Mitsubishi Motors Philippines

Mitsubishi Motors Philippines Corporation (MMPC) (formerly Philippine Automotive Manufacturing

Corporation) is the Philippine operation of Mitsubishi Motors Corporation (MMC), where it is the second-biggest
seller of automobiles. MMPC is one of MMC's four manufacturing facilities outside Japan, and currently
produces the Mitsubishi Mirage and Mirage G4. From 1987 to 2018, MMPC was the distributor of Mitsubishi
Fuso commercial vehicles in the Philippines until Sojitz Fuso Philippines Corporation was established in
September 2018.

The company's slogan is "Drive your Ambition", which has been part of Mitsubishi Motors' global rebranding
since 2018. The company was incorporated in 1987 as Philippine Automotive Manufacturing Corporation
(PAMCOR) and was renamed Mitsubishi Motors Philippines Corporation (MMPC) in 1996.

Corporate Profile
Forward thinking is key
Developing units to fit the current times and what is to come is our goal. Here at Mitsubishi Motors, seamless
integration of quality vehicles into your daily lives is a priority of ours. The future looks bright as Mitsubishi
Motors Philippines Corporation (MMPC) faces the coming decades with a renewed spirit and a workforce that is
stronger than ever.

With a new line-up that boasts of technological advancements and a new plant to call home in Santa Rosa,
Laguna, Mitsubishi Motors Philippines Corporation seizes the day and welcomes every opportunity with a
mindset that speaks of the company’s commitment to excellence, sustainability, the environment and drive for
innovation. The future has never looked this bright.

History
Mitsubishi Motors Philippines Corporation, as one of the country’s leading automotive brands with more than
50 years of automotive manufacturing experience in the Philippines, comes home to its new manufacturing
plant in Santa Rosa, Laguna.

Occupying 21 impressive hectares, the new manufacturing plant can produce a maximum of 50,000 units
annually. As work progresses, new units to be manufactured here in the Philippines, will be added to the already
existing line-up of the Adventure and L300.

In addition to transferring to a bigger plant, Mitsubishi Motors Philippines Corporation (MMPC) also upgraded
its equipment to further improve the assembly process and quality. One of which is the automated plastic parts
paint robot – the first of its kind in the Philippines. Paired with the topcoat body spray robots, this results in a
quicker and more consistent paint process. The newly adopted 3C1B paint shop seals the deal of the company’s
new effort for efficiency and quality.
As part of New Stage 2016, the manufacturing plant move will generate additional job opportunities to the
already nine hundred-strong workforce MMPC has. Last 2014, MMPC sold a total of 50,085 vehicles – a
historical sales record and 8th consecutive year of growth for the company.

Moving forward, MMPC is poised to keep its strong industry position with its extensive vehicle line-up and a
continuously expanding dealership network.

Mitsubishi Motors Philippines Corporation, driving success today and in the future.

Corporate Stance & Philosophy

Mitsubishi Motors has drawn up a new corporate philosophy that both states the purpose of the company’s
existence and provides a clearer roadmap for its future direction. Adhering to “The Three Principles” of the
Mitsubishi group of companies, the new philosophy will serve as a touchstone for all activities conducted under
the Mitsubishi Motors name. The central concepts of this philosophy are as follows:

 Customer-Centric Approach

Mitsubishi Motors will give the highest priority to earning the satisfaction of its customers, and by doing so,
become a company that enjoys the trust and confidence of the community at large. To that end, Mitsubishi
Motors will strive its utmost to tackle environmental issues, raise the level of passenger and road safety, and
address other issues of concern to car owners and the general public.

 Going the Extra Mile

Mitsubishi Motors will pay close attention even to the smallest detail with the belief that this approach will lead
customers to discover new value in their cars, giving them a richer and more rewarding motoring experience.

 Development and Manufacturing

The cars that Mitsubishi Motors will manufacture will embody two major concepts: “driving pleasure” and
“safety”. Mitsubishi Motors will manufacture cars that deliver superior driving performance and superior levels
of safety and durability, and as such, those who use them will enjoy peace of mind.

 Importance of Continuity

Mitsubishi Motors will continue to manufacture distinctive cars with the passion and conviction to overcome
challenges.
The Three Principles
 Shoki Hoko

Corporate Responsibility to Society: Strive to enrich society, both materially and spiritually, while contributing
towards the preservation of the global environment.

 Shoji Komei

Integrity and Fairness: Maintain principles of transparency and openness, conducting business with integrity and
fairness.

 Ritsugyo Boeki

International Understanding Through Trade: Expand business based on an all-encompassing global perspective.

Vision & Mission

Vision
Create vibrant society by realizing the potential of mobility

Mission
1. Provide new experiences for our customers with creative products and service excellence.
2. Make positive contributions to the sustainable development of our society.
3. Act sincerely as a trusted company.
4. Enhance stakeholder value by leveraging the Alliance.