Augmented reality (AR) is one of the technologies which is become popular in the

market (Mitobe, 2019). Many organizations are coming up with software and hardware, which

will improve ER products offered in the market. One of these organizations is Magic Leap.

Magic Leap uses a technology that tricks human minds. It makes use of a display made of curved

mirrors and optical Fibre in coming up with AR products. Magic Leap has developed different

AR products that are very useful in our daily lives. One of these devices is Magic Leap 1, which

is an AR headset. Magic Leap 1 can look into objects and project the AR images. The headset

has sensors that can help determine the location of the user, especially when in space.

Magic leap being a small company, has shown greater potential b competing with large

scale tech companies. The company has attracted an investment of $1.4 billion due to some

factors. First of all, the company has sacrificed its resources to ensure that AR products are of

high quality. This has led to the attraction of many buyers who have led to high income. Many

playing games industries have been attracted by the AR products produced by Magic Leap.

Entertainment industries have also shown a great interest in the AR devices developed by Magic

Leap. Magic Leap is concentrating more on the virtual reality market, and its investment has led

to the high income.

References

Mitobe, K. (2019). Virtual Reality and Augmented Reality technology trends in 2019. The

Proceedings Of Mechanical Engineering Congress, Japan, 2019(0), C02102. doi:

10.1299/jsmemecj.2019.c02102