national environment that
simply wealthy enough to dispense with competitiveness. sustains World Competitiveness.
By historical standards, they appear to perform well but
by competitiveness standards they are gradually losing
their comparative advantages. “More” should also be
understood as the possibility for a nation to fully exploit
Why do nations compete ?
its competitiveness potential.
“and more prosperity for its people.” Nations compete because world markets are open.
Why did nations finally agree to lower their barriers, at
Ultimately competitiveness is about raising the prosperity least for economic reasons? The answer probably lies in
of people, which can be defined as a mix of income, the aftermath of the Great Depression. Many scholars,
standard of living and quality of life. J.M. Keynes in particular, have shown that an economic
slowdown in 1929 developed into a worldwide depression
In this context, “prosperity” is important because it in the 1930s because nations adopted protectionist
emphasizes the non-economic side of competitiveness policies.
while at the same time highlighting the unsustainable
nature of any strategy of “competitiveness at all costs”. In order to prevent such a situation occurring again, the
Competitiveness cannot be reduced to productivity Bretton Woods agreement, in 1944, sought to liberalize
or profits. Intuitively, everybody knows that a country international trade. Today, tariffs on goods are less than
that does not share the wealth it creates, that does not 4% among members of the World Trade Organization
insure an adequate health or education infrastructure for (WTO). In addition, the OECD, since its creation, has
its people or that does not maintain political or social fostered the development of the free movement of capital,
stability, will not thrive in the long term. The government goods and services, at first among industrialized nations,
of Singapore has always been keen to “give back to the and then worldwide. Finally, free trade areas such as
people” the tangible signs of success of the economy, NAFTA and regional integration organizations such as the
in the form of better housing, hospitals, and education. European Union have reinforced this development.
Other nations, mainly in Latin America, have undergone Technology and globalization have accelerated the trend
a bumpier road to competitiveness because of a lesser towards a World, which is not only open, but also
degree of sensitivity to the importance of sharing the transparent and immediate. Enterprises now benefit from
results of success. an enormous choice in selecting their business locations.
Consequently, nations need to promote their respective
Competitiveness is thus one of the most powerful comparative advantages in various areas. For example,
concepts in modern economic thinking. One of its competitiveness used to only focus on the ability to show
key contributions to classical economic theories is aggressiveness on world markets through exports and
that competitiveness encompasses the economic foreign direct investments. Today, competitiveness also
consequences of non-economic issues, such as education, emphasizes the ability to develop attractiveness, both to
sciences, political stability or value systems. It is precisely foreign and local enterprises, for activities that generate
because it is a multifaceted concept that it has lead to a economic wealth.
proliferation of definitions. This diversity should however
be welcomed in order to refine such an important There is no single “recipe” for competitiveness. Various
concept, which has the ambition to provide a dynamic and policies can be benchmarked, and then each individual
systemic approach to the creation of wealth for nations country needs to adapt them to their own environment.
and the long-term prosperity of people. Competitiveness strategies succeed when they balance
the economic imperatives imposed by world markets with
The IMD World Competitiveness Yearbook (WCY) the social requirements of a nation formed by history,
looks at the relationship between a country’s national value systems, and tradition.
1 The South European Model is characterized by The new technological requirements of enterprises have
little infrastructure, business regulations, and social forced countries to give a priority to technology. Attracting
protection, a parallel economy and low labor costs. It research centers, and developing cooperation between local
favors inventiveness. universities and enterprises, is becoming just as important
2 The North European Model is characterized by for the competitiveness of a country as attracting FDI.
a strong emphasis on stability, social consensus and The Internet allows companies to develop e-commerce, e-
regulations. It favors a long-term perspective. procurements, auctions, and e-marketplaces across borders.
This pushes countries to develop an advanced technological
3 The Anglo - Saxon Model is characterized by infrastructure.
deregulation, privatization, labor flexibility and a
higher acceptance of risk. It fosters entrepreneurship.
A New Role for the State?
Over the past ten years, a shift has occurred from the North This technological revolution however challenges some
European model to the Anglo-Saxon one. However, striking of the basic functions of a State. How does a country tax
a balance between a hyper-competitive global business people who are making money on the Net? The European
environment, close to the Anglo-Saxon model, and a more Union is contemplating the possibility of introducing a tax
socially responsible local environment, close to the North on “intangible” transactions on the Internet. Certain US
European model, is still a challenge. states simply assume that for any given income a certain
I Economic Performance
1. Prosperity of a country reflects its past economic performance.
2. Competition governed by market forces improves the economic performance of a country.
3. The more competition there is in the domestic economy, the more competitive the domestic firms
are likely to be abroad.
4. A country’s success in international trade reflects competitiveness of its domestic companies
(provided there are no trade barriers).
5. Openness for international economic activities increases a country’s economic performance.
6. International investment allocates economic resources more efficiently worldwide.
7. Export-led competitiveness often is associated with growth-orientation in the domestic economy.
II Government Efficiency
1. State intervention in business activities should be minimized, apart from creating competitive
conditions for enterprises.
2. Government should, however, provide macroeconomic and social conditions that are predictable
and thus minimize the external risks for economic enterprise.
3. Government should be flexible in adapting its economic policies to a changing international
environment.
4. Government should provide a societal framework which promotes fairness, equality and justice
while ensuring the security of the population.
IV Infrastructure
1. A well-developed infrastructure including efficient business systems supports economic activity.
2. A well-developed infrastructure also includes information technology and efficient protection of the
environment.
3. Competitive advantage can be built on efficient and innovative application of existing technologies.
4. Investment in basic research and innovative activity creating new knowledge is crucial for a country
in a more mature stage of economic development.
5. Long-term investment in R&D is likely to increase the competitiveness of enterprises.
6. The quality of life is part of the attractiveness of a country.
7. Adequate and accessible educational resources help develop a knowledge-driven economy.
The concept of competitiveness is the result of a long history of thoughts, which has helped to define
the various aspects of this more modern and complex concept. Among those who have made a decisive
contribution, one should mention:
1. The classical economists who have identified the four input factors: land, capital, natural resources and
labor. (see Adam Smith (1723 – 1790), “ An Inquiry into the Nature and Causes of the Wealth of Nations”,
1776).
2. David Ricardo with his Law of Comparative Advantage, which already underlines how countries should
compete. (see David Ricardo (1772 – 1823), “Principles of Political Economy and Taxation”, 1817).
3.The Marxist economists, who have highlighted the impact of the sociopolitical environment on economic
development, hence the communist idea that changing the political context should precede economic
performance. (see Karl Marx (1818 – 1883), “Capital: A Critique of Political Economy”, 1867).
4. Max Weber, the German sociologist, who established the relationship between values, religious beliefs
and the economic performance of nations. (see Max Weber (1864 – 1920), “Ethic of Protestantism and the
Spirit of Capitalism”, 1905).
5. Joseph Schumpeter, who emphasized the role of the entrepreneur as a factor of competitiveness,
underlining that progress is the result of disequilibria, which favor innovation and technological
improvement. (see Joseph Schumpeter (1883 – 1950), “Capitalism, Socialism and Democracy”, 1942).
6. Alfred P. Sloan and Peter Drucker, who have further developed the concept of management as a key input
factor for competitiveness. (see Alfred P. Sloan (1875 – 1965), “My Years at General Motors”, 1963; Peter
Drucker, “The Age of Discontinuity”, 1969).
7. Robert Solow, who has studied the factors underlying economic growth in the US between 1948 and
1982 to highlight the importance of education, technological innovation and increased know-how. (see
Robert Solow (1924 -), “Technical Change and the Aggregate Production Function” , 1957).
8. Nicholas Negroponte and numerous modern economists who are further refining the concept of
“Knowledge” as the most recent input factor in competitiveness. (see Nicholas Negroponte, “Being
Digital”, 1995).
9. Finally, Michael Porter who has tried to aggregate all these ideas into a systemic model, called the
Competitiveness Diamond. (see Michael Porter, “The Competitive Advantage of Nations”, 1990).
Scholars and institutions have been very prolific in proposing their own definition of competitiveness. This
diversity is an indicator of the popularity of the subject but also of its multifaceted nature. The following list has
been adapted from the US National Competitiveness Council.
A field of Economic knowledge, which analyses IMD’s World Competitiveness Yearbook, 2003.
the facts and policies that shape the ability of a nation
to create and maintain an environment that sustains
more value creation for its enterprises and more
prosperity for its people.
The ability of a country to achieve sustained high rates World Economic Forum, Global Competitiveness
of growth in GDP per capita. Report, 1996, pg. 19.
Competitiveness is relative and not absolute. It Feurer, R. and Chaharbaghi, K., “Management
depends on shareholder and customer values, Decision”, 1994, Vol. 32, No. 2, pp.49 -.
financial strength which determines the ability to
act and react within the competitive environment
and the potential of people and technology in
implementing the necessary strategic changes.
Competitiveness can only be sustained if an
appropriate balance is maintained between these
factors which can be of conflicting nature.
A firm is competitive if it can produce products and Report of the Select Committee of the House of
services of superior quality and lower costs than its Lords on Overseas Trade, 1985.
domestic and international competitors.
Competitiveness is synonymous with a firm’s
long-run profit performance and its ability to
compensate its employees and provide superior
returns to its owners.
The immediate and future ability of, and opportunities European Management Produce and Market (also
for, entrepreneurs to design goods worldwide whose used for defining Competitiveness of Enterprises in
price and non-price qualities form a more attractive the World Competitiveness Report, 1991, IMD and
package than those of foreign and domestic World Economic Forum.
competitors.
National competitiveness refers to a country’s ability Scott, B. R. and Lodge, G. C., “US Competitiveness in
to create, produce, distribute and/or service products the World Economy”, 1985, pg. 3.
in international trade while earning rising returns on
its resources.
Competitiveness should be seen as a basic means to Competitiveness Advisory Group, (Ciampi Group).
raise the standard of living, provide jobs to the “Enhancing European Competitiveness”. Second
unemployed and eradicate poverty. report to the President of the Commission, the
Prime Ministers and the Heads of State, December
1995.
The ability to produce goods and services that meet The First Report to the President and Congress,
the test of international markets while citizens earn a 1992. US Competitiveness Policy Council.
standard of living that is both rising and sustainable
over the long-run.
Supporting the ability of companies, industries, regions, OECD, 1996. “Industrial Competitiveness:
nations or supranational regions to generate, while Benchmarking Business Environments in the Global
being and remaining exposed to international Economy”.
competition, relatively high factor income and factor
employment levels.
Competitive advantage at firm level is the ability to Department of Enterprise, Trade and Employment,
consistently and profitably deliver products and UK.
services which customers are willing to purchase in
preference to those of competitors.