Introduction

• India will be the 5th largest car market by 2020 after selling 3.49 million vehicles (passenger and commercial)
This year, it was the seventh-largest commercial vehicle manufacturer in the world (2019).

Road ahead
•The automobile industry is supported by a number of factors, including the availability of low-cost skilled labour, robust
•R&D centres, and low-cost steel production. The industry also offers excellent opportunities for investment as well as
•direct and indirect employment for both skilled and unskilled labour. By 2026, the Indian automotive industry (including
•component manufacturing) is projected to be worth Rs. 16.16-18.18 trillion (US$ 251.4-282.8 billion).
Government Initiatives
In Union Budget 2021-22, the government introduced the voluntary vehicle scrappage policy,
which is likely to boost demand for new vehicles after removing old unfit vehicles currently
plying on the Indian roads.

In February 2021, the Delhi government began the process of establishing 100 vehicle battery
charging points across the state to encourage the adoption of electric vehicles.

The Union Cabinet outlaid Rs. 57,042 crore (US$ 7.81 billion) for automobiles & auto
components sector in production linked incentive (PLI) scheme under the Department of Heavy
Industries. 

The Government aims to develop India as a global manufacturing centre and a Research and
Development (R&D) hub.
 1.Trends. Past-current –
Future
2. Porters Five Forces Model
3. Profile / History of the
company
4. SBU’S
5. Mission and Vision
6. SWOT analysis

Luxury has always been part of our soul and it’s constantly evolving
The corporate strategy of Mercedes-Benz is
primarily focused on six verticals
Act and think Act and think like a premium brand

Cost Cost cutting and improve the commercial expansion

Focus on Focus on growth

Lead in Lead in green vehicles and automotive technology

Increase Increase customer relationship by developing SBU’s

Welcome Welcome clients and increase recurring revenue

Lead in Lead in green vehicles and automotive technology

Mission statement
The mission statement of Mercedes-Benz, according to its official website, is “We will inspire and create an
exceptional place to work and to do business. One employee, one customer, one vehicle at a time. Through
our transparent atmosphere, premium auto inventory, and individualized customer care, we create the luxury
shopping experience that our customers truly deserve.”
 

Vision statement
The Vision statement of Mercedes-Benz, according to its official website, is “With our design philosophy
of Sensual Purity we initiated a shift in automotive design “.
Porters Five Force Model
Power of
customers (High)

Competition in
Threat of
substitutes
(Medium)
the sector Power of
suppliers (Low)

(High)

Potential of new
entrants into
industry
( Low)
SWOT analysis
• Internal Strengths • Internal Weaknesses

1. Brand rank in the minds of customers : 1. Costly service and maintenance

2. Manufacturing plants all over the world 2. Conflicting objectives of the subsidiary companies
3. Continuous product innovation:
3. The distribution is stagnant
4. Financial security
5. Stronghold in developing countries:

6. Product portfolio
• External Opportunities  • External Threats
1.Asian markets are seeing increased growth
1. The competition is fierce among segment players
2. Increased demand for high-end vehicles
2. The petroleum industry's price volatility
3.Strategic Partnerships
3. Sluggish Economic growth
4.Automobile sector expansion
4. R&D expenditures are high
5.Technological advancement
5. Government policies and regulations
Mercedes-Benz Cars' worldwide unit sales structure in Revenue of Mercedes-Benz automobiles from 2011 to 2020
fiscal 2020, segment by segment
 Strategic business units of Daimler

MERCEDES-BENZ CARS TRUCKS AND BUSES FINANCIAL AND

MOBILITY SOLUTIONS