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Music over Words and Sound over Image: "Rock Around the Clock" and The Centrality of

Music in Post-Classical Film Narration


Author(s): Paul N. Reinsch
Source: Music and the Moving Image , Vol. 6, No. 3 (Fall 2013), pp. 3-22
Published by: University of Illinois Press
Stable URL: https://www.jstor.org/stable/10.5406/musimoviimag.6.3.0003

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Music and the Moving Image

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Music over Words and Sound over Image:
“Rock Around the Clock” and The Centrality
of Music in Post-Classical Film Narration
Paul N. Reinsch
Abstract. This article argues for the centrality of the Bill Haley and His Comets
song “Rock Around the Clock” in creating post-classical sound through its appea-
rance in Blackboard Jungle and Rock Around the Clock. The song turns the cinema
into a music delivery system and relegates the image to perhaps only accom-
panying the sound. The audience for each film also repurposes the cinema space
for active response in the form of dancing and thereby challenges theorizations of
the cinema as a series of images meant to be received by a passive audience.

As Nicholas Dawidoff ’s study of country history of film sound and highlights the need
music, In the Country of Country: People and for a more detailed and individual approach
Places in American Music, draws to a close, to the history of cinema’s audio properties.
the author discusses Lubbock, Texas, and the While the historical approach to film
musicians that area has nurtured (intention- sound has become increasingly developed
ally or not). Dawidoff reveals that singer- through the work of a number of schol-
songwriter Jimmie Dale Gilmore could sing ars, this area of study normally skips from
Hank Williams songs by the age of four, but the era of “classical” elements to the era of
Gilmore himself mentions another influ- Dolby, surround and Digital technologies.3 It
ence on his work: “I went to see Blackboard is the contention of this essay that American
Jungle . . . The opening of that movie, “Rock film sound elements, particularly the music,
Around the Clock,” it hit me with such an between the mid 1940s and the mid 1970s—
impact. Probably changed my life. The movie or, to put it another way, between Max
really disturbed me, but the music, I abso- Steiner and David Lynch—are doubly taken
lutely loved it forever.”1 Gilmore’s comments for granted. In this period there are numer-
appear in the midst of a discussion of the po- ous aesthetic shifts and sonically innovative
rous boundaries between country and rock texts deserving of more sustained attention.
music both in Gilmore’s own work and in a The following discussion explores Black-
larger sense. The experience of Blackboard board Jungle and Rock Around the Clock
Jungle (1955)2 did not make Gilmore become (1956),4 the first two cinematic manifesta-
a musician or introduce him to the power tions of Bill Haley and His Comets’ record-
of music, yet it did have an influence on his ing of “Rock Around the Clock,” to suggest
sense of popular music. The film’s justly fa- a case for the study of post-classical sound
mous opening with Bill Haley and His Com- as both a relatively neglected period of film
ets’ version of “Rock Around the Clock” did history and a transitionary period between
more, however, than just help spread rock ‘n’ “background” and “foreground” music in
roll music or turn-on one Texas pre-teen to cinema.5 Blackboard Jungle (in)famously
rock; Blackboard Jungle creates a break in the made teens dance in film theaters, and while

music and the moving image 6.3  /  fall 2013 3


©2013 by the board of trustees of the university of illinois

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4 music and the moving image  6.3 / fall 2013

Rock Around the Clock incited this behavior dissolves, or moments of similar hierarchical
as well, the film additionally inaugurated the reversal, is one way to account for changes
rock film and the teen film in a deceptively between the characteristics of film sound
complex package. described by scholars like Claudia Gorbman
The study of film history is always an in- and Kevin Donnelly, and between an era of
tervention in film theory as well, and Rick “background” film scoring and an era where
Altman’s The American Film Musical offers a music “dominates.”
vital theorization of image-sound relations Classical Hollywood sound has been
that suggests a model for beginning to sort analyzed with a great deal of precision and
through some of the shifts and changes in insight, and quite rightly is increasingly
the history of film sound. Altman argues regarded as a vital component in a full un-
that a core component of the genre is its pre- derstanding of this period. The Classical
sentation of both diegetic and nondiegetic film is a narrative text, and sound (perhaps
music, with the former tied to “reality” and especially music) works to assist the goal
the latter to a “romantic realm.” The musi- of storytelling. For example, Claudia Gorb-
cal brings these sounds and realms together man’s Unheard Melodies nicely articulates
and guides audiences smoothly between the norms of classical scoring, including its
registers. At particular moments that he la- “inaudibility”: “Music is not meant to be
bels “audio dissolves,” the status of the film’s heard consciously. As such it should subor-
music is blurred and, “the order of priorities dinate itself to dialogue, to visuals i.e., to the
of audio and image track [are] reversed.”6 primary vehicles of the narrative.”8 A few
The film’s narration scrambles the normal pages later she adds that the music’s “volume,
hierarchy of filmic information: “the move- mood, and rhythm must be subordinated to
ment which we see on screen is now an the dramatic and emotional dictates of the
accompaniment to the music track. A new film narrative.”9 As most commonly defined,
mode of causality now appears, a simulta- Classical scoring works primarily to help the
neous mode wherein the image is ‘caused’ images (production design, lighting, actors,
by the music rather than by some previous make up, costumes) relay narrative informa-
image.” In these moments, “Everything— tion—the very thing the image track does
even the image—is now subordinated to the regardless of the presence (or absence) of a
music track.”7 Altman’s conception helps soundtrack. In Settling the Score, her work
explain the confluence of aesthetics and on music in Classical Hollywood, Kathryn
ideology that make the genre so central to Kalinak argues: “First and foremost, music
(classical) American filmmaking. The “audio served the story, and the classical score was
dissolve” also is powerful evidence for the generated from a set of conventions which
fact that a defining element of one of Holly- insured unobstructed narrative exposition.”10
wood’s signature genres deviates as a matter Of course since the advent of the “talkies”
of course from classical norms of sound use. cinema nearly always provides fixed and re-
Perhaps the film musical (the genre mostly corded aural information, usually including
obviously created by the addition of recorded music. The incorporation of Dolby technolo-
sound to narrative cinema) also had within it gies, surround sound, digital sound and the
the seed that led to the fall of classical uses of like, along with the work of innovative and
sound elements. The “audio dissolve” might sonically inclined directors such as David
be explored in relation to other genres in Lynch, have spurred audiences and scholars
addition to the musical. It might also be his- to continue to analyze how cinema offers
toricized. The increasing instances of audio sound. Early in The Spectre of Sound, Kevin

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reinsch : Music over Words and Sound over Image 5

Donnelly notes that contemporary cinema more. But Blackboard Jungle’s opening with
features a preponderance of “sync points”— “Rock Around the Clock” playing under—or
“explicit instances of a dynamic convergence over, and eventually, through—the opening
between film and music.”11 Of these sync credits makes the film the first to use rock
points he writes: “At their most obvious, they ‘n’ roll sounds in a mainstream American
manifest ‘stingers,’ the brief blasts of sound film. This is an important historical first,
that emphasize action in thriller and horror but the aspects that remain most in need of
films, but their proliferation suggests that analysis are Blackboard Jungle’s presentation
screen music should no longer be conceived of the song, and the film’s near demand that
as simply the ‘accompaniment’ to the un- audience members rethink their relationship
erring primacy of the image.”12 Donnelly’s to the film “screen.” Many writers also note
theorization evokes Altman’s “audio dissolve” that Blackboard Jungle addresses the postwar
and pointedly analyzes a cinema histori- teen audience directly, and acknowledges
cally removed from the classical era Gorb- their growing market clout. Thomas Doherty
man and Kalinak describe. Later Donnelly argues that because of the postwar rise of
states: “Film music’s relationship with film is teens and their surprising buying power,
parasitic, yet it is also symbiotic. It enhances Hollywood could no longer make films for
films, yet at times obliterates their regular a single mass audience, or even primarily
processes and dominates proceedings.”13 For adults: “The rise of television and the col-
film music to “obliterate” and “dominate” lapse of the old studio system destroyed that
the normal address of cinema—and to do so kind of universality. Since the 1950s, mov-
with considerable frequency—plainly sug- iemakers have been forced to narrow their
gests that the notion of a “classical” use of focus and attract the one group with the
music is perhaps becoming a minority prac- requisite income, leisure, and gregariousness
tice. How the norms of narrative film music to sustain a theatrical business.”14 Though
become near exceptions can be analyzed the label “teenager” became common in 1944
with more historical specificity; labeling the in the United States, as Jon Savage argues in
postwar / pre-Dolby changes in film sound his exhaustive study Teenage: The Prehistory
“post-classical” encourages a more precise of Youth Culture: 1875–1945, youth culture
historical study and a reconsideration of the developed over the course of more than half
various meanings of “classical” sound in cin- a century. With the end of the Second World
ema. In this category one can begin to prop- War, however, the world was now set for the
erly situate and explore cinema’s first uses of age of the teenager, and Savage concludes:
“Rock Around the Clock.”
The many possible interpretations of
youth had been boiled down to just one:
Side A: Blackboard Jungle
the adolescent consumer. Coming to
as Teenage Dance Party prominence through an intricate ecology
The use of “Rock Around the Clock” in of peer pressure, individual desires, and
MGM’s high school film Blackboard Jungle is savvy marketing, the Teenage resolved the
justly famous and at least mentioned in nu- question posed by the war: what kind of
mass society will we live in?15
merous discussions of film history. The film
continues to be examined as a Glenn Ford Hollywood itself turned more to market re-
vehicle, a Sidney Poitier showcase, a Rich- search than ever before in the postwar years
ard Brooks film, an MGM social problem and reluctantly determined that they were
expose (not the studio’s typical métier), and not doing enough to attract the teen audi-

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6 music and the moving image  6.3 / fall 2013

ence, an audience growing larger ever year ring of the distinction between credits and
in part due to rising birthrates in the US.16 diegesis, and the status of the music as di-
The surprising success of, and response to, egetic or nondiegetic, are appropriate for cin-
both “Rock Around the Clock” and Black- ema’s first attempt to visualize rock. Though
board Jungle indicate the shifting focus of not technically an example of Altman’s
the film industry, an industry slower to ac- “audio dissolve,” in this opening scene “Rock
knowledge the teenager than the music and Around the Clock” is indisputably dominat-
fashion industries. ing; audiences are as aware of the song as the
Blackboard Jungle solicits the teen audi- teenage boys onscreen. It provides a rhythm
ence in part by offering teenagers in the and suggests some of the aggression to come.
diegesis. The film is an effective high school The serialization of the film (rather than the
melodrama of teen violence and includes novel) published in the Los Angeles Herald-
several nuanced performances, most notably Express describes both “the furious beat and
those of Sidney Poitier and Vic Morrow as strident vocal of a phonograph record” and
the school’s most influential and wayward “the loitering teenaged boys . . . a few danc-
students. Sociologically, the presence of Bill ing together in expert mockery” as Dadier
Haley and His Comets’ version of “Rock approaches the school.17 The phonograph re-
Around the Clock” in this film about ju- cord goes unnamed, however. “Rock Around
venile delinquents solidified the nascent the Clock” plays again at the end of the film
connections between youthful delinquency as the good but conflicted student Miller
(and criminality) and rock music. While the (Poitier) walks away from Dadier to bridge
film’s presentation of troubled urban teens the conclusion to “The End” onscreen. If the
may have felt a little tired in 1955, the music song provides aggression in its first appear-
in such a film was quite new. “Rock Around ance, here it reinforces the triumph of the
the Clock” bridges the credits to the film’s film’s good guys: one a dedicated (and physi-
diegesis as students dance in the schoolyard cally strong) teacher and the other a bright
and bang trashcan lids in time to the tune student headed for better things. The song’s
and even mockingly dance. As through an lyrics are not terribly appropriate to the nar-
unseen radio in the schoolyard, the song’s rative in either instance (“Put your glad rags
volume increases as new English teacher on and join me”), but the song’s energy and
Richard Dadier (Glenn Ford) approaches insistent rhythm overwhelm the film’s visual
the school. The music stops when he moves address and potentially draw the audience’s
into the building and this further suggests a attention away from the screen entirely.
diegetic presence. Of course one way a num- Blackboard Jungle is an industry film that
ber of films (musical and otherwise) avoid directly addresses the audience, some of
the definitive separation of credit sequences whom participate by dancing along with
from the film’s diegesis or narrative is the film’s music. Here sound and its source
through the music. However, unlike the pre- are not concealed but emphasized. “Rock
vious year’s Rear Window (1954) for example, Around the Clock” does not sooth the audi-
the opening music for Blackboard Jungle ence or prepare them for a fantasy or dream-
links the credits to the narrative. It is pre- like experience. Attending a screening of
existing music designed to be listened to and Blackboard Jungle, at least in these opening
danced to and it plays undisturbed as the minutes, is only relatable to Plato’s cave if
credits (addressed only to the audience) fade that is the name of a dance club. The song
to black and the film’s narration moves to a literally rouses the audience from their seats
presentation of the film’s diegesis. The blur- and issues from speakers which are larger

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reinsch : Music over Words and Sound over Image 7

and more powerful than the puny speakers the most famous and often imitated drum
teenagers had access to at home or in cars. introduction in popular music, the drums at
The song—especially during the credits—is- the beginning of “Rock Around the Clock”
sues less from the “screen” than blasts from are perhaps just as influential. The sharp and
the theater speakers. Through the credits, the loud snare hits promise the energy of the
visual material tells the audience who made song instantly and before Haley has sung a
the film, that it is set in a school (the credits note, they signal a new way to begin a film.
appear as chalk writing on a blackboard), To open a film with the drums of “Rock
and little else. What seems inarguable is that Around the Clock” is to immediately estab-
audiences, and particularly teens, were not lish a new relationship between audience
paying attention to the film screen, much and screen. Importantly as well, Blackboard
less being engulfed or enraptured by it.18 If Jungle offers audiences a longer version of
anything, these audiences were paying at- the song than available elsewhere. To make
tention to the cinema speakers, and the rock the song play through the film’s credits and
‘n’ roll coming from them: “White kids had into the presentation of the film’s diegesis,
never heard a back beat number quite that the filmmakers “stretched it beyond its origi-
LOUD . . . if at all. Hearing the recording on nal two minutes and eight seconds by duping
a phonograph or radio missed the reverbera- the second instrumental break—the amped-
tions bouncing from one theater wall to the up vamp with everybody wailing along with
other.”19 As experienced by the (young and Joey D’Ambrosio’s honking saxophone—and
possibly dancing) audience, the film is less inserting it right up front, after Bill Haley’s
a melodrama than a celebration of recorded first vocal verse.”21 Here the instrumental
music and the technologies which make its break, that occurs after “8, 9, 10, 11 o’clock
construction and reception possible, even if rock” normally, is added to the song after
only for a few minutes.20 the first verse and chorus (when screenplay
Whether or not a different song placed and song credits appear on screen) to cre-
at the opening of Blackboard Jungle would ate a unique version of the song that might
have caused the same responses is a ques- be called the “Blackboard Jungle” mix, a 12
tion impossible to answer but also difficult inch remix, or perhaps even the extended
not to ponder. Jimmy Preston’s “Rock This dance mix. By any name it provides teens
Joint,” for example, was made earlier, features with more dance time than the “official” ver-
a driving beat and certainly offers a raucous sion that Decca put back into stores after the
sonic atmosphere that could fit the filmic success of the film. While not advertised as
presentation of teen violence. Preston’s song such, and probably unnoticed by most audi-
even lyrically addresses “rock” like Freedman ence members then and now, the only way to
and Myers’s “Rock Around the Clock” and hear this version of the song is in Blackboard
many other songs in the early rock era. Yet Jungle—whether at screenings, at home, or
Milt Gabler’s clean and precise production online through something like YouTube.22
of Bill Haley’s “Rock Around the Clock” is Audiences in both the United States and
a significant part of that recording’s appeal, England gleefully took the song’s (extended)
and his work offers a pleasing amount of invitation to dance to heart and also fa-
echo. But perhaps the single best reason that mously destroyed theater property. Some
the song works so well as the opening to theater owners, though happy with the film’s
a film is that the song itself features an ar- ticket sales, began to complain about youth
resting and distinctive opening. While Phil dancing in the aisles during the song (and
Spector’s production of “Be My Baby” offers vandalizing their theaters). Denisoff and

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8 music and the moving image  6.3 / fall 2013

Figure 1.
More time
to dance

Romanowski discuss the links between vio- dancing and one can hardly fault owners
lence, “Rock Around the Clock,” and Black- for denying audience members the ability
board Jungle and argue that the publicity to do more than sit. At Blackboard Jungle
helped sell the film: screenings displays of authority from theater
owners, even as simple as requesting that
The amount of vandalism and violence audience return quietly to their seats, were
associated with the film appears to have
sometimes met with displays of defiance,
been minimal. There were instances of
misconduct, but most took place at live including vandalism.26 Audience members,
shows and record hops. Unfortunately, particularly teens, therefore were able to
this distinction was rarely made. The fan- mimic the actions of the film’s teenagers in
fare did create a mystique for the movie, resisting authority by insisting that they be
making it a boxoffice smash.23 allowed to dance, or failing that, seeking
revenge through the destruction of property
Certainly reports helped keep the film in the (something else that occurs within the film’s
public discourse.24 Misconduct did occur, high school). It is worth noting as well that
in part because while the speakers and song audiences noted the music before being told
encouraged dancing, the cinema spaces dis- to by the media. Comment cards from a
couraged just this activity. The first wave of preview at Encino Theatre in Encino, Cali-
film theaters came about by adding screens fornia on February 2, 1955, provide concrete
to existing performance spaces that included evidence of audience response to the film.
stages and the allowance or even promise of While a few audience comments criticize
live performance (and response, if only in the music (“Sound too loud. Dialogue poor”
the form of applause). Yet since the Times and “Don’t like loud jazz27 at beginning and
Square Rialto opened in 1916 cinema theaters end,” for example) many more compliment
have leaned toward offering a screen and the film’s music and presentation of music. A
rows of immovable seats obediently facing few examples: “I loved the introduction ‘the
the screen.25 The film space discourages indi- drums.’ Music was fabulous,” “The opening
vidual, much less vocal or physical, response music has great effect!,” “I loved the theme
and clearly demarcates humans from the song. Bet is will sell a million!” and “Loved
presentation of light and sound. Also not Bill Haley’s music.”28 A few days later in New
surprisingly, many theaters expressly forbid York a preview screening caused Al Altman

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reinsch : Music over Words and Sound over Image 9

to send this message to Brooks: “Audience ‘em to let us use Rock music in movie. Try
reaction sneak preview Jungle excellent stop. for Previn as composer. If ‘no’ fight to buy
They started to keep tune with the drum the record 78rpm ‘Rock Around the Clock!’
beats when picture opened.”29 Here is an au- They’ll say ‘no!’—but—really necessary!” The
dience almost drumming along with session willingness, or perhaps desire, of Brooks to
player Billy Gussak,30 and also imitating the “fight” for rock is interesting here and more
behavior of some of the teens in the film’s than mere rhetoric. The director is not simply
first presentation of the school. These pre- the earliest adapter of rock in film but also an
view comments are a warning that the song advocate. His notes in the screenplay indicate
is going to cause a different set of responses plainly his conviction that both rock music
than other Hollywood features. Reports of as a genre, and this particular rock recording,
violence and dancing (and actual dancing were paramount to the impact of Blackboard
and violence) helped market the film, and Jungle and its effort not simply to document
soon Bill Haley’s song—one that had barely youth culture but speak to that culture at
caused a ripple on its initial release—was the same time. The notes are indications of
sitting at the top of the charts and penetrated Brooks correcting his own writing (and think-
popular culture more deeply than film. ing); Brooks gets it right with something like a
How exactly this complicated weave of second pass.
texts and industrial matters was created Somewhere in the fall of 1954 Brooks
continues to be a subject of considerable becomes a rock convert and correctly real-
dispute. Various parties take credit for the izes that his film needs rock ‘n’ roll music.
“discovery” of “Rock Around the Clock” and After his initial alterations on the first page,
suggesting its inclusion in the film, including the screenplay is dotted with descriptions
writer-director Brooks.31 of music stricken out and marginal notes
Richard Brooks’ own copy of the screenplay added about rock music or “Rock Around
on file at the Academy’s Margaret Herrick the Clock.” The film does need to simply add
library at least demonstrates that the inclusion rock ‘n’ roll to the mix of popular sound but
of “Rock Around the Clock,” and rock music instead rock needs to be included in place
as a genre, came well after the shooting script of other forms. Brooks, with every hand-
was set and in its language—both typed and written plead or reminder for rock music,
handwritten—demonstrates the still-forming moves toward the creation of the rock film.
definition of rock ‘n’ roll in the mid 1950s. The Dadier’s walk up to the school notes that
text begins with a statement of the impor- a radio “blares” a “hot swing number” and
tance of music to the film, but music other “ROCK” is handwritten underneath. In the
than rock: “Inasmuch as modern jazz enters right margin is a note for the song and a re-
the daily life and speech patterns of today’s minder to get the actors to move to this spe-
youth in America, this film will be scored en- cific song: “‘Rock Around the Clock’ get kids
tirely with jazz, swing, blues and sentimental to move in rhythm to music.”33 While the
ballads. Source music is carefully indicated.”32 newspaper serialization mentions the “furi-
Yet out to the side, written in pen and surely ous beat and strident vocal” of the music
by Brooks himself is the defiant declaration, in this first scene and how some students
“and rock!” The screenplay also proclaims move in time to it, the screenplay on its first
that “Music and sound are major characters page notes that “Other boys jitterbug with
in this story” and handwriting in pen off to each other to the brassy music.” Later, after
the side adds: “We’ll have to fight ‘em to get Dadier has proved his physical superiority

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10 music and the moving image  6.3 / fall 2013

against his much younger student foes and An Interlude: Other Spaces /
returns to the school, the screenplay reads: Other Speakers
“Rick continues walking. The tension builds
While “Rock Around the Clock” was bound
in ***** silence except for street noises
in the popular imagination with Blackboard
and distant hot jazz” and “rock music” is
Jungle, and MGM’s own trailer solidified
written by hand to replace the stricken
this link,40 MGM had no corporate ties to
phrase.34 When Dadier and Josh Edwards
Decca and sales of the recording did not
leave the bar a marginal handwritten note
directly benefit MGM financially. The vari-
reads: “Start (O.S.) ‘Rock Around the Clock’
ous releases and even versions of “Rock
now—distant.”35 After the teachers rebuff
Around the Clock” provide interesting in-
the attack of some evil students and the po-
sights into the 1950s music business and its
lice show up to assist them, the screenplay
connections—or lack thereof—with the film
reads “****** continues playing in b.g.” and
industry.
“Rock Around the Clock” is written above
Decca Records initially released “Rock
the marked out passage.36 The screenplay
Around the Clock” on May 20, 1954 with
later links rock music to violence and crime,
little fanfare, and the record sold moderately
but only through handwritten corrections.
well. MGM paid Decca $5000 for the rights
As the students get ready for the robbery
to use the song three times in Blackboard
the screenplay reads “Rhythm jazz beats out
Jungle but could have owned the song out-
from nearby juke box in bar” and the hand-
right for only 50% more ($2500) in a deci-
written “rock music” sits in the margin.37
sion emblematic of how one industry did
Not surprisingly on the screenplay’s final
not yet fully acknowledge its connections
page a marginal note indicates that “Rock
with the other.41 Soon after the film’s release,
Around the Clock” should be the sound that
radio requests for “Rock Around the Clock”
“comes from bar across the street.”38
exploded and audience attendance for the
The late and nearly unplanned union of
film quickly accelerated. Decca rushed the
“Rock Around the Clock” and Blackboard
single back into production in May of 1955
Jungle creates a template for other marriages
and managed to meet the surging demand.
of cinema and rock. After Blackboard Jungle
Meanwhile, perhaps quickly regretting their
genres other than the musical increasingly
decision on the song, “MGM attempted to
present pop(ular) music as both underscore
musically capitalize . . . [by] producing a sin-
and performance numbers. Additionally,
gle titled ‘Rock Around the Clock’ backed by
specific song and artist choices were often
the ‘Love Theme’ from the movie,” both per-
motivated by economic decisions (in terms
formed by the “MGM Studio Orchestra.”42
of cost and / or connection to a company) as
While this release put the melody of “Rock
much as other concerns.39 While this moment
Around the Clock” on radio stations that did
when teens repurposed cinema theaters into
not play rock or rhythm and blues and may
dance halls has not often been repeated, the
have encouraged adults to consider attend-
reception of Blackboard Jungle demonstrates
ing Blackboard Jungle, the orchestral version
(again) that audiences will buy cinema tickets
of the song disappeared quietly.
in order to hear new and different sounds
As the Decca and MGM versions of the
and possibly even to interact with a film
song suggest, Blackboard Jungle thrust
performance. Though some dismissed “Rock
“Rock Around the Clock” into the middle
Around the Clock” as noise or at least music
of struggles over how consumers listened to
that was itself too loud, its success encouraged
recorded music and over what music they
other filmmakers to use similar noise in film.

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reinsch : Music over Words and Sound over Image 11

listened to. The “Speed Wars” of the 1950s records, but here again the world of the film
pitted the 78rpm disc against the 45rpm and the world of the audience have the po-
disc, which was first issued in 1949 by RCA tential to merge.
records (the previous year saw the release Finally, Blackboard Jungle also allows a
of the 33 1/3rpm disc by Columbia records). consideration of the era’s publishing war. In
Tellingly, Decca released “Rock Around the the film, the act of destroying 78rpm jazz
Clock” in both speeds to cover the company’s records potentially aligns the teens with the
risks and not surprisingly the 45rpm ver- music publisher BMI, which catered to in-
sion quickly outpaced the “older” format.43 dependent songwriters and local music (like
It is no accident that when Brooks thought rock, and rhythm and blues). ASCAP, on
of a physical copy of the song he wrote “78” the other hand, was the venerable home of
rather than “45” in his copy of the screenplay “real” music, and the company used racially
and so betrayed his separation from the film’s charged language in its attempts to maintain
teen characters and teen audience. Teenagers its market share against upstart BMI. Among
may have had more disposable income than many striking quotes from producer and
ever before, but the lower price for 45rmp songwriter Billy Rose is this: “Not only are
discs and turntables further encouraged their most of the BMI songs junk, but in many
purchase. And in another potential overlap cases they are obscene junk, pretty much
between the diegesis of Blackboard Jungle on the level with dirty comic magazines.”
and the behavior of the film’s audience, the And one more for good measure: “When
film presents teens rejecting 78rpm records ASCAP’s songwriters were permitted to be
and the music they contain. When the ruf- heard, Al Jolson, Nora Bayes, and Eddie
fians attack math teacher Joshua Y. Edwards Cantor were all big salesmen of songs. Today
(Richard Kiley) and gleefully destroy his rare it is a set of untalented twitchers and twisters
collection of Bix Beiderbecke 78s, they are whose appeal is largely to the zootsuiter and
not simply resisting institutional authority the juvenile delinquent.”44 The twist in this
(and a teacher’s transparent attempt to win discussion is that “Rock Around the Clock”
their favor), but rejecting a type of music is an ASCAP song and through Blackboard
and the medium used to transmit that music. Jungle gives pleasure to the delinquents who
Cinematically their actions benefit from like “obscene junk,” and works to promote
the fact that the shellac on 78s shatter much “untalented twitchers and twisters.” “Untal-
more cinematically than vinyl 45s or 33 1/3 ented twitchers and twisters”—like career

Figure 2. Shellac
smashing

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12 music and the moving image  6.3 / fall 2013

musician and mid-30s singer-songwriter egy toward the teenpic.”47 Rock Around the
Bill Haley.45 To complicate matters further, Clock offers teens performances of recorded
the students in Evan Hunter’s 1954 novel music and demonstrations of how to dance
destroy Edwards’ jazz records but express a to this new music. Enterprising low budget
preference for Tony Bennett, Perry Como, producer Katzman48 combined the influence
and the like rather than music along the of Blackboard Jungle and its use of “Rock
lines of 1951’s “Rocket ‘88’” (a song that Bill Around the Clock,” the talents of director
Haley and the Saddlemen covered only a Fred F. Sears, the structure of a musical revue
few months after Ike Turner’s Sun records (the film presents a variety of music and per-
original).46 Evan Hunter’s students are like formers and culminates in a television show
those in the typed version of the Blackboard which unites the musicians), and more than
Jungle screenplay in that they do not listen to a pinch of exploitation savvy to alter the mu-
rock ‘n’ roll. Their actions and (fictional) age sical and usher in the turn toward electricity-
put them in a fascinating position of overlap- dependent music in cinema. Katzman began
ping with, and providing commentary on, filming on January 6, 1956, wrapped produc-
their real world counterparts in the audience tion in 13 days, and screened the film in a
(dancing or not). Washington D.C. theater on March 14 to suc-
cessfully cash in on the (perhaps temporary)
Side B: Rock Around the Clock craze for rock music and more specifically
and the End of Background Music “Rock Around the Clock.”49
The uses of rock in Rock Around the Clock
Blackboard Jungle and its cinematic followers
illustrated the bubbling to the surface of
move film away from classical sound in more
sound elements in postwar American film.
than one sense. If Max Steiner writes “clas-
While the appearance of rock music in film
sical” music for (classical) films, Bill Haley
was greeted with less scorn than was its
and His Comets’ rock music is decidedly
intrusion on radio, as noted by Jeff Smith,
post-classical in comparison. Even if “in the
defenders of classical scoring denigrated
background,” Steiner wrote (and borrowed
the inclusion of this newest form of popular
from) what most everyone agrees is music by
music, particularly rock: “Often deemed
classically trained composers, while rock was
musically inappropriate and unsophisticated,
called a tuneless cacophony that nevertheless
the pop soundtrack is usually dismissed as a
pushes its way to the foreground. Rock films
concession to the greed and commercialism
build on the example of Blackboard Jungle
of the film producers.”50
and present music that addresses a teen audi-
In her analysis of The Graduate Susan
ence. Producer Sam Katzman’s Rock Around
Knobloch identifies “two key apprehen-
the Clock offers rock music as an attraction
sions” shared by critics of rock films: “Films
and as something like underscore, and the
employing rock recordings feel narratively
film’s model of the “compilation” score now
deficient, and yet rock-scored films seem
creates intertextual relationships that always
overcrowded, overloaded with distracting
address more than one audience. Doherty
and disunified information.”51 Knobloch’s
argues that Rock Around the Clock is “the
comments here encourage the address of
first hugely successful film marketed to teen-
post-classical cinema and its loosening of
agers to the pointed exclusion of their elders.
classical storytelling norms. The second half
By showing that teenagers alone could sus-
of this quote suggests not just the string of
tain a box office hit, Rock Around the Clock
spectacular events rock films offer as narra-
pushed the motion picture production strat-
tive but perhaps as well the wealth of content

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reinsch : Music over Words and Sound over Image 13

that rock / pop songs provide through inter- is indisputable, in the 1950s rock music in
textuality, instrumentation and lyrics. The American cinema was a decidedly minor
use of songs to connect scenes and seem- practice. Rock was a minor practice on radio
ingly fill in narrative gaps most noticeably as well: “In sheer numbers of stations, those
in montage sequences carries the potential that featured ‘easy listening’ or ‘beautiful
of simultaneously creating new cracks in the music’ or ‘golden records (oldies)’ or main-
text’s already shaky presentation of story. stream pop by Frank Sinatra, Doris Day, or
The union of rock and film in Black- Perry Como easily outnumbered those that
board Jungle is fortuitous for both parties played rock ‘n’ roll.”54 In other words, most
but the relationship is not exactly carefully radio stations played the sort of music loved
managed. In the wake of the texts’ shared by the teens in Hunter’s novel, Blackboard
success, Hollywood and the minor studios Jungle (rather than Brooks’ Blackboard
worked quickly to combine rock and film Jungle). In this sense, rock films and rock
in order to cash in on what most (includ- radio stations of the mid-1950s represented
ing Katzman) considered a temporary fad. something of an avant-garde. Each was out-
In this period the major studios also made side of mainstream media production: early
tentative efforts to sell theme songs, but rock rock was largely the domain of independent
remained on the fringes.52 The economic record labels and rock films were largely the
pressures were certainly real, as the industry purview of independent producers.
continued to adjust to the court decisions Both rock music and the rock film would
of the late 40s, the continued loss of audi- become the domain of large companies but
ences after the highs of 1945 and 1946, and not for a few years, and the studios remained
the ascendancy of television. The film indus- slow to financially control the music fea-
try’s efforts in the mid-1950s illustrate the tured in films. As Denisoff and Romanowski
late and still forming understanding of the state of early rock films, “The goal, of course,
overlapping markets for popular music and was to lure customers to the box office,
cinema.53 While studios controlled publish- not the record stores. Producers like Sam
ing rights for much of the music in their Katzman signed name artists with estab-
films, theme songs are only a tentative in- lished hits to star.”55 In this sense the use of
vestment of time, energy and resources into singers in rock films is comparable to the use
this merging of markets. As Richard Barrios, of stars in popular cinema generally where
among others, argued, by its very nature the casting helps secure financing and especially
musical always created and overlapped with works to attract an audience. Yet if Katzman
the sale of recordings and sheet music. Yet had a stake in record sales his films surely
the theme songs and rock songs of the 1950s would send costumers to the record store.
were not like the “original cast recordings” Some film talent and studios did have a
of Broadway shows turned into films, but financial stake in the performance of record-
rather they were the exact recording heard ing artists, particular recordings, or publish-
in a film, and a recording whose existence ing, but films were and are too expensive to
and popularity often pre-dated the existence feasibly act only as advertising for music.56
of the cinema text. Also film companies had Yet rock films did drive consumers to record
not really considered moving into or taking stores, if only as an unintended and uncon-
over record production, perhaps because trolled aftereffect. While a filmgoer may
they were still smarting from having the purchase a ticket because of a single artist, it
government cut off their exhibition wings. is also reasonable to leave the cinema with
Though the influence of these rock films the desire to purchase recordings from one

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14 music and the moving image  6.3 / fall 2013

of the other artists offered in the film. The the hierarchy of sound and image upside
presentation of “name artists” performing down with music that is “upside down.”
“established hits” brings audiences to cinema The cinema audience can, and is per-
theaters to see these artists who had not, haps encouraged to, ignore the screen (the
and might not ever, visit the town in ques- ostensible source of the sounds of a given
tion, but also importantly to hear the songs film) and instead pay attention to their own
played louder and more publicly than was dancing or the dancing of their peers in the
possible in the home. As Blackboard Jungle cinema theater space. The diegetic audience
demonstrates, the cinematic presentation of imitates the teen audience for Blackboard
rock music in darkened, parent-free space Jungle and encourages the theater audience
also allows for dancing. for Rock Around the Clock to follow suit.
Rock Around the Clock is sonically in- Potentially the audience for Rock Around the
novative yet narratively unoriginal with a Clock even learns steps from Johns just as the
plot modeled on Orchestra Wives (1942), film’s diegetic audience does (though likely
a Glenn Miller film where he is the Bill not with such astounding speed). In part be-
Haley-like purveyor of new sounds. Music cause of his occupation, Hollis immediately
manager Steve Hollis (Johnny Johnston) sees continuity between rock and earlier
stumbles across Bill Haley and His Comets forms of popular music rather than any real
at a dance in the fictional backwater town break. He notes that the music makes teens
of Strawberry Springs and his eyes quickly dance (“they dance—and I’d like to know
turn into dollar signs when he witnesses why”) but he also understands that the new
teens dancing ecstatically to Haley’s music. audiences will need instruction and so Johns
Hollis’s first goal is to keep alive his career as and her dance partner brother Jimmy travel
a manager of dance bands, but this is soon with the band with Hollis’s insistence to
combined with his efforts to woo dancer Lisa teach new audiences the “correct” responses
Johns (Lisa Gaye). In this way Rock Around to the music: energetic dancing.58 Hollis is
the Clock fits Altman’s analysis of the show wooing Johns, to be sure, but this decision to
musical where the success of a romantic employ the dancer also helps eventually en-
heterosexual relationship is tied up with the sure the success of Bill Haley, rock music and
success of a show.57 Like Blackboard Jungle, rock dancing (within proscribed spaces) as
Rock Around the Clock opens with “Rock commercially and ideologically viable forms
Around the Clock” playing over / with / of cultural expression within and beyond the
against the credits but this first narrative pre- diegesis of Rock Around the Clock. With the
sentation of rock establishes that the proper help of Johns, Hollis resists the temptations
response to the music is to move rather than of agent and booker Corrine Talbot (Alix
watch. Instead of observing the source of Talton) and arranges for Bill Haley and His
the music (the musicians and instruments), Comets to share their music with the coun-
the diegetic audience for this music chooses try through a live television broadcast. Here
instead to dance. Haley’s comments in this the film reveals its big surprise: Hollis and
scene about rock ‘n’ roll are also suggestive, Johns are already married. The couple and
but even more so in terms of the cinematic show are each presented as a great success
presentation of rock music. When out of as the film ends. This concluding act also
town interlopers ask about his performance, inaugurates the standard third act / climax
Haley responds: “All you do is play the music of the 1950s rock film: a slight adjustment to
upside down.” In this scene and others, the the show / backstage musical that features
cinematic presentation of rock music turns technology (television and the film / televi-

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reinsch : Music over Words and Sound over Image 15

Figure 3. The
correct response

sion camera) pushing aside the diegetically their location within the plot. The film and
present human audience. its sounds offer audio pleasure and the op-
Cinema audiences naturally once again portunity for dancing.
danced in the exhibition space to “Rock Whether for the plot, the music, or both,
Around the Clock”59 in part because they enough citizens attended the film for it to
had the experience of Blackboard Jungle gross around $4 million on a budget of
already and because Rock Around the Clock $300,000. Like Blackboard Jungle, its success
encouraged the film audience to identify was due in part to both planned and un-
with the diegetic audience and their enthusi- planned publicity, with communities work-
astic response to the performance / presen- ing to prevent rock dances and expressing
tation of rock music. The film was overtly anxiety about screening the film.61 More than
about efforts to keep Americans dancing, Blackboard Jungle, Rock Around the Clock
yet when the film itself created the desire to solicited and created an audience more in-
dance, by working to prevent dancing in film terested in the music, the theater’s speakers,
theaters, the culture demonstrated its desire and the communal experience of the music
for there to be a clear separation between with its potential for communal dancing,
the presentation and response to art forms. than any cinema plot. The film even offers a
The response to both films articulated main- documentary quality beyond preserving the
stream culture’s belief that movies were not look and behavior of some of rock’s first per-
for dancing even as Rock Around the Clock formers and dancing techniques. Bill Haley
overtly and diegetically encouraged dancing and Comets’ vibrant performance of “Rudy’s
through Johns’s actions. Rock” in the film’s climax was recorded live
For Dawson, the film’s plot does not pro- on the set and provides the film a(nother)
mote attention to the screen and is “simply unique first: the first cinematic sync spec-
there to string musical interludes together tacle of rock performance.62
and give teenagers time to roam the aisles The band also performs the titular song in
or neck in the balcony without missing the background of the last scene, but it is the
anything. They could look up at the screen song’s use as something like underscore that
at any moment and instantly comprehend remains to be discussed. As Hollis struggles
where they were in the story.”60 While cer- to promote the group in the face of Corrine’s
tainly true, audience members may also be resistance, Alan Freed appears (as himself)
utterly unconcerned with the plot, much less and pledges to help, proclaiming “you don’t

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16 music and the moving image  6.3 / fall 2013

have to sell me on rock ‘n roll.” A very brief cess. It retroactively explains why in the first
montage follows which shows the group’s performance scene of Rock Around the Clock
rising popularity as their music penetrates Haley slyly remarks to Hollis and LaSalle:
the culture beyond just the patrons of the “Are you serious? You mean you’ve never
West River Club whose flashing sign begins heard of Bill Haley and the Comets?” Most
the sequence. The film’s narration features audience members knew exactly who Bill
overlapping images of the band performing, Haley was, and largely because of the titu-
audience members dancing, and Hollis and lar song which they may have already even
Corny LaSalle (Henry Slate) gleefully look- heard blaring from cinema speakers. Hollis
ing almost into the camera as their plan takes and LaSalle are not only unaware of the new
flight. Then images of a record spinning and (dance) music—they are also evidently un-
Freed ringing a bell and blowing a whistle aware of Blackboard Jungle. Or perhaps they
while seated behind a microphone show are aware of the film but correctly surmised
him at work plugging the song and visually that they were older than the film’s ideal au-
explains how Bill Haley reaches audiences he dience member.
can not see. All this information also shares The montage also serves as both a re-
the screen briefly with the official declara- minder of the main reason the film exists,
tion of the band’s success. The final image and a testament to the mutually beneficial
of the sequence is of the undated Vol. XLIX relationship of rock and film. Cinema helped
no. 1 issue of Variety screaming, “­HALEY’S turn rock ‘n’ roll into mass culture with films
ROCK-ROLL DANCE BIZ WHIZ” and like Blackboard Jungle and Rock Around the
this signals the end of the montage and the Clock. The montage includes images of the
beginning of the next more relaxed presenta- band performing which means the song is in
tion of narrative. The film transitions to a some way diegetic, but most importantly it
hand (revealed to be Talbot’s) holding the suggests the use of rock music as underscore
same issue of Variety and slapping it disdain- that is now a norm for cinema. Time and
fully.63 This montage is intertextually rich space are collapsed and the song refuses to
and does much more than advance the plot. remain tied to the activities of the band. The
It proclaims that “Rock Around the Clock” is montage of “Rock Around the Clock”—and
one of the prime reasons for rock’s growing two others featuring “Happy Baby” and
mainstream popularity, and the immediate “Mambo Rock”—display filmmaking at
reason for Bill Haley and His Comets’ suc- the level of visual communication which is

Figure 4.
A rich display

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reinsch : Music over Words and Sound over Image 17

not particularly sophisticated (though the final piece of classical filmmaking allows the
overlapping images are at times surpris- incorporation of specific performances of
ingly rich). The combination of sound and songs, and performances that are necessarily
image(s) in each case, however, remains the result of technology. Though referring to
exciting. Perhaps the relatively uninteresting Hollywood film production in a more recent
visuals are not merely a product of the film- period Shumway articulates a change that
makers’ skills, budget, or available technol- began with cinema’s second use of “Rock
ogy. These sequences combine sound and Around the Clock.”
image in a manner that privileges sound. With this second use, Rock Around the
The rock songs are the real “show” and the Clock worked to reclaim “Rock Around the
images may only provide something like a Clock” from those who linked it to violence:
(flickering) light to dance by. This inversion filmmakers, studio marketing executives, the
of the image / sound hierarchy, a variation popular press, and anyone who denigrated
on Altman’s “audio dissolve,” spreads rapidly teen culture. Blackboard Jungle solidified
and irrevocably from Rock Around the Clock existing cultural links between teens, rock,
to others genres and cinemas. Such moments and violence but Rock Around the Clock and
may not artfully advance the narrative, con- other early apologetic rock films sought to
dense time, or collapse space but they do sever these same links.
present a rock song for at least a verse and Rock Around the Clock engages in a dia-
chorus. Montage sequences which match a logue with known information about the
rock song and perfunctory images in a rudi- titular song and its most famous performer.
mentary editing pattern may offer a middle It also engages in a conversation with Black-
point between the visually magnificent board Jungle at the level of both diegesis and
work of creators like Slavko Vorkapich for theory. The film’s echoes of Blackboard Jungle
Classical Hollywood films and those which continue the debate over the popular percep-
structure Michael Bay’s contemporary block- tion of rock and teenagers. While Blackboard
busters and get a little faster, louder, longer Jungle unapologetically links the song with
and more numerous each year. In an essay disobedience and violence, no violence mars
on rock scoring David Shumway argues: the narrative of Rock Around the Clock, and
as the film progresses it is clear that in this
Whereas the goal of the traditional film presentation of rock ‘n’ roll (marketed in
score was to cue an emotional response
print ads and posters as “the whole story of
in the viewer without calling attention
to itself, recent sound tracks, consisting rock and roll”), the music has connections
mainly of previously recorded material, only with joy and dancing (and electricity).
are put together on the assumption that Rock music can unite previously disparate
the audience will recognize the artist, the groups in their love of music and desire to
song, or, at a minimum, a familiar style.64 dance. Doherty writes that the film portrays
“rock ‘n’ roll as a valid teenage activity with-
The “Rock Around the Clock” montage out undue discussion or inquiry”65 and sum-
particularly spreads well beyond the diegetic marizes the ideological work undertaken by
concerns of Rock Around the Clock; as sound other early rock films: “By placing the ulti-
overtakes the image, the text opens up to mate reins of rock ‘n’ roll power in the hands
other texts and other media. Though pre- of straight business types (for reasons of dra-
classical cinema relied on known audio ma- matic economy and romantic subplotting,
terial for the live performance of music, the usually female), the teenpic deflates whatever
introduction of recorded music in film as the uncomfortable portents of evil influence

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18 music and the moving image  6.3 / fall 2013

the rock ‘n’ roll talent itself conjures.”66 Rock Gorbman quotes composer and musicolo-
Around the Clock simply and explicitly ar- gist Leonid Sabaneev stating that it is “bad
gues that rock is not sinister, that teens are business” when music comes out of the
not prone to violence, and that mixing teens background and follows his statement with
and rock results only in new (and exciting) her own response: “Bad business, precisely,
forms of dance.67 The film demonstrates that for it is good business to give ticket-buyers
dancing should be done at rock shows even what they have come for, namely a story, not
as it creates dancing in the cinema theater a concert.”71 While certainly true that main-
aisles, just as Blackboard Jungle had done stream cinema is a narrative form, it is not
earlier. In the vocabulary of the music in- always the case that audiences attend solely,
dustry, Rock Around the Clock can be called or primarily, for the story ostensibly on offer.
an “answer record”68 to Blackboard Jungle The musical, for example, foregrounds music
because it rebuts the other film’s connections in a manner that necessarily puts pressure
between rock and delinquency and does on the classical norms, and when the musi-
so through the use of the earlier text’s basic cal offers a range of performers (revue, show
vocabulary. Rock Around the Clock presents musical, concert film) whose work is for
Freed’s version of rock and teen culture, a vi- sale and designed to be consumed as pre-
sion also constructed in part as a response to recorded music, the cinema starts to feel like
Blackboard Jungle, as suggested in his com- a pre-recorded music delivery system.
ments to listeners on March 23, 1956: “the Rock music is not “inaudible”; the volume,
most sickening thing I’ve seen in a long time mood, and rhythm of rock refuses to be sub-
is a marquee of one of our prominent Broad- ordinated to the film image. And rock music,
way movie theaters showing the picture The whether offered in a melodrama like Black-
Blackboard Jungle . . . called the ‘bold story board Jungle or displayed in a show musical
of a teenage terror,’ and I think it’s probably like Rock Around the Clock, challengers our
the most sickening thing I’ve ever seen.”69 sense of film sound history, our concep-
He is sickened twice over because teenagers tions of classical sound, and even provides
are “the greatest, most wonderful age-group the opportunity to physically respond to the
in America” and rhetorically adds for good performance / presentation of music: known,
measure, “Since when has it become a crime loved, or newly discovered.
to be a teenager?”70
Acknowledgements
Conclusion Thanks to Carly Marino for invaluable research
assistance. In the completion of this essay Laurel
A consideration of these first uses of a single Westrup challenged my thinking (and writing)
rock song, “Rock Around the Clock,” sug- about rock films in fundamental ways. My thanks
gests how much remains to be studied in the as well to Gillian Anderson, Ron Sadoff and the
history of American film sound. Audiences, anonymous reader for helpful advice and feed-
and especially teenage audiences, staged a back. This essay began as work undertaken while
rebellion against classical sound through a graduate student supervised by David E. James
their responses to Blackboard Jungle and at the University of Southern California and was
shaped by his knowledge and guidance.
Rock Around the Clock. Or, to put it another
way, teens accurately interpreted both films notes
as rejecting the norms of classical sound. In
1. Nicholas Dawidoff, In the Country of Country:
Unheard Melodies, after comments on the People and Places in American Music (New York:
background nature of classical film scoring, Pantheon, 1997): 298.

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reinsch : Music over Words and Sound over Image 19

2.  Blackboard Jungle, dir. by Richard Brooks Gorbman and the “principle of inaudibility” but
(1955; Warner Home Video, DVD 2005). no other scholars. Here note that the authors, like
3. Along with Claudia Gorbman’s Unheard many others, unfortunately drop the quotation
Melodies: Narrative Film Music (Bloomington, IN: marks around the term “inaudibility” that Gorb-
Indiana UP, 1987), other important arguments for man uses throughout her discussion. Timothy
a historicization of film sound include Kathryn Corrigan and Patricia White, The Film Experience:
Kalinak, Settling the Score: Music and the Classical An Introduction, 3rd ed. (New York: Bedford / St.
Hollywood Film (Madison, WI: U of Wiscon- Martin’s, 2012): 198. For a response to Gorbman,
sin P, 1992), Michel Chion, Film, A Sound Art, see Claudia Joan Widgery, The Kinetic and Tem-
Trans. Clauda Gorbman (New York, Columbia poral Interaction of Music and Film: Three Docu-
UP, 2009), Todd Berliner and Philip Furia, “The mentaries of 1930’s America, Ph.D Dissertation,
Sounds of Silence: Songs In Hollywood Films University of Maryland, 1990, p. 18
Since the 1960s,” Style 36:1 (Spring 2002): 19–35, 9. Gorbman 76.
Charles Schreger, “Altman, Dolby and the Sec- 10. Kalinak xv.
ond Sound Revolution,” Film Sound: Theory and 11. Kevin Donnelly, The Spectre of Sound: Film
Practice, Ed. Elisabeth Weis and John Belton (New and Television Music (London: BFI, 2008) 11.
York: Columbia UP, 1985) 348355, John Belton, 12. Donnelly 11.
“1950s Magnetic Sound: The Frozen Revolution.” 13. Donnelly 20.
Sound Theory / Sound Practice. Ed. Rick Alt- 14. Doherty considers the rise of films for teen-
man (New York: Routledge, 1992) 154–167, James agers in the 1950s and 1960s, a development firmly
Wierzbicki, Film Music: A History (New York: tied to the appearance of new music, specifically
Routledge, 2008), K. J. Donnelly, “The Classical rock. Rock was one of a series of exploitation
Film Score Forever? Batman, Batman Returns cycles. Doherty’s focus is not on music, but rock’s
and Post-Classical Film Music,” Contemporary participation in this new cinema receives discus-
Hollywood Cinema, Ed. Steve Neale and Murray sion and his work is valuable for its address of
Smith (New York: Routledge, 1998) 142–155, and scores in the 1950s. Thomas Doherty, Teenagers
Gianluca Sergi, “A Cry in the Dark: The Role of and Teenpics: The Juvenilization of American Mov-
Post-Classical Film Sound,” Contemporary Holly- ies in the 1950s, rev. and expanded ed. (Philadel-
wood Cinema, Ed. Steve Neale and Murray Smith phia, PA: Temple UP, 2002) 2.
(New York: Routledge, 1998). 15. Jon Savage, Teenage: The Prehistory of Youth
4.  Rock Around the Clock, dir. by Fred F. Sears Culture: 1875–1945 (New York: Penguin, 2008) 465.
(1956; Sony Picture Home Entertainment, DVD 16. Doherty 48–53. In this section Doherty also
2006). quotes a survey for the Motion Picture Herald
5.  American Graffiti (1973) also pointedly opens Institute of Industry Opinion from 1956 that in-
with “Rock Around the Clock” and the song is used dicates the lack of understanding and coordina-
for the opening credits to the TV spinoff Happy tion within the industry: “The need for pictures
Days (1974–1984). The song’s use, in the form of a appealing to the 15 to 25 age group was listed as
new recording by Bill Haley, for Happy Days and the most important by all classes of exhibitors
continued appearance (in multiple versions) in and producers as well, but distributors placed it
films such as The Karate Kid part II (1986) is surely fifth” (52).
also worthy of more sustained attention. 17.  Los Angeles Herald-Express, March 17, 1955 p. 1.
6. Rick Altman, The American Film Musical Richard Brooks papers, Margaret Herrick Library,
(Bloomington, IN: Indiana UP, 1988) 69. Academy of Motion Picture Arts and Sciences.
7. Altman 71. 18. Certainly most teens were not taking notes
8. Gorbman 73. Though not universally ac- about who made the film, but neither was every
cepted, the influence of Gorbman’s analysis and teen slashing a theater seat with a knife or danc-
language can be seen in the degree to which her ing in the aisles. Enough teens were, however,
work is quoted in film aesthetics textbooks. For to create some widely reported incidents that
example, in the section on “narrative film music” quickly morphed into media events and so linger
in their textbook, Corrigan and White mention to the present.

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20 music and the moving image  6.3 / fall 2013

19. Denisoff and Romanowski 17. Race is cer- tion of rock ‘n’ roll and the parameters of the
tainly an important issue in this quote and for definition, see Peter Stanfield, “Crossover: Sam
studies of the history (and present) of rock music. Katzman’s Switchblade Calypso Bop Reefer Mad-
There is a voluminous literature on the subject ness Swamp Girl or ‘Bad Jazz,’ Calypso, Beatniks
but these issues fall outside the boundaries of the and Rock ‘n’ Roll in 1950s Teenpix,” Popular Music
present discussion. For one entry point, and a 29.3 (October 2010): 437–455.
reading of Elvis as a progressive cultural force, see 28. Richard Brooks papers, Margaret Herrick
Michael T. Bertrand, Race, Rock, and Elvis (Cham- Library, Academy of Motion Picture Arts and
paign, IL: U of Illinois P, 2005). Sciences.
20. “Rock Around the Clock” itself (in its most 29. Al Altman teletype message from MGM
famous and original version) is the result of dif- New York office. Richard Brooks papers, Margaret
ferent takes of the song mixed together. The song Herrick Library, Academy of Motion Picture Arts
depends on technology not just in the form of and Sciences.
electric guitars and amplifiers but recording tech- 30. Gussak and guitarist Danny Cedrone were
nology. See Dawson 85–86. session musicians for the recording of “Rock
21. Dawson 118. Around the Clock.” Haley later hired Charlie
22. As of this writing, Apple’s iTunes still does Higler and Dick Boccelli (AKA Dick Richards) to
not sell this version either so Blackboard Jungle play drums though Rock Around the Clock features
continues to provide a unique version of “Rock Ralph Jones.
Around the Clock.” 31. Dawson summarizes Brooks’ claim that he
23. Denisoff and Romanowski 25. heard it on the radio, but considers the story of
24. Dawson reveals that Bill Haley’s “Crazy, Glenn Ford’s son playing the song repeatedly at
Man, Crazy” similarly became caught in the web home during meetings between Brooks and his
of media, rock and delinquency through its ap- father to be the “more feasible” claim. See 113–117.
pearance in the 1953 CBS television production 32. Script page A1, dated 10/7/54. Richard
of William Inge’s Glory in the Flower. That text Brooks papers, Margaret Herrick Library, Acad-
features James Dean as a troubled young man and emy of Motion Picture Arts and Sciences.
Haley’s song bookends the film just as his work 33. Script page 1, dated 10–7–54. Richard Brooks
opens and closes Blackboard Jungle. Jim Dawson, papers.
Rock Around the Clock: The Record that Started the 34. Script page 39, dated 10–7–54. Richard
Rock Revolution! (San Francisco, CA: Backbeat, Brooks papers.
2005) 54. 35. Script page 49, dated 10–7–54. Richard
25. At the extreme end of this is Peter Kubelka’s Brooks papers.
design for the “Invisible Theater” for Anthology 36. Script page 53, dated 10–13–54. Richard
Film Archives. See Sky Sitney, “The Search for the Brooks papers.
Invisible Cinema,” Grey Room 19 (Spring 2005): 37. Script page 70, dated 10–20–54. Richard
102–113. Brooks papers.
26. Dawson recounts that a Boston theater 38. Script page 134, dated 10–7–54. Richard
manager was running a first reel of the film with Brooks papers.
no sound to prevent dancing and also protect the 39. For the best discussion of the complex inter-
structural integrity of the balcony. See p. 126. actions between film and music industries, espe-
27. These comments point to the fascinating cially in the pivotal 1960s and 70s, see Jeff Smith,
transition point between labeling a song like The Sounds of Commerce: Marketing Popular Film
“Rock Around the Clock” a rock ‘n’ roll number Music (New York: Columbia UP, 1998).
or a jazz (or “hot” jazz) recording (among other 40. One trailer for the film promotes the song
options). Brooks regards the song as clearly a but fails to mention the film’s exclusive extended
“rock” song, as his screenplay notations (described version. It begins with the shot of Dadier first
beginning in the next paragraph) demonstrate. approaching the school and “Rock Around the
For a discussion of how films (including the those Clock” occupying the soundtrack. Unlike the
under discussion here) participate in the forma- same scene in the film, here there are no diegetic

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reinsch : Music over Words and Sound over Image 21

sounds to compete with the rock song. A male 56. Some artists took advantage of their cross-
voiceover addresses the audience and answers a media opportunities more effectively and with
question that many did not need to ask: “You are more astuteness than studios because they were
now listening to ‘Rock Around the Clock.’ This is free to partner with companies in different fields.
the theme music for MGM’s sensational new pic- Actors, directors, producers, and agents all saw
ture Blackboard Jungle.” their power increase in the postwar era and took
41. Denisoff and Romanowski 11. on the responsibilities of the studios. Singers-ac-
42. Denisoff and Romanowski 13. Both re- tors were particularly well suited to take advantage
cordings can be found on YouTube. “Rock of the new opportunities. Doris Day, for example,
Around the Clock”: http://www.youtube.com/ founded Arwin Productions, her own publishing
watch?v=yhqqlPR3lOM. “Love Theme from firm and included 4 songs she owned in 1954’s
‘Blackboard Jungle’”: http://www.youtube.com/ Young at Heart. See Denisoff and Romanowski 10.
watch?v=lUjcuSK_cJ4 57. Altman 200–269.
43. Dawson 133. 58. This is especially apparent when Talbot
44. Quoted in Denisoff and Romanowski 36. books them for a Hartford senior prom for the
45. For a clear account of Haley’s fascinating Mansfield School for Girls in a move designed
life and career, the best single resource remains to “break” Hollis. When an old woman spits out
John Swenson, Bill Haley: The Daddy of Rock n “Barbaric!” at Haley’s performance of “Razzle-
Roll (London: W.H. Allen, 1982). For a discussion Dazzle” it is up to Lisa Johns and brother Jimmy
of Haley’s final years see Michael Hall, “Falling to save the day. Though the two dance alone for
Comet,” Texas Monthly June 2011. Available on- a minute, the young people soon transition from
line: http://www.texasmonthly.com/story/falling clapping along to offering their own versions of
-comet rock couples dancing. As Talbot says that she
46. Evan Hunter, The Blackboard Jungle: A Novel still will not book Bill Haley, Hollis defends not
(1954; Cambridge, MA: Bentley, 1971) 168. so much the music as the prescribed and dem-
47. Doherty 57. onstrated response: “You see what Lisa and her
48. Katzman’s avant-garde credentials are sig- brother are doing out there.”
nificantly enhanced by the fact that he helped Ron 59. There are also reports of dancing and audi-
Rice make his only film Flower Thief (1959–60) ence mayhem from the film’s screenings in Eng-
through his contribution of 16mm aerial film car- land, and not long after the film’s run Bill Haley
tridges. and His Comets toured, interestingly, cinemas.
49. Dawson 145. See Dawson 167.
50. Smith 4. 60. Dawson 147.
51. Susan Knobloch, “The Graduate as Rock ‘n’ 61. Dawson 153.
Roll Film,” Spectator 17.2 (1997): 61. 62. Dawson 149. The film features “Rock
52. Denisoff and Romanowski 10. Around the Clock” as it moves to the closing title
53. Which is not to suggest that such behavior “The Living End” and the soundtrack includes
was entirely new in the postwar era. See Ap- the sounds of the audience clapping and snapping
pendix II of Richard Barrios’ A Song in the Dark: in an apparent attempt to make this recording
The Birth of the Musical Film, 2nd ed. (New York: seem live.
Oxford UP, 2010) for an impressively researched 63. She is not pleased and her anger only in-
list of songs released from early musicals. See also creases when assistant Mike Todd (John Archer)
Katherine Spring, “Pop Go the Warner Bros., et storms in and says ostensibly to Corrine but also
al.: Marketing Film Songs during the Coming of clearly to any adults who can hear the film: “Boss
Sound,” Cinema Journal, 48.1 (Fall 2008): 68–89. you can’t go on ignoring this rock ‘n’ roll stuff
54. Susan J. Douglas, Listening In: Radio and the anymore. Every hotel and club in the country is
American Imagination, from Amos ‘n’ Andy and wiring for information.”
Edward R. Murrow to Wolfman Jack and Howard 64. David R. Shumway, “Rock ‘n’ Roll Sound
Stern (New York: Times Books, 1999) 228. Tracks and the Production of Nostalgia,” Cinema
55. Denisoff and Romanowski 23. Journal 38.2 (1999): 36–37.

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22 music and the moving image  6.3 / fall 2013

65. Doherty 66. 68. An “answer record” is a direct response of


66. Doherty 67. one record to an earlier hit song. For example,
67. It is interesting however that at the Man- not long after the release (and success) of The
sfield School for Girls prom a young woman’s Silhouettes’ “Get a Job,” in 1957 it was “answered”
threat to cancel funding for a new library is the variously by “I Found a Job,” “I Got Fired,” “I Lost
final push to allow the rock show to happen as My Job,” and, perhaps even more pointedly, “Got
the older generation readies to pull the plug on a Job.” For a concise discussion see Jay Warner,
Haley’s performance. Diegetically, then, rock American Singing Groups: A History from 1940s to
needs power in the cultural sphere to have a Today (New York: Leonard, 2006) 291.
chance to spread, and here Rock Around the Clock 69. Douglas 231.
may elliptically permit an audience to reflect on 70. Douglas 231.
the “payola” scandal which later ended Freed’s run 71. Gorbman 76.
and tarnished the spread of rock music.

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