A. What makes a good advertisement? Share your opinion with your partner.

Use
some of the words below:
clever/ interesting/funny/inspiring/eye‐catching/powerful /humorous
/shocking/informative
2. ’’You get what you pay for”. Is this true? Think of some examples for both sides
of this argument. Here is an idea to get you started:
A packet of high‐price, brand‐name cereals is sittting on a supermarket shelf. Next
to it on the shelf is a packet of the supermarket’s own‐label brand, selling at a
lower price. The contents are identical – the supermarket bought the cereals from
the manufacturer and repackaged them.
Read some of Murphy’s Laws on money and management
 “Money is like manure. If you spread it around, it does a lot of good. But if
you pile it up in one place, it stinks likehell.”

 “It’s better to be rich and healthy than poor and sick.”

 “In order to get a loan you must first prove you don’t need it.”

 “Money isn’t everything (It isn’t plentiful, for example).”

 “A carelessly planned project takes three times longer than expected; a

careful planned project will only take twice as long.”

 “If your project doesn’t work, look for the part you didn’t think was
important.”

 “The ideal resume will turn up one day after the position is filled.”