INTRODUCTION

A sale is the pinnacle activity involved in the selling of products or

services in return for money or other compensation. It is an act of completion of
a commercial activity.

The seller - the provider of the goods or services - completes a sale in

response to an acquisition or to an appropriation or to a request. There follows
the passing of title (property or ownership) in the item, and the application and
due settlement of a price, the obligation for which arises due to the seller's
requirement to pass ownership. Ideally, a seller agrees upon a price at which he
willingly parts with ownership of or any claim upon the item. The purchaser,
though a party to the sale does not execute the sale, only the seller does that. To
be precise the sale completes prior to the payment and gives rise to the
obligation of payment. If the seller completes the first two above stages
(consent and passing ownership) of the sale prior to settlement of the price, the
sale remains valid and gives rise to an obligation to pay.

This section provides an introduction and overview of the basic concepts

of Sales. The Sales field is broad, complex, and dynamic, so no document can
claim to be absolute in capturing every possible issue, policy, or procedure and
remain current.  The concepts discussed in this, are common, basic elements of
a Sales System.

Sales are one of the most crucial functions of an organization. It is the

principal, and often, the only revenue generating function in the organization.
Sales have formed an important part of business throughout history and will
continue to do so. A constant evolution has been witnessed in the sales function
from the early Stone Age, through the Iron ages and the middle Ages to sales in

1
the twenty-first century. The evolution of the sales concept can also be studied
in terms of seven generations.

In addition to helping an organization achieve its business goals, the

selling function performs various other roles such as enhancing knowledge
pertaining to the internal and external environments, developing positive
relationships with customers, suppliers and distributors, and negotiating with
customers to sell the company's products profitably. Despite the crucial role the
selling function plays in the growth of an organization, sales has a rather
negative image associated with it.

This can be attributed more to the misconceptions in the minds of the

people rather than actual knowledge of the profession. The major objectives of a
sales organization are to increase sales volume, contribute to profits, and attain
long-term growth. For an organization to be successful, it is essential to
integrate the sales and marketing functions so that coordination of activities can
be achieved.

Over the years, substantial changes have taken place in the selling
environment, sparking a change in the sales function too. The various trends
that have shaped the sales function include shorter product life cycle, longer,
more complex sales cycle, reduced customer loyalty, intense competition
among manufacturing firms, rising customer expectations, increasing buyer
expertise, electronic revolution in communications, and the entry of women into
the sales force.

Small improvements in your team’s skills and processes can often

produce substantial results. Even great salespeople can benefit from coaching; if
your team is struggling, there’s room for improvement. And with the right

2
attention to your pipeline and goals, you can make sure you’re on track to hit
your numbers and make adjustments as needed.

The relationships between sales and marketing

Marketing and sales differ greatly, but have the same goal. Marketing
improves the selling environment and plays a very important role in sales. If the
marketing department generates a list of potential customers, that can benefit
sales. A marketing department in an organization has the goal increasing the
number of interactions between potential customers and the organization.
Achieving this goal may involve the sales team using promotional techniques
such as advertising, sales promotion, publicity, and public relations, creating
new sales channels, or creating new products (new product development),
among other things. It can also include bringing the potential customer to visit
the organization's website(s) for more information, or to contact the
organization for more information, or to interact with the organization via social
media such as Twitter, Facebook and blogs.

The relatively new field of sales process engineering views "sales" as the
output of a larger system, not just as the output of one department. The larger
system includes many functional areas within an organization. From this
perspective, "sales" and "marketing" (among others, such as "customer service")
label for a number of processes whose inputs and outputs supply one another to
varying degrees. In this context, improving an "output" (such as sales) involves
studying and improving the broader sales process, as in any system, since the
component functional areas interact and are interdependent.

Most large corporations structure their marketing departments in a similar

fashion to sales departments and the managers of these teams must coordinate
efforts in order to drive profits and business success. For example, an "inbound"

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focused campaign seeks to drive more customers "through the door", giving the
sales department a better chance of selling their product to the consumer. A
good marketing program would address any potential downsides as well.

The sales department would aim to improve the interaction between the
customer and the sales facility or mechanism (example, web site) and/or
salesperson. Sales management would break down the selling process and then
increase the effectiveness of the discrete processes as well as the interaction
between processes. For example, in many out-bound sales environments, the
typical process includes out-bound calling, the sales pitch, handling objections,
opportunity identification, and the close. Each step of the process has sales-
related issues, skills, and training needs, as well as marketing solutions to
improve each discrete step, as well as the whole process.

One further common complication of marketing involves the inability to

measure results for a great deal of marketing initiatives. In essence, many
marketing and advertising executives often lose sight of the objective of
sales/revenue/profit, as they focus on establishing a creative/innovative
program, without concern for the top or bottom lines - a fundamental pitfall of
marketing for marketing's sake.

Many companies find it challenging to get marketing and sales on the

same page. The two departments, although different in nature, handle very
similar concepts and have to work together for sales to be successful. Building a
good relationship between the two that encourages communication can be the
key to success - even in a down economy.

The biggest mistake many salespeople make is treating a successful sale

like it is a finish line. They close the deal, deliver the goods and pick up their
check. By failing to acknowledge the client has other needs or will buy that

4
product again, a salesperson can fall short (not only for the client, but ultimately
themselves).

When dealing with large accounts it is critical to keep the cycle in mind.
Too many salespeople lose control of their accounts after the sale is complete.
They assume “their job is done” and the client will contact them when they are
ready to buy again.
Big mistake. This is a killer of customer relationships.

A large account can have their business issues change in a hurry

(sometimes weekly). They may be looking to cut costs. They may be on a
growth and revenue grab. Maybe their marketplace is shrinking.

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 COMPANY PROFILE

Founded in 1997 in Chennai (India), Zebronics is an Indian Audio, IT &

Gaming Peripherals, Mobile/ Lifestyle Accessories, Power Solutions,
Healthcare & Surveillance Solutions brand with a mission to provide products
which are Great on design, performance yet so easy on pocket, that every
household in the country can afford.

Our Company
Today, Zebronics employs over 1,200 people across 25 Offices and 128+
Zeb Cares in India. The offices are backed by strong network of dealers,
resellers and integrators adding to retail presence of over 50,000+ locations
across length and breadth of the country. The Zeb Care (service centers) provide
support to the consumers and the channel network.

Core Strength - The EQR Mantra

Zebronics focuses on product design excellence, strict quality controls
and a very reliable product to bring home, putting this approach together as the
EQR Mantra (Excellence, Quality and Reliability) which has lead to becoming
the No.1 brand in IT peripherals and one of the most important player in
Multimedia Speakers, LED TVs and Surveillance.

Constant Innovation
At Zebronics, product feedback from the consumers and channel partners
always been considered as a source of development. We give back the
customers a fabulous product experience with some of industry's unique
launches, implementing and executing campaigns which were the first in the
industry, like The Sound Monster Augmented Reality Experience, a structured
Product Packaging, Design factor on products.

6
Awards
Over the years, Zebronics has been honored with numerous Industry
Awards from the media and the critics, capping 93 awards in last few years
including the Best Tech Emerging LED TV, Music Accessories and
Surveillance product brand by The Economic Times at Best Tech Brand 2015.

Test Center
Zebronics has an in-house Research and Development department,
monitoring the latest developments in the field of technology and innovation to
find more suitable products and services for the market. Ensuring quality of
product and service through constant radical thought, dealers show faith in use
as a brand and our team's dedication has been the factor to our continuing
success.

Corporate Vision
Staying one step ahead of the market has always been our goal. Like
other world-class companies, we are proud of our success, but we are never
satisfied. At Zebronics, we are committed and working hard to deliver the
innovative solutions our customer's need, building the framework for
sustainable growth, going forward and staying "Always Ahead".

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 PRODUCT PROFILE

Zebronics India Private Limited's operating revenues range is Over INR

500 cr for the financial year ending on 31 March, 2021. It's EBITDA has
increased by 109.48 % over the previous year. At the same time, it's book
networth has increased by 53.09 %. 

Zeb-MONSTER PREMIUM 2X12L

Zeb-monster premium 2X12L is a 2 way 2.0 DJ speaker which has multi-

connectivity options like BT/ USB / SD / AUX. It also comes with 2 inputs for
mic and It has multi-color LED lights which comes with a on/off button and
comes with a 7 band equalizer with individual controls for volume, bass &
treble and has an inbuilt radio.

Zeb-400 MONSTER PRO 2X10L

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 Zeb-400 - Monster Pro 2x10L is a DJ speaker bound to give you amazing
company during house parties. The speaker comes with 2 wireless mics to start
your karaoke party and sing along to your favorite songs. The DJ speaker comes
with multi-connectivity options like wireless BT/ USB/ Micro SD/ AUX apart
from connectivity option the speaker also comes with a recording function so
that you can record your karaoke sessions. The speaker also features 7 band
equalizer with an LED display, LED lights control switch and radio.

Zeb-Juke Bar 9800DWS Pro Dolby Atmos

Features:
 1st Indian Brand Soundbar with Dolby Atmos
 Wireless Subwoofer
 450W Output for Immersive Sound Experience (Subwoofer: 120W,
Soundbar: 330W)
 2.1.2 Channel Setup
 4 Front Firing, 2 Top Firing Drivers
 Triple HDMI: 1 x HDMI (ARC), 2 x HDMI In
 Supports Wireless BT, USB, AUX, Optical Input, HDMI
 LED Display & Remote Control

9
Zeb-Juke Bar 3850 Pro Dolby Atmos

Features
 Multi connectivity options:  BT/ USB/ AUX/ Optical
 Triple HDMI- 1 HDMI (ARC)/ 2 HDMI IN
 Front-facing quad 6.35cms drivers and top dual 5.08cms drivers
 Dolby Atmos/Dolby Audio
 Remote Control
 Wall Mountable

Zeb-Dhoom 5

Zeb-Dhoom 5 is a 5.1 channel speaker that is known for its powerful

surround sound experience. The speaker comes with a stylish and functional
design and powerful audio a total output of 175 Watts RMS along with a
25.4cms subwoofer for room-shaking bass. There are multiple connectivity
options like BT/ USB/SD/FM/AUX/ AC-3 along with remote control.

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 OBJECTIVES OF THE STUDY

Primary objectives:

To Find the customer satisfaction level of the Zebronics Speaker in

Cumbum town.

Secondary Objectives:

 To know customer preference about the Zebronics Speaker.

 To Study about people’s expectations, pricing factors, price variation of
Zebronics Speaker.
 To Find the customer satisfaction level of Zebronics Speaker.
 To know the product usage and availability in the Market.
 To find out the demand of Zebronics Speaker.
 To know the opinion of prospective related to Zebronics Speaker.
 To make suitable suggestions for the improvement of production and
Marketing of a Zebronics Speaker.

11
 RESEARCH METHODOLOGY

In this survey, convenient sampling method is used. 50 Persons are

chosen for the study in Cumbum Town, Theni District to constitute the
sample of consumers for the survey. Under convenient sampling whoever
is available, willing and whose co-operation is fully available were taken
as respondents for the study. Since the respondents are not 'highly literate'
necessary data is collected by interviewing each of the household head that
constituted the sample of respondents for the study.

Research Design
It gives details about, the exploratory, explanatory or descriptive or
experimental nature of the research work. Why particular design is used
and hat is its importance is also put in this section. According to David
Luck a research design is defined as,
"A series of advanced decisions that taken together, comprise a
master plan or model for the conduct of an investigation".

Data Collection Method

Whether primary or secondary data is to be collected is explained. A
copy of the questionnaire (or) schedule used is to be attached in appendix
and its importance is highlighted in this getting.

Primary Data
Primary data are obtained by a study specifically designed to fulfill
the data needs of the problem at first hand, such data are original in
character and are generated in large number of surveys conducted mostly
by the government, and also by some individual, institutions and research
bodies.
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Secondary Data
Data that are not originally collected but rather obtained from
published or unpublished sources are known as secondary data. The
secondary data constitute the chief materials on the basis of which
statistical work is carry out in many investigations. Secondary data are
collected from magazine.

Sampling Plan
Who is to be surveyed, how many are to be surveyed, how are they
selected and how are they reached. All these details are to be given in this
section. According to Blalock and Blalock define a sample thus. "It is a
small piece of the population obtained by a probability process that
mirrors, with known precision, the various patterns and bob-classes of the
population".

Sample Unit: I chose my sampling area at Cumbum Town for market

survey of the Zebronics Speaker.

Sample Size: The sample size taken for the survey is 100 respondents.

Tools Used for Analysis : The collected data were interpreted using
percentage analysis method.

Field Work
This section deals with the details of the fieldwork to be carried out,
and methodology for administering the questionnaire or collection of
secondary data. Not-al-horns refusal to co-operate respondents bias, and
interviewer's bias are also highlighted.
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Limitations
Various constraints facing the researcher which defer his/her in
detailed analysis of the problem may be pinpointed. Also various
limitations or demerits associated with the research problem must be
pointed out in their section.

14
 DATA ANALYSIS AND INTERPRETATION

Data Analysis

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate critical
points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage analysis method

Percentage method to a special kind of Ratio percentage is used in

making comparison between two or more series of data percentage to describe
relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

Research design

A Marketing research design specifies the procedure for encoding and

controlling the research project. The choice of particular research design would
follow from the problem. As such there is no single best design. However, any
marketing research study must explicitly sate its plan about collection and
analysis of data.

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 TABLE-1

RESPONDENTS USAGE OF SPEAKER

No. of
S.No. Particulars Percentage
Respondents

1. Yes 80 80

2. No 20 20

Total 100 100%

Source: Primary Data

Among the 100 Respondents

 80% of the respondents are using Speaker.
 20% of the respondents are not using Speaker.

16
 CHART-1

RESPONDENTS USAGE OF SPEAKER

100

90 80
80

70
Percentage

60

50

40

30 20

20

10

0
Yes No

Particulars

17
 TABLE-2

RESPONDENTS PREFERENCE IN BRAND OF SPEAKER

No. of
S.No. Particulars Percentage
Respondents
1 Zebronics 50 63

2 Samsung 20 25

3 LG 5 6

4 Philips 5 6

Total 80 100%

Source: Primary Data

Among 80 Respondents
 63% of respondents prefer in Zebronics Speaker.
 25% of respondents prefer in Samsung Speaker.
 6% of respondents prefer in LG Speaker.
 6% of respondents prefer in Philips Speaker.


18
 CHART-2

RESPONDENTS PREFERENCE IN BRAND OF SPEAKER

100

90

80

70 63
Percentage

60

50

40

30 25

20
6 6
10

0
Sony Samsung LG Philips

Particulars

19
 TABLE - 3

REASON FOR USING THE ZEBRONICS SPEAKER BY

RESPONDENTS

No. of
S. No Particulars Percentage
Respondents

1 Quality 20 40

2 Price 10 20

3 Effect 5 10

4 Sound System 15 30

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of the respondents are prefers the product for its Quality.
 20% of the respondents are prefers the product for its Price.
 10% of the respondents are prefers the product for its Effect.
 30% of the respondents are prefers the product for its Sound System.

20
 CHART - 3

REASON FOR USING THE ZEBRONICS SPEAKER BY

RESPONDENTS

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Quality Price Effect Sound System

Particulars

21
 TABLE - 4

RESPONDENTS OPINION REGARDING QUALITY OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Excellent 30 60

2 Good 15 30

3 Better 5 10

4 Bad 0 0

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of respondents say that the Zebronics Speakers are excellent.
 30% of respondents say that the Zebronics Speakers are good.
 10% of respondents say that the Zebronics Speakers are better.

22
 CHART - 4

RESPONDENTS OPINION REGARDING QUALITY OF

ZEBRONICS SPEAKER

100

90

80

70
Percentage

60
60

50

40
30
30

20
10
10

0
Excellent Good Better

Particulars

23
 TABLE - 5

RESPONDENTS OPINION ABOUT THE PRICE OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Moderate 30 60

2 Costly 15 30

3 Low 5 10

Total 50 100

Source: Primary Data

Among the 50 Respondents

 60% of respondents are saying that the price is Moderate.
 30% of respondents are saying that the price is Costly.
 10% of respondents are saying that the price is is Low.

24
 CHART - 5

RESPONDENTS OPINION ABOUT THE PRICE OF

ZEBRONICS SPEAKER

100

90

80

70
60
Percentage

60

50

40
30
30

20
10
10

0
Moderate Costly Low

Particulars

25
 TABLE-6

RESPONDENTS OPINION ABOUT EXPECTING OFFER FROM

ZEBRONICS SPEAKER
No. of
S.No. Particulars Percentage
Respondents
1 Yes 40 80

2 No 10 20

Total 50 100%

Source: Primary Data

Among 50 Respondents
 80% of respondents expecting offer from Zebronics Speaker.
 20% of respondents expecting offer from Zebronics Speaker.

26
 CHART-6

RESPONDENTS OPINION ABOUT EXPECTING OFFER FROM

ZEBRONICS SPEAKER

100

90
80
80

70
Percentage

60

50

40

30
20
20

10

0
Yes No

Particulars

27
 TABLE-7

RESPONDENTS OPINION ABOUT EXPECTING KIND OF OFFER

FROM ZEBRONICS SPEAKER
No. of
S.No. Particulars Percentage
Respondents
1 Price Reduction 30 60

2 Cash Discount 15 30

3 Quality Offer 5 10

Total 50 100%

Source: Primary Data

Among 50 Respondents
 60% of respondents expecting price reduction offer from Zebronics
Speaker.
 30% of respondents expecting cash discount offer from Zebronics
Speaker.
 10% of respondents expecting quality offer from Zebronics Speaker.

28
 CHART-7

RESPONDENTS OPINION ABOUT EXPECTING KIND OF OFFER

FROM ZEBRONICS SPEAKER

100

90

80

70
60
Percentage

60

50

40
30
30

20
10
10

0
Price Reduction Cash Discount Quality Offer

Particulars

29
 TABLE-8

PURCHASING POINT OF ZEBRONICS SPEAKER

No. of
S.No. Particulars Percentage
Respondents
1 Retail Shop 30 60

2 Wholesale 5 10

3 Online Shopping 15 30

Total 50 100%

Source: Primary Data

Among 50 Respondents
 60% of respondents purchasing Zebronics Speaker from retail shop.
 10% of respondents purchasing Zebronics Speaker from wholesale.
 30% of respondents purchasing Zebronics Speaker from online shopping.

30
 CHART-8

PURCHASING POINT OF ZEBRONICS SPEAKER

100

90

80

70
60
60
Percentage

50

40
30
30

20
10
10

0
Retail Shop Wholesale Online Shopping

Particulars

31
 TABLE - 9

RESPONDENTS OPINION ABOUT USAGE PLACE OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Home 20 40

2 Office 10 20

3 Mall 10 20

4 School & College 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are using at Home.
 20% of respondents are using at Office.
 20% of respondents are using at Mall.
 20% of respondents are using at School & College.

32
 CHART - 9

RESPONDENTS OPINION ABOUT USAGE PLACE OF

ZEBRONICS SPEAKER

100

90

80

70
Percentage

60

50
40
40

30
20 20 20
20

10

0
Home Office Mall School & College

Particulars

33
 TABLE - 10

RESPONDENTS OPINION ABOUT USAGE TIME OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents
1 Daily 20 40

2 Only Festival Times 20 40

3 Whenever Required 10 20

4 None 0 0

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are using on daily.
 40% of respondents are using on festival times.
 20% of respondents are using on whenever required.

34
 CHART - 10

RESPONDENTS OPINION ABOUT USAGE TIME OF

ZEBRONICS SPEAKER

100

90

80

70
Percentage

60

50
40 40
40

30
20
20

10
0
0
Daily Only Festival Times Whenever Required None

Particulars

35
 TABLE - 11

RESPONDENTS OPINION ABOUT USAGE PERIOD OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Below 2 Years 15 30

2 Between 2-4 Years 10 20

3 Below 4 Years 15 30

4 Above 5 Years 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 30% of respondents are using below 2 years.
 20% of respondents are using between 2 to 4 years.
 30% of respondents are using below 4 years.
 20% of respondents are using above 5 years.

36
 CHART - 11

RESPONDENTS OPINION ABOUT USAGE PERIOD OF

ZEBRONICS SPEAKER

100

90

80

70
Percentage

60

50

40
30 30
30
20 20
20

10

0
Below 2 Years Between 2-4 Years Below 4 Years Above 5 Years

Particulars

37
 TABLE - 12

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Philips 20 40

2 LG 5 10

3 Target 15 30

4 Panasonic 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 40% of respondents are used Philips Speaker.
 10% of respondents are used LG Speaker.
 30% of respondents are used Target Speaker.
 20% of respondents are used Panasonic Speaker.

38
 CHART - 12

RESPONDENTS OPINION ABOUT THE PREVIOUS BRAND OF

ZEBRONICS SPEAKER

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Philips LG Target Panasonic

Particulars

39
 TABLE - 13

RESPONDENTS OPINION ABOUT THE ATTRACT OF

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Television 15 30

2 Neighbour 5 10

3 Newspaper 20 40

4 Online 10 20

Total 50 100

Source: Primary Data

Among the 100 Respondents

 30% of respondents are attract about the Zebronics Speaker from
Television
 10% of respondents are attract about the Zebronics Speaker from
Neighbour
 40% of respondents are attract about the Zebronics Speaker from
Newspaper
 20% of respondents are attract about the Zebronics Speaker from Online

40
 CHART - 13

RESPONDENTS OPINION ABOUT THE ATTRACT OF

ZEBRONICS SPEAKER

100

90

80

70
Percentage

60

50
40
40
30
30
20
20
10
10

0
Television Neighbour Newspaper Online

Particulars

41
 TABLE - 14

RESPONDENTS OPINION ABOUT RECOMMENDING THE

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Yes 40 80

2 No 10 20

Total 50 100

Source: Primary Data

Among the 50 Respondents

 80% of respondents are recommended in this product.
 20% of respondents are not recommended in this product.

42
 CHART - 14

RESPONDENTS OPINION ABOUT RECOMMENDING THE

ZEBRONICS SPEAKER

100

90
80
80

70
Percentage

60

50

40

30
20
20

10

0
Yes No

Particulars

43
 TABLE - 15

RESPONDENTS OPINION ABOUT CHANGES IN

ZEBRONICS SPEAKER

No. of
S. No Particulars Percentage
Respondents

1 Yes 10 20

2 No 40 80

Total 50 100

Source: Primary Data

Among the 50 Respondents

 20% of respondents are wants to changes in Zebronics Speaker .
 80% of respondents are not wants to changes in Zebronics Speaker.

44
 CHART - 15

RESPONDENTS OPINION ABOUT CHANGES IN

ZEBRONICS SPEAKER

100

90
80
80

70
Percentage

60

50

40

30
20
20

10

0
Yes No

Particulars

45
 TABLE-16

RESPONDENTS OPINION ABOUT THE ZEBRONICS SPEAKER

EASILY AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Easily available 30 60

2 Rarely available 5 10

3 Frequently available 15 30

Total 50 100%

Source: Primary Data

Among the 50 Respondents

 60% of the respondents say that Zebronics Speaker easily available in our
area.
 10% of the respondents say that Zebronics Speaker rarely available in our
area.
 30% of the respondents say that Zebronics Speaker frequently available
in our area.

46
 CHART-16

RESPONDENTS OPINION ABOUT THE ZEBRONICS SPEAKER

EASILY AVAILABILITY IN YOUR AREA

100

90

80

70 60
60
Percentage

50

40
30
30

20 10

10

0
Easily available Rarely available Frequently available

Particulars

47
 TABLE-17

RESPONDENT SATISFACTION LEVEL OF THE

ZEBRONICS SPEAKER

S.No. Particulars No. of Respondents Percentage

1. Satisfied 30 60

2. Fully satisfied 20 40

Total 50 100%

Source: Primary Data

Among 50 Respondents
 60% of the respondents are satisfied in this Zebronics Speaker.
 40% of the respondents are fully satisfied in this Zebronics Speaker.

48
 CHART – 17

RESPONDENT SATISFACTION LEVEL OF THE

ZEBRONICS SPEAKER

100

90

80

70 60
60
Percentage

50 40

40

30

20

10

0
Satisfied Fully satisfied

Particulars

49
 FINDINGS

 80% of the respondents are using Speaker.

 63% of respondents prefer in Zebronics Speaker.
 40% of the respondents are prefers the product for its Quality.
 60% of respondents say that the Zebronics Speakers are excellent.
 60% of respondents are saying that the price is Moderate.
 80% of respondents expecting offer from Zebronics Speaker.
 60% of respondents expecting price reduction offer from Zebronics
Speaker.
 60% of respondents purchasing Zebronics Speaker from retail shop.
 40% of respondents are using at Home.
 40% of respondents are using on daily.
 40% of respondents are using on festival times.
 30% of respondents are using below 2 years.
 30% of respondents are using below 4 years.
 40% of respondents are used Philips Speaker.
 40% of respondents are attract about the Zebronics Speaker from
Newspaper
 80% of respondents are recommended in this product.
 80% of respondents are not wants to changes in Zebronics Speaker.
 60% of the respondents say that Zebronics Speaker easily available in our
area.
 60% of the respondents are satisfied in this Zebronics Speaker.

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 SUGGESTIONS

 Improving the quality and also giving more brands can attract more
customers.
 The company can improve their brand image.
 The companies any give more offer and discount to increase sales.
 If the company gives more advertisements, it may increase the sales
volume.
 It is necessary to assess the merger and acquisition decision as a unique
decision always as far as its immediate and long run impacts are concern.
 It is observed that the synergies can be achieved in the long run period of
time. So short-term impacts should be tackled strategically.
 It is advisable for the group to control on the operating cost of the
company so that the profit margin can be improved.
 It is suggested that cost benefit initiatives, well-specified market
segmentation, and value additions to the product should also be focused
in conjunction with the restructuring decisions.
 Divestment of certain units those which are not forming the core part of
business is again a solution to improve the revenue of the business and
resulting into increased group revenue.
 Strategic planning - pre acquisition, and post acquisition implementation
or executions of the strategies is equally vital for the success of any
merger and acquisition decision.

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 LIMITATION

 The study was restricted in Cumbum town only.

 The Project was conducted among the limited size samples.

 Some respondents feel irritated to answer the some questions.

 Some respondent gave wrong information.

 The opinions are changes in one respondent to other respondents.

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 CONCLUSION

Although other electronic firms are taking market share and profits from
Zebronics by being copycats, the heart of Zebronics's success, the innovative
spirit and quest of excellence and perfection cannot be copied.

Zebronics's main task is to integrate its talent by placing common goals

and priority for this increasing competitive market. Zebronics also has the
potential to innovate into a company with international operations as well as
culture since it was one of the first Japanese companies to set up a main branch
in the United States.

With strategy and luck, Zebronics could become a great firm as it was
and will be.

53
 BIBLIOGRAPHY

Marketing Management - Kasutri Rangan,

Publised by Gaw Hill,
Publise Company Limited, Edition
2005.

Research Methodology - Dr.Priti, First Education,

2011, Ms.Meena Pandey
For, Himalaya, Publishing House
Private Ltd.

Website:

 www.google.com

 www.wikipedia.com

 www.zebronics.com

 www.shodhganga.inflibnet.ac.in

 https://www.slideshare.net/briandsouzabd89/project-reportonZebronics

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A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING ZEBRONICS SPEAKER IN CUMBUM TOWN
Name: Age:
Address: Mob.:

QUESTIONNAIRE

1. Do You use Speaker in your Home?

a) Yes b) No
2. If Yes, Which Company Speaker do you Prefer ?
a) Zebronics b) Samsung c) LG d) Philips
3. Why do you Prefer the Zebronics Speaker?
a) Quality b) Price c) Effect d) Sound System
4. What is your Opinion about the quality of Zebronics Speaker?
a) Excellent b) Good c) Better d) Bad
5. What is your Opinion about the Price of Zebronics Speaker?
a) Moderate b) Costly c) Low
6. Do You Expect any Discount / Offer for Zebronics Speaker?
a) Yes b) No
7. If, Yes what any Offer do you Expect?
a) Reduction b) Cash Discount c) Quantity Offer
8. Where do you Purchase for this product?
a) Retail Shop b) Wholesaler c) Online
9. When do you mostly use Zebronics Speaker?
a) Home b) Office d) Mall d) School & College
10. How often do you use Zebronics Speaker?
a) Daily b) Only festival Times c) Whenever Required d) None

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11. How Long do you use the Zebronics Speaker?
a) Below 2 years b) Below 2-4 years
c) Below 4 years d) Below 5 years
12. What was your Previous Brand before using Zebronics Speaker?
a) Philips b) LG c)Target d) Panosonic
13. Which media Attract you to know about the Zebronics Speaker?
a) Television b) Neighbour c) Newspaper d) Online
14. Do You Recommend the Zebronics Speaker to Others?
a) Yes b) No
15. Do You Expect any Changes in the Zebronics Speaker?
a) Yes b) No
16. Whether all Models are available in Zebronics Speaker?
a) Easily Available b) Rarely Available c) Frequently Available
17. What is your Opinion about satisfaction about Zebronics Speaker?
a) Satisfied b) Fully Satisfied
18. You Give Any Valuable Suggestions......

56