The Six Pack

College of Integrative Sciences and Arts,

Arizona State University

OGL 355: Leading Organizational

Innovation and Change

Dr. B

February 24, 2021

AGENDA

● Introduction to Ford’s Motor Company

● Organizational Structure
● Leadership
● Environmental Analysis
● SWOT
● Introduction to Competitive Advantages
● Going Global
● Recommendations
● Summary
INTRODUCTION

MISSION: “Our mission is to strengthen communities and help make people's lives better.
Our purpose is to drive human progress through freedom of movement.”

VISION: “Our vision is to become the world's most trusted company.”

VALUES: To put people first. This is a company driven by purpose and doing the right thing.
We begin with the belief that trust in our brand, and in each other, comes from acting with
integrity and transparency.

● “Be curious. Create tomorrow. Built Ford tough. Play to win”

ORGANIZATIONAL STRUCTURE
LEADERSHIP Team
ENVIRONMENTAL ANALYSIS

Threat of New Entrants: Low threat of new entrants

Bargaining Power of Buyers: Moderate bargaining power vnbjchb

Bargaining Power of Suppliers: Moderate bargaining power of suppliers

Threat of Substitute Products: Moderate threat of substitution

Industry Rivalry High industry rivalry

 SWOT Analysis
Strengths-
● Strong Brand Image
● Global Marketplace
● Huge Network
● Research and Development
Opportunities-
● Global market penetration
● Growth through innovation and
technology
● Cost Reduction for supply chain and
materials
● Eco-friendly vehicles
Weaknesses-
● Reputation
● Higher Production Costs
● Production Recalls
● Dependent on US markets
Threats-
● Competitive Rivalry
● Innovation and technology
● New legislation that affect motor
vehicles
● Stock market, oil prices, and material
prices
 COMPETITIVE ADVANTAGE

“Competitive advantage refers to

attributes that allow a given company

to produce more affordable quality

services or products than its

competitors” (Amadeo, 2020) ● Research and

Development
● Commitment to electric
● Competitive Strategy

‘A growing Ford team is creating new connections between automotive and computer technology in the birthplace of the digital revolution’
(Ford Motor Company, 2020).
Going Global in Chad, Africa: Do’s & Don'ts

Actions for Inclusion Attitudes in the Workplace

Do’s: Do’s:
- Respect others within the workplace.
- Be open to different backgrounds - Drive for innovation.
and cultures. - Positive can-do attitude.
- Make eye contact with clients - Helpfulness with others.
and employees.
Don’ts:
Don’ts - Fear of failure.
- Negative assumptions.
- Judge based on first impressions - Self-defeating talk.
- Avoid stereotyping clients and - Desire to blame others.
employees.
RECOMMENDATIONS

● Ford Motor Company should continue to move into the direction of eco-friendly vehicle
due to the advancements in technology happening around the world. By doing this Ford
Motor Company will not fall behind in the automotive industry and stay competitive in
the eco-friendly vehicle market.
● Ford should continue to call out and attract younger generations. These younger
generations will want to turn to Ford when looking for their next vehicle, allows Ford to
stay afloat.
CONCLUSION

The Six Pack has researched Ford Motor Company and contributed to new strategies, new
markets and determining threats. We have conducted an environmental analysis using Porter’s
Five Forces Model, conducted a SWOT analysis, and completed a competitive advantage
analysis. Global market penetration, growth through innovation and technology, eco-friendly
vehicles, and cost reduction for supply chain and materials are all opportunities that will allow
Ford Motor Company to continue growing and staying profitable.
REFERENCES
https://bstrategyhub.com/ford-mission-vision-values/

https://www.boldbusiness.com/human-achievement/bold-leader-spotlight-henry-ford-captain-of-industry/

https://medium.com/thrive-global/how-to-complete-a-personal-swot-analysis-2f8769aebd5e

https://pestleanalysis.com/benefits-of-swot-analysis/

https://www.autobytel.com/ford/f-150/car-buying-guides/why-the-ford-f-150-is-the-best-selling-vehicle-in-america-130601/
#:~:text=Introduced in 1948, the Ford F-150 owns the,truck. Clearly Ford is on to something here.

https://media.ford.com/content/fordmedia/feu/en/news/2019/04/02/ford-goes-big-on-electrification--showcases-eco-friendly-app
roac.html

Ferguson, E. (2017, February 05). Ford motor COMPANY: Five forces Analysis (Porter's Model). Retrieved February 24, 2021, from

http://panmore.com/ford-motor-company-five-forces-analysis-porters-model

Ford vs Tesla in research and Development (R&D) Spending. (2021, February 18). Retrieved February 24, 2021, from

https://stockdividendscreener.com/auto-manufacturers/ford-research-development-rd-spending/.

Holley, P. (2018, April 26). Say goodbye to the Ford sedan. Retrieved February 24, 2021, from

https://www.washingtonpost.com/news/innovations/wp/2018/04/26/ford-has-been-synonymous-with-cars-for-more-than-a
-century-thats-about-to-change/
.