1. Which brand of atta did you buy last time?

 Ashirvaad Atta  Annapurna Atta

 Pilsbury Atta  Nature Fresh
2. What was the reason for purchasing the above mentioned product?
 Price  Quality  Advertisement  Past Experience
3. Are you satisfied with the product?
 Extremely satisfied  Satisfied
 Somewhat satisfied  Not at all satisfied
4. Which other products have you tried before?
 Ashirvaad Atta  Annapurna Atta
 Pilsbury Atta  Nature Fresh
5. Was your choice anyway affected by the promotion/ advertisement strategy
adopted by the company?
 Highly affected  Affected
 Somewhat affected  Not at all affected
6. What is your opinion about the advertisement and the promotional activities
adopted by the company?
 Very attractive  Attractive
 Somewhat attractive  Not at all attractive
7. Is the product easily available?
 Yes  No
8. Where did you buy the product?
 Wholesaler  Supermarket  Retail Store  Any Other
9. Will you like to try any other brand?
 Yes  No

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10. If yes, which brand?
 Ashirvaad Atta  Annapurna Atta
 Pilsbury Atta  Nature Fresh

11. Who is the decision maker?

 Self  Spouse  Child  Other
12. Where will you decide to buy a product?
 Pre-decided (At home)  Shopkeeper
13. How often is this product used in the home?
 Twice in a week (Heavy User)  Once in a week (Normal User)
 Once in a fortnight (Average User)  Once in a month (Low User)
14. Which brand have you consumed most often?
 Ashirvaad Atta  Annapurna Atta
 Pilsbury Atta  Nature Fresh
15. Where do you buy Ashirvaad? Please choose one answer only.
 Grocery store  Drug store
 Department store  Other
16. Are you likely to buy Ashirvaad in the future?
 Definitely Not  Probably Not
 Probably  Definitely