Presented by

M.PRAVEEN
18PMBA029
II-MBA
Event
Types of Events

1.Corporate
2. Private
Corporate Events
Corporate events are used for a business to promote their
companies brand and products such as
• Ensuring team building exercises
• Business dinners
• Conferences
• Networking events
• Seminars
• Product launches
• Meetings
Private Events
Private events are used for individuals who
can book venues such as
 Wedding
 Wedding receptions
 Birthday parties
 Festival gatherings
WHAT IS EVENT
MANAGEMENT ?
Event Management
 Event management is the application of
project management to the creation and
development of large-scale events such as
festivals, conferences, ceremonies,
weddings, formal parties, concerts, or
conventions. ... The events industry now
includes events of all sizes from the
Olympics down to business breakfast
meetings.
Who leads the event?
 Advisor
 Chairman
 Event Manager
Event Organization Chart
Event Manager
 A person who plans and executes
the event.
 Event managers and their teams are
often behind-the-scenes running the
event.
Event Planning Process
Initiation
Feasibility study – select an event
Objective
I. Concept development -timing, skills
II. Contextual factors – budget, legal/
regulatory, economic, social, political,
technological and environmental factors.
Planning
Planning
Implementation
 Schedules
 Checklists
 People Management
Control & Monitoring
 Setting benchmarks/ standards
 Tools
Shutdown
 Key Task
 Integration of shutdown into key event
tasks
Creating the Event Concept
Pre-event
 Proposal
 Budget
 Venue/ Site Selection and Design
 Production Schedule
 Speaker & Supplier Checklist
 Sponsorship
 F & B Menu
 Guest list
 Risk Management
 Marketing
 Promotion
EVENT DAY
Running Sheet
EVENT DAY
Checklists
Post Event
 Evaluation
 Shutdown
 Reporting
Post Event
1. Evaluation
What to Measure ?
Event Evaluation Process
Post Event
2. Shutdown &Reporting