Overview

Bisleri sells water bottle in different sizes to cater to different target markets.

Quantity 500 ML 1L 2L 5L 20 L
Price 10 Rs 20 Rs 65 Rs Refil + depsit
system
Margin(on MRP) 25% 25% 25% 14% 14%

Kinley

Quantity 500 ML 1L
Price 10 Rs 18 Rs
Margin 25% 25%

1. Mini Mart

Sells only Kinley.

Asked why because Bisleri hasn’t approached him so he sticks with Kinley.

Weekly orders 12 cases of of 1L and 1/2L Kinley bottle.

Buys for full cash, no credit given to him.

2. M/s Bal Krishna General Store

Sells both Kinley and Bisleri.

Bisleri
Quantity 500 ML 1L 2L 5L 20 L
Order Size 5 Cases 5 Cases 1 Case When stock When stock
gets over gets over

Kinley
Quantity 500 ML 1L
Order Size 5 Cases 5 Cases

Bisleri sells to him only in cash , no credit

Kinley offers him 8 day credit to pay.

3. Sankhli Super Market

Bisleri
Quantity 500 ML 1L 2L 5L 20 L
Order Size 7 Cases 7 Cases 2 Case When stock When stock
gets over gets over
Kinley
Quantity 500 ML 1L
Order Size 6 Cases 6 Cases

4. Sheetal restaurant

Kinley
Quantity 500 ML 1L
Order Size 12 Cases 12 Cases

Keeps only Kinley bottles. This is because he buys all coke products and prefers to keep only one
brand.

Additional note: All shopkeepers said that sales of water is very season. In summer they sells more
water than in rainy season.

Margin on 500ML, 1L and 2 L is higher than 5L and 20L is because the smaller bottles are kept in the
cooler and it has cooling cost added to the margins.