Bisleri

Presented by:
MEET
VEDANT

Presented to:
PAVNEET MA’AM
 CONTENTS
1. History
2. Introduction
3. Survey observation
4. Targeting
5. Mission
6. Source
7. Sizes of bisleri
8. Methodology
9. Achievement
 HISTORY
FOUNDED 1965 FELICE BISLERI

HEADQUARTERS MUMBAI,INDIA

KEY PEOPLE RAMESH.J.CHAUHAN(CHAIRMAN)

PRODUCTS BOTTELED WATER

PARENT PARLE BISLERI LTD

WEBSITE www.bisleri.com
 INTRODUCTION
Bisleri was originally an Italian company created by Felice Bisleri,
who first brought the idea of selling bottled water in India.

Bisleri then was introduced in Mumbai in glass bottles in two

varieties – bubbly & still in 1965.

Parle bought over bisleri (India) ltd. In 1969 and started bottling
water in glass bottles under the brand name ‘bisleri’.

The brand name bisleri is so popular in India that it is used

as generic name for bottled water.
 CONT….
Later Parle switched over to (Polyvinyl Chloride) pvc non-
returnable bottles & finally advanced to PET containers.

In 1995 Ramesh J. Chauhan started expanding bisleri

operations.
 CONT….
Bisleri Is a brand of bottled water in India. Bisleri has 36% market
share in packaged drinking water in India.

Product range comprises of two variants : bisleri with added minerals

& bisleri mountain water.

It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5 liter,

2 liter, 5 liter, and 20 liter.

Its operations run throughout the subcontinent of India and is one of

the leading bottled water supplying companies in India.
Bisleri is most
Bisleri is
preferred
considered
because of its
hygienic
availability

Why people drink Bisleri there are

Majority of the
Bisleri scores reasons……
people ask for
above the
bisleri when
other brands
they purchase
in terms of
packaged
brand
drinking
awareness
water
 OBSERVATION
According to survey

The observation
According to
shows that most of Preference more
survey, 35% of
the population in for
retailer go in for
Mumbai & its mineral/packaged
advertised
region agree that water over normal
products and non
people are getting water because of
advertised
health conscious hygiene.
products
now-a-days.
 Targeting
Organizations
Wholesalers
Retailers
Customers/Individuals

Price of the bottle is such that can be affordable to the all segments
Company is planning to target more towards lower segment and middle
segment people
AQUA GREEN REVOLUTION
 MISSION

 “The Aqua Green Revolution urges us to innovate continuously,

to provide every Indian access to scientifically purified and
fortified drinking water that is readily available and easily
affordable; and to support initiatives that rejuvenate the Earth's
natural sources of pristine drinking water”.
 BISLERI HAVE TWO
BISLERI WITH

VARIANT.
ADDED MINERAL
VARIANTS/TYPES
BISLERI MOUNTAIN
WATER
 SOURCE
BISLERI BISLERI
ADDED MOUNTAIN
MINERAL WATER

PURE
GROUND
RIVER
WATER
WATER

TUNNELS & MOUNTAIN

RAINS WATER
 20 litre jars
VARIOUS SIZES OF BISLERI BOTTLES
5 litre
2 litre
1 litre
500 ml 1.5 litre
250 ml
 PRICING STRATEGY (for customers)
Sizes of Bottles Price per Bottle (Rs.) Target Consumers
250 ml Rs.6 Teenagers,
School Students,

500 ml Rs.10 College Students, Road sides

Consumers
1 ltr Rs.18 General Consumers, traveler
1.5 ltr Rs.22 Consumer demanding the little
more water at just little more price
2 ltr Rs.26 Small Office, household,
Shopkeeper
5 ltr Rs.50 Household, Shopkeeper, Institute,
office, Showrooms
20 ltr Rs.200 School, Colleges, Malls, Weddings,
Events
 MARKET SHARE
% SHARE OF MARKET
AQUAFINA
14%
KINLEY
10%
LOCAL BISLERI
BRAND KINLEY
16% AQUAFINA
LOCAL BRAND

BISLERI
60%
 ACHIEVEMENT
EXPERIENCE
AND CAPTURED RECEIVED A
CERTIFICATION 60% MARKET OF HONOUR OF
FROM BIS. PACKAGED MOST TRUSTED
DRINKING BRAND TWICE.
WATER.
 CHECK IF U’VE GOT

BISLERI,

WHEN YOU ASKED FOR IT.

THANK
YOU