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* 1. Why do you drink tea?


Health Benefits - Diet Support / Detox
Habit and Routine
Relaxation
Medicinal (to provide energy etc.)
Alternative to Coffee
Socialize and Get Together
I don't drink tea
Other (please specify)

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* 2. How often do you drink tea?


Daily
2-3 times a week
Once a week
Occasionally
Never

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* 3. Where do you typically enjoy your tea?


At Home
At Tea Shop / Cafe
At Work
Street Tea Stalls
Other (please specify)

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* 4. How much do you typically spend on a cup of tea?


Below Rs. 100
Rs. 100 - Rs. 300
Above Rs. 300
I don't know

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* 5. Tick Your Preference with respect to Tea


Price (Price matters the most to me)
Quality / Taste (I don't mind paying a premium for good quality tea)
Family Preference (I buy what my family prefers to drink)
Availability / Convenience (which is available nearby, regardless of the price)
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* 6. Which brand comes to your mind when you think of 


Tea
Coffee

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* 7. Rank your preferences - What matters the most to you in


a tea / coffee cafe?
                                                                                                                                                    
Favorite tea/coffee availability
 N/A
                                                                                                                                                    
Variety - both tea/coffee and food
 N/A
                                                                                                                                                    
Accessibility
 N/A
                                                                                                                                                    
Quality / Taste
 N/A
                                                                                                                                                    
Service
 N/A
                                                                                                                                                    
Ambience - Decor, Music and Space
 N/A

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* 8. How would you react to a premium tea cafe nearby?


(Price per cup above Rs. 300, but the place has good
ambience and offers a relaxing experience reminiscent of tea
tradition)
Shocking! I would never pay a premium for a cup of tea
I would try it atleast once to check the quality of the tea and the ambience
I would definitely try the place to check out the exotic tea varieties
I would love to spend my time relaxing at the tea cafe
I would like to go for business meetings there and make it a go-to place for work
Other (please specify)

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* 9. What drives you to a new cafe?


Bloggers / Influencers
My willingness to try out new cafe
Online Media - Zomato/Facebook
Friend's recommendation
Brand Communication and Advertising

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* 10. What is your age?


18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older

The Global Tea Survey


Join the Global Tea Survey, a simple 30-second survey!
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The Global Tea Survey...

Country *

Choose

Gender
Female
Male
Prefer not to say

What age group do you fall under?


Under 25
25 - 49
50+
prefer not to say

What tea(s) do you drink at the moment?


It might be "all of them!", but just select your top 5 most drank choices

None
Black Tea
White Tea
Green Tea
Yellow Tea
Oolong Tea
Pu-erh
Peppermint Tea
Camomile
Herbal/Tisanes
Decaffeinated Tea
Matcha
Chai
Yerba Mate
Bubble Tea
Other not listed here

Of those, which one do you drink the most?


None
Black Tea
White Tea
Green Tea
Yellow Tea
Oolong Tea
Pu-erh
Peppermint Tea
Camomile
Herbal/Tisanes
Decaffeinated Tea
Matcha
Chai
Yerba Mate
Bubble Tea
Other not listed here

As an average, how many cups of that tea do you drink per day?
None
Less Than 1
1-2
3-4
5-6
7 or more
When do you most drink that tea?
Week Days
Weekends
Both
None
Only when not well
Occasionally or Sporadically

Of the one you drink most, do you add any of the following
Ice
Milk
Cream (any kind)
Sugar
Honey
Artificial Sweetener
Lemon/Fruit/Juice
Herbs or Spices
Nothing

Select any times you drink tea most


All day long
Morning
Elevenses
Lunch
Afternoon
Dinner
Evening
I told you! I don't drink it!
Other Not Listed Here

What's your main reason(s) for drinking tea?


Select up to 3 of your top reasons

Beats Water!
Taste
Diet
Sleep Aid
Relaxation
Energy
Vitamins/Antioxidants
Cure/Remedy or Comfort
Can't seem to find an alternative
No Reason
Other Not Listed Here

Do you pay special attention to any of the following when purchasing tea?
Choose up to 3 of your top ones

Style / Branding
Fair Trade
Rainforest Aware
Organic
Loose Leaf Only
Eco-Friendly Packaging
Avoid Containing Plastics
Company Social Responsibility
Best / Lowest Price
None
It's Not Listed here

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