INTRODUCTION

Coco Coir doormats are made from the long, brown fibers of the coconut
husk. Thus, they are far safer for the environment than doormats made from
synthetics that are non-biodegradable and might even trigger allergic reactions
in those with sensitivities to these materials. The eco-friendly nature of coco
coir doormats makes them a great addition to other items found in green homes,
such as recycled water and solar electricity. Coir doormats, however, are sturdy
enough to also use in other settings, such as on farms or at industrial businesses.

While white coir fibers are used to make rope, brown coir fibers are
stronger and more commonly used for doormat production. The abundance of
coconuts makes processing coir fibers into yarn — among other products — a
sustainable system. 

In terms of doormat construction, producers remove coconuts from their

trees, separate the coco coir fibers from the husk, and then spin them to create
coir yarn. After this initial processing, if a color other than the natural brown
shade is desired, the coir is bleached — in most cases, because of environmental
concerns, using hydrogen peroxide — and dyed to create an assortment of
colors used to produce an eco-friendly as well as a visually appealing household
accessory. 

Eco-Friendly Coco Coir Doormats

Coco coir doormats are functional but also add a beautiful touch to a
doorway entrance. These naturally created doormats are strong enough to
withstand heavy foot traffic while allowing water to seep through the fibers,
which helps prevent them from rotting and molding under weathered
conditions.

1
 The naturally bristled texture of coir doormats helps clean dirt and mud
from shoes efficiently. And these doormats are easy to clean without the need
for machine cleaning. Just scrape the mud away with a tool, such as a garden
hoe or metal spatula, or wait for it to dry and use a stiff brush to remove the
debris. Use water to wash away any remaining dirt particles, and then hang the
doormat to dry. Hang a dry but dirty coir doormat, and use a tool such as a
broom to knock the dust loose. 

With a doormat thickness of at least 1 inch, there is no need for additional

non-environmentally friendly backing such as rubber or vinyl to hold the mat in
place. Vinyl- and rubber-free coir mats allow water to seep through and out into
the ground rather than holding it inside the fibers where it might cause mold or
disintegration problems. 

Although coir doormats have a lifespan of up to 10 years, once they do

finally start to break down, you can add them to a compost pile rather than a
landfill, as you would doormats constructed using synthetic materials. 

The natural long-lasting quality of coir doormats reduces the need for
doormat replacements, as in the case with synthetic doormats, due to faster
disintegration. They provide a natural look and feel to any home or building.

The History of Coir Processing

Throughout its history, coir has been hand-processed, first by climbing
the palms to gather the coconuts and collecting them from off the ground. Palm
climbers found that using a knife attached to a bamboo pole was most efficient,
allowing them to gather fruit from up to 250 trees each day. 

In 1894, coir was more desirable than the fruit of the coconut. A large

percentage of coconuts were harvested before they were ripe enough to process

2
coir. The ideal time to collect coir was said to be 10 months, at which time
harvesters husked the coconuts and soaked them for one year to yield the coir,
as removing the coir from the shell requires soaking (known as retting).
Harvesters soaked coconut husks in either salt or fresh water, depending on
what was available. Soaking in salt water produced stronger coir. 

Results varied, but once the coir was processed further by rolling the
fibers from between three to 10 nuts, depending on their size, the material was
said to produce about 1 pound of yarn.

Industrialization brought about mechanical processing in 1950 and, in

some areas, has led to modern-day husking machines that process about 200
coconuts per hour. 

3
 COMPANY PROFILE

Back in 1917, a visionary called Mr Velayudhan founded a coir exporting

business in Alleppey, the land of coir. Values like trust, dedication and
professional ethics formed the basis of this century-old business group.
 
What started as a coir exporting company has grown to be a 50 million
dollar annual business group. 

With six autonomous, self-propelled business groups whose success is

most apparent by their impressive list of overseas clients and associates. Now in
its fifth generation.

The group now comprises of a Super Specialty Hospital and a major

Social welfare organization that patronizes, among a host of following other
charitable institutions, a fitting tribute to the founder’s social commitment.

 Free Drug & De-addiction Centre

 Free Pain & Palliative Centre
 Free School for Mentally Challenged Children
 School and College for Nursing Students
 Engineering & Information Technology College
 
Their spirit is their workforce, which contributes, shares and learns from
success. They inspire their workforce, and they turn our aspirations into reality.

Their networks are broad. So is our vision. But our philosophy is simple.
'Future is what you make of it'. Driven by this, our diversified portfolio today
consists of floor covering in coir, cotton, wool, rubber, jute, sisal and synthetic
texCoir Mats and health care.

4
 Travancore Cocotuft is the modern offshoot of this group. Started as an
Indo-German joint venture with its own manufacturing factories for Tufted Coir
Mats, Woven Jute Rugs and Moulded Rubber / Polypropylene Mats. 

In 2020 Cocotuft became the largest exporter of doormats from India

exporting 2500 container loads to over 85 countries.

Cocotuft’s design pallet includes more than 15 catalogues containing

20000 designs to help develop market-oriented and buyer-centric design themes
with complementing seasonal collections to give an edge.

Quality Management System

Cocotuft has implemented a comprehensive Quality Management System
as part of implementing ISO 9001: 2008 standards and it includes efficient
sourcing mechanism, rating system for maintaining an approved vendor list,
random samples taken from each lot are inspected at its testing laboratories to
ensure that raw materials conform to certified standards, Standard Operating
Procedures (SOP) for each aspect of production, Identification and Trace-
ability. 
 
Cocotuft is one of the promoters of the Common Facility Center-a storage
and treatment facility of Hazardous waste.

Social Compliance/Accountability
Cocotuft has been certified as a SA 8000: 2008 company by SAI, a U.S.
based, nonprofit organization dedicated to implementing voluntary verifiable
social accountability standards guarantees a work environment and
remuneration that meets or exceeds local as well as international legal
requirements.
 

5
6
 PRODUCT PROFILE

In 2020 Cocotuft became the largest exporter of doormats from India

exporting 2500 container loads to over 85 countries. Cocotuft’s design pallet
includes more than 15 catalogues containing 20000 designs to help develop
market-oriented and buyer-centric design themes with complementing seasonal
collections to give an edge.

Combining our century-old lineage in manufacturing and our European

partner’s expertise in tufting, we aim to pursue continuous innovation in our
product range. Their state of the art factory spreads across 200,000 f2. They are
global leaders in tufting, weaving and moulding natural materials like Coir, Jute
and Rubber. Their experienced creative team of designers based out of India
and USA are perfecting the art of reinventing doormats with their out-of-the-
box design language. The result is – as many as 20000+ beautiful designs,
making every piece attractive, elegant and unique.

Coir Mats
They are the oldest coir doormat manufacturer and exporter based in
Kerala, India. The tufted coir mats are manufactured of coconut husk, the first
line of defence against dirt and debris entering your home. These coir doormats
are best suitable for covered door entrances.

VINYL BACKED TUFTED COIR ROLLS

7
 PVC / Vinyl tufted Coir Matting Rolls: Perfect barrier mats for any door
way; it’s natural bristles will take away the dirt off any shoe. This heavy duty
entrance mat is ideal for doorways of porches, patios, pubs and restaurants with
heavy traffic. PVC tufted rolls are available in 1 or 2  meter width and a variety
of thickness packed with the PVC surface outside or inverted with the Coco
Brush surface outside. Packing can be Clear Polyethylene, White PP or just
plastic strapping.

With the help of 4 Semi Automatic cutting machines and one

computerised Fully Automatic Door Mat cutting machine we are able to
precision cut up to 15,000 door mats per day. Machine cutting ensures precise
measurement and clean edges without fraying.

Features
 100% Natural Coir Brush
 Coir Printed
 Any custom sizes possible

NYLON FLOCKED COIR DOORMATS

The print on these Coir Door Mat is just like your Bindi, but of a higher
quality. It is Fade Proof and Rubs Resistant. Manufactured using imported
German Flocking machines, these doormats last long.

8
HANDLOOM COIR DOORMATS

Our hand-loom mats are 100% Biodegradable and environmentally

friendly. Cocotuft offers the full range of traditional hand-loom coir doormats
like BC1 or Creel mats, Fiber mats or FM2, Inlaid Fiber Mats or the Imperial
Inlaid Mats Corridor Mats, Special C1 & Sinnet Mats woven by skilled
craftsmen on traditional hand-looms.

COIR & RUBBER MOULDED DOORMATS

Moulding Woven Coir makes the least expensive doormat in the range
with Rubber backing and Rubber Cast iron grill border on all four sides. More
than 2000 attractive designs to choose from.

9
CLIPPED COIR DOORMATS

Bleached or Natural Printed and Beveled/Clipped PVC tufted coir

doormats. The edges or the outline of the clipped design are hand-cut using
custom made scissors to make the design pop out. This Clipped design Doormat
is the poor man’s Imperial Inlaid mat.

10
 OBJECTIVES OF THE STUDY

The main objectives of the report are as follows:

 To study the overall functions and working of the company.

 To study in detail about each department of the company, the functions
and the important work done in every department.
 To study the organizational structure of the company.
 To understand how effectively and efficiently the company is
implementing its plans and procedures.
 To interact with highly skilled managers of every department and study
their rules and responsibilities.
 To understand the strengths and weakness of the company.
 To know the company and its workings as a whole.

11
 RESEARCH METHODOLOGY

A Plan of proposed study prepared by a researcher stating the research

activities to be performed in his proposed study before he undertaken his
research work is called a research design.

"A research design is the arrangement of conditions for collections and

analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedure".

Methods of Data Collection:

Data refer to the facts, figures or information collected for a specific
purpose.

There are two types of data namely:

1) Primary Data
2) Secondary Data

1) Primary Data:
 Primary Data are those which are new and original in nature.
 These data are the first hand information generated to achieve the purpose
of the research

Primary data can be collected 3 methods.

1) Observation method.
2) Experimentation method.
3) Survey method
The primary data for the report is through method with proper
questionnaire.

12
ii) Secondary Data:
Secondary data those data which are collected from the earlier research
work are in printed nature booklets statistically information etc.

The Secondary data for this survey is collected from internet, printed
booklets.

Sampling:
Sampling means where only a few units of population under study are
considered for analysis is called sampling.

a) Sample technique use:

Convenient sampling was used to collect the data.

b) Sample Size:
The Sample size taken for the survey is 70 respondents.

c) Sampling Techniques:
The sampling techniques used in the survey were the random sampling.

d) Field Method:
The survey was conducted in the Uthamapalayam town with reference to
mobile phone especially with Cocotuft Coir Mats.

Sampling Unit
I choose my sampling area at Uthamapalayam town for my market
survey.

13
 DATA ANALYSIS AND INTERPRETATION

These are an attempt to organize and summarize data in order to increase

results, usefulness in such a manner that enables the researcher to relate critical
points with the study objectives. Sometimes these organizing and summarizing
of data require the use of summary statistically measures such as percentage
averages and dispersions. Since most marketing data are collected through the
use of sample, the reliability of the summary estimates is required to be
determined.

In this survey to collected data are analyses and interpreted by the

percentage analysis method.

a) Percentage analysis method

Percentage method to a special kind of ratio percentage is used in making
comparison between two or more series of data percentage are used to describe
relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

14
 TABLE-1

RESPONDENTS USAGE OF COIR MATS

No. of
S.No. Particulars Percentage
Respondents

1. Yes 90 90

2. No 10 10

Total 100 100

Source: Primary Data

Among the 100 Respondents

 90% of the respondents are using Coir Mats.
 10% of the respondents are not using Coir Mats.

15
 CHART-1

RESPONDENTS USAGE OF COIR MATS

100 90
90

80

70

60
Percentage

50

40

30

20 10

10

0
Yes No

Particulars

16
 TABLE-2

RESPONDENTS PREFERENCE BRAND IN COIR MATS

No. of
S.No. Particulars Percentage
Respondents
1 Konark Coir Cluster 20 20

2 Cocotuft 50 50

3 Fibre World 20 20

4 Indian Emporium 10 10

Total 100 100

Source: Primary Data

Among 100 Respondents

 20% of respondents prefer in Konark Coir Cluster.
 50% of respondents prefer in Cocotuft Coir Mats.
 20% of respondents prefer in Fibre World Coir Mats.
 10% of respondents prefer in Indian Emporium Coir Mats.

17
 CHART-2

RESPONDENTS PREFERENCE BRAND IN COIR MATS

100

90

80

70
Percentage

60
50
50

40

30
20 20
20
10
10

0
Konark Coir Cluster Cocotuft Fibre World Indian Emporium

Particulars

18
 TABLE-3

RESPONDENTS REASON FOR PREFERRING

COCOTUFT COIR MATS
No. of
S.No. Particulars Percentage
Respondents
1 Low Price 15 30

2 High Price 5 10

3 Quality 20 40

4 Weightless 10 20

Total 50 100

Source: Primary Data

Among 50 Respondents
 30% of respondents prefer Cocotuft Coir Mats for its low price.
 10% of respondents prefer Cocotuft Coir Mats for its high price.
 40% of respondents prefer Cocotuft Coir Mats for its quality.
 20% of respondents prefer Cocotuft Coir Mats for its weightless.

19
 CHART-3

RESPONDENTS REASON FOR PREFERRING COCOTUFT COIR

MATS

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Low Price High Price Quality Weightless

Particulars

20
 TABLE-4

RESPONDENTS OPINION ABOUT THE CONSUMPTION OF

COCOTUFT COIR MATS
No. of
S.No Particulars Percentage
Respondents
1 6 months to 1 year 5 10

2 1 to 3 years 15 30

3 3 to 5 years 20 40

4 5 to 7 years 10 20

Total 50 100

Source: Primary Data

Among 50 Respondents
 10% of respondents are consuming for 6 months to 1 year
 30% of respondents are consuming for 1 to 3 years.
 40% of respondents are consuming for 3 to 5 years.
 20% of respondents are consuming for 5 to 7 years.

21
 CHART-4

RESPONDENTS OPINION ABOUT THE CONSUMPTION OF

COCOTUFT COIR MATS

100

90

80

70

60
Percentage

50 40
40
30
30
20
20
10
10

0
6 months to 1 year 1 to 3 years 3 to 5 years 5 to 7 years

Particulars

22
 TABLE – 5

RESPONDENTS GET THE KNOWLEDGE ABOUT

COCOTUFT COIR MATS
No. of
S. No. Particulars Percentage
Respondents
1 Television 30 60

2 Newspaper 10 20

3 Friends 10 20

Total 50 100

Source: Primary Data

Among 50 Respondents
 60% of respondents are getting knowledge from Television.
 20% of respondents are getting knowledge from Newspaper.
 20% of respondents are getting knowledge from Friends.


23
 CHART – 5

RESPONDENTS GET THE KNOWLEDGE ABOUT

COCOTUFT COIR MATS

100

90

80

70
60
Percentage

60

50

40

30 20
20
20

10

0
Television Newspaper Friends

Particulars

24
 TABLE-6

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

COCOTUFT COIR MATS

No. of
S.No. Particulars Percentage
Respondents
1 Good 40 80

2 Very good 8 16

3 Average 2 4

Total 50 100

Source: Primary Data

Among 50 Respondents
 80% of respondents say that the Cocotuft Coir Mats quality is good.
 16% of respondents say that the Cocotuft Coir Mats quality is very good.
 4% of respondents say that the Cocotuft Coir Mats quality is average.

25
 CHART-6

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

COCOTUFT COIR MATS

100

90
80
80

70

60
Percentage

50

40

30
16
20

10 4

0
Good Very good Average

Particulars

26
 TABLE-7

RESPONDENTS OPINION ABOUT THE PRICE LEVEL OF

COCOTUFT COIR MATS

No. of
S.No. Particulars Percentage
Respondents
1 Reasonable 40 80

2 High 8 16

3 Low 2 4

Total 50 100

Source: Primary Data

Among 50 Respondents
 80% of respondents say that the Kajaraia Coir Mats price is reasonable
 16% of respondents say that the Cocotuft Coir Mats price is high.
 4% of respondents say that the Cocotuft Coir Mats price is low.


27
 CHART-7

RESPONDENTS OPINION ABOUT THE PRICE LEVEL OF

COCOTUFT COIR MATS

100

90
80
80

70

60
Percentage

50

40

30
16
20

10 4

0
Reasonable High Low

Particulars

28
 TABLE-8

RESPONDENTS OPINION ABOUT EXPECTING THE CHANGES IN

COCOTUFT COIR MATS
No. of
S.No. Particulars Percentage
Respondents

1. Yes 10 20

2. No 40 80

Total 50 100

Source: Primary Data

Among the 50 Respondents

 20% of the respondents expect the changes in Cocotuft Coir Mats.
 80% of the respondents not expect the changes in Cocotuft Coir Mats.

29
 CHART-8

RESPONDENTS OPINION ABOUT EXPECTING THE CHANGES IN

COCOTUFT COIR MATS

100

90
80
80

70

60

50
Percentage

40

30 20
20

10

0
Yes No

Particulars

30
 TABLE-9

RESPONDENT SATISFACTION LEVEL OF THE

COCOTUFT COIR MATS

S.No. Particulars No. of Respondents Percentage

1. Yes 48 96

2. No 2 4

Total 50 100

Source: Primary Data

Among 50 Respondents
 96% of the respondents are satisfaction in this Cocotuft Coir Mats.
 4% of the respondents are not satisfaction in this Cocotuft Coir Mats.

31
 CHART – 9

RESPONDENT SATISFACTION LEVEL OF THE

COCOTUFT COIR MATS

96
100

90

80

70
Percentage

60

50

40

30

20
4
10

0
Yes No

Particulars

32
 TABLE - 10

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF COIR

MATS

No. of
S. No Particulars Percentage
Respondents

1 Konark Coir Cluster 20 40

2 Fibre World 5 10

3 Indian Emporium 25 50

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are used Konark Coir Cluster.
 10% of respondents are used Fibre World Coir Mats.
 50% of respondents are used Indian Emporium Coir Mats.

33
 CHART - 10

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

COIR MATS

100

90

80

70

60
Percentage

50
50
40
40

30

20
10
10

0
Konark Coir Cluster Fibre World Indian Emporium

Particulars

34
 TABLE-11

RESPONDENTS OPINION ABOUT THE COCOTUFT COIR MATS

EASILY AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Very rare 5 10

2 Optimum 20 40

3 Available 25 50

Total 50 100

Source: Primary Data

Among the 50 Respondents

 10% of the respondents say that Cocotuft Coir Mats very rarely available
in our area.
 40% of the respondents say that Cocotuft Coir Mats optimum available in
our area.
 50% of the respondents say that Cocotuft Coir Mats available in our area.

35
 CHART-11

RESPONDENTS OPINION ABOUT THE COCOTUFT COIR MATS

EASILY AVAILABILITY IN YOUR AREA

100

90

80

70

60
50
Percentage

50 40

40

30

20 10
10

0
Very rare Optimum Available

Particulars

36
 TABLE - 12

RESPONDENTS OPINION ABOUT RECOMMENDING THE

COCOTUFT COIR MATS

No. of
S. No Particulars Percentage
Respondents

1 Yes 40 80

2 No 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 80% of respondents are recommended in this product.
 20% of respondents are not recommended in this product.

37
 CHART - 12

RESPONDENTS OPINION ABOUT RECOMMENDING THE

COCOTUFT COIR MATS

100

90
80
80

70
Percentage

60

50

40

30
20
20

10

0
Yes No

Particulars

38
 TABLE - 13

PURCHASING POINT OF COCOTUFT COIR MATS

No. of
S. No Particulars Percentage
Respondents

1 Retail shop 15 30

2 Wholesale 30 60

3 Online 5 10

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of respondents are bought them Cocotuft Coir Mats from Retail
shop.
 10% of respondents are bought them Cocotuft Coir Mats from
Wholesaler.
 30% of respondents are bought them Cocotuft Coir Mats from Online.

39
 CHART - 13

PURCHASING POINT OF COCOTUFT COIR MATS

100

90

80

70
60
60
Percentage

50

40
30
30

20
10
10

0
Retail shop Wholesale Online

Particulars

40
 TABLE-14

RESPONDENTS OPINION ABOUT THE SUBSTITUTE BRAND OF

COCOTUFT COIR MATS
No. of
S.No. Particulars Percentage
Respondents
1 Fibre World 20 40

2 Konark Coir Cluster 20 40

3 Indian Emporium 10 20

Total 50 100

Source: Primary Data

Among 50 Respondents
 40% of respondents say that the Fibre World substitute brand of Cocotuft
Coir Mats.
 40% of respondents say that the Konark Coir Cluster substitute brand of
Cocotuft Coir Mats.
 20% of respondents say that the Indian Emporium substitute brand of
Cocotuft Coir Mats.

41
 CHART-14

RESPONDENTS OPINION ABOUT THE SUBSTITUTE BRAND OF

COCOTUFT COIR MATS

42
 100

90

80

70

60
Percentage

50
40 40
40

30
20
20

10

0
Fibre World Konark Coir Cluster Indian Emporium

Particulars
TABLE - 15

RESPONDENTS OPINION REGARDING QUALITY OF

COCOTUFT COIR MATS

No. of
S. No Particulars Percentage
Respondents

1 Excellent 30 60

2 Good 15 30

3 Better 5 10

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of respondents say that the Cocotuft Coir Mats is excellent.
 30% of respondents say that the Cocotuft Coir Mats is good.

43
 10% of respondents say that the Cocotuft Coir Mats is better.

44
 CHART - 15

RESPONDENTS OPINION REGARDING QUALITY OF

COCOTUFT COIR MATS

100

90

80

70
60
Percentage

60

50

40
30
30

20
10
10

0
Excellent Good Better

Particulars

45
 FINDINGS

 90% of the respondents are using Coir Mats.

 50% of respondents prefer in Cocotuft Coir Mats.
 40% of respondents prefer Cocotuft Coir Mats for its quality.
 40% of respondents are consuming for 3 to 5 years.
 60% of respondents are getting knowledge from Television.
 80% of respondents say that the Cocotuft Coir Mats quality is good.
 80% of respondents say that the Cocotuft Coir Mats price is reasonable
 80% of the respondents not expect the changes in Cocotuft Coir Mats.
 96% of the respondents are satisfaction in this Cocotuft Coir Mats.
 50% of respondents are used Konark Coir Cluster.
 50% of the respondents say that Cocotuft Coir Mats available in our area.
 80% of respondents are recommended in this product.
 60% of respondents are bought them Cocotuft Coir Mats from Retail
shop.
 40% of respondents say that the Konark Coir Cluster substitute brand of
Cocotuft Coir Mats.
 40% of respondents say that the Fibre World substitute brand of Cocotuft
Coir Mats.
 60% of respondents say that the Cocotuft Coir Mats is excellent.

46
 SUGGESTIONS

The following are the main suggestion that can be implemented in the company:

1) IMPROVEMENT OF MARKETING AND PROMOTION:

The company needs to improve in its marketing and promotional

techniques. The online marketing should be used to gain new market and
customers.

2) IMPROVEMENT IN SAFETY OF THE WORKERS:

The company should take necessary steps in order to improve the safety
of the workers especially for the workers engaged in production department as
they deal with heavy machines.

3) GOOD MEDICAL FACILITIES:

The company should work to provide good and timely medical facilities
to the workers. Since the workers may suffer from dizziness, fatigue, respiratory
problems in work.

4) INCREASED STORAGE AREA:

The company should focus on increasing the storage area. In the future
when there is high demand more storage space is required for storing raw
materials, finished products etc.

5) FORMATION OF WORK COMMITTEES:

The company can take steps in formation of the work committees which
helps in maintaining good industrial relation.

47
6) SUGGESTION SYSTEM:

The management can adopt suggestions system for getting various

suggestions which can be useful and implemented to smoothen the overall
working of the company.

7) IMPROVING THE MORALE OF WORKERS:

The company can take steps in order to motivate and increase the morale
of the workers. The company can introduce personality development and
training programs for the workers in order to improve their productivity and
efficiency in an overall manner.

48
 LIMITATION

 The study was restricted in Cumbum town only.

 The Project was conducted among the limited size samples.

 Some respondents feel irritated to answer the some questions.

 Some respondent gave wrong information.

 The opinions are changes in one respondent to other respondents.

49
 CONCLUSION

This over view shows the coir industries opportunities and challenges,
day by coir industry is faced various problems and also coir industries
productivity is compared than the other coir production countries higher level in
the market, mainly china is the top importer of Indian coir products. Coir pith
used to various form of products central European countries. Export promotion
council of India and coir board of MSME is gave a full support to increase the
export of coir products., and also governments have a many plans to develop the
industry skipped by the peoples for the reason lake of awareness of the
devolvement schemes for coir industry.

The project as a whole describes the scope and viability of the

Agriculture industry and mainly of the financial, technical and its market
potential. The project guarantee sufficient fund to repay the loan and also give a
good return on capital investment. When analyzing the social- economic impact,
this project is able to generate an employment of 5 and above. It will cater the
demand of Agriculture and thus helps the other business entities to increase the
production and service which provide service and support to this industry. Thus
more cyclic employment and livelihood generation. So in all ways, we can
conclude the project is technically and socially viable and commercially sound
too.

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 BIBLIOGRAPHY

Books:

1) Philip Kotler, Kevin Keller- Marketing Management

2) Stephen P Robinsons- Organizational Behaviour

Internet:

1) www.cocotuft.com
2) http://www.securities.com/Public/companyprofile/IN/CocotuftCoir Mats
3) http://www.fordaq.com/fordaq/news/logs_Coir Mats_24097.html
4) https://civiconcepts.com/blog/best-Coir Mats-company-in-india

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A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING COCOTUFT COIR MATS IN CUMBUM TOWN

QUESTIONNAIRE

1. Do you have use Coir Mats?

 Yes  No
2. If yes, which brand do you use?
 Konark Coir Cluster  Cocotuft  Fibre World
 Indian Emporium
3. For what reason have you chosen Cocotuft Coir Mats?
 Low Price  High Price  Quality  Weightless
4. How long have you been used this product?
 6 months to 1 year  1 to 3 years
 3 to 5 years  5 to 7 years
5. How do you know about the Product?
 TV Advertisement  Newspaper  Friends
6. What is your opinion about the Coir Mats?
 Good  Very Good  Bad
7. What is your opinion about the price of the product?
 Reasonable  High  Low
8. Do you expect any change in Cocotuft Coir Mats?
 Yes  No
9. Are you fully satisfied?
 Yes  No
10. What was your previous brand before using availability of the product?
 Konark Coir Cluster  Cocotuft  Fibre World
 Indian Emporium

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11. What is your opinion about the availability of the product?
 Very rare  Optimum  Available
12. Will you recommend this product to your friends?
 Yes  No
13. Where do you purchase of the watch?
 Retail shop  Wholesale  Online
14. In case of non-availability of Cocotuft Coir Mats which is your substitute
brand?
 Fibre World  Cocotuft  Indian Emporium
 Konark Coir Cluster
15. What do you feel about the Quality of the product?
 Excellent  Good  Better
16. Any suggestions..........................

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