Professional Documents
Culture Documents
1.0 Introduction
Since the global environment has been increasing rapidly and become competitive
nowadays, it is very important for the managers to develop an effective leadership style to
drive their employees’ motivation and efficiencies to improve their productivity level.
Suggestively, leadership style can influence the employees’ attitudes and behaviour and this
will indirectly affect their feelings and judgements. A strong leadership demonstrated by
managers is also believed can help the organization towards achieving the goals set up by
the organization itself.
Leadership is identified as one of the most important factors for a successful transformation
according to [CITATION Kot \l 17417 ]. Referring to [ CITATION Jud11 \l 17417 ] an effective and
trustworthy leadership is known as a key that contributes to build organizational capacity
for change. According to [ CITATION Gel03 \l 17417 ] leaders are those people who organize
and align their followers towards a shared common goal by giving them direction and
defining the most appropriate behaviours and attitudes needed for change.
Besides that, organizations exist for different purposes. For example, a community-based
organization exists to empower the community but it is different to a business-oriented
organization where the purpose of it is to generate and maximizing the profits. To achieve
their respective objectives, leadership of these organizations plays an important role.
As we already know, there are a number of leadership styles exist, but the full range
leadership style proposes that the leadership process is a continuum that start from the
non-effective leadership approach which is laissez-faire and moves towards to transactional
and ends at transformational leadership ([ CITATION Xir08 \l 17417 ]. These leadership styles
can improve or lessen the level of employee’s performance.
Leadership and conflict has always been related to one another where both of these
variables influence each other in a significant way. Conflict can be addressed as an
interactive process manifesting incompatibility or disagreement between two or more
individual and it should be managed constructively. Throughout this study, we will discuss
how leadership styles help leaders to manage conflicts among their salespeople.
Purpose and significance of the study
This study is to analyse the leadership styles used by the managers and how do those styles
have influence towards managing conflict among the salespeople.
Research questions
2.1 Leadership
There is no exact definition of leadership because there has been various research studies
with varied definitions and there is no definition that is universally accepted by many. Most
definitions have a common theme of directing a group towards a goal. Leadership is defined
as the ability to influence and inspire the actions of people to accomplish a vision or set of
goals. According to [ CITATION Kal18 \l 17417 ] leadership is the most critical component in an
organization and also the most important skill for leaders. Leaders have an important role in
the organization such as to foster a culture that will encourage knowledge sharing,
employee retention and at the same time creating loyalty to the organization [ CITATION
Oth14 \l 17417 ]. They also need to communicate with their employees thoroughly, manage
talented employees are likely to be considered as the most effective source as they have the
tendency to efficiently utilize the organizational capital and at the same time increasing the
productivity and profitability. So, to utilize the asset, leadership style is considered as being
the most important determining factor to increase the employee motivation.
Research also has suggested that a great leadership will influence the salespeople to
develop better attitudes towards their jobs, greater commitment, less job stress, more
attachment to the job thus improving their job performances. Leadership also can foresee
the failure or success of an organization [ CITATION Asr16 \l 17417 ]. Today’s organizations
need an effective leader who understands the complexities of the rapidly changing global
environment. If the task is highly structured and the leader has a good relationship with his
employees, there is likely a high chance of effectiveness to occur on the part of the
employees. Different leadership styles may affect an organizational electiveness or
performance. The success or failure of an organization, nations or other social units depends
on the nature of the leadership style [ CITATION Ola13 \l 17417 ].
It is proven that the role of a leader nowadays has changed and the success or failures of an
organization heavily relies on the leadership style practised by the leader himself. As
indicated by [ CITATION Min10 \l 17417 ] a true leader usually engaging himself with his
employees through his consideration of others and modesty. He gets himself involved with
what are his employees doing and not for personal gain purpose. Leadership style in simpler
words mean that it is the way in which the functions of leadership are carried out and the
manner that a manager chooses to behave towards employees [ CITATION Mul00 \l 17417 ].
Any leadership styles approach must be suitable to adapt in organizations, situations, groups
or individuals.
Besides that, [ CITATION Shi03 \l 17417 ] described that transformational leadership has been
closely associated with followers’ creativity at individual level because transformational
leaders inspire them to go beyond their abilities for better service or better way of
completing their job tasks. This kind of leader usually helps to broaden his employees’ goals
and providing them with confidence to perform beyond expectations [ CITATION Dvi02 \l
17417 ]. Transformational leadership can also reduce any conflicts by being sensitive to
employees’ needs. This individualized consideration could encourage the employees to
respect and understand the position and needs of others and at times, overcome any
unyielding positions they might hold [ CITATION Bas06 \l 17417 ].
transformational leaders bring changes to the innovation and encourage their employees in
the organization.
Besides that, transactional leaders are likely to use positive and negative reinforcement that
depends on the employees’ behaviour and performance. The leaders then will trade
resources valued by the employees in return for effort and cooperation. Employees with
transactional leaders believe that the given contingent reward depicts the image of a leader
who communicates the objectives to be achieved thus this may help the employees to
adopt the right behaviours as well as properly orientate their efforts. [ CITATION Lyo09 \l
17417 ] both argued that this type of leadership is considered as an autocratic leadership
style when a leader has a lot of power over their followers with regards making them
inputting to management decisions. According to [ CITATION Tim11 \l 17417 ] transactional
leadership is a style where the leader closely monitoring to detect any mistakes and then
put in place corrective actions if there is any mistakes found. This leadership style also
prefers to remain in a specified framework to maximum the employees’ performance
[ CITATION Sha15 \l 17417 ].
According to [ CITATION Wil01 \l 17417 ] conflict is an expressed struggle between at least two
interdependent parties who have incompatible goals, scare resources and interference from
others in order to achieve their goals. Conflict as identified by [ CITATION Ant99 \l 17417 ] is an
interactive process that is manifested in incompatibility, disagreement or differences within
or between social entities. Conflict also can be known as a process which one party remarks
that its interests are being opposed or negatively affected by another party, in other words,
perception influences how we view conflict.
Conflict can occur between individuals, groups, organizations and even in nations. [ CITATION
Pon76 \l 17417 ] indicated that there are three conceptual models of conflict, first is the
bargaining model where the interest groups are in competition for scarce resources, second
is the systems model which defines conflict among parties in a functional relationship and
third is the bureaucratic model which describes the type of conflict experienced among
superior and subordinates along in the organizational hierarchy.
Besides that, conflict can take place in different levels ranging from individuals to teams
even to organizations. At team level, conflict can occur either in intra-team of inter-team
[ CITATION Kor08 \l 17417 ].
In this part, we will be answering to both research questions mentioned earlier which are
what are the leadership styles and how can leadership styles help to manage conflict among
salespeople. Based on the literature review, it can be concluded that for this study, only two
leadership styles are chosen and that include transformational leadership and transactional
leadership.
Transformation leadership can be defined as a situation when followers engage with each
other and both leader and followers raise each other level of motivation thus creating a
transforming effect on both parties [ CITATION Ven12 \l 17417 ]. Leaders who possess this
type of leadership style are often focus to improve their employees’ development, process
oriented, develop commitment based on trust and expectation thus motivating employees
to perform beyond their expectations [ CITATION Hat88 \l 17417 ]. Transformational leaders
normally have an unexpected effect towards their followers and they have four types of
dimensions, idealized influence, inspirational motivation, intellectual simulation and
individual consideration.
Besides that, today’s business world has created many new challenges in relation to
maintain peace in working environment. Such challenges may include the rapid pace of
business, increased number of competitions and flattened organizational structures
[ CITATION Mui00 \l 17417 ] . It is very important for leaders to make changes to their
organizations to remain competitive in the business world but doing so comes with a price,
which is such a change can also bring conflicts within organizations. Thus, leaders need to
know methods how to manage conflicts effectively. According to [ CITATION Way16 \l 17417 ]
the advantages of handling conflicts efficiently can influence employees’ satisfaction with
supervision and work, job performance, turnover retention and reduce anxiety or
depression among employees.
Salespeople need to focus on delivering service quality and effectiveness to meet the
increased number of customers’ demands, therefore for them to remain competitive, they
need to provide the excellent service while completing their sales quotas [ CITATION Agn12 \l
17417 ]. According to [ CITATION Ban16 \l 17417 ] customer demandingness often affects a
salesperson’s behaviours and performance. Even though customer demandingness can
increase the salesperson’s effort, creativity and salesperson’s improvisation to respond to
the unexpected situations but it also has the downside of it. The increased number in
customer demandingness utilizes salesperson resources and this can lead to higher level of
stress for the salesperson due to customer pressure [ CITATION Jar13 \l 17417 ]. As a result,
the salesperson will experience a role conflict while completing his tasks. A role conflict
occurs when there are incompatible demands and expectations placed upon a salesperson
relating to his job or position.
Conflict occurs when demands from managers and customers are conflicting with one
another. According to [ CITATION Jar13 \l 17417 ] managers want the salesperson to increase
the sales margin meanwhile customers demand for a better service. This will force the
salesperson to either allocating more of his time to either cross/up selling to satisfy the
managers or to offer better service to satisfy customers. Since both of these goals are
conflicted, salesperson is forced to prioritize which goal is more important. Incompatible
goals and lack of resources lead to higher level of role conflict.
Besides that, there are also another types of conflict within salespeople themselves which
are task conflict and relationship conflict. Task conflict is the team’s awareness of
differences and disagreements in ideas and opinions regarding a team task meanwhile
relationship conflict is the team’s awareness of interpersonal incompatibilities among team
members which include irritation, frustration, annoyance and tension. When there is an
occurrence of task and relationship conflict, team members would likely to engage in less
information distribution and have more difficulty to have a shared understanding and
eventually hurt the sales team performance. It is very important for leaders to understand
how to manage conflict among salespeople effectively and properly using their leadership
styles.
First, we go to how transformational leaders use this kind of leadership style to manage
conflict among his salespeople. A transformational leader can reduce conflict by fostering a
shared purpose that binds his salespeople together and then transcend their self-interests
for the good of the team [ CITATION Lim04 \l 17417 ] . A transformation leader helps his
salespeople to overcome conflict that occurred by developing group values and norms
which support cooperative conflict management.
There are quite a few methods used by a transactional leader when addressing conflict
among his salespeople. By using a collaborative approach for example, the leader mostly
focuses on completing the job tasks as well as including his followers as well in the process
of gathering facts, debating the issues, investigating alternatives and then identify solution
to the conflict risen. A good leader will solve conflict among his employees no matter how
hard it can be. It is very important for the leader to address the conflict quickly before it gets
worse because the effect of conflict can result in a disruption of the effectiveness of
salespeople thus slowing down their performance.
In case where the salesperson is more aggressive or disobedient to his leader, it is best to
address conflict straightaway. A transactional leader in nature should be firm and
authoritative to his followers. Any salespeople who disobedient must be told that in no
uncertain terms, that his behaviour is unacceptable and it could lead to dismissal if it still
continues. When there is a conflict in this kind of situation, the leader may choose to
combine the threat with positive reinforcement if improvement is shown.
Besides that, the transactional leader might find himself facing a group of dissatisfied
salespeople. There could be few reasons of why this is happened. It could be about the
recently announced of unpopular change in policy or general dissatisfaction with the
working conditions. For the leader to reduce conflicts arisen due to these circumstances, the
leader may attempt to raise their morale by introducing a system of rewards and also
recognition for excellence.
4.0 Conclusion
We have been always aware of how conflict can bring an adverse effect to the
organization’s dynamics and performance [ CITATION Jeh03 \l 17417 ] . Even though conflict at
times can be positively utilized, when it is not handled properly it could get so much worse
to the organization. The adverse costs of poorly managed conflict are poor performance,
lack of cooperation among employees, wasted resources and productivity [ CITATION Jeh03 \l
17417 ]. Thus, it is very important for the leaders in organizations to handle any sorts of
conflict in a proper way so that it can bring benefit to the organization instead.
Leadership also can either make or break an organization. Therefore, it is very important for
leaders to take into consideration of their leadership and start implementing it on the factor
of conflict in an extensive manner. If it is done properly, any conflicts risen can be
terminated. Besides that, conflict management is the process of reducing negative
outcomes while increasing positive outcomes. There are many reasons why conflict occurs,
it could either be in terms of economic, value or power. How conflict is managed will
determine how well the organization would be in the end. Thus, leaders need to have an
effective conflict management skill to enable them providing direction and guidance
towards a resolution. An effective leader needs to able respond to a situation with an action
that is suitable for that certain situation.
If conflict is not handled properly, it not only can affect the moral of the organization or
team but it also can create a larger issues and once it happens, it would be a lot difficult to
resolve. To avoid from it happens, leaders need to address the conflict immediately and pull
on their leadership skills.
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