Questionnaire

On
Customer Perception about Shampoo

Q-1 Which brand of shampoo do you use most often?

Non User
Garnier
Pantene
Sunsilk

Q-2 Since how long have you been using the aforesaid brand?

>1 years
1-3 years
3-6 years
<6 years

Q-3 Why do you prefer this brand?

Recommended
Brand Image
Promotion
Price

Q-4 Have you tried any other brand?

Yes
No
Q4-a If yes please specify

Clinic Plus
Head & Shoulder
Garnier
Pantene
Sunsilk

Q-5 Why did you switchover to another brand?

1

Hair Cleaning
Change
Brand Image
Dandruf
Promotion
Recommended

Q-6 Are you satisfied with new brand?

Yes
No
Q-6a If no, which brand would you like to go in future?

Clinic Plus
Head & Shoulder
Clinic All Clear
Herbal

Q-7 Who plays the deciding role in buying the shampoo?

Husband
Wife
Children
Any Other

Q-8 How many times in a week do you shampoo your hair?

Once
Twice
<Twice

Q-9 According to you which is most efective media for

shampoo industry?
2

TV
Outdoor
Newspaper
Magazine

Q-10 Age group

>15
15-25
25-40
<40

Q-11 Occupation

Govt. Employee
Private Employee
Businessman
Housewife
Student
Retried

Q-12 Income Group

>10000
10000-20000
20000-30000
<30000

Q-13 Gender
Male
Female